{"id":5060,"date":"2020-09-07T13:34:05","date_gmt":"2020-09-07T13:34:05","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5060"},"modified":"2024-09-10T13:51:38","modified_gmt":"2024-09-10T17:51:38","slug":"3-simple-steps-to-construct-marketing-plans-from-analytics","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/","title":{"rendered":"C\u00f3mo elaborar un plan de marketing a partir de datos anal\u00edticos (3 sencillos pasos)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d269a7a5333\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d269a7a5333\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#Why_Consider_Analytics_When_Marketing\" >\u00bfPor qu\u00e9 tener en cuenta la anal\u00edtica en el marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#How_Can_You_Track_Analytics\" >\u00bfC\u00f3mo puede hacer un seguimiento anal\u00edtico?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#What_Are_You_Looking_To_Achieve\" >\u00bfQu\u00e9 quiere conseguir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#Construct_a_Marketing_Plan_Based_on_Analytics_in_3_Steps\" >Construir un plan de marketing basado en la anal\u00edtica en 3 pasos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#1_Track_Everything_and_Download_Analytics_Reports_Measure\" >1. Seguimiento de todo y descarga de informes anal\u00edticos (Medida)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#2_Highlight_Successes_and_Failures\" >2. Destacar los \u00e9xitos y los fracasos&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#3_Adjust_Your_Strategy_Based_on_Actual_Data\" >3. Ajuste su estrategia en funci\u00f3n de los datos reales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#CONCLUSION\" >CONCLUSI\u00d3N<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La crometofobia es fuerte y est\u00e1 en auge en este momento, y es probable que la haya experimentado, especialmente cuando se trata de sus d\u00f3lares de marketing. Es el miedo a gastar dinero (y a tocar dinero, oler dinero, etc., pero para nuestro prop\u00f3sito, c\u00e9ntrate en el miedo a gastar dinero). <\/p>\n\n\n\n<p>Es probable que la mayor\u00eda de las empresas, sobre todo las m\u00e1s peque\u00f1as, tengan ese miedo por las nubes.<\/p>\n\n\n\n<p>El retorno de la inversi\u00f3n es dif\u00edcil de obtener cuando se trata de un equipo peque\u00f1o, pero no es el \u00fanico. Con tanta incertidumbre en el aire, incluso las grandes empresas se apresuran a averiguar sus pr\u00f3ximos movimientos.&nbsp;<\/p>\n\n\n\n<p>Imag\u00ednese una sala de juntas llena de analistas y responsables de marketing muy bien pagados. Han pasado por a\u00f1os de formaci\u00f3n, comen y respiran m\u00e9tricas, y te dicen lo que es un punto de referencia sin pesta\u00f1ear. Estos profesionales se permiten el lujo de contar con herramientas y programas inform\u00e1ticos caros, equipos bien dotados y presupuestos que los respaldan.&nbsp;<\/p>\n\n\n\n<p>Luego est\u00e1 usted, y tal vez el equipo de su peque\u00f1a empresa, sentado frente a un plan de marketing en blanco y pregunt\u00e1ndose qu\u00e9 escribir a continuaci\u00f3n. Es probable que lleve muchos sombreros, pellizque centavos y apenas entienda los acr\u00f3nimos de marketing. Con tan pocos recursos, \u00bfc\u00f3mo crear el mismo crecimiento eficiente que ven las grandes empresas?<\/p>\n\n\n\n<p>Coge su arma secreta: empieza y termina con datos. Los n\u00fameros y las m\u00e9tricas no mienten, y si los tienes est\u00e1s m\u00e1s que unos pasos por delante de la mayor\u00eda de las empresas.&nbsp;<\/p>\n\n\n\n<p>En este art\u00edculo, desglosaremos tres sencillos pasos para elaborar un plan de marketing que le proporcione el crecimiento que necesita en cualquier situaci\u00f3n financiera, todo ello teniendo en cuenta sus an\u00e1lisis anteriores.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-very-dark-gray-color has-very-light-gray-background-color has-text-color has-background\"><em>PrettyLinks ofrece un excelente seguimiento anal\u00edtico de sus enlaces. <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a> y obtenga las m\u00e9tricas que necesita para construir la estrategia de enlaces perfecta.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Consider_Analytics_When_Marketing\"><\/span><strong>\u00bfPor qu\u00e9 tener en cuenta la anal\u00edtica en el marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-1024x656.jpg\" alt=\"\" class=\"wp-image-5069\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-1024x656.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-300x192.