{"id":5256,"date":"2020-11-30T06:21:00","date_gmt":"2020-11-30T06:21:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5256"},"modified":"2020-11-30T14:33:03","modified_gmt":"2020-11-30T14:33:03","slug":"what-is-influencer-marketing-and-why-is-it-so-powerful","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing de influencias y por qu\u00e9 es tan poderoso?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df2fe1189a4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df2fe1189a4\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#What_Is_Influencer_Marketing\" >\u00bfQu\u00e9 es el marketing de influencers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#How_Influencer_Marketing_Is_Helpful\" >C\u00f3mo ayuda el marketing de influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#What_Does_An_Ideal_Influencer_Look_Like\" >\u00bfC\u00f3mo es el influencer ideal?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#Key_Tips_To_Attract_Influencers\" >Consejos clave para atraer a personas influyentes&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Con la aparici\u00f3n del marketing online, los consumidores buscan publicidad y promoci\u00f3n con un toque m\u00e1s real y personal. Y ah\u00ed es donde entra en juego el poder del marketing de influencers.<\/p>\n\n\n\n<p>Con el marketing de influencers, puede combinar su estrategia de marketing con la autoridad de la comunidad y la confianza establecida. Cuando encuentres a los influencers adecuados para a\u00f1adirlos a tu lista, podr\u00e1s hacer crecer m\u00e1s f\u00e1cilmente tu audiencia y encontrar nuevas oportunidades para convertir clientes.<\/p>\n\n\n\n<p>En este post, exploraremos el concepto de marketing de influencers y hablaremos de c\u00f3mo puede ser una herramienta eficaz para tu negocio online. Tambi\u00e9n repasaremos algunas cosas que puedes hacer para empezar.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em>\u00bfSab\u00edas que est\u00e1s perdiendo dinero? <a href=\"https:\/\/prettylinks.com\/es\/pricing\/plans\/\">\u00a1Genera ingresos pasivos a partir de tus contenidos con PrettyLinks!<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Influencer_Marketing\"><\/span><strong>\u00bfQu\u00e9 es el marketing de influencers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El marketing de influencers es una estrategia de marketing centrada en los influencers, o personas y empresas de alto nivel. Un ejemplo com\u00fan de influencer es un <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/9-of-the-biggest-social-media-influencers-on-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">celebridad o personalidad popular de las redes sociales<\/a> que patrocina o respalda un producto o servicio y lo promociona en su blog y\/o perfiles de redes sociales.&nbsp;<\/p>\n\n\n\n<p>Cuando se trata de marketing de afiliaci\u00f3n, las personas influyentes pueden marcar una gran diferencia en las conversiones. Cuando un influencer comparte tus enlaces con su audiencia, puede aumentar el tr\u00e1fico a tu sitio web, impulsar las conversiones y despertar un nuevo inter\u00e9s en tu peque\u00f1a empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Influencer_Marketing_Is_Helpful\"><\/span><strong>C\u00f3mo ayuda el marketing de influencers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Anteriormente hemos mencionado algunos beneficios del marketing de influencers, pero aqu\u00ed te damos algunas razones m\u00e1s por las que el marketing de influencers es una gran herramienta para tu negocio online:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Presenta oportunidades para establecer contactos.<\/strong> Trabajar con personas influyentes puede ser una forma estupenda de entablar relaciones y crear m\u00e1s oportunidades de exposici\u00f3n empresarial y nuevas conexiones.&nbsp;<\/li><li><strong>Aporta mayor valor.<\/strong> Cuando trabajas con personas influyentes, puedes estar seguro de que est\u00e1n en sinton\u00eda con lo que m\u00e1s interesa y necesita su p\u00fablico.&nbsp;<\/li><li><strong>Tienes menos presi\u00f3n para crear contenido. <\/strong>Cuando hay varias personas trabajando con usted para promocionar su producto o servicio, a menudo puede utilizar su contenido o, al menos, inspirarse en lo que han hecho para crear contenido para su propio sitio o plataformas de medios sociales.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_An_Ideal_Influencer_Look_Like\"><\/span><strong>\u00bfC\u00f3mo es el influencer ideal?