{"id":5442,"date":"2021-02-01T07:35:00","date_gmt":"2021-02-01T07:35:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5442"},"modified":"2021-02-01T15:25:12","modified_gmt":"2021-02-01T15:25:12","slug":"content-marketing-strategies","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/content-marketing-strategies\/","title":{"rendered":"4 estrategias de marketing de contenidos que querr\u00e1 probar en 2021"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db9491eec9d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db9491eec9d\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-strategies\/#1_Educate_and_Empower_Your_Audience\" >1. Eduque y capacite a su p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-strategies\/#2_Repurpose_Content_and_Diversify\" >2. Reutilizar contenidos y diversificar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-strategies\/#3_Go_Live_With_Video\" >3. V\u00eddeo en directo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-strategies\/#4_Mix_It_Up_With_Long-Form_and_Short-Form_Content\" >4. Mezcla contenidos cortos y largos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-strategies\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Tener ideas creativas para los contenidos puede ser todo un reto, sobre todo si se publican con frecuencia. Si a esto le sumamos un panorama tecnol\u00f3gico en constante evoluci\u00f3n y una cultura \u00e1vida de contenidos m\u00e1s significativos, la demanda puede resultar francamente agotadora. \u00bfC\u00f3mo mantenerse a la vanguardia con <a href=\"https:\/\/prettylinks.com\/es\/blog\/freshen-old-blog-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">fresco y atractivo<\/a> \u00bfContenido?<\/p>\n\n\n\n<p>Aunque no existe una \u00fanica respuesta correcta a esta pregunta, equipar su caja de herramientas de marketing con s\u00f3lidas estrategias de medios sociales le dotar\u00e1 de las herramientas adecuadas para el trabajo. Aunque el mundo est\u00e1 en constante cambio, estas estrategias te ayudar\u00e1n a afinar un plan de contenidos centrado en la audiencia.<\/p>\n\n\n\n<p>En este art\u00edculo, hablaremos de algunas estrategias de marketing de contenidos inteligentes a tener en cuenta en 2021. Exploraremos c\u00f3mo las tecnolog\u00edas en desarrollo y una cultura cambiante afectan a la forma en que nos conectamos, y ofreceremos algunas ideas pr\u00e1cticas sobre c\u00f3mo puede mantenerse relevante y... <a href=\"https:\/\/prettylinks.com\/es\/blog\/create-memorable-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">ser memorable<\/a>. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Educate_and_Empower_Your_Audience\"><\/span>1. Eduque y capacite a su p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ante todo, puedes utilizar tus contenidos como una forma de servir a tu comunidad con generosidad. Eso significa educarles y capacitarles para encontrar soluciones y alcanzar sus objetivos.<\/p>\n\n\n\n<p>Las estad\u00edsticas muestran que este tipo de <a href=\"https:\/\/contentmarketinginstitute.com\/2018\/10\/research-b2b-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">contenidos educativos<\/a> es una t\u00e1ctica a la que recurren los profesionales del marketing de contenidos. Incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Presentaciones<\/li><li>Art\u00edculos pr\u00e1cticos<\/li><li>Seminarios en l\u00ednea<\/li><li>V\u00eddeos pr\u00e1cticos<\/li><li>Infograf\u00eda<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Promover este tipo de publicaciones<\/a> puede ayudarle a captar nuevos lectores y a recordar su valor a la audiencia ya establecida. Si ense\u00f1a a sus lectores a hacer cosas importantes con sus productos, se ganar\u00e1 su confianza y su autoridad en su nicho.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-1024x484.jpg\" alt=\"Pruebe las plantillas infogr\u00e1ficas de Canva como herramienta de creaci\u00f3n en l\u00ednea para mejorar sus estrategias de marketing de contenidos\" class=\"wp-image-5465\" width=\"800\" height=\"378\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-1024x484.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-300x142.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-768x363.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Para desarrollar contenidos educativos que su p\u00fablico encuentre \u00fatiles, puede empezar por mantener m\u00e1s conversaciones. Usted quiere responder a las preguntas que su comunidad y su mercado objetivo se plantean realmente. Eso significa ponerse en contacto con ellos directamente (ya sea a trav\u00e9s de <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-conduct-a-survey-of-your-websites-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">encuestas<\/a>(formularios de contacto, foros de debate o cualquier otro m\u00e9todo).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Repurpose_Content_and_Diversify\"><\/span>2. Reutilizar contenidos y diversificar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La pandemia nos oblig\u00f3 a todos a limitar el contacto personal. Como resultado, nos conectamos m\u00e1s en l\u00ednea que nunca. Esto ha cambiado la forma en que utilizamos Internet, <a href=\"https:\/\/unctad.org\/news\/covid-19-has-changed-online-shopping-forever-survey-shows\" target=\"_blank\" rel=\"noreferrer noopener\">tal vez para siempre<\/a>.