{"id":5061,"date":"2020-09-14T08:00:00","date_gmt":"2020-09-14T08:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5061"},"modified":"2020-09-10T15:02:19","modified_gmt":"2020-09-10T15:02:19","slug":"the-power-of-backlink-audits-and-how-to-do-one","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/","title":{"rendered":"El poder de las auditor\u00edas de backlinks (y c\u00f3mo hacer una)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d26690f158a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d26690f158a\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#What_are_Backlinks\" >\u00bfQu\u00e9 son los backlinks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#What_Does_a_Backlink_Audit_Do\" >\u00bfQu\u00e9 hace una auditor\u00eda de backlinks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Should_I_do_a_Backlink_Audit\" >\u00bfDebo hacer una auditor\u00eda de backlinks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#How_do_I_Perform_a_Backlink_Audit\" >\u00bfC\u00f3mo realizar una auditor\u00eda de backlinks?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Manual_Audit\" >Auditor\u00eda manual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Auditing_Software\" >Software de auditor\u00eda<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Screaming_Frog\" >Rana gritona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#SEMRush\" >SEMRush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Ahrefs\" >Ahrefs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#PrettyLinks\" >PrettyLinks<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Un viaje SEO es un viaje de repetici\u00f3n. Implica aplicar estrategias, dejarlas reposar y, a continuaci\u00f3n, volver sobre ellas con un peine de p\u00faas finas una y otra vez. Es la naturaleza de la optimizaci\u00f3n. Lo que sube debe auditarse cada pocas semanas o meses.<\/p>\n\n\n\n<p>Aunque no tengas un especialista en SEO a mano, llevar un negocio online requiere una visi\u00f3n general constante. Las auditor\u00edas son tu mejor amigo, SEOer. Considera que todos los aspectos de tu estrategia de marketing son susceptibles de una buena revisi\u00f3n.<\/p>\n\n\n\n<p>Esto incluye cosas como blogs, p\u00e1ginas web, sitios web, palabras clave y (el tema de nuestra entrada de blog de hoy) v\u00ednculos de retroceso. Se trata de un mantenimiento esencial en un mundo en constante cambio y regido por algoritmos.<\/p>\n\n\n\n<p>Las auditor\u00edas de backlinks son un mantenimiento esencial, y una gu\u00eda r\u00e1pida para realizarlas s\u00f3lo puede ayudar a su negocio. En este art\u00edculo, repasaremos los poderosos efectos de las auditor\u00edas de backlinks rutinarias y le mostraremos c\u00f3mo realizarlas. As\u00ed que, \u00a1empecemos!<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Backlinks\"><\/span><strong>\u00bfQu\u00e9 son los backlinks?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-939841584-1024x683.jpg\" alt=\"SEO Concepto de optimizaci\u00f3n de motores de b\u00fasqueda, dardo apuntando sobre globo terr\u00e1queo, lupa y palabra del alfabeto SEO en rojo, azul y verde sobre fondo de pizarra de cemento oscuro.\" class=\"wp-image-5089\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-939841584-1024x683.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-939841584-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-939841584-768x512.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-939841584.jpg 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En pocas palabras, un backlink es un enlace que lleva de un sitio web a otro. Cuando enlazas a un art\u00edculo o v\u00eddeo que has visto, por ejemplo, has creado un backlink. Por sencillo que sea, navegar por los backlinks para mejorar el SEO es todo un arte.&nbsp;<\/p>\n\n\n\n<p>Para SEO, los backlinks ayudan a decidir si tu p\u00e1gina web merece la pena. Que alguien te enlace s\u00f3lo significa algo si tiene una reputaci\u00f3n lo suficientemente buena. De hecho, los sitios con spam obstaculizan tus esfuerzos de backlining m\u00e1s de lo que ayudan.<\/p>\n\n\n\n<p>Los motores de b\u00fasqueda como Google utilizan los backlinks como se\u00f1al de clasificaci\u00f3n porque cuando un sitio web enlaza con otro, significa que el gestor del sitio web cree que el contenido es digno de menci\u00f3n. Por eso, los backlinks de sitios web de alta calidad pueden aumentar la posici\u00f3n en el ranking y la visibilidad de un sitio en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP).<\/p>\n\n\n\n<p>He aqu\u00ed c\u00f3mo <a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a> define las auditor\u00edas de backlinks:<\/p>\n\n\n\n<p><em>A fondo <\/em><strong><em>auditor\u00eda de backlinks<\/em><\/strong><em> es un paso esencial para comprobar la salud de su sitio web. Permite detectar si su sitio web corre el riesgo de ser penalizado e identificar los enlaces d\u00e9biles y valiosos. Aunque pueda parecer laborioso, un buen an\u00e1lisis de enlaces <\/em><strong><em>auditor\u00eda<\/em><\/strong><em> requiere una revisi\u00f3n manual.