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Influencers hay de muchas formas y tama\u00f1os, pero hay unos cuantos <a href=\"https:\/\/www.smartinsights.com\/online-pr\/influencer-marketing\/gauge-influencers-influence\/\" target=\"_blank\" rel=\"noreferrer noopener\">caracter\u00edsticas universales de los influencers de \u00e9xito<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Compromiso notable. <\/strong>Es f\u00e1cil suponer que un influencer con un gran n\u00famero de seguidores tiene m\u00e1s \u00e9xito y es m\u00e1s eficaz que uno con menos seguidores. Sin embargo, lo m\u00e1s importante en lo que respecta a la eficacia es el nivel de compromiso. Independientemente de los n\u00fameros, si alguien tiene un alto nivel de compromiso, es mucho m\u00e1s probable que convierta clientes.&nbsp;<\/li><li><strong>Coherencia. <\/strong>Cualquier influencer que se precie ser\u00e1 coherente, tanto en la calidad como en la cantidad de su contenido. \u00bfCoincide su contenido con la est\u00e9tica de tu empresa? \u00bfSus publicaciones son aut\u00e9nticas y coherentes? \u00bfEs activo y participativo?<\/li><li><strong>Confianza. <\/strong>\u00bfHa establecido el influencer una relaci\u00f3n de confianza con sus seguidores? Si la audiencia de un influencer no ha demostrado confianza en \u00e9l a trav\u00e9s de su compromiso, \u00bfpor qu\u00e9 comprar\u00eda o interactuar\u00eda con algo que el influencer comparta o apruebe? Sin confianza, las promociones no significan nada.<\/li><li><strong>Menos patrocinios pero de mayor calidad. <\/strong>A los influencers de m\u00e1s \u00e9xito se les acercan empresas todo el tiempo para pedirles su apoyo, pero no dicen nada. <em>s\u00ed<\/em> a todos y cada uno de ellos. Un influencer inteligente es consciente de que tiene que ser estrat\u00e9gico y solo elegir\u00e1 ofertas que se ajusten a sus valores y a los de su audiencia.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Tips_To_Attract_Influencers\"><\/span><strong>Consejos clave para atraer a personas influyentes&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Puede parecer intimidante y dif\u00edcil llegar a las personas influyentes y captar su atenci\u00f3n, pero hay algunas cosas clave que puedes hacer para inspirarlas a trabajar contigo.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Aseg\u00farese de que los influencers coinciden con su marca y sus valores. <\/strong>Antes de ponerte en contacto con cualquier persona influyente, aseg\u00farate de que esa persona o empresa en particular coincide con tu marca y sus objetivos. La mejor forma de conseguir que tus asociaciones de afiliaci\u00f3n tengan \u00e9xito es asegurarte de que las creencias, la \u00e9tica de trabajo y los valores de un socio potencial coinciden con los tuyos.<\/li><li><strong>S\u00e9 profesional. <\/strong>Los influencers tambi\u00e9n son trabajadores y est\u00e1n muy ocupados. As\u00ed que dir\u00edgete siempre a ellos de forma profesional. Si es posible, env\u00edales correos electr\u00f3nicos, no mensajes directos. Y no escribas correos largos; s\u00e9 breve y amable. Y lo m\u00e1s importante, s\u00e9 respetuoso y elogioso.<\/li><li><strong>Ten claras tus intenciones. <\/strong>Cuando busques a un influencer, s\u00e9 claro sobre los objetivos que tienes para trabajar con \u00e9l y c\u00f3mo ser\u00e1 recompensado. Aseg\u00farate de incluir los detalles de la compensaci\u00f3n, los objetivos promocionales y las expectativas.<\/li><li><strong>Compartir informaci\u00f3n relevante. <\/strong>Cuando te pongas en contacto con los influencers que te interesan, tambi\u00e9n es aconsejable que les proporciones informaci\u00f3n concisa sobre tu empresa o marca. Incluye datos como tus plataformas en redes sociales, tu sitio web y entrevistas o art\u00edculos, para que puedan conocerte y decidir si les gustar\u00eda trabajar contigo.<\/li><\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em>Lleva tus contenidos al siguiente nivel y empieza a generar ingresos pasivos con PrettyLinks - <a href=\"https:\/\/prettylinks.com\/es\/pricing\/plans\/\">EMPIEZA YA<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Reflexiones finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El marketing de influencers puede ser enormemente beneficioso para tu negocio online. Puede ayudarte a ganar visibilidad e impulsar a un p\u00fablico al que, de otro modo, nunca habr\u00edas podido llegar.<\/p>\n\n\n\n<p>Si tienes en cuenta los consejos y la informaci\u00f3n anteriores, estar\u00e1s en el buen camino para ganar m\u00e1s dinero con tus contenidos, llegar a un p\u00fablico m\u00e1s amplio y variado y crear mejores conexiones.<\/p>\n\n\n\n<p>Para saber m\u00e1s sobre los influencers y el marketing de influencers, lee nuestros posts sobre <a href=\"https:\/\/prettylinks.com\/es\/blog\/pretty-links-on-social-media\/\">c\u00f3mo mejorar su presencia en las redes sociales<\/a>, <a href=\"https:\/\/prettylinks.com\/es\/blog\/get-influencers-onboard\/\">c\u00f3mo contratar a personas influyentes<\/a>y <a href=\"https:\/\/prettylinks.com\/es\/blog\/online-marketing-strategies\/\">estrategias de marketing online que las empresas online deber\u00edan probar<\/a>.