{"id":5386,"date":"2021-01-11T07:18:00","date_gmt":"2021-01-11T07:18:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5386"},"modified":"2021-01-11T20:19:14","modified_gmt":"2021-01-11T20:19:14","slug":"how-to-use-qr-codes-for-marketing-your-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/how-to-use-qr-codes-for-marketing-your-business\/","title":{"rendered":"C\u00f3mo utilizar los c\u00f3digos QR para comercializar su empresa"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dcb17fafbea\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dcb17fafbea\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#What_Is_A_QR_Code\" >\u00bfQu\u00e9 es un c\u00f3digo QR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#How_To_Create_A_QR_Code_with_PrettyLinks\" >C\u00f3mo crear un c\u00f3digo QR con PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#Ways_You_Can_Use_QR_Codes_for_Marketing_Your_Business\" >C\u00f3mo utilizar los c\u00f3digos QR para promocionar su empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#Are_QR_Codes_Trackable\" >\u00bfSe pueden rastrear los c\u00f3digos QR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#Dos_And_Donts_Of_Using_QR_Codes_for_Marketing\" >Qu\u00e9 hacer y qu\u00e9 no hacer con los c\u00f3digos QR en marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#Is_A_QR_Code_Right_For_Your_Small_Business\" >\u00bfEs un c\u00f3digo QR adecuado para su peque\u00f1a empresa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Los c\u00f3digos QR existen desde hace mucho tiempo, pero parec\u00edan tener <a href=\"https:\/\/blog.beaconstac.com\/2019\/02\/why-2019-is-the-year-of-qr-codes\/\" target=\"_blank\" rel=\"noreferrer noopener\">gan\u00f3 popularidad<\/a> en los \u00faltimos a\u00f1os. Mucha gente est\u00e1 empezando a utilizar los c\u00f3digos QR para el marketing. Pero, \u00bfmerece realmente la pena?&nbsp;<\/p>\n\n\n\n<p>En este art\u00edculo, exploraremos qu\u00e9 son los c\u00f3digos QR, c\u00f3mo pueden ayudarle en sus esfuerzos de marketing y c\u00f3mo determinar si son o no algo que deber\u00eda utilizar en su negocio en l\u00ednea. \u00a1Vamos al grano!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_A_QR_Code\"><\/span><strong>\u00bfQu\u00e9 es un c\u00f3digo QR?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"328\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/04\/QR-code-used-for-marketing-edited.jpg\" alt=\"C\u00f3digo QR utilizado para marketing\" class=\"wp-image-10875\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/04\/QR-code-used-for-marketing-edited.jpg 493w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/04\/QR-code-used-for-marketing-edited-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/04\/QR-code-used-for-marketing-edited-50x33.jpg 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/04\/QR-code-used-for-marketing-edited-18x12.jpg 18w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/figure>\n\n\n\n<p>Un c\u00f3digo QR, que significa c\u00f3digo de respuesta r\u00e1pida, es una especie de c\u00f3digo de barras que se utiliza para almacenar informaci\u00f3n. Estos c\u00f3digos suelen ser en blanco y negro, pero tambi\u00e9n pueden ser de otros colores, siempre que est\u00e9n sobre un fondo escaneable. <\/p>\n\n\n\n<p>La informaci\u00f3n almacenada en un c\u00f3digo QR est\u00e1 pensada para ser le\u00edda r\u00e1pida y f\u00e1cilmente por tel\u00e9fonos inteligentes y ordenadores.&nbsp;<\/p>\n\n\n\n<p>Puede utilizar los c\u00f3digos QR para compartir todo tipo de informaci\u00f3n y hacer todo tipo de cosas. Por ejemplo, son una forma estupenda de ofrecer enlaces a sitios web, enviar mensajes de texto, proporcionar aplicaciones descargables, presentar perfiles de redes sociales, permitir a los usuarios unirse a un seminario web, enviar correos electr\u00f3nicos y mucho m\u00e1s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Create_A_QR_Code_with_PrettyLinks\"><\/span><strong>C\u00f3mo crear un c\u00f3digo QR<\/strong> con PrettyLinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para crear c\u00f3digos QR con PrettyLinks, primero tendr\u00e1s que habilitarlos. Vaya a <em>PrettyLinks &gt; Opciones &gt; Enlaces<\/em> y compruebe el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> junto a \"Activar c\u00f3digos QR\".