{"id":5684,"date":"2021-04-19T07:05:00","date_gmt":"2021-04-19T07:05:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5684"},"modified":"2021-04-19T13:38:16","modified_gmt":"2021-04-19T13:38:16","slug":"conversion-rate-optimization-tools","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/conversion-rate-optimization-tools\/","title":{"rendered":"Las 5 mejores herramientas de optimizaci\u00f3n de la tasa de conversi\u00f3n para su sitio web"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dbbfbb41209\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dbbfbb41209\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/conversion-rate-optimization-tools\/#An_Introduction_to_Conversion_Rate_Optimization\" >Introducci\u00f3n a la optimizaci\u00f3n de la tasa de conversi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/conversion-rate-optimization-tools\/#5_Best_Conversion_Rate_Optimization_Tools\" >5 mejores herramientas de optimizaci\u00f3n de la tasa de conversi\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/conversion-rate-optimization-tools\/#1_Google_Analytics\" >1. Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/conversion-rate-optimization-tools\/#2_Google_PageSpeed_Insights\" >2. Google PageSpeed Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/conversion-rate-optimization-tools\/#3_Crazy_Egg\" >3. Huevo loco<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/conversion-rate-optimization-tools\/#4_SurveyMonkey\" >4. SurveyMonkey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/conversion-rate-optimization-tools\/#5_Unbounce\" >5. Unbounce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/conversion-rate-optimization-tools\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO) se ha convertido en una palabra de moda en el sector del marketing. En resumidas cuentas, la CRO es un proceso muy eficaz, pero tambi\u00e9n es bastante complejo y puede resultar un poco desalentador para los principiantes.<\/p>\n\n\n\n<p>Afortunadamente, el uso de las herramientas de CRO adecuadas puede ayudar a simplificar esta tarea. Las herramientas adecuadas hacen que el proceso de analizar, optimizar y probar sus p\u00e1ginas sea m\u00e1s eficaz y eficiente. El resultado es un <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">sitio de mayor conversi\u00f3n<\/a> y m\u00e1s dinero en el banco.<\/p>\n\n\n\n<p>En este art\u00edculo, presentaremos el CRO y exploraremos algunas de las mejores herramientas disponibles para aumentar las conversiones. \u00a1Entremos en materia!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Conversion_Rate_Optimization\"><\/span>Introducci\u00f3n a la optimizaci\u00f3n de la tasa de conversi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si sigue el mundo del marketing online, probablemente haya o\u00eddo la frase \"optimizaci\u00f3n de la tasa de conversi\u00f3n\". Sin embargo, si no eres un profesional del marketing, es posible que no sepas muy bien de qu\u00e9 se trata. As\u00ed que, antes de sumergirnos en las mejores herramientas de CRO, vamos a desmitificar el concepto.<\/p>\n\n\n\n<p>Una \"conversi\u00f3n<em> <\/em>se refiere a cuando un usuario completa un objetivo en su sitio. Un objetivo puede ser inscribirse en un <a href=\"https:\/\/prettylinks.com\/es\/blog\/build-a-powerful-email-list-to-promote-your-affiliate-offers\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista de correo<\/a>comprar un producto, suscribirse a un servicio, etc. <\/p>\n\n\n\n<p>La \"tasa de conversi\u00f3n\" de un sitio es el n\u00famero de conversiones dividido por el n\u00famero total de visitantes. Por ejemplo, si recibe 1.000 visitantes en una p\u00e1gina de destino y 100 de ellos compran su producto, entonces la tasa de conversi\u00f3n es 10%. Esta m\u00e9trica es importante porque indica la eficacia de su sitio web para conseguir que los visitantes compren y avancen hacia sus objetivos empresariales. <\/p>\n\n\n\n<p>Por \u00faltimo, la \"optimizaci\u00f3n de la tasa de conversi\u00f3n\" es el proceso de probar y mejorar su sitio web (a menudo una sola p\u00e1gina cada vez) para aumentar la tasa de conversi\u00f3n. La CRO suele implicar la recopilaci\u00f3n de una gran cantidad de <a href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">investigaci\u00f3n y an\u00e1lisis<\/a> para determinar qu\u00e9 cambios hay que introducir, aplicarlos y hacer un seguimiento minucioso de los resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Best_Conversion_Rate_Optimization_Tools\"><\/span>5 mejores herramientas de optimizaci\u00f3n de la tasa de conversi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El CRO puede ser una tarea larga y dif\u00edcil. Afortunadamente, no faltan herramientas que le ayuden en el proceso. Echemos un vistazo a cinco de las mejores soluciones de CRO del mercado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Analytics\"><\/span>1. <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/google-analytics-1-1024x561.jpg\" alt=\"La p\u00e1gina de inicio de Google Analytics.