{"id":5093,"date":"2020-09-28T06:56:00","date_gmt":"2020-09-28T06:56:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5093"},"modified":"2020-09-28T18:27:52","modified_gmt":"2020-09-28T18:27:52","slug":"how-keyword-research-rescues-your-marketing-budget","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/how-keyword-research-rescues-your-marketing-budget\/","title":{"rendered":"C\u00f3mo la investigaci\u00f3n de palabras clave rescata su presupuesto de marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69deda534e059\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69deda534e059\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-keyword-research-rescues-your-marketing-budget\/#WHAT_IS_KEYWORD_RESEARCH\" >\u00bfQU\u00c9 ES LA B\u00daSQUEDA DE PALABRAS CLAVE?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-keyword-research-rescues-your-marketing-budget\/#WHY_IS_KEYWORD_RESEARCH_IMPORTANT\" >\u00bfPOR QU\u00c9 ES IMPORTANTE LA B\u00daSQUEDA DE PALABRAS CLAVE?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-keyword-research-rescues-your-marketing-budget\/#WHY_SHOULD_I_RESEARCH_KEYWORDS_BEFORE_I_START_MARKETING\" >\u00bfPOR QU\u00c9 DEBO INVESTIGAR LAS PALABRAS CLAVE ANTES DE EMPEZAR A COMERCIALIZAR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-keyword-research-rescues-your-marketing-budget\/#WHAT_TOOLS_TO_USE_FOR_KEYWORD_RESEARCH\" >QU\u00c9 HERRAMIENTAS UTILIZAR PARA LA B\u00daSQUEDA DE PALABRAS CLAVE<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-keyword-research-rescues-your-marketing-budget\/#CONCLUSION\" >CONCLUSI\u00d3N<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La investigaci\u00f3n de palabras clave influye en todos los aspectos de su presupuesto de marketing, desde el SEO y los buyer personas hasta las redes sociales, <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Enlace de afiliaci\u00f3n aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a>y campa\u00f1as publicitarias.<\/p>\n\n\n\n<p>Mediante la investigaci\u00f3n de palabras clave puede asegurarse de que cada c\u00e9ntimo se gasta sabiamente y cada mensaje llega al lugar correcto.&nbsp;<\/p>\n\n\n\n<p>La investigaci\u00f3n de palabras clave es el pegamento que une todos tus esfuerzos, y hay muy poco \u00e9xito en t\u00e9rminos de marketing sin ella. Con las palabras clave adecuadas, puedes llegar a los clientes que intentan comprar los productos que vendes, encontrar clientes insatisfechos en las redes sociales con la escucha social y mostrar los anuncios adecuados a las personas adecuadas.&nbsp;<\/p>\n\n\n\n<p>Esta pr\u00e1ctica sienta las bases sobre las que se asentar\u00e1n todos sus esfuerzos de marketing, \u00a1y sin ella estar\u00e1 tirando el dinero! De toda la optimizaci\u00f3n en marketing empresarial, la investigaci\u00f3n de palabras clave es lo mejor que puedes hacer para gestionar tu presupuesto de forma inteligente.&nbsp;<\/p>\n\n\n\n<p>Por eso, en este post te explicaremos por qu\u00e9 deber\u00edas dedicar el m\u00e1ximo tiempo posible a la investigaci\u00f3n de palabras clave para aumentar tu presupuesto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WHAT_IS_KEYWORD_RESEARCH\"><\/span>\u00bfQU\u00c9 ES LA B\u00daSQUEDA DE PALABRAS CLAVE?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/What-is-Keyword-Research.jpg\" alt=\"Gr\u00e1fico de b\u00fasqueda de palabras clave\" class=\"wp-image-10816\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/What-is-Keyword-Research.jpg 724w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/What-is-Keyword-Research-300x200.jpg 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>La investigaci\u00f3n de palabras clave es la pr\u00e1ctica de investigar qu\u00e9 t\u00e9rminos y palabras buscan sus clientes potenciales para poder aplicarlos en su marketing. Puede ser tan sencillo como pensar en t\u00e9rminos relacionados con tus servicios, introducirlos en la b\u00fasqueda de Google y ver qu\u00e9 aparece.&nbsp;<\/p>\n\n\n\n<p>Pero hay mejores maneras de encontrar palabras clave de alto rendimiento utilizando herramientas muy \u00fatiles, que enumeraremos m\u00e1s adelante en este post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WHY_IS_KEYWORD_RESEARCH_IMPORTANT\"><\/span>\u00bfPOR QU\u00c9 ES IMPORTANTE LA B\u00daSQUEDA DE PALABRAS CLAVE?