{"id":5095,"date":"2020-10-05T06:41:00","date_gmt":"2020-10-05T06:41:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5095"},"modified":"2021-06-11T12:33:14","modified_gmt":"2021-06-11T12:33:14","slug":"a-short-guide-to-drip-campaigns","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/a-short-guide-to-drip-campaigns\/","title":{"rendered":"\u00bfQu\u00e9 es una campa\u00f1a de goteo? C\u00f3mo hacer una"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ede161782d6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ede161782d6\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-short-guide-to-drip-campaigns\/#What_is_a_Drip_Campaign\" >\u00bfQu\u00e9 es una campa\u00f1a de goteo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-short-guide-to-drip-campaigns\/#What_are_the_Benefits_of_Drip_Campaigns_in_Affiliate_Marketing_The_greatest_benefit_of_drip_campaigns_to_affiliate_marketing_is_lead_nurturing\" >\u00bfCu\u00e1les son los beneficios de las campa\u00f1as de goteo en el marketing de afiliaci\u00f3n? El mayor beneficio de las campa\u00f1as de goteo en el marketing de afiliaci\u00f3n es la fidelizaci\u00f3n de clientes potenciales.&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-short-guide-to-drip-campaigns\/#Nurturing_potential_clients\" >Nutrir a los clientes potenciales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-short-guide-to-drip-campaigns\/#Building_trust\" >Generar confianza<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-short-guide-to-drip-campaigns\/#How_Do_I_Get_Started_with_Drip_Campaigns\" >\u00bfC\u00f3mo empiezo con las campa\u00f1as de goteo?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-short-guide-to-drip-campaigns\/#Choose_an_autoresponder_platform\" >Elija una plataforma de autorespuesta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-short-guide-to-drip-campaigns\/#Build_Your_list\" >Construya su lista<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-short-guide-to-drip-campaigns\/#Understand_Your_audience\" >Entender a su p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-short-guide-to-drip-campaigns\/#Design\" >Dise\u00f1o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-short-guide-to-drip-campaigns\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Un aspecto del marketing que nunca parece cambiar es el valor de un buen correo electr\u00f3nico. Nuestras bandejas de entrada est\u00e1n abarrotadas y nuestro tiempo es limitado, pero seguimos suscribi\u00e9ndonos a listas de correo, boletines y otros tipos de correo digital. Ni siquiera las redes sociales han acabado con la eficacia de una buena campa\u00f1a de correo electr\u00f3nico.<\/p>\n\n\n\n<p>A\u00f1o tras a\u00f1o, los estudios demuestran que crear una lista de correo es una de las mejores formas de captar clientes potenciales. Cuando la gente quiere saber de usted, le da acceso a su bandeja de entrada y espera ansiosamente sus correos electr\u00f3nicos. Entonces sabr\u00e1 que se los ha ganado oficialmente.<\/p>\n\n\n\n<p>\u00bfPor qu\u00e9? \u00bfQu\u00e9 hace que <a href=\"https:\/\/prettylinks.com\/es\/Improve-Email-Marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing por correo electr\u00f3nico <\/a>una parte tan integral de la conexi\u00f3n humana (y del \u00e9xito empresarial)? La respuesta est\u00e1 en pr\u00e1cticas como el marketing por goteo. Pero, \u00bfqu\u00e9 es una campa\u00f1a de goteo?<\/p>\n\n\n\n<p>En esta entrada del blog, le presentaremos las ventajas de este tipo de <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Enlace de afiliaci\u00f3n aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a> y darle algunos consejos para empezar con sus propias campa\u00f1as de goteo. \u00a1Pong\u00e1monos en marcha!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Drip_Campaign\"><\/span>\u00bfQu\u00e9 es una campa\u00f1a de goteo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/10\/What-is-a-drip-campaign.jpg\" alt=\"Correos electr\u00f3nicos que llegan a un tel\u00e9fono\" class=\"wp-image-10822\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/10\/What-is-a-drip-campaign.jpg 724w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/10\/What-is-a-drip-campaign-300x200.jpg 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Una campa\u00f1a de goteo es un conjunto de mensajes de correo electr\u00f3nico enviados de forma escalonada a una lista de correo, normalmente a trav\u00e9s de una cuenta de correo electr\u00f3nico. <a href=\"https:\/\/blog.hubspot.com\/marketing\/autoresponder\" target=\"_blank\" rel=\"noreferrer noopener\">autorespondedor<\/a>. Puede sonar aburrido y t\u00e9cnico, pero no se preocupe, la cosa mejora. A diferencia de muchas otras formas de marketing, <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Enlace de afiliaci\u00f3n aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a> se convierte en una experiencia personal y creativa. Esto es especialmente cierto en el caso de las campa\u00f1as de captaci\u00f3n de clientes potenciales.