<\/p>\n\n\n\n<p>La web evoluciona a medida que evoluciona a su alrededor la forma en que nos conectamos entre nosotros y la tecnolog\u00eda. A medida que la gente prueba nuevas aplicaciones y migra a otras plataformas, es una buena idea tratar de establecer una presencia en esos lugares tambi\u00e9n.<\/p>\n\n\n\n<p>Puedes construir y fortalecer tu audiencia diversific\u00e1ndola. Esto significa explorar nuevos nichos y plataformas de redes sociales, y medir sus niveles de participaci\u00f3n en ellos. No pasa nada por empezar poco a poco e ir aumentando la inversi\u00f3n en los canales m\u00e1s prometedores. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-1024x447.jpg\" alt=\"El plugin WordPress Jetpack te permite publicar tu entrada de blog como un hilo de tweets.\" class=\"wp-image-5466\" width=\"800\" height=\"350\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-1024x447.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-300x131.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-768x336.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets.jpg 1325w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Al diversificar, a\u00f1adir\u00e1 estabilidad y sostenibilidad a su plataforma. Adem\u00e1s, no necesitas reinventar la rueda para cada medio. En su lugar, considere la posibilidad de tomar el contenido que tiene y <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-repurpose-content-for-maximum-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">reutilizaci\u00f3n<\/a> para otros canales, como por:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Convierte tus art\u00edculos en v\u00eddeos de YouTube.<\/li><li>Crear un grupo de Facebook y desarrollar un seminario web (o una serie de art\u00edculos) basado en las conversaciones del grupo.<\/li><li>Aumentar la participaci\u00f3n en Twitter convirtiendo las entradas de tu blog en tweets. (El <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plugin Jetpack<\/a> puede hacerlo autom\u00e1ticamente).<\/li><\/ul>\n\n\n\n<p>De este modo puede maximizar su inversi\u00f3n de tiempo, exprimiendo al m\u00e1ximo cada pieza de contenido que cree. Eso s\u00ed, no olvides optimizar cada pieza para cada canal, para llegar mejor a los distintos p\u00fablicos objetivo y evitar caer en la repetici\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Go_Live_With_Video\"><\/span>3. V\u00eddeo en directo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La popularidad de <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/video-marketing-trends-to-cut-through-the-noise-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">se espera que el v\u00eddeo siga creciendo<\/a> este a\u00f1o. El v\u00eddeo en directo, en particular, aporta un elemento de interactividad y conexi\u00f3n genuina entre usted y sus espectadores. Afortunadamente, Facebook, YouTube, Instagram y otras plataformas de redes sociales han integrado herramientas de v\u00eddeo en directo para ayudarte a interactuar directamente con tus seguidores.<\/p>\n\n\n\n<p>Como editor, puede aprovechar el v\u00eddeo en directo para ayudar a establecer su marca. <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/\" target=\"_blank\" rel=\"noreferrer noopener\">identidad de marca<\/a> y ofrezca a sus espectadores contenidos de calidad. Esto tambi\u00e9n proporciona informaci\u00f3n inmediata a su audiencia, y le permite obtener retroalimentaci\u00f3n instant\u00e1nea - una mina de oro que le ayudar\u00e1 a crear contenido espec\u00edfico en el futuro.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-1024x556.jpg\" alt=\"Comparta publicaciones shoppable en Instagram para que sus seguidores puedan encontrar y comprar productos.\" class=\"wp-image-5467\" width=\"800\" height=\"435\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-1024x556.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-300x163.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-768x417.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Aqu\u00ed tienes algunas ideas de contenido para livestream que te ayudar\u00e1n a empezar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Promover el lanzamiento de productos:<\/strong> Si est\u00e1 lanzando un producto, puede utilizar un v\u00eddeo en directo para crear expectaci\u00f3n y generar inter\u00e9s.<\/li><li><strong>Organiza una sesi\u00f3n de preguntas y respuestas en Facebook:<\/strong> Puede <a href=\"https:\/\/www.facebook.com\/formedia\/solutions\/facebook-live\" target=\"_blank\" rel=\"noreferrer noopener\">programar un v\u00eddeo en directo<\/a> y responder a preguntas sobre un tema concreto.<\/li><li><strong>Cree seminarios web:<\/strong> Si descubres c\u00f3mo ayudar a tu p\u00fablico a alcanzar un objetivo, podr\u00e1s <a href=\"https:\/\/webinarninja.com\/how-to-run-a-webinar\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un seminario web pr\u00e1ctico<\/a> alrededor de la soluci\u00f3n.<\/li><li><strong>Comparte historias en Instagram:<\/strong> <a href=\"https:\/\/business.instagram.com\/blog\/a-step-by-step-guide-create-playful-and-interactive-instagram-stories\" target=\"_blank\" rel=\"noreferrer noopener\">Estos v\u00eddeos cortos<\/a> se mostrar\u00e1 en la parte superior de los feeds de los seguidores para generar inter\u00e9s.