{"id":5498,"date":"2021-04-26T06:15:00","date_gmt":"2021-04-26T06:15:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5498"},"modified":"2021-04-26T11:49:36","modified_gmt":"2021-04-26T11:49:36","slug":"improve-customer-experience","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/improve-customer-experience\/","title":{"rendered":"C\u00f3mo mejorar la experiencia del cliente en su sitio web (5 consejos)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e655b7b689a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e655b7b689a\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-customer-experience\/#1_Ensure_Fast_Page_Loading_Times\" >1. Garantizar tiempos de carga r\u00e1pidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-customer-experience\/#2_Provide_Clear_and_Simple_Navigation\" >2. Navegaci\u00f3n clara y sencilla<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-customer-experience\/#3_Install_a_Live_Chat_Feature\" >3. Instalar una funci\u00f3n de chat en directo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-customer-experience\/#4_Build_Clutter-Free_Pages\" >4. Construir p\u00e1ginas sin desorden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-customer-experience\/#5_Design_for_User_Accessibility\" >5. Dise\u00f1o para la accesibilidad de los usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-customer-experience\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Su sitio web desempe\u00f1a un papel importante en la rentabilidad global de su empresa. La experiencia online del cliente es un elemento crucial de su sitio, y fallar en ese departamento puede tener un impacto inmediato y a largo plazo.<\/p>\n\n\n\n<p>Afortunadamente, hay varias formas de mejorar proactivamente la experiencia del cliente en su sitio web. Algunas son baratas y f\u00e1ciles de aplicar, mientras que otras pueden requerir una planificaci\u00f3n y una inversi\u00f3n financiera m\u00e1s extensas. Afortunadamente, todas ellas pueden optimizar dr\u00e1sticamente el rendimiento de su sitio web.<a href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-ways-to-improve-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\"> experiencia del usuario (UX)<\/a>.<\/p>\n\n\n\n<p>En este art\u00edculo, compartiremos cinco formas de mejorar la experiencia del cliente en su sitio web, as\u00ed como algunos consejos y herramientas \u00fatiles que puede utilizar en el proceso. \u00a1Vamos all\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Ensure_Fast_Page_Loading_Times\"><\/span>1. Garantizar tiempos de carga r\u00e1pidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El tiempo de carga de la p\u00e1gina se refiere al tiempo que tarda su sitio en aparecer en los navegadores de sus visitantes. <a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/v5\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Seg\u00fan Google<\/a>Cualquier cosa que dure m\u00e1s de tres segundos es demasiado.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-page-loading-speed\/\" title=\"https:\/\/prettylinks.com\/blog\/improve-page-loading-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Velocidad de carga de la p\u00e1gina<\/a> afecta directamente al tr\u00e1fico de su sitio web. La gente espera que los sitios se carguen en un par de segundos. De lo contrario, las tasas de abandono de p\u00e1ginas empiezan a aumentar.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-speed-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/increase-speed-wordpress-website\/\">Varios factores<\/a> determinan el tiempo de carga, muchos de los cuales pueden mejorarse. Esto incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Elegir un producto de alto rendimiento <a href=\"https:\/\/prettylinks.com\/go\/wpe\/pricing\/\" title=\"Enlace de afiliaci\u00f3n a WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">alojamiento web<\/a><\/li><li>Limitar el n\u00famero de plugins que instala en su sitio (y evitar los que est\u00e1n mal codificados).<\/li><li>Compresi\u00f3n y optimizaci\u00f3n de im\u00e1genes<\/li><li>Aprovechar herramientas de almacenamiento en cach\u00e9 como <a href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Super Cach\u00e9<\/a><\/li><li>Utilizando un <a href=\"https:\/\/www.cloudflare.com\/learning\/cdn\/what-is-a-cdn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Red de distribuci\u00f3n de contenidos (CDN)<\/a> como Cloudflare<\/li><\/ul>\n\n\n\n<p>Para medir la velocidad de su p\u00e1gina, puede utilizar herramientas como <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> o <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pingdom<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-1024x709.jpg\" alt=\"Pingdom Website Speed Test herramienta en l\u00ednea.