{"id":4485,"date":"2020-08-06T10:22:00","date_gmt":"2020-08-06T10:22:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4485"},"modified":"2022-01-07T14:31:56","modified_gmt":"2022-01-07T14:31:56","slug":"optimize-brand-instagram","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/optimize-brand-instagram\/","title":{"rendered":"3 maneras de optimizar tu marca en Instagram"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da0e20820ad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da0e20820ad\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-brand-instagram\/#The_Benefits_of_Using_Instagram_for_Your_Brand\" >Las ventajas de utilizar Instagram para tu marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-brand-instagram\/#3_Ways_You_Can_Optimize_Your_Brand_on_Instagram\" >3 maneras de optimizar tu marca en Instagram<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-brand-instagram\/#1_Use_Multi-Grid_Image_Layouts\" >1. Utilizar dise\u00f1os de imagen multirejilla<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-brand-instagram\/#2_Create_a_Consistent_Posting_Schedule\" >2. Cree un calendario de publicaci\u00f3n coherente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-brand-instagram\/#3_Utilize_a_Link_Shortener\" >3. Utilice un acortador de enlaces<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-brand-instagram\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Si no sabes c\u00f3mo optimizar tu marca en Instagram, tu estrategia de marketing puede verse afectada. Corres el riesgo de perder engagement y conversiones con el tiempo.<\/p>\n\n\n\n<p>Afortunadamente, puedes hacer cambios dr\u00e1sticos en tu cuenta de Instagram r\u00e1pidamente, por ejemplo, utilizando dise\u00f1os de varias cuadr\u00edculas y teniendo un horario coherente. Estas estrategias pueden aumentar tu engagement y ayudarte a construir una fuerte identidad en las redes sociales.<\/p>\n\n\n\n<p>En este post, echaremos un vistazo a las ventajas de utilizar Instagram para tu marca. A continuaci\u00f3n, te ofreceremos algunos consejos pr\u00e1cticos que puedes seguir para optimizar tu cuenta. \u00a1Vamos a empezar!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Using_Instagram_for_Your_Brand\"><\/span>Las ventajas de utilizar Instagram para tu marca<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Si su marca no tiene una cuenta de Instagram, podr\u00eda estar perdiendo una excelente oportunidad de comercializar su negocio. Ofrece muchas oportunidades de llegar a clientes potenciales:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-home-screen-1024x805.jpg\" alt=\"P\u00e1gina de inicio de Instagram.\" class=\"wp-image-4486\" width=\"768\" height=\"604\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-home-screen-1024x805.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-home-screen-300x236.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-home-screen-768x603.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-home-screen.jpg 1167w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Con m\u00e1s de <a aria-label=\"mil millones de usuarios al mes en 2019 (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\">mil millones de usuarios al mes en 2019<\/a>Instagram es una plataforma de redes sociales muy popular. Registrarse es gratis y puedes compartir im\u00e1genes y v\u00eddeos, as\u00ed como \"historias\" temporales.<\/p>\n\n\n\n<p>Para las empresas en concreto, las cifras son favorables. De hecho, unos 200 millones de personas acceden cada d\u00eda a las cuentas de Instagram de las empresas. Eso significa que casi la mitad de los usuarios de la plataforma buscan activamente contenido de marca.<\/p>\n\n\n\n<p>Si tu marca ya est\u00e1 orientada a los medios de comunicaci\u00f3n, o quiere empezar a hacer uso de v\u00eddeos e im\u00e1genes, entonces este es un canal inteligente a seguir. Adem\u00e1s, dado que el 75,3 % de las empresas estadounidenses utilizar\u00e1n Instagram en 2020, es probable que tu competencia ya lo est\u00e9 haciendo.<\/p>\n\n\n\n<p>S\u00f3lo en el contexto de las estad\u00edsticas, Instagram es una opci\u00f3n atractiva. Sin embargo, si tu marca vende un producto o servicio, hay muchas otras razones para utilizarla para el marketing.&nbsp;<\/p>\n\n\n\n<p>Una de ellas es la posibilidad de interactuar con el p\u00fablico. Los clientes potenciales y existentes pueden dejar comentarios, etiquetar su marca en sus propias publicaciones o incluso responder a encuestas. Puedes responderles, ver sus comentarios y hacer que se sientan valorados y reconocidos.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s, Instagram puede servir de portafolio visual para tu marca. Ofrece a los usuarios un medio para ver lo que ofreces y hacerse una idea de la identidad de tu empresa. Adem\u00e1s, utilizando hashtags, tambi\u00e9n puedes ampliar tu alcance y hacer que tu negocio sea m\u00e1s accesible.