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"462\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-is-keyword-research-important.jpg\" alt=\"Gr\u00e1fico de mejora SEO\" class=\"wp-image-10818\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-is-keyword-research-important.jpg 755w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-is-keyword-research-important-300x184.jpg 300w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption class=\"wp-element-caption\">SEO Optimizaci\u00f3n de motores de b\u00fasqueda<\/figcaption><\/figure>\n\n\n\n<p>\u00bfPor qu\u00e9 la b\u00fasqueda de palabras clave es tan importante para el marketing? En primer lugar, te dice qui\u00e9n necesita lo que t\u00fa tienes, c\u00f3mo llegar a ellos y qu\u00e9 quieren o\u00edr. A continuaci\u00f3n, te ayuda a averiguar c\u00f3mo ponerte delante de ellos.<\/p>\n\n\n\n<p>Para entender la relaci\u00f3n entre b\u00fasqueda y palabras clave, veamos un escenario: imagina que vives en Dallas y buscas zapatos.&nbsp;<\/p>\n\n\n\n<p>Has echado un largo vistazo a tu armario y no encuentras nada que quieras ponerte para un evento importante. Hay una zapater\u00eda al final de la calle, pero no es exactamente de tu estilo, y no se te ocurre ninguna otra. \u00bfQu\u00e9 vas a hacer para encontrar un nuevo lugar donde comprar calzado?<\/p>\n\n\n\n<p>Sacas el m\u00f3vil y escribes \"zapater\u00eda cerca de Dallas\" en el buscador de Google. \u00bfQu\u00e9 aparece?<\/p>\n\n\n\n<p>Los sitios que han optimizado sus palabras clave de anuncios para \"zapater\u00eda cerca de m\u00ed\" o \"zapater\u00eda\"<em> <\/em>aparecen en su SERP (p\u00e1gina de resultados del motor de b\u00fasqueda). Tambi\u00e9n aparecen los anuncios espec\u00edficos que se centran en el t\u00e9rmino de b\u00fasqueda utilizado.&nbsp;<\/p>\n\n\n\n<p>Digamos que necesitas un tipo espec\u00edfico de zapato y tecleas \"zapatos de tac\u00f3n alto para fiestas en Dallas\". Eso es lo que se considera un <a href=\"https:\/\/www.wordstream.com\/long-tail-keywords\" target=\"_blank\" rel=\"noreferrer noopener\">palabra clave de cola larga<\/a>o una palabra clave m\u00e1s larga y espec\u00edfica que el usuario probablemente escribir\u00e1 cuando est\u00e9 m\u00e1s cerca del punto de venta. Las empresas optimizadas para esas palabras clave aparecer\u00e1n en las SERP de sus clientes potenciales.&nbsp;<\/p>\n\n\n\n<p>Las palabras clave son las que le conectan con las personas que buscan sus servicios y productos. Son las que utilizar\u00e1 en su publicidad, para el SEO de su sitio web y para su marketing en redes sociales. Las palabras clave encajan en cada una de las partes de su marketing org\u00e1nico y anuncios pagados, y entenderlas es el mayor paso hacia el \u00e9xito y un presupuesto bien gastado.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WHY_SHOULD_I_RESEARCH_KEYWORDS_BEFORE_I_START_MARKETING\"><\/span>\u00bfPOR QU\u00c9 DEBO INVESTIGAR LAS PALABRAS CLAVE ANTES DE EMPEZAR A COMERCIALIZAR?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-should-I-research-keywords.jpg\" alt=\"Por qu\u00e9 buscar palabras clave\" class=\"wp-image-10819\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-should-I-research-keywords.jpg 724w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-should-I-research-keywords-300x200.jpg 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>La investigaci\u00f3n de palabras clave es importante porque le indica <em>exactamente <\/em>qu\u00e9 hacer y por d\u00f3nde empezar en cada aspecto de su estrategia de marketing, incluyendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planificaci\u00f3n de contenidos<\/li>\n\n\n\n<li>SEO (se basa principalmente en palabras clave)<\/li>\n\n\n\n<li>Escucha y marketing en las redes sociales<\/li>\n\n\n\n<li>Compradores personas<\/li>\n\n\n\n<li>Los mejores canales de comercializaci\u00f3n y d\u00f3nde llegar a los consumidores<\/li>\n<\/ul>\n\n\n\n<p>Cuando sepa lo que sus clientes potenciales quieren y buscan activamente, sabr\u00e1 en qu\u00e9 centrarse. La investigaci\u00f3n de palabras clave le ayuda a hablar el mismo idioma que sus compradores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WHAT_TOOLS_TO_USE_FOR_KEYWORD_RESEARCH\"><\/span>QU\u00c9 HERRAMIENTAS UTILIZAR PARA LA B\u00daSQUEDA DE PALABRAS CLAVE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Esta es la parte divertida. Si alguna vez has querido sentirte como un detective sin tener que llevar traje y corbata, te lo pasar\u00e1s en grande haciendo investigaci\u00f3n de palabras clave. Hay muchas herramientas que te muestran lo popular que es una palabra clave, la mejor forma de escribirla (las palabras mal escritas o dif\u00edciles de escribir son en realidad grandes palabras clave) y qui\u00e9n se posiciona ahora para ella. Hay todo un mundo de datos al que puedes acceder, y hasta d\u00f3nde llegues depender\u00e1 de tu presupuesto y tus necesidades.