\" class=\"wp-image-5499\" width=\"800\" height=\"554\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-1024x709.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-300x208.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-768x532.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Ambas son gratuitas y ofrecen informaci\u00f3n sobre c\u00f3mo realizar m\u00e1s ajustes para aumentar los tiempos de carga de la p\u00e1gina. Si ejecutas la prueba antes y despu\u00e9s de implementar un cambio en tu sitio, puedes utilizar estas m\u00e9tricas para medir la eficacia de cada una.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Provide_Clear_and_Simple_Navigation\"><\/span>2. Navegaci\u00f3n clara y sencilla<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La navegaci\u00f3n de su sitio incluye men\u00fas, enlaces de texto y botones de llamada a la acci\u00f3n (CTA) que dirigen a los usuarios al contenido. Racionalizar la navegaci\u00f3n para que sea lo m\u00e1s clara y directa posible ayuda a mejorar la experiencia del cliente.<\/p>\n\n\n\n<p>Sus men\u00fas son un elemento crucial de la navegaci\u00f3n del sitio y probablemente el primer lugar donde sus visitantes buscar\u00e1n lo que necesitan. Algunos consejos \u00fatiles para mejorarlos son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Limitar los elementos del men\u00fa principal a las p\u00e1ginas esenciales (lo ideal es tener menos de siete).<\/li><li>Evitar los men\u00fas desplegables siempre que sea posible<\/li><li>Incluir enlaces r\u00e1pidos en el pie de p\u00e1gina del sitio, para que act\u00fae como atajo de navegaci\u00f3n secundario.<\/li><\/ul>\n\n\n\n<p>Dise\u00f1ar la navegaci\u00f3n pensando en sus clientes significa empezar por <em>su<\/em> objetivos. Cuando llegan a su sitio web, \u00bfqu\u00e9 buscan y con qu\u00e9 facilidad pueden encontrarlo?<\/p>\n\n\n\n<p>Para comprender su flujo de tr\u00e1fico actual, considere la posibilidad de utilizar una herramienta como <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crazy Egg para crear un mapa de calor<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-1024x707.jpg\" alt=\"P\u00e1gina de inicio del sitio web de Crazy Egg.\" class=\"wp-image-5505\" width=\"800\" height=\"553\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-1024x707.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-300x207.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-768x531.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Esto puede mostrarle c\u00f3mo dirigir a las personas m\u00e1s r\u00e1pidamente hacia donde van.<\/p>\n\n\n\n<p>Por \u00faltimo, habilitar una funci\u00f3n de b\u00fasqueda en su sitio web es una de las acciones m\u00e1s sencillas que puede emprender para mejorar la experiencia del cliente. WordPress cuenta con una herramienta de b\u00fasqueda nativa, pero puedes mejorar su funcionalidad con un plugin como <a href=\"https:\/\/wordpress.org\/plugins\/relevanssi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Relevanssi<\/a>o con <a href=\"https:\/\/programmablesearchengine.google.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">El motor de b\u00fasqueda programable de Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-1024x372.jpg\" alt=\"Herramienta de b\u00fasqueda programable de Google\" class=\"wp-image-5500\" width=\"800\" height=\"291\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-1024x372.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-300x109.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-768x279.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Para utilizarla, puede introducir su sitio web en la herramienta en l\u00ednea y, a continuaci\u00f3n, descargar el c\u00f3digo y a\u00f1adirlo a su sitio web para activar la barra de b\u00fasqueda de Google:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"168\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar.jpg\" alt=\"Un ejemplo de barra de b\u00fasqueda de Google.\" class=\"wp-image-5501\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar-300x63.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar-768x161.