<\/li><\/ul>\n\n\n\n<p>Esto es s\u00f3lo la punta del iceberg, as\u00ed que es inteligente estar atento a m\u00e1s formas de integrar el contenido en directo en tu plan general de redes sociales. La respuesta inmediata que obtengas te inspirar\u00e1 nuevas ideas y mantendr\u00e1 tus contenidos a la vanguardia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Mix_It_Up_With_Long-Form_and_Short-Form_Content\"><\/span>4. Mezcla contenidos cortos y largos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esta estrategia es similar a la reutilizaci\u00f3n de contenidos, pero en este caso se trata de ofrecer una mayor variedad de contenidos cortos y largos. Si sueles producir art\u00edculos m\u00e1s breves, puedes mezclarlos con otros m\u00e1s profundos de formato largo, o viceversa.<\/p>\n\n\n\n<p>Al variar la longitud de sus contenidos, puede atraer a su audiencia a distintos niveles. Si sueles escribir art\u00edculos m\u00e1s largos, los contenidos breves pueden servir como una pepita de informaci\u00f3n comprimida o un divertimento (y relevante). <\/p>\n\n\n\n<p>Por el contrario, si su pilar es el contenido m\u00e1s breve, un art\u00edculo de formato largo ofrece en ocasiones una mirada intensiva sobre un tema que interesa a sus lectores.<\/p>\n\n\n\n<p>Puede ir variando sus contenidos sobre la marcha, pero resulta \u00fatil plantearse un calendario regular. Puede publicar un art\u00edculo largo el primer martes de cada mes. Para a\u00f1adir una opci\u00f3n de contenido m\u00e1s breve, podr\u00edas elegir una cita de uno de tus l\u00edderes de opini\u00f3n favoritos y escribir un breve art\u00edculo sobre ella todos los jueves.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example.png\" alt=\"Ejemplo de calendario de contenidos de un blog.\" class=\"wp-image-5469\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example.png 875w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example-300x175.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example-768x449.png 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure><\/div>\n\n\n\n<p>La coherencia con estas longitudes alternativas ayudar\u00e1 a que su contenido parezca cohesivo y a que su audiencia sepa qu\u00e9 esperar. Algunas ideas excelentes para contenidos largos son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gu\u00edas pr\u00e1cticas con instrucciones paso a paso y capturas de pantalla<\/li><li>Art\u00edculos largos sobre <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">palabras clave de cola larga<\/a><\/li><li>Descargas en PDF que su p\u00fablico puede utilizar como recursos<\/li><li><a href=\"https:\/\/prettylinks.com\/es\/blog\/shortened-links-in-video-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00eddeos de YouTube<\/a> que ayudan a los espectadores a aprender o hacer algo nuevo<\/li><\/ul>\n\n\n\n<p>Para ideas de contenidos breves, prueba:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Art\u00edculos m\u00e1s breves y espec\u00edficos con informaci\u00f3n concisa<\/li><li>V\u00eddeos TikTok que atraen a tu p\u00fablico de forma divertida<\/li><li><a href=\"https:\/\/prettylinks.com\/es\/blog\/use-links-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Historias de Instagram<\/a> para mostrar r\u00e1pidamente un producto o compartir un momento <\/li><li><a href=\"https:\/\/prettylinks.com\/es\/blog\/linking-tips-for-email-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campa\u00f1as por correo electr\u00f3nico<\/a> para educar a su lista y atraerla hacia contenidos o productos en l\u00ednea<\/li><\/ul>\n\n\n\n<p>Como siempre, es una buena pr\u00e1ctica hacer un seguimiento de la participaci\u00f3n en estas piezas. Si ves que los contenidos largos o cortos consiguen una mayor participaci\u00f3n, ser\u00e1 inteligente que aproveches esas oportunidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Satisfacer la demanda de contenidos creativos no es tarea f\u00e1cil. Sin embargo, si trazas un plan y pones en marcha estrategias de contenidos inteligentes, podr\u00e1s mantener (o aumentar) tu producci\u00f3n editorial, hacer crecer tu audiencia y ampliar tu influencia.<\/p>\n\n\n\n<p>En este art\u00edculo, compartimos una variedad de estrategias inteligentes de marketing de contenidos a tener en cuenta este a\u00f1o. Entre ellas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Eduque y capacite a su p\u00fablico.<\/li><li>Reutilice contenidos y diversifique.<\/li><li>Vive el v\u00eddeo en directo.<\/li><li>Combine contenidos cortos y largos.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo aplicar estas estrategias de marketing de contenidos en 2021? \u00a1H\u00e1ganoslo saber en la secci\u00f3n de comentarios a continuaci\u00f3n!<\/p>","protected":false},"excerpt":{"rendered":"<p>Tener ideas creativas para los contenidos puede ser todo un reto, sobre todo si se publican con frecuencia. Si a esto le a\u00f1adimos un panorama tecnol\u00f3gico en constante evoluci\u00f3n y una cultura \u00e1vida de contenidos m\u00e1s significativos, la demanda puede resultar francamente agotadora. \u00bfC\u00f3mo mantenerse a la vanguardia con contenidos frescos y atractivos? Aunque no hay un...<\/p>","protected":false},"author":11450,"featured_media":5472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,58],"tags":[192,339],"class_list":["post-5442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-content-marketing","tag-marketing-strategies","tag-strategy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Keeping your audience engaged can seem hard, but it doesn&#039;t have to be. 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