&nbsp;<\/p>\n\n\n\n<p>Dado que las palabras clave son transversales a todos los aspectos del marketing, normalmente se pueden encontrar herramientas de palabras clave en programadores de redes sociales, en plataformas SEO y en plataformas de marketing independientes. Estas herramientas tambi\u00e9n suelen ser f\u00e1ciles de usar y autoexplicativas.&nbsp;<\/p>\n\n\n\n<p>Algunos sitios estupendos (y gratuitos) para empezar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planificador de palabras clave de Google<\/a> (para utilizar la herramienta tendr\u00e1 que crear una cuenta de Google Ads, pero no se le pedir\u00e1 que compre ning\u00fan anuncio)<\/li>\n\n\n\n<li><a href=\"https:\/\/moz.com\/explorer\" target=\"_blank\" rel=\"noreferrer noopener\">Explorador de palabras clave de Moz<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener\">SEMRush<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tendencias de Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Herramienta de palabras clave<\/a><\/li>\n<\/ul>\n\n\n\n<p>Antes de empezar, piense en una lista de posibles palabras clave que la gente utilizar\u00eda para buscar sus servicios. Tenga en cuenta que no debe ser demasiado t\u00e9cnico. Suponiendo que su negocio sea B2C, querr\u00e1 pensar en un lenguaje sencillo que utilizar\u00eda alguien que no tenga un negocio en el sector.<\/p>\n\n\n\n<p>Por ejemplo, si estuviera buscando un <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> como regalo para un amigo, no teclear\u00eda \"cajas artesanales de madera de cerezo repujada\". Probablemente escribir\u00eda \"cajas de madera personalizadas <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a>madera hecha a mano <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a>o algo similar. Piense en la forma en que una persona real ajena a su sector busca cosas.&nbsp;<\/p>\n\n\n\n<p>Piense en temas y categor\u00edas en los que encajen sus servicios, sin darle demasiadas vueltas. Haz tu lista de temas sueltos y, a continuaci\u00f3n, elige la herramienta de palabras clave que prefieras para empezar. Al introducir tus t\u00e9rminos en una herramienta de palabras clave, generar\u00e1s listas que ampliar\u00e1n en gran medida e incluso refinar\u00e1n tu lista.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CONCLUSION\"><\/span>CONCLUSI\u00d3N<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Elegir las palabras clave adecuadas le sit\u00faa directamente frente a los consumidores a los que desea llegar. Eso supera cualquier plan de marketing caro que se te pueda ocurrir, y se aplica a m\u00faltiples canales.&nbsp;<\/p>\n\n\n\n<p>Recuerde que la investigaci\u00f3n de palabras clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se trata de identificar las palabras y los t\u00e9rminos que utilizan los clientes potenciales.<\/li>\n\n\n\n<li>Se utiliza para el marketing en redes sociales, la planificaci\u00f3n de contenidos y otras formas de marketing<\/li>\n\n\n\n<li>Evita la jerga del sector para B2C o buscadores ocasionales<\/li>\n\n\n\n<li>Est\u00e1 disponible en muchas plataformas, tanto de pago como gratuitas<\/li>\n<\/ul>\n\n\n\n<p>Con las palabras clave adecuadas, puede crear mensajes que lleguen exactamente a las personas correctas. Dedica todo el tiempo que puedas a averiguar qu\u00e9 busca tu p\u00fablico para sacar el m\u00e1ximo partido a tu presupuesto de marketing.<\/p>\n\n\n\n<p><em>\u00bfTienes alg\u00fan truco o consejo para la b\u00fasqueda de palabras clave? Nos encantar\u00eda conocerlos en la secci\u00f3n de comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La investigaci\u00f3n de palabras clave influye en todos los aspectos de su presupuesto de marketing, desde el SEO y los buyer personas hasta las redes sociales, el marketing por correo electr\u00f3nico y las campa\u00f1as publicitarias. Mediante la investigaci\u00f3n de palabras clave puede asegurarse de que cada c\u00e9ntimo se gasta sabiamente y cada mensaje va al lugar correcto.  La investigaci\u00f3n de palabras clave es el pegamento que une todos sus esfuerzos, y hay...<\/p>","protected":false},"author":23892,"featured_media":5094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Keyword research informs every aspect of your marketing budget, from SEO and buyer personas to 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