{"id":5427,"date":"2021-01-18T07:26:00","date_gmt":"2021-01-18T07:26:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5427"},"modified":"2021-01-15T15:48:46","modified_gmt":"2021-01-15T15:48:46","slug":"build-online-community","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/build-online-community\/","title":{"rendered":"C\u00f3mo crear una comunidad en l\u00ednea en 4 sencillos pasos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eaad7c15ffb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eaad7c15ffb\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-online-community\/#Step_1_Research_Your_Target_Audience\" >Paso 1 Investigue su p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-online-community\/#Step_2_Decide_What_Kind_of_Community_to_Build\" >Paso 2 Decidir qu\u00e9 tipo de comunidad construir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-online-community\/#Step_3_Create_Your_Community_Website\" >Paso 3 Cree su sitio web comunitario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-online-community\/#Step_4_Start_Growing_Your_Community\" >Paso 4 Empiece a hacer crecer su comunidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-online-community\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Internet hace muchas cosas bien, pero donde realmente brilla es conectando a personas con intereses y objetivos similares. Si quieres crear una comunidad online de personas con ideas afines, ya sea por motivos personales o empresariales, solo tienes que saber por d\u00f3nde empezar.<\/p>\n\n\n\n<p>Cultivar una comunidad online s\u00f3lida requiere tiempo y esfuerzo, pero no tiene por qu\u00e9 ser dif\u00edcil. Todo lo que requiere es prestar atenci\u00f3n a algunos detalles y tareas clave, como investigar a su p\u00fablico objetivo, crear un lugar central para que interact\u00faen y captar su atenci\u00f3n.<\/p>\n\n\n\n<p>En este art\u00edculo, repasaremos los pasos principales para crear una comunidad pr\u00f3spera basada en la web. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Research_Your_Target_Audience\"><\/span>Paso 1: Investigue su p\u00fablico objetivo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de hacer cualquier otra cosa, tienes que entender a las personas que quieres que formen parte de tu comunidad. Aunque probablemente tengas razones \u00fanicas para querer crear una comunidad online, para tener \u00e9xito tendr\u00e1s que centrarte ante todo en sus necesidades.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/stack-overflow-online-community-1024x655.png\" alt=\"El sitio web de la comunidad Stack Overflow.\" class=\"wp-image-5428\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/stack-overflow-online-community-1024x655.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/stack-overflow-online-community-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/stack-overflow-online-community-768x491.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/stack-overflow-online-community-1536x982.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/stack-overflow-online-community.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Esto significa llevar a cabo <a href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">investigue sobre su p\u00fablico objetivo<\/a>. Por ejemplo, supongamos que quieres crear una comunidad para profesores. En primer lugar, se trata de un p\u00fablico bastante amplio, por lo que es posible que desee reducirlo, por ejemplo, centr\u00e1ndose en los maestros de las escuelas primarias.<\/p>\n\n\n\n<p>Con ese grupo en mente, puede dedicarse a investigar para aprender todo lo posible sobre ellos. Podr\u00edas intentar responder a preguntas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfCu\u00e1l es la edad, el sexo, la etnia, etc. de un profesor de primaria?<\/li><li>\u00bfQu\u00e9 les interesa a estos profesores?<\/li><li>\u00bfA qu\u00e9 problemas se enfrentan o qu\u00e9 necesidades no est\u00e1n cubiertas?<\/li><li>\u00bfQu\u00e9 esperar\u00edan obtener de formar parte de una comunidad con otros profesores?<\/li><li>\u00bfCu\u00e1les son sus h\u00e1bitos actuales en Internet y qu\u00e9 plataformas frecuentan ya?<\/li><\/ul>\n\n\n\n<p>Las respuestas a este tipo de preguntas le dir\u00e1n mucho sobre qu\u00e9 tipo de comunidad construir, c\u00f3mo estructurarla, etc\u00e9tera. Es posible que algunas de estas cosas ya las sepas. Para lo que no sepas, puedes visitar comunidades online existentes, crear encuestas, <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimizing-your-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">buscar palabras clave<\/a>y establezca contactos con su p\u00fablico objetivo en eventos presenciales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Decide_What_Kind_of_Community_to_Build\"><\/span>Paso 2: Decidir qu\u00e9 tipo de comunidad construir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En realidad, \"comunidad online\" es una descripci\u00f3n bastante vaga. Abarca muchos tipos de sitios web. Antes de crear la tuya, tendr\u00e1s que saber c\u00f3mo quieres que sea.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/dribble-online-community-1024x603.png\" alt=\"El sitio web de la comunidad Dribble.\" class=\"wp-image-5429\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/dribble-online-community-1024x603.