{"id":5236,"date":"2020-11-16T05:15:00","date_gmt":"2020-11-16T05:15:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5236"},"modified":"2020-11-05T20:37:36","modified_gmt":"2020-11-05T20:37:36","slug":"link-building-how-to-start-and-how-it-helps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/link-building-how-to-start-and-how-it-helps\/","title":{"rendered":"Construcci\u00f3n de enlaces: C\u00f3mo empezar y c\u00f3mo ayuda"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9e0d6d86c0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9e0d6d86c0\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-how-to-start-and-how-it-helps\/#What_Is_Link_Building\" >\u00bfQu\u00e9 es la construcci\u00f3n de enlaces?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-how-to-start-and-how-it-helps\/#Why_Is_Link_Building_Such_A_Big_Deal\" >\u00bfPor qu\u00e9 es tan importante la construcci\u00f3n de enlaces?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-how-to-start-and-how-it-helps\/#How_To_Get_Started_With_Link_Building\" >C\u00f3mo empezar a construir enlaces<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-how-to-start-and-how-it-helps\/#Define_And_Set_Your_Goals\" >Defina y fije sus objetivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-how-to-start-and-how-it-helps\/#Find_What_Makes_You_Attractive\" >Encuentra lo que te hace atractivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-how-to-start-and-how-it-helps\/#Identify_Your_Target_Audience\" >Identifique a su p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-how-to-start-and-how-it-helps\/#Dont_Over-Complicate_Outreach\" >No complique demasiado la divulgaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-how-to-start-and-how-it-helps\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Como propietario de un negocio en l\u00ednea, sabe el importante papel que desempe\u00f1a el SEO en el \u00e9xito de su sitio web afiliado. Probablemente tambi\u00e9n sepa que son muchos los factores que intervienen en la creaci\u00f3n y ejecuci\u00f3n de una estrategia SEO exitosa, y que es f\u00e1cil sentirse abrumado con todos los m\u00e9todos y herramientas disponibles para lograrlo.<\/p>\n\n\n\n<p>Sin embargo, un m\u00e9todo de SEO que a menudo se pasa por alto y es muy eficaz es el arte de la construcci\u00f3n de enlaces. La construcci\u00f3n de enlaces requiere un poco de esfuerzo, pero es una estrategia de SEO que puede utilizar para llegar a nuevos p\u00fablicos y llevar su negocio en l\u00ednea a nuevas alturas.<\/p>\n\n\n\n<p>En este post, repasaremos qu\u00e9 es la construcci\u00f3n de enlaces y por qu\u00e9 es importante. Luego te daremos algunas cosas a tener en cuenta cuando est\u00e9s listo para comenzar a implementar esta pr\u00e1ctica en tu negocio en l\u00ednea.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em>Gestione sus enlaces con facilidad utilizando PrettyLinks - <a href=\"https:\/\/prettylinks.com\/es\/pricing\/plans\/\">\u00a1pru\u00e9belo hoy mismo!<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Link_Building\"><\/span><strong>\u00bfQu\u00e9 es la construcci\u00f3n de enlaces?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/neilpatel.com\/blog\/natural-link-building-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creaci\u00f3n de enlaces<\/a> es la actividad de conseguir que otros sitios web enlacen a p\u00e1ginas de su sitio web con el fin de mejorar su posici\u00f3n en los motores de b\u00fasqueda. En muchos casos, estos enlaces a su sitio residen en las entradas de blog de sitios web externos.\u00a0\u00a0<\/p>\n\n\n\n<p>A la hora de construir enlaces, es crucial adquirir enlaces de <a href=\"https:\/\/neilpatel.com\/blog\/build-high-quality-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">sitios web de alto rango<\/a> para asegurar su propio impulso en el ranking. No vale la pena generar toneladas de enlaces de baja calidad (e incluso puede perjudicar la clasificaci\u00f3n de su sitio). Para beneficiar sus esfuerzos de SEO, siempre es mejor cultivar unos pocos enlaces de alta calidad que una tonelada de enlaces de baja calidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Link_Building_Such_A_Big_Deal\"><\/span><strong>\u00bfPor qu\u00e9 es tan importante la construcci\u00f3n de enlaces?