{"id":4913,"date":"2020-06-25T19:51:40","date_gmt":"2020-06-25T19:51:40","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4913"},"modified":"2021-05-10T19:28:33","modified_gmt":"2021-05-10T19:28:33","slug":"4-free-google-services-to-empower-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/4-free-google-services-to-empower-your-seo-strategy\/","title":{"rendered":"4 servicios de Google que mejorar\u00e1n tu SEO de forma gratuita"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a286ff11d688\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a286ff11d688\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#First_What_Makes_a_Successful_SEO-strategy\" >En primer lugar, \u00bfqu\u00e9 hace que una estrategia SEO tenga \u00e9xito?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#1_Google_Page_Speed_Insights_Improve_Your_Site_Speeds\" >#1 Google Page Speed Insights Mejora la velocidad de tu sitio web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#2_Google_Mobile-Friendly_Test_Improve_Your_Mobile_Site\" >#2 Google Mobile-Friendly Test Mejore su sitio para m\u00f3viles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#3_Google_Keyword_Planner_Improve_Your_Overall_Ranking_and_Relevancy\" >#3 Planificador de palabras clave de Google Mejorar su clasificaci\u00f3n general y relevancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#4_Google_Analytics_See_What_Youre_Doing_Right_and_Wrong\" >#4 Google Analytics Vea lo que est\u00e1 haciendo bien (y mal)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#Conclusion\" >Conclusi\u00f3n&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Independientemente de lo que pienses de Google, es f\u00e1cil ver que domina el mercado de las b\u00fasquedas. Google logra este dominio de alto nivel yendo m\u00e1s all\u00e1 para proporcionar excelentes resultados SERP a sus usuarios. Esto significa que el contenido relevante basado en palabras clave aparece en los primeros puestos con m\u00e1s frecuencia en Google que en otros motores de b\u00fasqueda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es tan sencillo como lanzar productos y ver qu\u00e9 se pega. Google existe en un estado permanente de prueba y error, y se toma su tiempo para ver lo que funciona para sus usuarios y ajustar en consecuencia. Este enfoque le beneficiar\u00e1 como propietario de un sitio web de marketing de afiliaci\u00f3n que conf\u00eda en la optimizaci\u00f3n org\u00e1nica de los motores de b\u00fasqueda (SEO) para obtener resultados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donde hay un espacio para mejorar, hay un empleado de Google probando formas de hacerlo mejor. Donde hay un problema, hay una soluci\u00f3n de Google en camino para intentar arreglarlo. No siempre funciona, y la empresa tiene muchos experimentos abandonados que los usuarios no encontraron pr\u00e1cticos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En toda esta experimentaci\u00f3n surge algo hermoso: Los servicios de Google que te ayudan a mejorar tu SEO de forma gratuita. Eso incluye cosas como acelerar tu sitio, optimizar tu sitio web para m\u00f3viles y mucho m\u00e1s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, vamos a destacar cuatro de estos servicios gratuitos para que puedas empezar a trabajar en SEO. Profundizaremos m\u00e1s en cada herramienta en futuras entradas independientes del blog, pero esta entrada est\u00e1 dise\u00f1ada para ofrecerte el resumen que necesitas para empezar.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_What_Makes_a_Successful_SEO-strategy\"><\/span><strong>En primer lugar, \u00bfqu\u00e9 hace que una estrategia SEO tenga \u00e9xito?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de hablar de las herramientas de Google que le ayudar\u00e1n a mejorar su SEO de forma gratuita, deber\u00edamos dedicar un momento a hablar del SEO en s\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El SEO se dedica a mejorar la posici\u00f3n de su sitio web en los motores de b\u00fasqueda. Eso no siempre significa Google. Hay muchos otros motores de b\u00fasqueda, como Bing, Yahoo, Duck Duck Go y otros. Sin embargo, Google domina las b\u00fasquedas, por lo que suele estar a la vanguardia de las mejoras de SEO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resumidas cuentas, el SEO consiste en seguirle la corriente a los motores de b\u00fasqueda para que su sitio web y su empresa resulten m\u00e1s atractivos para sus algoritmos actuales. Nunca sabemos