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-768x492.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-1536x984.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-2048x1312.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Hay dos razones principales para considerar la anal\u00edtica de marketing:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Hay que rendir cuentas de cada d\u00f3lar gastado; la \u00fanica manera de hacerlo es saber qu\u00e9 funciona.<\/li>\n\n\n\n<li>La incertidumbre es suficiente para matar a una empresa en estos momentos, especialmente a una peque\u00f1a. Para combatir la incertidumbre, se necesitan hechos, y s\u00f3lo hay unas pocas maneras de declarar que una cosa es un hecho. Saber por qu\u00e9 hay que repasar siempre los datos anal\u00edticos a la hora de planificar puede facilitar este proceso, as\u00ed que all\u00e1 vamos:\u00a0<\/li>\n<\/ol>\n\n\n\n<p>Los an\u00e1lisis de marketing le indican lo que ha estado haciendo bien y mal, y d\u00f3nde puede mejorar. No hay mejor plataforma para elaborar un plan de marketing que conocer el recorrido del cliente.\u00a0<\/p>\n\n\n\n<p>Las tendencias y expectativas de los clientes le orientar\u00e1n en la direcci\u00f3n correcta. \u00bfC\u00f3mo es el proceso de venta para el cliente? \u00bfQu\u00e9 necesitan sus clientes para convertirse y qu\u00e9 necesitan para seguir con usted?<\/p>\n\n\n\n<p>Esto es especialmente importante para los negocios en l\u00ednea, los servicios de suscripci\u00f3n y la formaci\u00f3n en l\u00ednea. No basta con saber lo que atrajo a un cliente (aunque es un conocimiento esencial). Tambi\u00e9n hay que entender qu\u00e9 les empuj\u00f3 a convertirse y qu\u00e9 les har\u00e1 quedarse.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Track_Analytics\"><\/span><strong>\u00bfC\u00f3mo puede hacer un seguimiento anal\u00edtico?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-1024x683.jpg\" alt=\"elaborar un plan de marketing utilizando an\u00e1lisis\" class=\"wp-image-5070\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-1024x683.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-768x512.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-1536x1025.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hoy en d\u00eda, el seguimiento anal\u00edtico es un est\u00e1ndar en la mayor\u00eda de los canales y plataformas de marketing, por lo que las opciones son infinitas. Lo que busques depender\u00e1 de tus propios objetivos, KPI y puntos de referencia, pero eso lo veremos un poco m\u00e1s adelante.<\/p>\n\n\n\n<p>Los esfuerzos de marketing pueden resultar intimidantes, especialmente para las peque\u00f1as empresas en l\u00ednea. Es posible que no entienda lo que es un KPI (indicador clave de rendimiento), o que nunca haya utilizado el t\u00e9rmino <em>atribuci\u00f3n de marketing<\/em>. Intente familiarizarse con al menos algunas de ellas, especialmente las siguientes.<\/p>\n\n\n\n<p><strong>Acr\u00f3nimos importantes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KPI: un indicador clave de rendimiento le ayuda a medir el rendimiento de las distintas iniciativas.<\/li>\n\n\n\n<li>CPC: comprender el coste por clic le ayuda a controlar lo que gasta por cada clic en un anuncio.<\/li>\n\n\n\n<li>CTR: el porcentaje de clics le ayuda a ver cu\u00e1ntas personas hacen clic realmente en sus anuncios en primer lugar.<\/li>\n<\/ul>\n\n\n\n<p><strong>T\u00e9rminos importantes:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tasa de conversi\u00f3n <\/strong>- El porcentaje de personas que realizan la acci\u00f3n deseada en su p\u00e1gina. Puede tratarse de la compra de un producto, la cumplimentaci\u00f3n de un formulario, la descarga de un documento o cualquier otra acci\u00f3n.<\/li>\n\n\n\n<li><strong>Churn<\/strong> - El n\u00famero de personas que cancelan o se dan de baja de su servicio en un plazo determinado (esto es especialmente importante para los modelos de negocio basados en suscripciones).<\/li>\n\n\n\n<li><strong>Tasa de rebote<\/strong> - Porcentaje de personas que visitan una p\u00e1gina de su sitio web pero la abandonan sin hacer clic en nada.<\/li>\n\n\n\n<li><strong>Pruebas A\/B<\/strong> - Una pr\u00e1ctica pr\u00e1ctica que consiste en crear dos versiones de la misma p\u00e1gina de aterrizaje con un dise\u00f1o o un texto ligeramente modificados y, a continuaci\u00f3n, poner ambas a prueba y comparar su eficacia. <a href=\"http:\/\/How to Construct a Marketing Plan From Analytics (3 Simple Steps)\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks incluye una funci\u00f3n integrada de pruebas divididas<\/a> que le permite hacer esto.