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Esta funci\u00f3n ayuda a los clientes a encontrar r\u00e1pidamente lo que buscan. Adem\u00e1s, les hace saber que usted valora su tiempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Install_a_Live_Chat_Feature\"><\/span>3. Instalar una funci\u00f3n de chat en directo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hoy en d\u00eda, el flujo de informaci\u00f3n es instant\u00e1neo. Los clientes esperan tiempos de respuesta r\u00e1pidos, con m\u00e1s de <a href=\"https:\/\/blog.hubspot.com\/sales\/live-chat-go-to-market-flaw\" target=\"_blank\" rel=\"noreferrer noopener\">80% esperando una respuesta inmediata<\/a> de una empresa con la que han contactado. De hecho, <a href=\"https:\/\/cmocouncil.org\/thought-leadership\/reports\/the-customer-in-context\" target=\"_blank\" rel=\"noreferrer noopener\">investigaciones<\/a> que la rapidez de respuesta es el elemento n\u00famero uno de un buen servicio al cliente.<\/p>\n\n\n\n<p>Puede facilitarlo mediante la aplicaci\u00f3n de un <a href=\"https:\/\/prettylinks.com\/go\/livechat\/\" title=\"Enlace de afiliaci\u00f3n de Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">chat en directo<\/a> en su sitio web. Estas aplicaciones son bastante sencillas de instalar, y entre las opciones m\u00e1s populares se incluyen <a href=\"https:\/\/memberpress.com\/go\/livechat\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LiveChat<\/a>, <a href=\"https:\/\/www.podium.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Podio<\/a>y <a href=\"https:\/\/www.hubspot.com\/products\/crm\/live-chat\" target=\"_blank\" rel=\"noreferrer noopener\">Chat en directo gratuito de HubSpot<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-1024x581.jpg\" alt=\"El sitio web de HubSpot Free Live Chat Software. \" class=\"wp-image-5502\" width=\"800\" height=\"454\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-1024x581.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-300x170.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-768x436.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Puede ser beneficioso crear un <a href=\"https:\/\/www.dirjournal.com\/blogs\/how-to-create-a-customer-service-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u00f3lido plan de respuesta al cliente<\/a> y forme a su equipo en el uso de estas herramientas. Incluso puedes hacer un seguimiento y recompensar a tu equipo por su excelente rendimiento como incentivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Build_Clutter-Free_Pages\"><\/span>4. Construir p\u00e1ginas sin desorden<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si un cliente llega a su p\u00e1gina y no sabe qu\u00e9 hacer, perder\u00e1 un tiempo precioso en conseguir que se involucre. Un sitio libre de desorden es aquel que elimina las distracciones visuales y utiliza principios de dise\u00f1o de calidad, incluidos los siguientes <a href=\"https:\/\/www.interaction-design.org\/literature\/article\/the-power-of-white-space\" target=\"_blank\" rel=\"noreferrer noopener\">uso del espacio en blanco<\/a> - para orientar y facilitar las acciones de los clientes.<\/p>\n\n\n\n<p>Las p\u00e1ginas desordenadas pueden hacer que los visitantes se sientan abrumados, por lo que la eliminaci\u00f3n de posibles obst\u00e1culos les permite interactuar m\u00e1s libremente con su contenido. Recomendamos revisar la p\u00e1gina de inicio, las p\u00e1ginas de destino y las p\u00e1ginas de pago de su sitio web para evaluar su claridad y atractivo est\u00e9tico. Peque\u00f1os ajustes pueden mejorar significativamente la experiencia del cliente.<\/p>\n\n\n\n<p>Optimizar la legibilidad y el dise\u00f1o de su p\u00e1gina es m\u00e1s f\u00e1cil si utiliza una herramienta de retroalimentaci\u00f3n que le permita saber si sus cambios han mejorado el tr\u00e1fico de su sitio web y c\u00f3mo lo han hecho. Una de las mejores formas de obtener esta informaci\u00f3n es utilizar <a href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pruebas A\/B<\/a> para medir las conversiones de su p\u00e1gina.<\/p>\n\n\n\n<p>Algunas opciones para hacerlo son <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Huevo loco<\/a> y <a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizar Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-1024x520.jpg\" alt=\"Google Optimize herramienta online gratuita para realizar pruebas A\/B de su sitio web. \" class=\"wp-image-5503\" width=\"800\" height=\"406\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-1024x520.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-300x152.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-768x390.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Con Google Optimize, puedes probar varias versiones de tus p\u00e1ginas para averiguar cu\u00e1l funciona mejor para tus visitantes. Adem\u00e1s, empezar es gratis. Crazy Egg requiere un plan premium para utilizar la funci\u00f3n de pruebas A\/B.