{"id":4974,"date":"2020-07-27T14:58:13","date_gmt":"2020-07-27T14:58:13","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4974"},"modified":"2024-05-20T11:59:53","modified_gmt":"2024-05-20T15:59:53","slug":"master-the-meta-description-for-better-seo","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/master-the-meta-description-for-better-seo\/","title":{"rendered":"As\u00ed se domina la meta descripci\u00f3n para mejorar el SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fa32d6c4adf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fa32d6c4adf\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/master-the-meta-description-for-better-seo\/#What_is_a_Meta_Description\" >\u00bfQu\u00e9 es una meta descripci\u00f3n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/master-the-meta-description-for-better-seo\/#Why_Does_a_Meta_Description_Matter\" >\u00bfPor qu\u00e9 es importante una meta descripci\u00f3n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/master-the-meta-description-for-better-seo\/#What_Makes_the_Best_Meta_Descriptions\" >\u00bfCu\u00e1les son las mejores meta descripciones?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/master-the-meta-description-for-better-seo\/#How_Can_You_Make_Sure_Your_Meta_Descriptions_Show_Up_on_Google\" >\u00bfC\u00f3mo puede asegurarse de que sus meta descripciones aparezcan en Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/master-the-meta-description-for-better-seo\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En primer lugar, debemos aclarar algo sobre las meta descripciones: no son importantes para el sistema de clasificaci\u00f3n de Google.&nbsp;<\/p>\n\n\n\n<p>Si hay algo con lo que puedes contar por parte de Google, es con informaci\u00f3n turbia y oculta sobre lo que es mejor para los motores de b\u00fasqueda. Las meta descripciones no est\u00e1n exentas de la oscuridad.&nbsp;<\/p>\n\n\n\n<p>De hecho, incluso la longitud permitida de las descripciones de b\u00fasqueda ha subido y bajado a lo largo de los a\u00f1os (saltando a 320 caracteres en diciembre de 2017, solo para volver a bajar a 160 caracteres en mayo de 2018). Mantenerse al d\u00eda con estos n\u00fameros cambiantes es una batalla frustrante pero necesaria en el camino hacia una mayor tasa de clics (CTR).<\/p>\n\n\n\n<p>Entonces te preguntar\u00e1s qu\u00e9 sentido tiene el resto de este art\u00edculo. Si a Google no le importan las meta descripciones, \u00bfpor qu\u00e9 molestarse en redactarlas de forma experta? Si sus esfuerzos de SEO no se ven recompensados, \u00bfpor qu\u00e9 no prescindir de ellas y pasar a la siguiente t\u00e1ctica de optimizaci\u00f3n?<\/p>\n\n\n\n<p>Puede que las meta descripciones no formen parte del sistema de clasificaci\u00f3n de Google, pero SON una gran ayuda para su estrategia SEO. Ayudan a mejorar las posibilidades de que un usuario haga clic en su sitio y, en ocasiones, son&nbsp;<em>la primera y \u00fanica oportunidad que tengas.<\/em><\/p>\n\n\n\n<p>En esta entrada de blog, vamos a contarte por qu\u00e9 deber\u00edas escribir meta descripciones, c\u00f3mo deber\u00edas escribirlas y qu\u00e9 recordar para conseguir el mejor CTR. \u00a1Vamos a empezar!<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Meta_Description\"><\/span><strong>\u00bfQu\u00e9 es una meta descripci\u00f3n?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"233\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/07\/Pretty-Links-Meta-Description.png\" alt=\"meta descripci\u00f3n de PrettyLinks\" class=\"wp-image-4993\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/07\/Pretty-Links-Meta-Description.png 651w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/07\/Pretty-Links-Meta-Description-300x107.png 300w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Empecemos por definir una meta descripci\u00f3n. Seg\u00fan Moz:<\/p>\n\n\n\n<p><em>La meta descripci\u00f3n es un atributo HTML que proporciona un breve resumen de una p\u00e1gina web. Los motores de b\u00fasqueda como Google suelen mostrar la meta descripci\u00f3n en los resultados de b\u00fasqueda, lo que puede influir en el porcentaje de clics.