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/dribble-online-community-300x177.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/dribble-online-community-768x452.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/dribble-online-community-1536x905.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/dribble-online-community.png 1681w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Algunas de las opciones m\u00e1s populares son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Blogs.<\/strong> Es el tipo m\u00e1s tradicional de comunidad en l\u00ednea. Puedes crear contenidos y fomentar el debate mediante comentarios. Tambi\u00e9n puedes invitar a los miembros a crear parte o la totalidad del contenido del blog.<\/li><li><strong>Wikis.<\/strong> Un wiki es un espacio incre\u00edblemente colaborativo, donde muchas personas pueden reunirse para combinar sus conocimientos. Es ideal para comunidades basadas en campos complejos o basados en datos.<\/li><li><strong>Foros y foros de debate.<\/strong> Con un foro, tienes comunidad en su sentido m\u00e1s puro. La mayor\u00eda est\u00e1n organizados en muchos foros, secciones e hilos diferentes, donde los miembros pueden conocerse y ayudarse mutuamente.<\/li><li><strong>Plataformas de gamificaci\u00f3n.<\/strong> <a href=\"https:\/\/www.quicksprout.com\/how-to-easily-add-gamification-techniques-to-your-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gamificaci\u00f3n<\/a> consiste en convertir una tarea o actividad en un juego para fomentar la participaci\u00f3n. Por ejemplo, una comunidad de fitness podr\u00eda beneficiarse de un sitio web que realice un seguimiento de las actividades diarias y conceda puntos y logros a sus miembros.<\/li><li><strong>Cursos en l\u00ednea y centros de aprendizaje.<\/strong> Al igual que con los blogs, con esta opci\u00f3n puedes ir en dos direcciones. Por un lado <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-an-online-learning-website-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear cursos<\/a> e invite a la gente a aprender en colaboraci\u00f3n, o puede invitar a sus miembros a compartir sus propios conocimientos entre s\u00ed.<\/li><li><strong>Redes sociales.<\/strong> Incluso es posible crear tu propia red social. Y no tiene por qu\u00e9 ser una empresa a escala de Facebook. Puedes crear una peque\u00f1a red de nicho dise\u00f1ada espec\u00edficamente para las necesidades de tu audiencia.<\/li><\/ul>\n\n\n\n<p>El tipo de sitio web comunitario m\u00e1s apropiado depender\u00e1 en gran medida de su p\u00fablico y de sus necesidades (tal y como se han identificado anteriormente). Ten en cuenta que no est\u00e1s limitado a una sola de estas opciones. Puedes crear un blog con un foro, por ejemplo, o un sitio que combine elementos de gamificaci\u00f3n y redes sociales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Create_Your_Community_Website\"><\/span>Paso 3: Cree su sitio web comunitario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La mayor\u00eda de las comunidades en l\u00ednea se benefician de tener un lugar central donde los usuarios puedan reunirse e interactuar. Esto significa crear un sitio web espec\u00edfico. La forma que adopte depender\u00e1 de las decisiones que hayas tomado en los dos pasos anteriores.<\/p>\n\n\n\n<p>Lo primero que tendr\u00e1s que hacer es elegir una plataforma para tu sitio comunitario. Hay muchas opciones, pero le recomendamos encarecidamente <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>. Este sistema de gesti\u00f3n de contenidos (CMS) es f\u00e1cil y gratuito. Y lo que es m\u00e1s importante, te da acceso a una amplia gama de plugins que puedes utilizar para crear casi cualquier tipo de comunidad en l\u00ednea que puedas imaginar.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/lady-boss-online-community-1024x681.png\" alt=\"El sitio web de la comunidad LadyBoss.\" class=\"wp-image-5430\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/lady-boss-online-community-1024x681.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/lady-boss-online-community-300x200.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/lady-boss-online-community-768x511.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/lady-boss-online-community.png 1424w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>He aqu\u00ed algunos ejemplos de las herramientas que puede utilizar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/wordpress.org\/plugins\/bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">bbPress<\/a>.<\/strong> Si desea crear un foro o un tabl\u00f3n de debate, esta soluci\u00f3n es f\u00e1cil de usar pero muy potente.<\/li><li><strong><a href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\" rel=\"noreferrer noopener\">BuddyPress<\/a>.<\/strong> Con esta herramienta, puedes crear tu propia red social e invitar a tu comunidad a unirse a ella.<\/li><li><strong><a href=\"https:\/\/memberpress.com\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a>.<\/strong> Este es un plugin flexible y premium que puede ayudarte a crear todo tipo de sitios comunitarios basados en membres\u00edas. Incluso puede utilizarlo para <a href=\"https:\/\/memberpress.com\/courses-wordpress-lms\/\" target=\"_blank\" rel=\"noreferrer noopener\">impartir cursos en l\u00ednea<\/a>.