<\/em><\/p>\n\n\n\n<p>A la hora de a\u00f1adir backlinks a tu sitio web para SEO, debes enlazar con los mejores sitios posibles que demuestren tus puntos de vista y a\u00f1adan \u00e9nfasis a tus ideas. Sea exigente.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_a_Backlink_Audit_Do\"><\/span>\u00bfQu\u00e9 hace una auditor\u00eda de backlinks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1010176520-1024x690.jpg\" alt=\"El eslab\u00f3n d\u00e9bil de la cadena\" class=\"wp-image-5088\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1010176520-1024x690.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1010176520-300x202.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1010176520-768x518.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1010176520.jpg 1248w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En tu viaje SEO, librar\u00e1s muchas batallas. La construcci\u00f3n de enlaces es una de ellas. Una auditor\u00eda de backlinks te lleva a trav\u00e9s de cada p\u00e1gina y post de tu sitio web y te dice algunas cosas clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfAlguno de sus enlaces est\u00e1 roto?<\/li><li>\u00bfSus enlaces est\u00e1n obsoletos?<\/li><li>\u00bfAlguno de tus enlaces perjudica tu SEO?<\/li><li>\u00bfHay sitios o comentarios de spam que enlacen a su sitio?<\/li><\/ul>\n\n\n\n<p>Comprenda que va a tener que encontrar todos y cada uno de los enlaces de su sitio (lo mejor que pueda) y comprobar su calidad, relevancia y funcionalidad. Si haces bien tu trabajo y configuras las herramientas adecuadas, cada auditor\u00eda ser\u00e1 cada vez m\u00e1s f\u00e1cil.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_I_do_a_Backlink_Audit\"><\/span>\u00bfDebo hacer una auditor\u00eda de backlinks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"814\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1194334041-1024x814.jpg\" alt=\"Mujer de negocios mirando a trav\u00e9s de una gran lupa\" class=\"wp-image-5086\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1194334041-1024x814.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1194334041-300x238.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1194334041-768x610.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1194334041.jpg 1149w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Seamos claros: el primer paso de su estrategia de enlaces debe ser <em>siempre <\/em>ser una auditor\u00eda de backlinks. Eso tanto si eres un profesional del SEO, un peque\u00f1o empresario con un equipo o una persona sola.&nbsp;<\/p>\n\n\n\n<p>Entonces, \u00bfdeber\u00eda realizar una auditor\u00eda de backlinks? La respuesta corta es <em>s\u00ed<\/em>y he aqu\u00ed por qu\u00e9:<\/p>\n\n\n\n<p>Enlazar es una pr\u00e1ctica fr\u00e1gil. Los enlaces se rompen, las estructuras de enlaces permanentes cambian o evolucionan y los backlinks pueden quedar obsoletos. Con el paso de los a\u00f1os, sus enlaces, cuidadosamente elaborados y obtenidos, quedan obsoletos.&nbsp;<\/p>\n\n\n\n<p>Esto no s\u00f3lo es malo para tu SEO, sino tambi\u00e9n para tus visitantes. Si has hecho bien tu trabajo, tu contenido pilar aparecer\u00e1 durante a\u00f1os, y los visitantes se llevar\u00e1n un susto si no vigilas la validez de tus enlaces. Dar informaci\u00f3n err\u00f3nea o incorrecta no es bueno para tu reputaci\u00f3n.<\/p>\n\n\n\n<p>Una auditor\u00eda de backlinks le ayudar\u00e1 a conservar el jugo SEO que ha acumulado gracias a sus esfuerzos, pero esa no es la \u00fanica raz\u00f3n por la que deber\u00eda hacerla. Tambi\u00e9n debe asegurarse de que no le enlazan sitios con spam o de dudosa reputaci\u00f3n. Tambi\u00e9n ayuda a identificar y eliminar <a href=\"https:\/\/ahrefs.com\/blog\/negative-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO negativo <\/a>ataques de los que puede haber sido v\u00edctima sin darse cuenta.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_Perform_a_Backlink_Audit\"><\/span>\u00bfC\u00f3mo realizar una auditor\u00eda de backlinks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1189450591-1024x683.jpg\" alt=\"Mujer de negocios trabajando en la oficina.\" class=\"wp-image-5087\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1189450591-1024x683.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1189450591-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1189450591-768x512.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1189450591.jpg 1253w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cuando realice una auditor\u00eda de v\u00ednculos de retroceso, esto es lo que debe buscar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compruebe que todos los enlaces funcionan<\/li><li>Aseg\u00farese de que todos los enlaces conducen al lugar correcto<\/li><li>Actualice los enlaces que conducen a informaci\u00f3n obsoleta<\/li><li>Actualizar los enlaces de afiliaci\u00f3n obsoletos (si se dedica al marketing de afiliaci\u00f3n)<\/li><li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/2648487?