\" class=\"wp-image-5688\" width=\"800\" height=\"438\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> es un potente analizador de tr\u00e1fico que suele utilizarse para determinar c\u00f3mo llegan los usuarios a un sitio. Sin embargo, tambi\u00e9n ofrece informaci\u00f3n detallada sobre lo que hacen los usuarios. <em>despu\u00e9s de<\/em> han llegado, incluso cuando se marchan. Esto la convierte en una herramienta muy \u00fatil para la fase de investigaci\u00f3n del CRO. <\/p>\n\n\n\n<p>Por ejemplo, supongamos que los usuarios que llegan a su p\u00e1gina de destino desde Facebook tienden a marcharse r\u00e1pidamente y no hacen clic en nada. Sin embargo, los usuarios de Twitter se quedan y compran m\u00e1s. Se trata de informaci\u00f3n importante, y Google Analytics puede proporcion\u00e1rsela.<\/p>\n\n\n\n<p>Y lo mejor de todo, \u00a1es gratis! Puede <a href=\"https:\/\/support.google.com\/analytics\/answer\/1008015?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">empezar<\/a> visitando el sitio web y haciendo clic en el enlace <em>Empezar gratis<\/em> bot\u00f3n. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_PageSpeed_Insights\"><\/span>2. <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/page-speed-insights-1024x552.jpg\" alt=\"P\u00e1gina principal de Google PageSpeed Insights.\" class=\"wp-image-5689\" width=\"800\" height=\"431\"\/><\/figure><\/div>\n\n\n\n<p>Cuanto m\u00e1s tarde en cargarse su p\u00e1gina, menos probable ser\u00e1 que el visitante espere. De hecho, los estudios demuestran que las tasas de rebote alcanzan <a href=\"https:\/\/www.pingdom.com\/blog\/page-load-time-really-affect-bounce-rate\/#:~:text=What%20we%20found%20was%20that,time%20it%20hits%205%20seconds!\" target=\"_blank\" rel=\"noreferrer noopener\">casi 40% <\/a>para p\u00e1ginas que tardan cinco segundos en cargarse. Los visitantes no pueden convertir si ni siquiera llegan a ver la p\u00e1gina completa.<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> facilita la obtenci\u00f3n de un resumen de los posibles cuellos de botella en el rendimiento de su sitio web. Para utilizarlo, s\u00f3lo tiene que introducir su URL en el texto <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> y haga clic en <em>Analice<\/em>.<\/p>\n\n\n\n<p>A continuaci\u00f3n, recibir\u00e1 una puntuaci\u00f3n para su sitio, as\u00ed como un desglose de los problemas en varias categor\u00edas. Incluso le ofrece sugerencias \u00fatiles para mejorar su <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-speed-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">velocidad de carga del sitio web<\/a>. Al igual que Google Analytics, PageSpeed Insights es de uso gratuito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Crazy_Egg\"><\/span>3. <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Huevo loco<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/crazy-egg-1024x424.png\" alt=\"P\u00e1gina web del huevo loco.\" class=\"wp-image-5693\" width=\"800\" height=\"331\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/crazy-egg-1024x424.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/crazy-egg-300x124.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/crazy-egg-768x318.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/crazy-egg.png 1431w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>\u00bfNo ser\u00eda \u00fatil poder ver con qu\u00e9 partes de una p\u00e1gina interact\u00faan m\u00e1s sus visitantes? Pues eso es exactamente lo que <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Huevo loco<\/a> hace. Los detallados mapas de calor de esta herramienta muestran claramente qu\u00e9 \u00e1reas de su sitio reciben m\u00e1s atenci\u00f3n, lo que le permite trasladar las llamadas a la acci\u00f3n (CTA) y los mensajes importantes a los lugares donde ser\u00e1n m\u00e1s eficaces.<\/p>\n\n\n\n<p>Sin embargo, Crazy Egg no s\u00f3lo gestiona mapas de calor. Tambi\u00e9n le permite registrar las sesiones de los clientes en su sitio de principio a fin, e incluye un \u00fatil <a href=\"https:\/\/www.crazyegg.com\/ab-testing\" target=\"_blank\" rel=\"noreferrer noopener\">Herramienta de pruebas A\/B<\/a> para que pueda probar y comparar los cambios del sitio web con el dise\u00f1o existente. Planes a partir de <a href=\"https:\/\/www.crazyegg.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">$24 al mes<\/a> con una prueba gratuita de 30 d\u00edas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_SurveyMonkey\"><\/span>4. <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey-1024x308.png\" alt=\"El sitio web de Survey Monkey.\" class=\"wp-image-5694\" width=\"800\" height=\"241\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey-1024x308.