<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"417\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-3.15.42-PM.png\" alt=\"activar c\u00f3digos qr en PrettyLinks\" class=\"wp-image-5395\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-3.15.42-PM.png 836w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-3.15.42-PM-300x150.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-3.15.42-PM-768x383.png 768w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><\/figure>\n\n\n\n<p>Una vez que hayas activado la configuraci\u00f3n del c\u00f3digo QR, aparecer\u00e1 un icono cuadrado azul en tu lista de PrettyLinks junto a cada enlace. Haga clic en el icono azul para descargar el c\u00f3digo QR de ese enlace. Ahora puede utilizar esa imagen de c\u00f3digo QR en su publicidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ways_You_Can_Use_QR_Codes_for_Marketing_Your_Business\"><\/span><strong>C\u00f3mo utilizar los c\u00f3digos QR para promocionar su empresa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como vendedor afiliado, hay varias formas de utilizar los c\u00f3digos QR para el marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anuncios impresos<\/strong> - Si su empresa aprovecha las ventajas del marketing offline, lo m\u00e1s probable es que utilice los anuncios impresos en su beneficio. Ya sea en octavillas, folletos, carteles o cualquier otro medio, puede a\u00f1adir un c\u00f3digo QR. La gente puede escanearlo e interactuar con su empresa y lo que ofrece. No tendr\u00e1n que preocuparse de recordar su direcci\u00f3n web o su n\u00famero de tel\u00e9fono.<\/li>\n\n\n\n<li><strong>Cupones<\/strong> - Para beneficiar a los clientes, puede crear un c\u00f3digo QR para que puedan acceder a cupones y descuentos exclusivos en sus productos y servicios.<\/li>\n\n\n\n<li><strong>Art\u00edculos Swag<\/strong> - Si su empresa frecuenta ferias comerciales y monta puestos de venta con regularidad, lo m\u00e1s probable es que quiera obsequiar a los visitantes con productos con su marca, como l\u00e1pices, memorias USB, camisetas y otros. A\u00f1adir un c\u00f3digo QR a sus productos aumenta la visibilidad de su marca y ayuda a los clientes potenciales a conocer mejor su empresa.<\/li>\n\n\n\n<li><strong>Red<\/strong> - Los c\u00f3digos QR son una forma excelente de establecer contactos con otros empresarios sin tener que hacer malabarismos con papeles adicionales ni correr el riesgo de perder tarjetas de visita. Solo tienes que ofrecer tu c\u00f3digo QR para que la gente lo escanee y puedan acceder a tus tarjetas de visita digitales y a informaci\u00f3n adicional directamente desde sus tel\u00e9fonos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_QR_Codes_Trackable\"><\/span><strong>\u00bfSe pueden rastrear los c\u00f3digos QR?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los c\u00f3digos QR son definitivamente rastreables. Si se toma la molestia de crearlos y distribuirlos, debe asegurarse de que su empresa puede hacer un seguimiento del progreso y el \u00e9xito de estos c\u00f3digos. <\/p>\n\n\n\n<p>Ah\u00ed es donde <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> puede serte \u00fatil. Usando el plugin, puedes enlazar a art\u00edculos, p\u00e1ginas web y m\u00e1s con tus enlaces. A partir de ah\u00ed, podr\u00e1s seguir y gestionar tus enlaces en tu panel de WordPress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dos_And_Donts_Of_Using_QR_Codes_for_Marketing\"><\/span><strong>Qu\u00e9 hacer y qu\u00e9 no hacer con los c\u00f3digos QR<\/strong> para Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se pueden hacer varias cosas con los c\u00f3digos QR, pero algunas pr\u00e1cticas no son aconsejables. A continuaci\u00f3n te indicamos lo que debes y no debes hacer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>NO utilice c\u00f3digos QR en los correos electr\u00f3nicos.