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Desautorizar enlaces<\/a> de sitios de spam<\/li><\/ul>\n\n\n\n<p>Tiene opciones. Todo lo que necesitas para una auditor\u00eda es tu cerebro, una buena hoja de c\u00e1lculo y tiempo para recorrer cada cent\u00edmetro de tu sitio. Sin embargo, si no quieres pasarte horas y horas revisando cada enlace, hay un mont\u00f3n de herramientas que te ayudar\u00e1n.<\/p>\n\n\n\n<p>Primero repasaremos brevemente una auditor\u00eda manual y despu\u00e9s hablaremos de algunas de las herramientas \u00fatiles que puede utilizar.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Audit\"><\/span>Auditor\u00eda manual<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>S\u00f3lo un aviso: una auditor\u00eda manual de backlinks le va a llevar mucho tiempo. Una auditor\u00eda manual de enlaces est\u00e1 bien si tiene un sitio peque\u00f1o, pero ser\u00e1 toda una odisea si su sitio tiene m\u00e1s de diez p\u00e1ginas. Tendr\u00e1 que rastrear cada p\u00e1gina y comprobar todos los enlaces por su cuenta. Esta es tambi\u00e9n una soluci\u00f3n poco pr\u00e1ctica si planea averiguar qu\u00e9 sitios apuntan al suyo como parte de su estrategia.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Prepare una hoja de c\u00e1lculo o un documento&nbsp;<\/li><li>Comprender las directrices actuales <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Webmaster<\/a><\/li><li>Revise todas las p\u00e1ginas de su sitio web (todas y cada una de ellas)<\/li><li>Probar todos los enlaces&nbsp;<\/li><li>Pon todos los enlaces en una hoja de c\u00e1lculo (para facilitarte la vida la pr\u00f3xima vez)<\/li><\/ol>\n\n\n\n<p>La mejor manera de gestionar su auditor\u00eda de v\u00ednculos de retroceso es utilizar una de las muchas herramientas disponibles para gestionar la tarea.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Auditing_Software\"><\/span>Software de auditor\u00eda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para averiguar qu\u00e9 sitios apuntan hacia usted, necesitar\u00e1 la ayuda de software y herramientas de auditor\u00eda de backlinks.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Screaming_Frog\"><\/span><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rana gritona<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Screaming Frog es un potente rastreador de sitios que analizar\u00e1 todos los enlaces de su sitio en cuesti\u00f3n de minutos. Puede decirle si le faltan meta descripciones y etiquetas, qu\u00e9 enlaces est\u00e1n rotos o caducados, y mucho m\u00e1s. Es un favorito de SEO.&nbsp;<\/p>\n\n\n\n<p>La versi\u00f3n gratuita puede rastrear hasta 500 p\u00e1ginas, lo que deber\u00eda ser m\u00e1s que suficiente para una peque\u00f1a empresa. Introduzca su dominio y deje que haga el resto. Aunque no corrige los enlaces por usted, puede ayudarle a que su auditor\u00eda sea m\u00e1s f\u00e1cil de gestionar.<\/p>\n\n\n\n<p>Seg\u00fan Screaming Frog, puedes exportar en bloque los errores y las URL de origen para corregirlos o enviarlos a un desarrollador.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEMRush\"><\/span><a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener\">SEMRush<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/go\/semrush\/\" title=\"Enlace de afiliaci\u00f3n de Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMRush<\/a> es un l\u00edder en cualquier cosa SEO, y que incluye v\u00ednculos de retroceso. Su herramienta de auditor\u00eda de backlinks cubre todo lo que necesitas en un comprobador de backlinks, incluyendo comprobar si sitios maliciosos te enlazan.&nbsp;<\/p>\n\n\n\n<p>Tambi\u00e9n tienen una funci\u00f3n que comprueba lo buenos o malos que son tus enlaces para tu clasificaci\u00f3n en Google y te da consejos sobre c\u00f3mo solucionar cualquier problema.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ahrefs\"><\/span><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Ahrefs, otra de las potencias de SEO, ofrece un <a href=\"https:\/\/ahrefs.com\/backlink-checker\">backlink checker gratuito <\/a>que supera su backlink manual en todos los niveles. Tambi\u00e9n te permite realizar una auditor\u00eda competitiva de backlinks, mostrando los insights y rankings de cualquier dominio que escribas en la herramienta.&nbsp;<\/p>\n\n\n\n<p>Obtenga r\u00e1pidamente una buena visi\u00f3n de la clasificaci\u00f3n de la competencia (y elabore un s\u00f3lido plan competitivo que acompa\u00f1e a su auditor\u00eda).&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PrettyLinks\"><\/span><a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Si usas WordPress, una de las mejores formas de controlar tus enlaces es con un gestor de enlaces de afiliados. Un plugin como PrettyLinks te ofrece un mayor control sobre tus backlinks, una forma r\u00e1pida de limpiar y arreglar enlaces rotos y acceso a datos anal\u00edticos esenciales.