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.skyword.com\/trackmaven\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trackmaven<\/a>una plataforma de rendimiento de marketing, ofrece una definici\u00f3n excelente:<\/p>\n\n\n\n<p><em>A <\/em><strong><em>campa\u00f1a de goteo es<\/em><\/strong><em> un m\u00e9todo utilizado en <\/em><strong><em>marketing<\/em><\/strong><em> para captar clientes a trav\u00e9s de programas de captaci\u00f3n de clientes potenciales. Se trata de enviar <\/em><strong><em>marketing<\/em><\/strong><em> informaci\u00f3n a los clientes potenciales de forma repetida durante periodos de tiempo m\u00e1s largos con el fin de nutrir a los clientes potenciales o clientes potenciales a trav\u00e9s de la <\/em><strong><em>marketing<\/em><\/strong><em> embudo.<\/em><\/p>\n\n\n\n<p>El objetivo de una campa\u00f1a de goteo es nutrir a los contactos que se suscribieron a sus correos electr\u00f3nicos. Uno de los tipos m\u00e1s comunes son las campa\u00f1as educativas: aquellas que ense\u00f1an a los lectores una habilidad, aportan valor con consejos y t\u00e9cnicas o ayudan a los nuevos usuarios a entender un programa. Por ejemplo, piense en una serie de 12 correos electr\u00f3nicos titulada, <em>12 d\u00edas para dominar WordPress<\/em>.&nbsp;<\/p>\n\n\n\n<p>Otros tipos habituales de campa\u00f1as de goteo son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campa\u00f1as de carritos abandonados<\/li>\n\n\n\n<li>Serie de correos electr\u00f3nicos de bienvenida<\/li>\n\n\n\n<li>Gu\u00edas<\/li>\n\n\n\n<li>Campa\u00f1as de reorientaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p>Puede idear una campa\u00f1a de goteo para casi cualquier cosa que pueda entregarse en una serie. Por eso es una herramienta tan poderosa para a\u00f1adir a su plan de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_Drip_Campaigns_in_Affiliate_Marketing_The_greatest_benefit_of_drip_campaigns_to_affiliate_marketing_is_lead_nurturing\"><\/span>\u00bfCu\u00e1les son los beneficios de las campa\u00f1as de goteo en el marketing de afiliaci\u00f3n? El mayor beneficio de las campa\u00f1as de goteo en el marketing de afiliaci\u00f3n es la fidelizaci\u00f3n de clientes potenciales.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lead nurturing es exactamente lo que parece. Atraes a tus clientes potenciales con contenidos relacionados con ellos y que les interesan. En el caso del contenido educativo, cuando un usuario abre su bandeja de entrada, se emociona al ver tu correo electr\u00f3nico porque sabe que le llevar\u00e1 al siguiente nivel de lo que le est\u00e1s ense\u00f1ando.&nbsp;<\/p>\n\n\n\n<p>Una buena campa\u00f1a de goteo inspira a su p\u00fablico a echarle de menos cuando usted no est\u00e1, creando una fidelidad que no tiene parang\u00f3n en otras formas de marketing.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Otra gran ventaja de las campa\u00f1as de goteo es que puede utilizarlas para fomentar la conversi\u00f3n lentamente. Sus compradores, suscriptores y estudiantes no siempre se lanzar\u00e1n autom\u00e1ticamente a sus servicios. Puede que les lleve tiempo conocerle a usted y sus m\u00e9todos, y una campa\u00f1a de goteo puede ayudarle a conseguirlo.<\/p>\n\n\n\n<p>Las campa\u00f1as de goteo le ofrecen la ventaja de los recordatorios basados en permisos de que usted es la mejor opci\u00f3n para las necesidades de sus clientes.&nbsp;<\/p>\n\n\n\n<p>En resumen, las mayores ventajas de las campa\u00f1as de goteo son las siguientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nurturing_potential_clients\"><\/span>Nutrir a los clientes potenciales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La naturaleza \"configurar y ejecutar\" de las campa\u00f1as de goteo significa que puede planificar sus campa\u00f1as y ejecutarlas durante a\u00f1os. Cuando tengas una estrategia ganadora, c\u00ed\u00f1ete a ella y no tendr\u00e1s problemas con las conversiones en el futuro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_trust\"><\/span>Generar confianza<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La ventaja m\u00e1s significativa de las campa\u00f1as de goteo es la confianza. Tanto si ya ha captado un cliente potencial como si est\u00e1 intentando dominar el poder de la sugesti\u00f3n, las campa\u00f1as de goteo le permiten crear un fuerte v\u00ednculo con su lista de correo. No hay nada mejor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_I_Get_Started_with_Drip_Campaigns\"><\/span>\u00bfC\u00f3mo empiezo con las campa\u00f1as de goteo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora viene la mejor parte de este art\u00edculo: empezar con su propia campa\u00f1a de goteo. Una buena cantidad de planificaci\u00f3n ir\u00e1 en su campa\u00f1a, pero hay algunas cosas fundamentales a tener en cuenta desde el principio.