exactamente lo que le gusta a un algoritmo, pero muchos expertos como <a href=\"https:\/\/moz.com\/\">Moz <\/a>y <a href=\"https:\/\/neilpatel.com\/\">Neil Patel <\/a>ayudan a desglosar algunos de los componentes que conforman las mejores pr\u00e1cticas para mejorar la clasificaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un dinero cada vez m\u00e1s escaso para muchas empresas, los enfoques de marketing org\u00e1nico son m\u00e1s importantes que nunca. Aproveche todas las herramientas SEO que pueda, especialmente si mejoran sus posibilidades de conversi\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres impresionar a los dioses del algoritmo, Google es el lugar por el que debes empezar (y no hay mejor forma de adelantarse que utilizar sus herramientas y programas). A continuaci\u00f3n te ofrecemos una lista r\u00e1pida de cuatro servicios gratuitos de Google que pueden ayudarte a abordar y dominar tu SEO.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Page_Speed_Insights_Improve_Your_Site_Speeds\"><\/span>#1 Google Page Speed Insights: Mejore la velocidad de su sitio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-1024x576.png\" alt=\"google page speed insights\" class=\"wp-image-4917\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-1024x576.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-300x169.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-768x432.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-1536x864.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed.png 1561w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tenga un sitio web de marketing de afiliaci\u00f3n, querr\u00e1 comprobar c\u00f3mo funciona. Uno de los primeros aspectos de su sitio que experimentar\u00e1n los visitantes es la velocidad de carga de la p\u00e1gina. Cuando escriben tu URL en la barra de b\u00fasqueda, \u00bfcu\u00e1nto tarda en aparecer tu sitio web?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1l debe ser la velocidad de carga de una p\u00e1gina? Una buena regla general es mantener la velocidad de carga de la p\u00e1gina por debajo de los 4 segundos, pero muchos sitios superan con creces los ocho (un estudio de Google demostr\u00f3 que la mayor\u00eda de los sitios rondan los 22 segundos).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde<a target=\"_blank\" href=\"https:\/\/neilpatel.com\/blog\/google-pagespeed-insights\/\" rel=\"noreferrer noopener\">&nbsp;Google da un trato preferente a los sitios r\u00e1pidos<\/a>...tienes que estar al tanto de lo que te ralentiza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Page Speed Insights<\/a> le ofrece una visi\u00f3n en profundidad de exactamente eso. Algunos aspectos del servicio pueden ser bastante t\u00e9cnicos, sobre todo si no eres desarrollador web. Pero la informaci\u00f3n est\u00e1 ah\u00ed si la quieres y la entiendes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La herramienta te da una puntuaci\u00f3n y una lista de formas de optimizar la velocidad de tu p\u00e1gina. En palabras del propio Google:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\"La puntuaci\u00f3n de PageSpeed Insights oscila entre 0 y 100 puntos. Una puntuaci\u00f3n m\u00e1s alta es mejor y una puntuaci\u00f3n de 85 o m\u00e1s indica que la p\u00e1gina funciona bien\".<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funciones de Google Page Speed Insights:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Puntuaci\u00f3n de 0 a 100<\/li><li>Consejos detallados sobre qu\u00e9 optimizar<\/li><li>Ideas sobre lo que ya funciona&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliza esta herramienta de Google para mejorar tu velocidad y <a href=\"https:\/\/prettylinks.com\/es\/blog\/conversion-rate-optimization-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">tasas de conversi\u00f3n<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_Mobile-Friendly_Test_Improve_Your_Mobile_Site\"><\/span>#2 Google Mobile-Friendly Test: Mejore su sitio para m\u00f3viles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-1024x503.png\" alt=\"google mobile friendly test\" class=\"wp-image-4920\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-1024x503.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-768x377.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-1536x754.