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hay varias razones para hacer de la construcci\u00f3n de enlaces una parte importante de la estrategia SEO de su negocio en l\u00ednea, entre ellas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Rango superior<\/strong> - Como ya se ha mencionado, puedes obtener f\u00e1cilmente un impulso en los motores de b\u00fasqueda cuando enlazas con otro sitio web. Cuando Google, Bing, Yahoo o cualquier otro motor de b\u00fasqueda detecta tus enlaces en otros sitios web, te da m\u00e1s visibilidad y te hace subir en las clasificaciones. De nuevo, aseg\u00farate de que los sitios a los que enlazas son autoridades en sus temas. Es mejor conectar con unos pocos sitios web de gran autoridad que con varios sitios de poco tr\u00e1fico y baja calidad.<\/li><li><strong>Construir relaciones<\/strong> - La creaci\u00f3n de enlaces es tambi\u00e9n una excelente forma de establecer contactos y relaciones con otros propietarios de negocios en l\u00ednea. En su b\u00fasqueda de lugares ideales a los que llegar, encontrar\u00e1 varios sitios web diferentes que pueden ayudarle en sus esfuerzos y construir una puerta de entrada a m\u00e1s oportunidades para colaborar de otras maneras.&nbsp;<\/li><li><strong>Tr\u00e1fico rodado<\/strong> - Un enlace colocado en otro sitio web no s\u00f3lo puede ayudar a la clasificaci\u00f3n, sino que tambi\u00e9n puede ayudar a dirigir tr\u00e1fico adicional a su sitio web.<\/li><li><strong>Crear relevancia y credibilidad de marca<\/strong> - La creaci\u00f3n de enlaces en sitios web relacionados con su marca mantiene a su empresa en el punto de mira de la gente. Tambi\u00e9n aumenta la credibilidad de su p\u00fablico actual y nuevo al demostrar que su empresa es lo suficientemente importante como para ser mencionada por empresas relevantes.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Get_Started_With_Link_Building\"><\/span><strong>C\u00f3mo empezar a construir enlaces<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bfEst\u00e1 preparado para lanzarse a la construcci\u00f3n de enlaces para su peque\u00f1a empresa? He aqu\u00ed algunas cosas que puede hacer para empezar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_And_Set_Your_Goals\"><\/span><strong>Defina y fije sus objetivos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes que nada, debe <a href=\"https:\/\/searchengineland.com\/10-goals-for-link-building-campaigns-moving-beyond-get-more-links-19300\" target=\"_blank\" rel=\"noreferrer noopener\">defina y fije sus objetivos<\/a>. Crear y comprender plenamente los objetivos que hay detr\u00e1s de su estrategia de creaci\u00f3n de enlaces o de cualquier esfuerzo de marketing en l\u00ednea aumentar\u00e1 sus posibilidades de alcanzar con \u00e9xito hitos importantes en su negocio.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_What_Makes_You_Attractive\"><\/span><strong>Encuentra lo que te hace atractivo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ahora que ya ha fijado sus objetivos, es hora de averiguar qu\u00e9 hace atractivo su negocio en l\u00ednea. <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/15\/quality-content-defined\" target=\"_blank\" rel=\"noreferrer noopener\">Cu\u00e1l es su contenido de mayor calidad<\/a>? \u00bfQu\u00e9 relevancia tiene ese contenido para el sitio web con el que intenta conectar? Tanto si se trata de un episodio de podcast, de una entrada de blog s\u00f3lida o de un paquete de datos de encuestas, liderar con este contenido har\u00e1 que las marcas se interesen m\u00e1s por ti y se animen a enlazar contigo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identify_Your_Target_Audience\"><\/span><strong>Identifique a su p\u00fablico