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_an_autoresponder_platform\"><\/span>Elija una plataforma de autorespuesta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Su primer paso, por supuesto, es elegir un <a href=\"https:\/\/blog.hubspot.com\/marketing\/autoresponder\" target=\"_blank\" rel=\"noreferrer noopener\">plataforma de autorespuesta<\/a>. Aqu\u00ed tienes muchas opciones fant\u00e1sticas, y tu elecci\u00f3n depender\u00e1 de tus objetivos generales. Sin embargo, las campa\u00f1as de goteo requieren la capacidad de automatizar y segmentar los correos electr\u00f3nicos, as\u00ed que ten en cuenta estas caracter\u00edsticas.<\/p>\n\n\n\n<p>Las siguientes plataformas son un buen punto de partida:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ActiveCampaign<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goteo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ConvertKit<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/hubspot\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot<\/a><\/li>\n<\/ul>\n\n\n\n<p>Cada plataforma ofrece ventajas diferentes, as\u00ed que compare y contraste antes de empezar. Una vez que hayas elegido tu buzoneo, tienes que definir tu mensaje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Your_list\"><\/span>Construya su lista<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si a\u00fan no tiene una, tendr\u00e1 que crear una lista de correo electr\u00f3nico. Al fin y al cabo, \u00a1necesitas gente a la que enviar todos tus fant\u00e1sticos correos electr\u00f3nicos! Para empezar, le recomendamos que eche un vistazo a este gran <a href=\"https:\/\/blog.hubspot.com\/marketing\/list-building\">art\u00edculo sobre la creaci\u00f3n de listas<\/a> de <a href=\"https:\/\/prettylinks.com\/go\/hubspot\/\" title=\"Enlace de afiliaci\u00f3n a Hubspot\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">HubSpot<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_Your_audience\"><\/span>Entender a su p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez que tenga su lista establecida, querr\u00e1 dividirla por segmentos. Las campa\u00f1as de goteo siempre funcionan mejor cuando est\u00e1n segmentadas.&nbsp;<\/p>\n\n\n\n<p>La segmentaci\u00f3n del correo electr\u00f3nico consiste en reducir la lista principal para crear listas m\u00e1s peque\u00f1as dirigidas a grupos m\u00e1s espec\u00edficos. Por ejemplo, tu lista principal deber\u00eda incluir a todas las personas cuyos correos electr\u00f3nicos hayas recopilado. <\/p>\n\n\n\n<p>Para segmentar esta lista, podr\u00eda separar los correos electr\u00f3nicos de aquellas personas que le compraron en los \u00faltimos seis meses o que compraron en su tienda online pero abandonaron el carrito.&nbsp;<\/p>\n\n\n\n<p>Este tipo de segmentaci\u00f3n mejora su tasa de apertura y su tasa de conversi\u00f3n por una sencilla raz\u00f3n: est\u00e1 hablando a la persona adecuada sobre el tema adecuado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design\"><\/span>Dise\u00f1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>He aqu\u00ed algo que no oir\u00e1 a menudo: el dise\u00f1o no es la parte m\u00e1s esencial de las campa\u00f1as de goteo. De hecho, una campa\u00f1a de goteo funciona mejor cuando es simple y directa. La gente se ha suscrito para recibir sus palabras, su personalidad o sus lecciones. Esperan que sus correos electr\u00f3nicos vayan directos al grano.<\/p>\n\n\n\n<p>As\u00ed que no se preocupe por el gran dise\u00f1o y las im\u00e1genes elaboradas. Cuando se trata de campa\u00f1as de goteo, menos es m\u00e1s.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bfQu\u00e9 es una campa\u00f1a de goteo? En pocas palabras, es una t\u00e1ctica que toca el n\u00facleo del marketing: generar confianza y aportar valor. A trav\u00e9s de estas campa\u00f1as puede ser eficaz:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establezca una buena relaci\u00f3n con su p\u00fablico<\/li>\n\n\n\n<li>Recuerda a la gente tus ventajas y tu personalidad<\/li>\n<\/ul>\n\n\n\n<p>Si desea conectar con su p\u00fablico a un nivel completamente nuevo, \u00a1es hora de probar las campa\u00f1as de goteo!<\/p>\n\n\n\n<p><em>\u00bfCu\u00e1les son sus reglas de oro para las campa\u00f1as de goteo? \u00bfTiene una plataforma de correo electr\u00f3nico preferida? H\u00e1ganoslo saber en los comentarios.<\/em><\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un aspecto del marketing que nunca parece cambiar es el valor de un buen correo electr\u00f3nico. Nuestras bandejas de entrada est\u00e1n abarrotadas y nuestro tiempo es limitado, pero seguimos suscribi\u00e9ndonos a listas de correo, boletines y otros tipos de correo digital. Ni siquiera las redes sociales han acabado con la eficacia de una buena campa\u00f1a de correo electr\u00f3nico. A\u00f1o tras a\u00f1o, los estudios demuestran...<\/p>","protected":false},"author":25492,"featured_media":5399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[57,47,11],"tags":[337,336],"class_list":["post-5095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-how-tos","category-marketing","tag-drip-campaigns","tag-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is a drip campaign? 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