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test.png 1804w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A estas alturas, la mayor\u00eda de la gente entiende que un sitio adaptado a dispositivos m\u00f3viles es esencial para el SEO. Puede ser un reto ajustar su sitio para pantallas, especialmente si no sabe d\u00f3nde mejorar. Una gran herramienta para ayudar a optimizar su experiencia de usuario es el <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Google Mobile-Friendly<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La herramienta es sencilla: escribe la direcci\u00f3n de tu web, dale un segundo y, a continuaci\u00f3n, Google te dir\u00e1 si tu sitio es apto para m\u00f3viles o inmanejable fuera de la pantalla de un ordenador.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No pase por alto este servicio. La facilidad de uso m\u00f3vil tiene un gran impacto en el SEO, especialmente para los algoritmos de Google. Aunque los detalles exactos de lo que Google comprueba son secretos,&nbsp;<a href=\"https:\/\/moz.com\/ugc\/cracking-the-google-mobile-friendly-test-how-to-score-100\" target=\"_blank\" rel=\"noreferrer noopener\">Moz explica algunos detalles de fondo<\/a> y en qu\u00e9 debe fijarse para obtener los mejores resultados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan Moz, el test Google Mobile-Friendly te dice:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Porcentaje de compatibilidad con dispositivos m\u00f3viles<\/li><li>Puntuaci\u00f3n del impacto de la norma en cada una de las \u00e1reas que afectan a la puntuaci\u00f3n\/porcentaje de compatibilidad con dispositivos m\u00f3viles<\/li><li>N\u00famero de recursos \"buscados\", incluidas las URL respectivas<\/li><li>N\u00famero de fallos en la obtenci\u00f3n de recursos<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Utilice este servicio para mejorar la experiencia m\u00f3vil de su sitio web.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Google_Keyword_Planner_Improve_Your_Overall_Ranking_and_Relevancy\"><\/span>#3 Google <strong>Planificador de palabras clave: Mejore su clasificaci\u00f3n general y su relevancia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-1024x384.png\" alt=\"Planificador de palabras clave de Google\" class=\"wp-image-5453\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-1024x384.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-300x113.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-768x288.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-1536x577.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM.png 1897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Es un error com\u00fan pensar que el <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planificador de palabras clave de Google<\/a> no es de uso gratuito. <strong>Pero es gratis.<\/strong> S\u00f3lo necesitas una cuenta de Google y saber c\u00f3mo acceder a la herramienta. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n se indica c\u00f3mo acceder al Planificador de palabras clave de Google sin una cuenta de AdWords:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ir a la <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1gina de inicio de la herramienta<\/a>.<\/li><li>Haga clic en el bot\u00f3n \"Ir al planificador de palabras clave\".<\/li><li>Aparecer\u00e1 una pantalla que te preguntar\u00e1: \"\u00bfCu\u00e1l es tu principal objetivo publicitario?\".<\/li><li>En lugar de hacer clic en uno de los objetivos de la lista, haga clic en el peque\u00f1o enlace \"\u00bfTiene experiencia con los anuncios de Google?\" situado en la parte inferior de la lista. (Nota: si no ve este enlace, intente ajustar el tama\u00f1o de la ventana de su navegador).<\/li><li>La siguiente pantalla se titular\u00e1 \"Nueva campa\u00f1a\" y tendr\u00e1 una serie de opciones. No hagas clic en estas opciones. En su lugar, haz clic en el peque\u00f1o enlace \"Crear una cuenta sin campa\u00f1a\" situado en la parte inferior.<\/li><li>Pulse el bot\u00f3n \"Enviar\" en la p\u00e1gina siguiente.<\/li><li>Pulse el bot\u00f3n \"Explorar su cuenta\" en la p\u00e1gina siguiente.<\/li><li>En la p\u00e1gina siguiente, haz clic en \"Herramientas\" y selecciona \"Cambiar a modo experto\" en el men\u00fa desplegable. A continuaci\u00f3n, sigue las instrucciones, que confirmar\u00e1n el cambio.<\/li><li>Por \u00faltimo, vuelva a hacer clic en \"Herramientas\". En \"Planificaci\u00f3n\" deber\u00eda ver el enlace \"Planificador de palabras clave\".<\/li><li>\u00a1Est\u00e1s dentro!