objetivo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si ya tienes tus objetivos en mente, ahora podr\u00e1s <a href=\"https:\/\/cmasolutions.com\/blog\/5-ways-to-identify-the-right-target-audience-for-your-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">identifique a su p\u00fablico objetivo<\/a> y trazar un plan para llegar a ellos. Dedicar tiempo a escribir algunas palabras clave y realizar una b\u00fasqueda r\u00e1pida en Google le ayudar\u00e1 a encontrar sitios web e incluso temas de contenido que pertenezcan e interesen a su mercado objetivo. Recuerde que, cuando se trata de crear v\u00ednculos, cuanto m\u00e1s espec\u00edfico, mejor. No es necesariamente el momento de lanzar una amplia red. Nunca querr\u00e1 desperdiciar ning\u00fan enlace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Over-Complicate_Outreach\"><\/span><strong>No complique demasiado la divulgaci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Encontrar sitios web a los que dirigirse ya es una tarea de por s\u00ed, as\u00ed que lo \u00faltimo que quieres es dificultar el contacto con estas empresas online m\u00e1s de lo necesario. Muchas empresas online est\u00e1n muy ocupadas y tienen poco tiempo, as\u00ed que no divagues ni hagas que el correo electr\u00f3nico sea dif\u00edcil de descifrar.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/kaiserthesage.com\/outreach-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redactar correos electr\u00f3nicos de gran alcance<\/a>. Los mensajes deben ser breves, concisos y directos, y al mismo tiempo hacer saber a los clientes potenciales que te gusta lo que ofrecen y que crees que tu enlace les ayudar\u00e1 a aumentar a\u00fan m\u00e1s su valor. Adem\u00e1s, aseg\u00farese de personalizar el correo electr\u00f3nico con el nombre del propietario o contacto del sitio web, e incluya su nombre e informaci\u00f3n de contacto para que puedan visitar su sitio web y obtener m\u00e1s informaci\u00f3n sobre su marca.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><a href=\"https:\/\/prettylinks.com\/es\/pricing\/plans\/\">\u00a1Lleve sus esfuerzos de marketing de afiliaci\u00f3n al siguiente nivel con PrettyLinks!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Reflexiones finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Muchos propietarios de peque\u00f1as empresas a menudo pasan por alto la construcci\u00f3n de enlaces en sus esfuerzos de SEO debido a la cantidad de trabajo y tiempo que implica el proceso y creen incorrectamente que la construcci\u00f3n de enlaces no vale la pena el tiempo.&nbsp;<\/p>\n\n\n\n<p>Sin embargo, la construcci\u00f3n de enlaces es f\u00e1cilmente una de las partes m\u00e1s \u00fatiles de su estrategia de SEO que le puede ganar tr\u00e1fico pasivo del sitio web y clientes potenciales mucho despu\u00e9s de que el trabajo est\u00e1 hecho. Esperamos que los consejos y la informaci\u00f3n que le hemos proporcionado anteriormente le inspiren a seguir con la construcci\u00f3n de enlaces como parte de su estrategia SEO.<\/p>\n\n\n\n<p><em>\u00bfPractica actualmente la construcci\u00f3n de enlaces? \u00bfC\u00f3mo ha ayudado a su negocio?<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Como propietario de un negocio en l\u00ednea, sabe el importante papel que desempe\u00f1a el SEO en el \u00e9xito de su sitio web afiliado. Probablemente tambi\u00e9n sepa que son muchos los factores que intervienen en la creaci\u00f3n y ejecuci\u00f3n de una estrategia SEO de \u00e9xito, y que es f\u00e1cil sentirse abrumado con todos los m\u00e9todos y herramientas disponibles para lograrlo.....<\/p>","protected":false},"author":23892,"featured_media":5237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11,66],"tags":[71,164,67],"class_list":["post-5236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","category-seo","tag-link-building","tag-online-business","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is link building is and why it\u2019s important? 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