<\/em><\/p>\n\n\n\n<p>Habr\u00e1 visto alguna vez una meta descripci\u00f3n, aunque no sepa lo que es. Es el extracto que aparece debajo del metat\u00edtulo en un resultado de b\u00fasqueda.<\/p>\n\n\n\n<p>Es f\u00e1cil entender por qu\u00e9 estos peque\u00f1os descriptores son tan importantes. Pueden ser la \u00fanica informaci\u00f3n que tenga un usuario para decidir si hace clic en el enlace a su sitio o se va al de otro. En resumen, las meta descripciones permiten al usuario saber si su p\u00e1gina puede o no resolver su problema.&nbsp;<\/p>\n\n\n\n<p>Lo interesante es que Google no siempre muestra tu meta descripci\u00f3n. Una investigaci\u00f3n de Moz muestra que Google s\u00f3lo muestra las meta descripciones personalizadas el 51,3% de las veces. Esto se debe a varios factores, incluyendo la relevancia, y depende en gran medida de las palabras clave utilizadas en la b\u00fasqueda del usuario (m\u00e1s sobre esto m\u00e1s adelante).&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Does_a_Meta_Description_Matter\"><\/span><strong>\u00bfPor qu\u00e9 es importante una meta descripci\u00f3n?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/07\/iStock-1025271302-1024x1024.jpg\" alt=\"resultados de los motores de b\u00fasqueda\" class=\"wp-image-4992\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfDebe escribir una meta descripci\u00f3n?&nbsp;<em>Por supuesto<\/em>. El SEO consiste en combinar t\u00e1cticas para impulsar su sitio en los motores de b\u00fasqueda, y las meta descripciones son una t\u00e1ctica demasiado f\u00e1cil como para salt\u00e1rsela.<\/p>\n\n\n\n<p>Considere estas maravillas de dos frases como su cebo para el primer contacto. Despu\u00e9s de introducir su b\u00fasqueda, la meta descripci\u00f3n es lo primero que ver\u00e1 en la SERP (si el motor ha utilizado su descripci\u00f3n original, por supuesto).&nbsp;<\/p>\n\n\n\n<p>Las meta descripciones tambi\u00e9n importan porque suelen ser utilizadas por <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-linking-best-practices\/\">redes sociales para mostrar informaci\u00f3n cuando se enlaza<\/a> una p\u00e1gina. Omitirlos puede perjudicar sus esfuerzos por compartir en las redes sociales.&nbsp;<\/p>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_the_Best_Meta_Descriptions\"><\/span><strong>\u00bfCu\u00e1les son las mejores meta descripciones?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las meta descripciones deben seguir todas las reglas de redacci\u00f3n de textos publicitarios: palabras poderosas, verbos y llamadas a la acci\u00f3n. Si alguna vez has visto un Vine cuando estaban de moda, sabr\u00e1s que m\u00e1s corto no significa menos potente. M\u00e1s corto puede significar m\u00e1s dif\u00edcil de ejecutar, \u00a1pero un golpe poderoso cuando se hace bien!<\/p>\n\n\n\n<p>La descripci\u00f3n debe describir la p\u00e1gina al usuario con precisi\u00f3n, pero tambi\u00e9n convencerle de que la p\u00e1gina resolver\u00e1 su problema. Su descripci\u00f3n debe apoyar esos objetivos.<\/p>\n\n\n\n<p>Elaborar una meta descripci\u00f3n magistral:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conc\u00e9ntrate en condensar el punto de tu post de la forma m\u00e1s precisa (y vibrante) posible<\/li>\n\n\n\n<li>Utiliza palabras clave relevantes (Google las pondr\u00e1 en negrita en la descripci\u00f3n)<\/li>\n\n\n\n<li>Utiliza la voz habitual de tu marca<\/li>\n\n\n\n<li>Indique al usuario qu\u00e9 debe hacer con llamadas directas a la acci\u00f3n<\/li>\n\n\n\n<li>Comunique primero la informaci\u00f3n m\u00e1s importante<\/li>\n<\/ul>\n\n\n\n<p>Tienes 160 caracteres para escribir la meta descripci\u00f3n de tu obra maestra, pero haz lo posible por hacerlo en 155 caracteres. De este modo, tus descripciones aparecer\u00e1n completas. No siempre es posible mantener esta longitud, \u00a1y no pasa nada! Todav\u00eda puedes ayudar a que tus descripciones aparezcan si:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evite los duplicados que podr\u00edan parecer chillones cuando se apilan en los resultados de b\u00fasqueda<\/li>\n\n\n\n<li>Utilice llamadas a la acci\u00f3n y palabras clave pertinentes<\/li>\n\n\n\n<li>Describa lo que realmente hay en su contenido<\/li>\n\n\n\n<li>\u00a1Utiliza los verbos!