&nbsp;<\/p>\n\n\n\n<p>PrettyLinks ofrece control sobre:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gesti\u00f3n de enlaces de afiliados<\/li><li>Redirecciones (301, 302, 307)<\/li><li>Creaci\u00f3n y mantenimiento de enlaces cortos<\/li><\/ul>\n\n\n\n<p>El plugin es una herramienta esencial para cualquier usuario de WordPress, y hace que una auditor\u00eda de backlinks sea tan f\u00e1cil como visitar una p\u00e1gina web. Comb\u00ednelo con cualquier software de backlinks y obtenga una visi\u00f3n completa (y un mejor control) de su estrategia de enlaces.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De vez en cuando, su perfil de v\u00ednculos de retroceso necesita una actualizaci\u00f3n como cualquier otra parte de su sitio. Independientemente de si su equipo est\u00e1 formado por una sola persona, puede darle a su sitio una actualizaci\u00f3n a fondo con s\u00f3lo tener en cuenta algunas cosas. Recuerde que lo que busca es:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aseg\u00farese de que todos los enlaces funcionan<\/li><li>Aseg\u00farese de que todos los enlaces conducen al lugar correcto<\/li><li>Actualice los enlaces que conducen a informaci\u00f3n obsoleta<\/li><li>Actualizar los enlaces de afiliaci\u00f3n obsoletos (si se dedica al marketing de afiliaci\u00f3n)<\/li><li>Desautorizar enlaces de sitios de spam<\/li><\/ul>\n\n\n\n<p>Buena suerte con la auditor\u00eda.<\/p>\n\n\n\n<p><em>\u00bfRealizas auditor\u00edas de backlinks con regularidad? Si es as\u00ed, \u00bfqu\u00e9 utilizas para mantenerlo todo ordenado y actualizado? H\u00e1znoslo saber en los comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Un viaje SEO es un viaje de repetici\u00f3n. Implica aplicar estrategias, dejarlas reposar y, a continuaci\u00f3n, volver sobre ellas con un peine de p\u00faas finas una y otra vez. Es la naturaleza de la optimizaci\u00f3n. Lo que sube debe auditarse cada pocas semanas o meses. Aunque no tenga a mano un especialista en SEO,...<\/p>","protected":false},"author":23642,"featured_media":5090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[193,195,71],"class_list":["post-5061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-back-links","tag-backlinks","tag-link-building"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Backlink audits are essential maintenance! In this post, we&#039;ll go over the powerful effects of routine backlink audits and how to perform them.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Trey Briggs\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Power of Backlink Audits (And How To Do One)\" \/>\n\t\t<meta property=\"og:description\" content=\"Backlink audits are essential maintenance! In this post, we&#039;ll go over the powerful effects of routine backlink audits and how to perform them.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1181566338.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1181566338.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-09-14T08:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-09-10T15:02:19+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The Power of Backlink Audits (And How To Do One)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Backlink audits are essential maintenance! In this post, we&#039;ll go over the powerful effects of routine backlink audits and how to perform them.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1181566338.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/#blogposting\",\"name\":\"The Power of Backlink Audits (And How To Do One)\",\"headline\":\"The Power of Backlink Audits (And How To Do One)\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/treycaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/iStock-1181566338.jpg\",\"width\":1254,\"height\":836,\"caption\":\"Backlinks Word In Wooden Cube\"},\"datePublished\":\"2020-09-14T08:00:00-06:00\",\"dateModified\":\"2020-09-10T15:02:19-06:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/#webpage\"},\"articleSection\":\"Advice, Marketing, back links, Backlinks, link building\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/#listItem\",\"name\":\"The Power of Backlink Audits (And How To Do One)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/#listItem\",\"position\":3,\"name\":\"The Power of Backlink Audits (And How To Do One)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/treycaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/treycaseproof-com\\\/\",\"name\":\"Trey Briggs\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/8e9324a87af54d405304e0690c010d44.jpg?ver=1775253699\",\"width\":96,\"height\":96,\"caption\":\"Trey Briggs\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/\",\"name\":\"The Power of Backlink Audits (And How To Do One)\",\"description\":\"Backlink audits are essential maintenance! In this post, we'll go over the powerful effects of routine backlink audits and how to perform them.