<\/p>\n\n\n\n<p><em>\u00bfHas practicado alguna vez el marketing de influencers? \u00bfC\u00f3mo ha ayudado a tu negocio?<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Con la aparici\u00f3n del marketing online, los consumidores buscan publicidad y promoci\u00f3n con un toque m\u00e1s real y personal. Y ah\u00ed es donde entra en juego el poder del marketing de influencers. Con el marketing de influencers, puede combinar su estrategia de marketing con la autoridad de la comunidad y la confianza establecida. Cuando encuentre a los influencers adecuados para...<\/p>","protected":false},"author":23892,"featured_media":5257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[329,330,164],"class_list":["post-5256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-influencer-marketing","tag-influencers","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"We\u2019ll explore the concept of influencer marketing and talk about how it can be an effective tool for your online business.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Jessica Starks\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What is Influencer Marketing and Why is it So Powerful?\" \/>\n\t\t<meta property=\"og:description\" content=\"We\u2019ll explore the concept of influencer marketing and talk about how it can be an effective tool for your online business.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/11\/vector-illustration-in-flat-simple-style-with-characters-influencer-vector-id1218421190.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/11\/vector-illustration-in-flat-simple-style-with-characters-influencer-vector-id1218421190.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-11-30T06:21:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-11-30T14:33:03+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"What is Influencer Marketing and Why is it So Powerful?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"We\u2019ll explore the concept of influencer marketing and talk about how it can be an effective tool for your online business.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/11\/vector-illustration-in-flat-simple-style-with-characters-influencer-vector-id1218421190.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/#blogposting\",\"name\":\"What is Influencer Marketing and Why is it So Powerful?\",\"headline\":\"What is Influencer Marketing and Why is it So Powerful?\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/jessica\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/vector-illustration-in-flat-simple-style-with-characters-influencer-vector-id1218421190.jpg\",\"width\":1480,\"height\":832},\"datePublished\":\"2020-11-30T06:21:00-07:00\",\"dateModified\":\"2020-11-30T14:33:03-07:00\",\"inLanguage\":\"es-ES\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/#webpage\"},\"articleSection\":\"Advice, Marketing, influencer marketing, influencers, online business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/#listItem\",\"name\":\"What is Influencer Marketing and Why is it So Powerful?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/#listItem\",\"position\":3,\"name\":\"What is Influencer Marketing and Why is it So Powerful?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/jessica\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/jessica\\\/\",\"name\":\"Jessica Starks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1775861014\",\"width\":96,\"height\":96,\"caption\":\"Jessica Starks\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/\",\"name\":\"What is Influencer Marketing and Why is it So Powerful?\",\"description\":\"We\\u2019ll explore the concept of influencer marketing and talk about how it can be an effective tool for your online business.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/jessica\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/jessica\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/vector-illustration-in-flat-simple-style-with-characters-influencer-vector-id1218421190.jpg\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/#mainImage\",\"width\":1480,\"height\":832},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/what-is-influencer-marketing-and-why-is-it-so-powerful\\\/#mainImage\"},\"datePublished\":\"2020-11-30T06:21:00-07:00\",\"dateModified\":\"2020-11-30T14:33:03-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>What is Influencer Marketing and Why is it So Powerful?