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey-300x90.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey-768x231.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey-1536x462.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey.png 1555w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>La investigaci\u00f3n de clientes es uno de los aspectos m\u00e1s importantes y potentes del CRO. Al fin y al cabo, el objetivo es averiguar qu\u00e9 necesitan sus clientes y ofrec\u00e9rselo de la forma m\u00e1s eficaz posible. Nada proporciona esa informaci\u00f3n mejor que una encuesta directa, que puede elaborar y distribuir con <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a>.<\/p>\n\n\n\n<p>SurveyMonkey le permite crear cuestionarios y encuestas sobre cualquier tema que desee. Y lo que es m\u00e1s importante, los formularios resultantes son sencillos y directos para el usuario, por lo que no tendr\u00e1 que preocuparse de incomodar a sus clientes. Planes desde <a href=\"https:\/\/www.surveymonkey.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">$25 al mes<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Unbounce\"><\/span>5. <a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unbounce<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/unbounce-1024x563.png\" alt=\"El constructor de p\u00e1ginas de aterrizaje Unbounce.\" class=\"wp-image-5695\" width=\"800\" height=\"440\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/unbounce-1024x563.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/unbounce-300x165.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/unbounce-768x423.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/unbounce.png 1205w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Una vez que haya recopilado sus datos de an\u00e1lisis, mapas de calor y encuestas con las herramientas mencionadas, el siguiente paso es utilizar esos datos para crear una p\u00e1gina web m\u00e1s eficaz. <a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unbounce<\/a> puede ayudarle con esta parte del CRO. Te permite crear f\u00e1cilmente impresionantes p\u00e1ginas de destino con una sencilla interfaz de arrastrar y soltar. <\/p>\n\n\n\n<p>Una vez que hayas creado tu p\u00e1gina, puedes seguir optimiz\u00e1ndola con la funci\u00f3n de pruebas A\/B incorporada. Unbounce tambi\u00e9n ofrece varias funciones de segmentaci\u00f3n inteligente, como el uso de inteligencia artificial (IA) para dirigir a los visitantes a la variante de p\u00e1gina m\u00e1s adecuada. Planes desde <a href=\"https:\/\/unbounce.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">$80 al mes<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si tiene problemas con el CRO o todo el proceso le parece un poco desconcertante, no est\u00e1 solo. Puede ser un proceso complejo y desalentador incluso para los veteranos. Afortunadamente, existen excelentes herramientas que facilitan este proceso.<\/p>\n\n\n\n<p>Como comentamos en este art\u00edculo, existen cinco herramientas CRO excepcionales que puede utilizar para ayudar a optimizar sus tasas de conversi\u00f3n:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> para analizar las pautas y el comportamiento del tr\u00e1fico.<\/li><li><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> para garantizar que su sitio ofrezca una experiencia r\u00e1pida.<\/li><li><a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Huevo loco<\/a> para obtener mapas detallados de las partes de una p\u00e1gina que atraen m\u00e1s atenci\u00f3n y clics.<\/li><li><a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a> para saber qu\u00e9 piensan realmente sus visitantes y clientes.<\/li><li><a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unbounce<\/a> para crear p\u00e1ginas de destino m\u00e1s eficaces utilizando los datos que ha recopilado.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre estas herramientas de CRO?<\/em> H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>La optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO) se ha convertido en una palabra de moda en el sector del marketing. En resumidas cuentas, la CRO es un proceso muy eficaz, pero tambi\u00e9n es bastante complejo y puede resultar un poco desalentador para los principiantes. Afortunadamente, el uso de las herramientas de CRO adecuadas puede ayudar a simplificar esta tarea. Las herramientas adecuadas...<\/p>","protected":false},"author":11450,"featured_media":5706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[18,351],"class_list":["post-5684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-affiliate-marketing","tag-conversion-rate-optimization"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimizing your site for conversions is challenging. 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