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Optimize_Your_Brand_on_Instagram\"><\/span>3 maneras de optimizar tu marca en Instagram<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Crear una cuenta en la plataforma es un comienzo, pero los perfiles empresariales con m\u00e1s \u00e9xito est\u00e1n optimizados para perfeccionar sus identidades. Aqu\u00ed tienes tres formas de construir estrat\u00e9gicamente la presencia de tu marca en Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Multi-Grid_Image_Layouts\"><\/span>1. Utilizar dise\u00f1os de imagen multirejilla<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un aspecto clave para que tu perfil de Instagram tenga \u00e9xito es utilizar <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.disruptiveadvertising.com\/social-media\/instagram-layouts\/\" target=\"_blank\">dise\u00f1os multired<\/a>. Esta es una forma de crear un tono visual general para su marca. <\/p>\n\n\n\n<p>Publicando met\u00f3dicamente una imagen cada vez, puedes crear una colecci\u00f3n de fotos y gr\u00e1ficos que proyecten la identidad de tu marca cuando se vean desde tu perfil:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"746\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/color-theme-grid.jpg\" alt=\"Un tema de color rosa pastel en Instagram.\" class=\"wp-image-4487\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/color-theme-grid.jpg 620w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/color-theme-grid-249x300.jpg 249w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n\n\n\n<p>Puedes utilizar el formato existente de Instagram para crear patrones y temas coherentes, como una paleta de colores centrada en un tono concreto.<\/p>\n\n\n\n<p>Otra t\u00e9cnica consiste en utilizar un dise\u00f1o de tablero de ajedrez. Se trata de alternar dos estilos diferentes de publicaciones, como citas e im\u00e1genes. Las opciones son infinitas, y pueden mostrar el poder de la vista de cuadr\u00edcula de Instagram:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"606\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-checker-board.jpg\" alt=\"Una cuadr\u00edcula estilo damero en Instagram.\" class=\"wp-image-4488\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-checker-board.jpg 607w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-checker-board-300x300.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-checker-board-150x150.jpg 150w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure><\/div>\n\n\n\n<p>Otra forma llamativa de utilizar la publicaci\u00f3n multigrilla es subir varias fotos para crear una sola imagen cuando se ven juntas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/multi-grid-image.jpg\" alt=\"Un dise\u00f1o de plataforma multirrejilla, que presenta varias im\u00e1genes como una sola.\" class=\"wp-image-4489\" width=\"609\" height=\"305\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/multi-grid-image.jpg 812w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/multi-grid-image-300x150.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/multi-grid-image-768x385.jpg 768w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/figure><\/div>\n\n\n\n<p>Tambi\u00e9n puede utilizar una secuencia de l\u00edneas verticales para que un estilo de poste recorra el centro de la cuadr\u00edcula. Podr\u00eda estar flanqueado a cada lado por otros postes adecuados para conseguir un efecto visual impresionante:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"411\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/quotation-down-centre.jpg\" alt=\"Un dise\u00f1o multirrejilla de l\u00edneas verticales en Instagram.\" class=\"wp-image-4490\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/quotation-down-centre.jpg 618w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/quotation-down-centre-300x200.jpg 300w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/figure><\/div>\n\n\n\n<p>Con un enfoque de vista de cuadr\u00edcula, puede construir su identidad de marca de una manera que le ayude a destacar entre la multitud. Puede utilizarlo para contar una historia visualmente atractiva a trav\u00e9s de las publicaciones y atraer a su p\u00fablico. Aunque requiere cierta planificaci\u00f3n, puedes <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/hawkemedia.com\/blog\/instagram-grid-tutorial\" target=\"_blank\">utilizar tutoriales<\/a> para guiarte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Consistent_Posting_Schedule\"><\/span>2. Cree un calendario de publicaci\u00f3n coherente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lo mejor es tener un calendario regular de publicaciones para optimizar tu cuenta. El gran tama\u00f1o de Instagram hace que sea importante ser activo y constante con las publicaciones.&nbsp;<\/p>\n\n\n\n<p>Desgraciadamente, una cuenta que comparte con poca frecuencia o de forma err\u00e1tica puede tener dificultades para conseguir engagement o construir una identidad de marca en las redes sociales. Tambi\u00e9n es inteligente tener en cuenta las horas \u00f3ptimas de publicaci\u00f3n para lograr la m\u00e1xima exposici\u00f3n.<\/p>\n\n\n\n<p>Instagram puede ayudarte a estar al tanto de todo esto, ya que puedes utilizar <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/help.instagram.com\/1533933820244654\" target=\"_blank\">Instagram Insights<\/a> evaluar <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.oberlo.co.uk\/blog\/schedule-instagram-posts-guide\" target=\"_blank\">cuando su p\u00fablico es m\u00e1s activo<\/a>. En general, es prudente publicar a la hora de comer y despu\u00e9s del horario laboral, de lunes a viernes. Los fines de semana, especialmente los s\u00e1bados, tambi\u00e9n son \u00f3ptimos.<\/p>\n\n\n\n<p>Otro beneficio que viene con un horario de Instagram es que te puede ayudar con dise\u00f1os de m\u00faltiples cuadr\u00edculas. Si eres constante, no tendr\u00e1s que preocuparte por sacar tiempo de un d\u00eda ajetreado para actualizar tu perfil, ya que formar\u00e1 parte de tu plan.