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/treycaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/treycaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/iStock-1181566338.jpg\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/#mainImage\",\"width\":1254,\"height\":836,\"caption\":\"Backlinks Word In Wooden Cube\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/the-power-of-backlink-audits-and-how-to-do-one\\\/#mainImage\"},\"datePublished\":\"2020-09-14T08:00:00-06:00\",\"dateModified\":\"2020-09-10T15:02:19-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>The Power of Backlink Audits (And How To Do One)<\/title>\n\n","aioseo_head_json":{"title":"El poder de las auditor\u00edas de backlinks (y c\u00f3mo hacer una)","description":"Las auditor\u00edas de backlinks son un mantenimiento esencial. En este post, repasaremos los poderosos efectos de las auditor\u00edas de backlinks rutinarias y c\u00f3mo realizarlas.","canonical_url":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#blogposting","name":"The Power of Backlink Audits (And How To Do One)","headline":"The Power of Backlink Audits (And How To Do One)","author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/treycaseproof-com\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1181566338.jpg","width":1254,"height":836,"caption":"Backlinks Word In Wooden Cube"},"datePublished":"2020-09-14T08:00:00-06:00","dateModified":"2020-09-10T15:02:19-06:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#webpage"},"articleSection":"Advice, Marketing, back links, Backlinks, link building"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#listItem","name":"The Power of Backlink Audits (And How To Do One)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#listItem","position":3,"name":"The Power of Backlink Audits (And How To Do One)","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/es\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/es\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/es\/blog\/author\/treycaseproof-com\/#author","url":"https:\/\/prettylinks.com\/es\/blog\/author\/treycaseproof-com\/","name":"Trey Briggs","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/8e9324a87af54d405304e0690c010d44.jpg?ver=1775253699","width":96,"height":96,"caption":"Trey Briggs"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#webpage","url":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/","name":"The Power of Backlink Audits (And How To Do One)","description":"Backlink audits are essential maintenance! In this post, we'll go over the powerful effects of routine backlink audits and how to perform them.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/treycaseproof-com\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/treycaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1181566338.jpg","@id":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#mainImage","width":1254,"height":836,"caption":"Backlinks Word In Wooden Cube"},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#mainImage"},"datePublished":"2020-09-14T08:00:00-06:00","dateModified":"2020-09-10T15:02:19-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/es\/#website","url":"https:\/\/prettylinks.com\/es\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"es-ES","publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"PrettyLinks","og:type":"article","og:title":"The Power of Backlink Audits (And How To Do One)","og:description":"Backlink audits are essential maintenance! In this post, we'll go over the powerful effects of routine backlink audits and how to perform them.","og:url":"https:\/\/prettylinks.com\/es\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1181566338.jpg","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1181566338.jpg","og:image:width":1254,"og:image:height":836,"article:published_time":"2020-09-14T08:00:00+00:00","article:modified_time":"2020-09-10T15:02:19+00:00","twitter:card":"summary_large_image","twitter:title":"The Power of Backlink Audits (And How To Do One)","twitter:description":"Backlink audits are essential maintenance! In this post, we'll go over the powerful effects of routine backlink audits and how to perform them.","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1181566338.jpg"},"aioseo_meta_data":{"post_id":"5061","title":null,"description":"Las auditor\u00edas de backlinks son un mantenimiento esencial. En este post, repasaremos los poderosos efectos de las auditor\u00edas de backlinks rutinarias y c\u00f3mo realizarlas.","keywords":[{"label":"linking strategy","value":"linking strategy"},{"label":"backlinks","value":"backlinks"}],"keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 22:48:07","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:00","updated":"2025-10-15 16:09:42"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/5061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/users\/23642"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/comments?post=5061"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/5061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media\/5090"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media?parent=5061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/categories?post=5061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/tags?post=5061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}