<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Para obtener instrucciones excelentes y completas sobre c\u00f3mo utilizar el Planificador de palabras clave de Google, <a href=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/#:~:text=Google%20Keyword%20Planner%20is%20100,just%20need%20a%20Google%20account.&text=You%20CAN%20access%20the%20tool%20WITHOUT%20running%20an%20AdWords%20ad.\" target=\"_blank\" rel=\"noreferrer noopener\">consulte este art\u00edculo de Ahrefs<\/a>. Comprender qu\u00e9 palabras clave buscan sus visitantes le ayudar\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cree el contenido con el que su p\u00fablico realmente quiere interactuar<\/li><li>Aumentar las conversiones<\/li><li>Aumentar la relevancia general<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Con informaci\u00f3n m\u00e1s precisa sobre las m\u00e9tricas de b\u00fasqueda, puede elaborar sus mensajes y el texto de su sitio web para facilitar la conversi\u00f3n.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Google_Analytics_See_What_Youre_Doing_Right_and_Wrong\"><\/span>#4 Google Analytics: Vea lo que est\u00e1 haciendo bien (y mal)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-1024x480.png\" alt=\"google analytics\" class=\"wp-image-4919\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-1024x480.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-300x141.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-768x360.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-1536x720.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/#?modal_active=none\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> es un activo importante para la optimizaci\u00f3n de motores de b\u00fasqueda. Si alguna vez has llevado a cabo una campa\u00f1a de SEO, grande o peque\u00f1a, habr\u00e1s utilizado o habr\u00e1s o\u00eddo hablar de esta herramienta gratuita. Se integra con WordPress a trav\u00e9s de <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MonsterInsights<\/a>y le ofrece un desglose de casi todos los datos sobre los visitantes de su sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas de las mejores caracter\u00edsticas de entre muchas incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Informes detallados y personalizables sobre numerosas m\u00e9tricas<\/li><li>Integraci\u00f3n con WordPress y muchas otras plataformas<\/li><li>\u00cdndices de rebote (incluyendo detalles sobre el qu\u00e9 y el por qu\u00e9)<\/li><li>Datos demogr\u00e1ficos<\/li><li>Ayuda en la planificaci\u00f3n general de la empresa y los anuncios<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un buen lugar para aprender a utilizar Google Analytics es la Academia gratuita de Google Analytics. Empieza con el v\u00eddeo, <a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics para principiantes<\/a>.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Con la naturaleza de los negocios cambiando r\u00e1pidamente, usted quiere asegurarse de que tiene planes org\u00e1nicos s\u00f3lidos para construir su negocio sin problemas. Mide tu \u00e9xito y planifica tus movimientos con estas herramientas que mejoran:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Velocidad y optimizaci\u00f3n del sitio<\/li><li>Funcionalidad m\u00f3vil&nbsp;<\/li><li>Posicionamiento y relevancia en las SERP<\/li><li>Ideas sobre lo que haces bien y mal<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ponte manos a la obra con estas herramientas gratuitas de Google y tu sitio mejorar\u00e1 su posici\u00f3n en poco tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTienes alg\u00fan servicio de Google, gratuito o de pago, que te guste? <\/em>H\u00e1ganoslo saber en los comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Independientemente de lo que pienses de Google, es f\u00e1cil ver que domina el mercado de las b\u00fasquedas. Google logra este dominio de alto nivel yendo m\u00e1s all\u00e1 para proporcionar excelentes resultados SERP a sus usuarios. Esto significa que el contenido relevante basado en palabras clave aparece en la parte superior con m\u00e1s frecuencia en Google que en otras...<\/p>","protected":false},"author":23642,"featured_media":4916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11,66],"tags":[65,318,54,67],"class_list":["post-4913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo","tag-google-analytics","tag-google-services","tag-marketing","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google is a dominant figure among search engines. 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