<\/li><\/ul>\n\n\n\n<p>La forma en que construya su sitio comunitario depender\u00e1 de las herramientas que decida utilizar. Sea como sea, no olvide incluir toda la informaci\u00f3n que necesiten sus miembros. Junto con las caracter\u00edsticas espec\u00edficas de la comunidad, esto significa proporcionar detalles sobre sus reglas y pol\u00edticas, informaci\u00f3n de contacto, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Start_Growing_Your_Community\"><\/span>Paso 4: Empieza a hacer crecer tu comunidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Con su sitio web creado, tendr\u00e1 un hogar acogedor para su nueva comunidad. Lo \u00fanico que queda es empezar a atraer miembros. Aunque el boca a boca puede ayudar, la mejor forma de crecer es promocionar directamente tu comunidad online.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/skill-crush-online-community-1024x674.png\" alt=\"El sitio web de la comunidad Skillcrush.\" class=\"wp-image-5431\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/skill-crush-online-community-1024x674.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/skill-crush-online-community-300x197.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/skill-crush-online-community-768x505.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/skill-crush-online-community-1536x1011.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/skill-crush-online-community.png 1553w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Entre los mejores m\u00e9todos est\u00e1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Optimice su sitio web para los motores de b\u00fasqueda.<\/strong> Google y otros motores de b\u00fasqueda pueden atraer una gran cantidad de tr\u00e1fico, siempre y cuando usted <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">proporcionarles la informaci\u00f3n adecuada<\/a>.<\/li><li><strong>Cree una lista de correo electr\u00f3nico y\/o un bolet\u00edn informativo.<\/strong> <a href=\"https:\/\/prettylinks.com\/es\/blog\/build-a-powerful-email-list-to-promote-your-affiliate-offers\/\">Marketing por correo electr\u00f3nico<\/a> es una forma excelente de atraer a nuevos miembros y de mantener informados y comprometidos a los actuales.<\/li><li><strong>Participe en comunidades afines.<\/strong> No estamos sugiriendo que intente robar miembros a comunidades competidoras. En su lugar, busque otras complementarias: los miembros de un sitio de seguimiento de fitness podr\u00edan estar muy interesados en sus cursos de nutrici\u00f3n en l\u00ednea, etc.<\/li><li><strong>Promocione su comunidad en las redes sociales.<\/strong> El estudio de audiencia realizado en el paso 1 deber\u00eda haberle indicado qu\u00e9 plataformas sociales prefiere su p\u00fablico objetivo. Creando perfiles en esas plataformas y <a href=\"https:\/\/prettylinks.com\/es\/blog\/pretty-links-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">esforzarse por publicar y participar<\/a>De este modo, conocer\u00e1 a los miembros potenciales de la comunidad all\u00ed donde est\u00e9n.<\/li><\/ul>\n\n\n\n<p>Por \u00faltimo, pero no por ello menos importante, considere la posibilidad de desarrollar una marca fuerte y coherente. Cuanto m\u00e1s reconocible sea, m\u00e1s memorable y atractiva ser\u00e1 su comunidad en l\u00ednea. <\/p>\n\n\n\n<p>Entre otras cosas, esto incluye <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-linking-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear enlaces \"bonitos\" acortados<\/a> para compartirlo en las redes sociales, en comunidades relevantes y en sus boletines de correo electr\u00f3nico. Es una forma r\u00e1pida y sencilla de animar a la gente a visitar tu nuevo sitio web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear una comunidad en l\u00ednea s\u00f3lida lleva tiempo. Sin embargo, esta inversi\u00f3n puede dar resultados impresionantes, dando lugar a un grupo de miembros muy comprometidos a los que les interesa lo que usted tiene que decir.<\/p>\n\n\n\n<p>Para poner en marcha su comunidad en l\u00ednea, s\u00f3lo tendr\u00e1 que:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Investigue a su p\u00fablico objetivo.<\/li><li>Decidir qu\u00e9 tipo de comunidad construir.<\/li><li>Cree el sitio web de su comunidad.<\/li><li>Empieza a hacer crecer tu comunidad.<\/li><\/ol>\n\n\n\n<p>\u00bfTienes alguna pregunta sobre c\u00f3mo crear una comunidad en l\u00ednea o c\u00f3mo difundirla en las redes sociales? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Internet hace muchas cosas bien, pero donde realmente brilla es conectando a personas con intereses y objetivos similares. Si desea crear una comunidad en l\u00ednea de personas con ideas afines, ya sea por motivos personales o empresariales, s\u00f3lo tiene que saber por d\u00f3nde empezar. Cultivar una comunidad en l\u00ednea s\u00f3lida...<\/p>","protected":false},"author":11450,"featured_media":5432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[338],"class_list":["post-5427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-community"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"With the right tools, you can build an online community more easily than you think. 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