<\/title>\n\n","aioseo_head_json":{"title":"\u00bfQu\u00e9 es el marketing de influencias y por qu\u00e9 es tan poderoso?","description":"Exploraremos el concepto de marketing de influencers y hablaremos de c\u00f3mo puede ser una herramienta eficaz para tu negocio online.","canonical_url":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#blogposting","name":"What is Influencer Marketing and Why is it So Powerful?","headline":"What is Influencer Marketing and Why is it So Powerful?","author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/jessica\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/11\/vector-illustration-in-flat-simple-style-with-characters-influencer-vector-id1218421190.jpg","width":1480,"height":832},"datePublished":"2020-11-30T06:21:00-07:00","dateModified":"2020-11-30T14:33:03-07:00","inLanguage":"es-ES","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#webpage"},"articleSection":"Advice, Marketing, influencer marketing, influencers, online business"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#listItem","name":"What is Influencer Marketing and Why is it So Powerful?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#listItem","position":3,"name":"What is Influencer Marketing and Why is it So Powerful?","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/es\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/es\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/es\/blog\/author\/jessica\/#author","url":"https:\/\/prettylinks.com\/es\/blog\/author\/jessica\/","name":"Jessica Starks","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1775861014","width":96,"height":96,"caption":"Jessica Starks"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#webpage","url":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/","name":"What is Influencer Marketing and Why is it So Powerful?","description":"We\u2019ll explore the concept of influencer marketing and talk about how it can be an effective tool for your online business.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/jessica\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/jessica\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/11\/vector-illustration-in-flat-simple-style-with-characters-influencer-vector-id1218421190.jpg","@id":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#mainImage","width":1480,"height":832},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#mainImage"},"datePublished":"2020-11-30T06:21:00-07:00","dateModified":"2020-11-30T14:33:03-07:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/es\/#website","url":"https:\/\/prettylinks.com\/es\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"es-ES","publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"PrettyLinks","og:type":"article","og:title":"What is Influencer Marketing and Why is it So Powerful?","og:description":"We\u2019ll explore the concept of influencer marketing and talk about how it can be an effective tool for your online business.","og:url":"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/11\/vector-illustration-in-flat-simple-style-with-characters-influencer-vector-id1218421190.jpg","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/11\/vector-illustration-in-flat-simple-style-with-characters-influencer-vector-id1218421190.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2020-11-30T06:21:00+00:00","article:modified_time":"2020-11-30T14:33:03+00:00","twitter:card":"summary_large_image","twitter:title":"What is Influencer Marketing and Why is it So Powerful?","twitter:description":"We\u2019ll explore the concept of influencer marketing and talk about how it can be an effective tool for your online business.","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/11\/vector-illustration-in-flat-simple-style-with-characters-influencer-vector-id1218421190.jpg"},"aioseo_meta_data":{"post_id":"5256","title":null,"description":"Exploraremos el concepto de marketing de influencers y hablaremos de c\u00f3mo puede ser una herramienta eficaz para tu negocio online.","keywords":[{"label":"influencers","value":"influencers"},{"label":"influencer marketing","value":"influencer marketing"},{"label":"online business","value":"online business"}],"keyphrases":null,"primary_term":null,"canonical_url":"","og_title":"","og_description":"","og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":"","og_article_tags":"","twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 22:51:46","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:00","updated":"2025-10-15 16:10:14"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/5256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/users\/23892"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/comments?post=5256"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/5256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media\/5257"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media?parent=5256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/categories?post=5256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/tags?post=5256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}