\u00a0<\/li>\n\n\n\n<li><strong>ROI<\/strong> - Una cifra que le indica cu\u00e1nto dinero le ha costado su acci\u00f3n y cu\u00e1nto dinero le ha reportado a cambio.<\/li>\n<\/ul>\n\n\n\n<p>En el caso de las redes sociales, puede hacer un seguimiento de todo, desde las respuestas a las menciones de palabras clave hasta las menciones de su empresa. En <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Enlace de afiliaci\u00f3n aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a>Puede realizar un seguimiento de las aperturas. Puede realizar un seguimiento de las conversiones mediante clics en botones y enlaces. Puede hacer un seguimiento de las cancelaciones de suscripci\u00f3n y comprender qu\u00e9 contenido no resuena, e incluso rastrear las razones.<\/p>\n\n\n\n<p>Y, por supuesto, est\u00e1n los grandes como <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> que realizan un seguimiento de las m\u00e9tricas web y le ofrecen informaci\u00f3n detallada sobre lo que funciona en su sitio. Puede hacer un seguimiento de los clics de los usuarios, del tiempo que permanecen en cada p\u00e1gina e incluso del tiempo que permanecen en el sitio en general. El seguimiento es un gran paso hacia la comprensi\u00f3n del recorrido del comprador que producen sus campa\u00f1as de marketing.<\/p>\n\n\n\n<p>Google Analytics es el est\u00e1ndar para el seguimiento de sitios web, pero tambi\u00e9n tiene <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noreferrer noopener\">P\u00edxel de Facebook<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_You_Looking_To_Achieve\"><\/span><strong>\u00bfQu\u00e9 quiere conseguir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"812\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1-1024x812.jpg\" alt=\"elaborar un plan de marketing de contenidos\" class=\"wp-image-4674\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1-1024x812.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1-300x238.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1-768x609.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1-1536x1218.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1.jpg 1944w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Una vez que sepas lo que est\u00e1s siguiendo, tienes que saber por qu\u00e9 est\u00e1s siguiendo algo en primer lugar. \u00bfQu\u00e9 objetivos est\u00e1 midiendo? Un error colosal en marketing es la falta de objetivos. Te est\u00e1s gastando un dinero que te ha costado mucho ganar, as\u00ed que aseg\u00farate de que cada d\u00f3lar cuente.<\/p>\n\n\n\n<p>He aqu\u00ed algunas preguntas que puede plantearse y responder para establecer objetivos que puedan servir de referencia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 acciones impulsaron mi negocio?<\/li>\n\n\n\n<li>\u00bfCu\u00e1les son las palabras clave m\u00e1s buscadas?\u00a0<\/li>\n\n\n\n<li>\u00bfQu\u00e9 palabras clave produjeron m\u00e1s conversiones?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 contenidos obtuvieron mejores resultados? \u00bfQu\u00e9 acciones se llevaron a cabo a partir de esos contenidos?<\/li>\n\n\n\n<li>\u00bfFuncionan bien nuestros anuncios PPC? \u00bfQu\u00e9 textos y creatividades obtuvieron el mejor CTR?<\/li>\n\n\n\n<li>\u00bfTuve m\u00e1s \u00e9xito con el marketing de pago o con el org\u00e1nico?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l ha sido el crecimiento de mis seguidores en las redes sociales? \u00bfQu\u00e9 publicaciones o eventos obtuvieron m\u00e1s \"me gusta\", \"seguidores\" o \"compartidos\"?<\/li>\n<\/ul>\n\n\n\n<p>Aqu\u00ed es donde entran en juego los indicadores clave de rendimiento (KPI). T\u00fa eres el \u00fanico que puede decidir qu\u00e9 se considera informaci\u00f3n importante, as\u00ed que si\u00e9ntate y prep\u00e1rate para repasar tus notas.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Construct_a_Marketing_Plan_Based_on_Analytics_in_3_Steps\"><\/span><strong>Construya un plan de marketing basado en la anal\u00edtica en 3 pasos:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Track_Everything_and_Download_Analytics_Reports_Measure\"><\/span>1. Seguimiento de todo y descarga de informes anal\u00edticos (Medida)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"292\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics-1024x292.png\" alt=\"an\u00e1lisis de redes sociales\" class=\"wp-image-5071\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics-1024x292.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics-300x85.