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Design_for_User_Accessibility\"><\/span>5. Dise\u00f1o para la accesibilidad de los usuarios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aplicaci\u00f3n de las mejores pr\u00e1cticas para <a href=\"https:\/\/www.w3.org\/WAI\/fundamentals\/accessibility-intro\/\" target=\"_blank\" rel=\"noreferrer noopener\">accesibilidad del sitio web<\/a> ayuda a garantizar que los usuarios con discapacidad puedan acceder f\u00e1cilmente a su sitio web y utilizarlo con \u00e9xito. Las normas de accesibilidad tienen en cuenta la facilidad de navegaci\u00f3n, la presentaci\u00f3n de las p\u00e1ginas y otros elementos de la experiencia del visitante.<\/p>\n\n\n\n<p>Si no est\u00e1s seguro de si tu sitio web implementa bien las funciones de accesibilidad, puedes ponerlo a prueba. Esto le ayudar\u00e1 a identificar las \u00e1reas que necesitan mejoras.<\/p>\n\n\n\n<p>Para ello existen herramientas en l\u00ednea como <a href=\"https:\/\/www.webaccessibility.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Accesibilidad web<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-1024x413.png\" alt=\"El sitio de accesibilidad web de Level Access.\" class=\"wp-image-5533\" width=\"800\" height=\"323\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-1024x413.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-300x121.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-768x310.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool.png 1491w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Para empezar, puede introducir su URL en el campo de texto y, a continuaci\u00f3n, hacer clic en el bot\u00f3n <em>Prueba<\/em> bot\u00f3n . Una vez que lo hagas, obtendr\u00e1s un informe que incluye un porcentaje general de cumplimiento, una lista de infracciones y algunas recomendaciones para mejorar tu puntuaci\u00f3n.<\/p>\n\n\n\n<p>Las \u00e1reas comunes que hay que optimizar incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Uso del color<\/li><li>Texto alternativo de las im\u00e1genes<\/li><li>Recordatorios para lectores de pantalla<\/li><li>Estructura del contenido<\/li><li>Navegaci\u00f3n con el teclado<\/li><\/ul>\n\n\n\n<p>Si mejora la accesibilidad para los usuarios con discapacidad, probablemente garantizar\u00e1 una mejor experiencia a todos los clientes, ya que muchas de las pautas de accesibilidad facilitan el uso de los sitios web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mejorar la experiencia de los visitantes de su sitio web puede ayudar a minimizar su frustraci\u00f3n y darles motivos para volver. Sin embargo, esto supone un reto a menos que optimice su sitio de forma proactiva para ofrecer valor y un servicio al cliente excepcional.<\/p>\n\n\n\n<p>En este art\u00edculo, le ofrecemos cinco formas de mejorar la experiencia del cliente en su sitio web:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Garantice tiempos de carga r\u00e1pidos para que los clientes no tengan que esperar.<\/li><li>Proporcione una navegaci\u00f3n clara y sencilla, para que los visitantes puedan encontrar r\u00e1pida y f\u00e1cilmente lo que buscan.<\/li><li>Instale un <a href=\"https:\/\/prettylinks.com\/go\/livechat\/\" title=\"Enlace de afiliaci\u00f3n de Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">chat en directo<\/a> para ofrecer asistencia inmediata cuando sea necesario.<\/li><li>Construya p\u00e1ginas despejadas para dirigir mejor el tr\u00e1fico.<\/li><li>Dise\u00f1e pensando en la accesibilidad de los usuarios para mejorar el servicio a todos sus clientes.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo mejorar la experiencia del cliente en su sitio web?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Su sitio web desempe\u00f1a un papel importante en la rentabilidad global de su empresa. La experiencia del cliente en l\u00ednea es un elemento crucial de su sitio, y fallar en ese departamento puede tener un impacto inmediato y a largo plazo. Afortunadamente, hay varias formas de mejorar proactivamente la experiencia del cliente en su sitio web. Algunas son baratas y f\u00e1ciles de...<\/p>","protected":false},"author":11450,"featured_media":5547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[166,388,90],"class_list":["post-5498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-accessibility","tag-customer-experience","tag-user-experience"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your website plays a pivotal role in the success of your business. 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