<\/li>\n\n\n\n<li>No uses comillas (Google cortar\u00e1 tu descripci\u00f3n en la cita)<\/li>\n\n\n\n<li>Lim\u00edtese a menos de 155 palabras siempre que sea posible\u00a0<\/li>\n\n\n\n<li>Utiliza las mejores pr\u00e1cticas de redacci\u00f3n: est\u00e1s intentando PERSUADIR<\/li>\n<\/ul>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Make_Sure_Your_Meta_Descriptions_Show_Up_on_Google\"><\/span><strong>\u00bfC\u00f3mo puede asegurarse de que sus meta descripciones aparezcan en Google?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es importante saber c\u00f3mo funcionan las meta descripciones para sacarles partido. Los motores de b\u00fasqueda buscan palabras clave y frases espec\u00edficas que un usuario escribe en la b\u00fasqueda. Eso significa que tu descripci\u00f3n debe incluir frases que se ajusten lo suficiente a tu contenido como para coincidir con la b\u00fasqueda de un usuario.&nbsp;<\/p>\n\n\n\n<p>Existen herramientas que facilitan mucho el proceso. Utilizando un plugin como <a href=\"https:\/\/prettylinks.com\/go\/allinone\/\" title=\"Semper plugins All in One SEO Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Todo en uno SEO<\/a> te ayuda a mantener tus meta descripciones \u00fanicas, y tambi\u00e9n a crearlas y actualizarlas f\u00e1cilmente. <\/p>\n\n\n\n<p>Consejo: Utilice un rastreador de sitios web como&nbsp;<a target=\"_blank\" href=\"http:\/\/screamingfrog.com\" rel=\"noreferrer noopener\">Rana gritona<\/a>&nbsp;para encontrar p\u00e1ginas o entradas de blog en las que falten meta descripciones. De esta forma podr\u00e1s optimizar, optimizar y optimizar.&nbsp;<\/p>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusi\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sus meta descripciones son una parte f\u00e1cil y esencial de su estrategia SEO. Dominar estas maravillas de dos o tres frases le dar\u00e1 a su <a href=\"https:\/\/prettylinks.com\/es\/blog\/boost-search-engine-rankings-with-pretty-links\/\">buscador<\/a> optimizaci\u00f3n un impulso significativo, y todo el mundo podr\u00eda utilizar ayuda para eso en estos d\u00edas. <\/p>\n\n\n\n<p>Ten en cuenta nuestras estrategias y estar\u00e1s escribiendo obras maestras de meta descripci\u00f3n en un abrir y cerrar de ojos.<\/p>\n\n\n\n<p><em>\u00bfRellena su <a href=\"https:\/\/prettylinks.com\/es\/blog\/master-the-meta-description-for-better-seo\/\">meta descripciones<\/a> en cada post? Cu\u00e9ntanos tu estrategia en los comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>En primer lugar, debemos aclarar algo sobre las meta descripciones: no son importantes para el sistema de clasificaci\u00f3n de Google.  Si hay algo con lo que puedes contar por parte de Google, es con informaci\u00f3n turbia y oculta sobre lo que es mejor para los motores de b\u00fasqueda. Las meta descripciones no est\u00e1n exentas de la oscuridad.  De hecho, incluso...<\/p>","protected":false},"author":23642,"featured_media":4989,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11,66],"tags":[197,100,67],"class_list":["post-4974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","category-seo","tag-meta-description","tag-meta-tags","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Enhance your SEO strategy with expert tips on writing meta description. 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