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics-768x219.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics-1536x438.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics.png 1909w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Al menos tres meses de datos deber\u00edan servir, pero tener m\u00e1s te dar\u00e1 un plan de marketing m\u00e1s concreto. Revisa todos los canales que produzcan an\u00e1lisis. Como hemos dicho antes, no hay raz\u00f3n para que tus herramientas NO incluyan datos, as\u00ed que aseg\u00farate de que utilizas las que son beneficiosas para tu negocio.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Highlight_Successes_and_Failures\"><\/span>2. Destacar los \u00e9xitos y los fracasos&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet-1024x501.png\" alt=\"\" class=\"wp-image-5072\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet-1024x501.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet-768x376.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet-1536x752.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Toma todos los datos de tus canales de marketing (pagados y no pagados) y haz una hoja de c\u00e1lculo. Puedes utilizar Excel, Google Sheets, Smartsheets o cualquier otro programa de hojas de c\u00e1lculo con el que te sientas c\u00f3modo y puedas manejar. Si no te gustan las hojas de c\u00e1lculo, resalta y anota todos los datos que respondan a tus preguntas anteriores.<\/p>\n\n\n\n<p>S\u00e9 minucioso. Quieres ver patrones e informaci\u00f3n clave que podr\u00edas haber pasado por alto sin los datos.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Adjust_Your_Strategy_Based_on_Actual_Data\"><\/span>3. Ajuste su estrategia en funci\u00f3n de los datos reales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aqu\u00ed es donde reside la magia. A\u00f1ade tus notas a tu plan de marketing y utiliza la informaci\u00f3n para construir nuevos KPI y objetivos para el siguiente trimestre. Es posible que tengas que trabajar un poco antes de poner en pr\u00e1ctica tu estrategia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si descubre que sus palabras clave no han tenido \u00e9xito, des\u00e9chelas y realice una investigaci\u00f3n de palabras clave m\u00e1s profunda.\u00a0<\/li>\n\n\n\n<li>Si su mensaje no est\u00e1 resonando (como lo demuestran las conversiones en formularios, publicaciones en redes sociales y p\u00e1ginas de destino), es hora de reconstruir su texto.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Tome cada dato y elabore un nuevo plan.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CONCLUSION\"><\/span>CONCLUSI\u00d3N<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El marketing parece una odisea cuando se dirige una peque\u00f1a empresa, pero es manejable cuando se enfoca correctamente. T\u00f3mate tu tiempo y trabaja a partir de m\u00e9tricas probadas en lugar de correr en la oscuridad. Para elaborar un plan de marketing claro y potente, recuerde lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Haz un seguimiento de todo y descarga tus informes<\/li>\n\n\n\n<li>Destacar los \u00e9xitos y los fracasos<\/li>\n\n\n\n<li>Ajuste su estrategia en funci\u00f3n de los datos reales<\/li>\n<\/ul>\n\n\n\n<p>\u00a1No ceda a la crometofobia! Tu peque\u00f1a empresa tendr\u00e1 un camino m\u00e1s claro hacia el \u00e9xito con s\u00f3lo un poco de organizaci\u00f3n, las herramientas adecuadas y una mentalidad de crecimiento. Recopila y utiliza los datos de que dispones en esta era moderna, \u00a1y nunca m\u00e1s te preguntar\u00e1s a qu\u00e9 atenerte!<\/p>\n\n\n\n<p><em>\u00bfCon qu\u00e9 frecuencia revisa su plan de marketing? \u00bfRecopila todos los datos de sus canales de marketing? H\u00e1ganoslo saber en los comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La crometofobia es fuerte y est\u00e1 en auge en este momento, y es probable que la haya experimentado, especialmente cuando se trata de sus d\u00f3lares de marketing. Es el miedo a gastar dinero (y a tocar dinero, oler dinero, etc., pero para nuestro prop\u00f3sito, centr\u00e9monos en el miedo a gastar dinero). Es probable que ese miedo est\u00e9 por las nubes en la mayor\u00eda de las empresas en estos momentos,...<\/p>","protected":false},"author":23642,"featured_media":5063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[],"class_list":["post-5060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s not impossible to keep up with the big companies when it comes to marketing. 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