<\/strong> La mayor\u00eda de las personas acceden a sus correos electr\u00f3nicos desde sus tel\u00e9fonos, lo que significa que no podr\u00e1n escanear los c\u00f3digos. Cuando se trata de correos electr\u00f3nicos, es mejor <a href=\"https:\/\/prettylinks.com\/es\/blog\/use-branded-links-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">utilizar un enlace de marca<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Aseg\u00farese de que dispone de conexi\u00f3n a Internet o de datos. <\/strong>Para escanear y acceder al contenido almacenado en un c\u00f3digo QR, los usuarios deben tener acceso a Internet o un plan de datos en sus tel\u00e9fonos. Tenlo en cuenta si est\u00e1s en una feria o en un evento offline.<\/li>\n\n\n\n<li><strong>NO utilice c\u00f3digos QR en lugares innecesarios o inconvenientes. <\/strong>El objetivo de un c\u00f3digo QR es facilitar el acceso a la informaci\u00f3n, por lo que lo \u00faltimo que debe hacer es dificultar el escaneado del c\u00f3digo. Esto significa no colocar c\u00f3digos QR en vallas publicitarias, en los laterales de los veh\u00edculos o en objetos peque\u00f1os que sean dif\u00edciles de escanear.&nbsp;<\/li>\n\n\n\n<li><strong>Haz que la exploraci\u00f3n merezca la pena. <\/strong>Siempre hay que hacer que los clientes sientan que obtienen algo valioso de ti, y lo mismo ocurre con los c\u00f3digos QR. Aseg\u00farate de que el contenido o la informaci\u00f3n que compartes merezca que se tomen el tiempo de escanearlo.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_A_QR_Code_Right_For_Your_Small_Business\"><\/span><strong>\u00bfEs un c\u00f3digo QR adecuado para su peque\u00f1a empresa?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si todav\u00eda se est\u00e1 preguntando si los c\u00f3digos QR son una buena idea para su negocio, aqu\u00ed tiene algunas preguntas que puede hacerse para decidirse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00bfQui\u00e9n es su p\u00fablico?<\/strong> Una de las primeras cosas en las que debe pensar es qui\u00e9n es su p\u00fablico. \u00bfPueden escanear los c\u00f3digos? \u00bfNecesitan el contenido que intenta compartir?<\/li>\n\n\n\n<li><strong>\u00bfTiene tiempo para controlar sus c\u00f3digos?<\/strong> Al igual que con cualquier iniciativa de marketing, debe asegurarse de que dispone del tiempo o el personal necesarios para llevar a cabo la campa\u00f1a. Si no es as\u00ed, quiz\u00e1 sea mejor archivar este proyecto y dejarlo para otro momento.<\/li>\n\n\n\n<li><strong>\u00bfCu\u00e1les son sus objetivos?<\/strong> Si sus planes incluyen persuadir a los clientes para que se suscriban a algo, participen en una venta, visiten una p\u00e1gina web o realicen una compra, los c\u00f3digos QR son perfectos para usted. De lo contrario, es posible que los c\u00f3digos QR no sean una necesidad inmediata para su negocio en l\u00ednea.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusi\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los c\u00f3digos QR son una excelente forma de aumentar la visibilidad de la marca y el compromiso con el poder de la tecnolog\u00eda. Con los c\u00f3digos QR, puede mejorar la experiencia de sus clientes y hacer un seguimiento m\u00e1s exhaustivo de c\u00f3mo interact\u00faan en l\u00ednea con su empresa. <\/p>\n\n\n\n<p>Si se utilizan correctamente, su marketing puede dispararse de formas que nunca hubiera imaginado. Tenga en cuenta los consejos y sugerencias anteriores para determinar si los c\u00f3digos QR son adecuados para usted.<\/p>\n\n\n\n<p><em>\u00bfTiene m\u00e1s preguntas sobre el uso de c\u00f3digos QR en marketing? H\u00e1ganoslo saber en los comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Aprenda a utilizar los c\u00f3digos QR para comercializar su negocio. Sigue nuestra gu\u00eda para aumentar la participaci\u00f3n y atraer tr\u00e1fico con estrategias eficaces de c\u00f3digos QR.<\/p>","protected":false},"author":1,"featured_media":5387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[53],"class_list":["post-5386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-qr-codes"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to use QR codes for marketing your business. 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