<\/p>\n\n\n\n<p>Afortunadamente, Facebook, propietaria de Instagram, tiene su propia herramienta llamada <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/help\/publisher\/297562044496135\" target=\"_blank\">Estudio creador<\/a>. Te permite gestionar tu cuenta y programar publicaciones con hasta seis meses de antelaci\u00f3n.<\/p>\n\n\n\n<p>Sin embargo, hay que tener en cuenta que esta funci\u00f3n se limita a las cuentas de empresa que vinculan sus perfiles de Facebook e Instagram. Aunque existen opciones de terceros como <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/hootsuite.com\/\" target=\"_blank\">HootSuite<\/a> y <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/coschedule.com\/\" target=\"_blank\">CoSchedule<\/a>pueden ser bastante caros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Utilize_a_Link_Shortener\"><\/span>3. Utilice un acortador de enlaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tambi\u00e9n puedes optimizar tu cuenta utilizando un acortador de enlaces. Esta herramienta te permite recortar enlaces largos y personalizarlos para que se ajusten a tu imagen de marca en m\u00faltiples plataformas.<\/p>\n\n\n\n<p>Con <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-linking-best-practices\/\" target=\"_blank\">enlaces m\u00e1s cortos y ordenados<\/a>no tienes que preocuparte de que las URL largas entorpezcan los pies de foto o desv\u00eden la atenci\u00f3n de tus publicaciones. Al fin y al cabo, una direcci\u00f3n web larga puede ocupar un espacio que podr\u00edas dedicar a tu marca.<\/p>\n\n\n\n<p>Aunque Instagram desaconseja a los usuarios a\u00f1adir enlaces en las publicaciones, puedes colocar una URL en la secci\u00f3n de tu biograf\u00eda. Teniendo en cuenta que tienes 150 m\u00edseros caracteres para usar aqu\u00ed, no querr\u00e1s desperdiciarlos en una direcci\u00f3n larga.<\/p>\n\n\n\n<p>Nuestra <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">PrettyLinks<\/a> facilita el proceso. Empieza por instalarlo y activarlo en tu sitio de WordPress:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/install-pretty-links-1024x552.png\" alt=\"Activaci\u00f3n de Pretty LInks en WordPress.\" class=\"wp-image-4500\" width=\"768\" height=\"414\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/install-pretty-links-1024x552.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/install-pretty-links-300x162.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/install-pretty-links-768x414.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/install-pretty-links.png 1258w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>A continuaci\u00f3n, haga clic en <em>PrettyLinks &gt; A\u00f1adir nuevo<\/em> e introduzca la URL de destino que desea modificar. Una vez lo hayas hecho, podr\u00e1s personalizar el \"enlace bonito\", que es la parte de la direcci\u00f3n que aparece despu\u00e9s de tu dominio:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-1024x454.png\" alt=\"Crear un nuevo Pretty Link.\" class=\"wp-image-4501\" width=\"768\" height=\"341\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-1024x454.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-300x133.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-768x340.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-1536x681.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-2048x908.png 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Cuando haya terminado de personalizar, haga clic en el bot\u00f3n <em>Actualizaci\u00f3n<\/em> bot\u00f3n.<\/p>\n\n\n\n<p>Si adquiere la versi\u00f3n Premium de PrettyLinks, tambi\u00e9n podr\u00e1 crear enlaces de marca. Esto podr\u00eda ayudarte a imprimir tu identidad en las URL acortadas que crees.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Optimizar tu cuenta de Instagram no es una tarea trivial. Puede ayudarte a construir la voz de tu marca e impulsar tus esfuerzos de marketing. En el proceso, podr\u00edas aumentar la participaci\u00f3n de tu audiencia y ampliar tu alcance.<\/p>\n\n\n\n<p>En este art\u00edculo, compartimos tres consejos para optimizar tu cuenta de Instagram:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilice una estrategia de dise\u00f1o multigrilla para dar a su cuenta un aspecto visualmente atractivo.<\/li><li>Cree un calendario de publicaci\u00f3n para garantizar la coherencia de su cuenta.<\/li><li>Utilice un <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"acortador de enlaces (se abre en una nueva pesta\u00f1a)\">acortador de enlaces<\/a> y enlaces de marca para ordenar las URL y mantener ordenada tu biograf\u00eda.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTienes alguna pregunta sobre c\u00f3mo puedes optimizar la cuenta de Instagram de tu marca? \u00a1D\u00e9jalas en la secci\u00f3n de comentarios m\u00e1s abajo!<br><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Si no sabes c\u00f3mo optimizar tu marca en Instagram, tu estrategia de marketing puede verse afectada. Corres el riesgo de perder engagement y conversiones con el tiempo. Afortunadamente, puedes realizar r\u00e1pidamente cambios dr\u00e1sticos en tu cuenta de marca de Instagram, por ejemplo, utilizando dise\u00f1os de varias cuadr\u00edculas y teniendo un horario coherente. Estas estrategias...<\/p>","protected":false},"author":11450,"featured_media":7974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-4485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Without a strategy to optimize your brand on Instagram, your account might struggle to take off. 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