{"id":4466,"date":"2020-03-27T10:00:00","date_gmt":"2020-03-27T10:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4466"},"modified":"2021-07-13T21:20:25","modified_gmt":"2021-07-13T21:20:25","slug":"content-marketing-link-building","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/content-marketing-link-building\/","title":{"rendered":"C\u00f3mo utilizar el marketing de contenidos para la creaci\u00f3n de enlaces"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db76ef05338\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db76ef05338\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-link-building\/#An_Introduction_to_Content_Marketing_and_How_It_Relates_to_Link_Building\" >Introducci\u00f3n al marketing de contenidos y su relaci\u00f3n con la creaci\u00f3n de enlaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-link-building\/#How_You_Can_Use_Content_Marketing_for_Link_Building_3_Key_Tips\" >C\u00f3mo utilizar el marketing de contenidos para la creaci\u00f3n de enlaces (3 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-link-building\/#1_Create_Evergreen_Content_to_Add_Lasting_Value_to_Your_Blog\" >1. Crea contenido perenne para a\u00f1adir valor duradero a tu blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-link-building\/#2_Invest_Time_in_Guest_Blogging_for_Other_Sites_In_Your_Niche\" >2. Invierta tiempo en escribir en blogs invitados para otros sitios de su nicho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-link-building\/#3_Post_Relevant_Infographics_to_Build_Shareable_Links\" >3. Publica infograf\u00edas relevantes para crear enlaces compartibles<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-link-building\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Puede parecer que los objetivos de la optimizaci\u00f3n para motores de b\u00fasqueda (SEO) se mueven constantemente. Mientras que <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-techniques\/\" target=\"_blank\">creaci\u00f3n de enlaces<\/a> es un m\u00e9todo probado para conseguir tr\u00e1fico org\u00e1nico, puede ser dif\u00edcil encontrar nuevas formas de ejecutarlo.<\/p>\n\n\n\n<p>Ah\u00ed es donde puede entrar en juego una s\u00f3lida estrategia de marketing de contenidos. Es un m\u00e9todo de eficacia probada para aumentar la visibilidad de su sitio web tanto para los visitantes como para los motores de b\u00fasqueda.&nbsp;<\/p>\n\n\n\n<p>En este art\u00edculo, analizaremos brevemente qu\u00e9 es el marketing de contenidos y c\u00f3mo puede influir en su estrategia de creaci\u00f3n de enlaces. A continuaci\u00f3n, compartiremos algunos consejos pr\u00e1cticos sobre c\u00f3mo puede utilizar estas t\u00e9cnicas para alcanzar sus objetivos. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Content_Marketing_and_How_It_Relates_to_Link_Building\"><\/span>Introducci\u00f3n al marketing de contenidos y su relaci\u00f3n con la creaci\u00f3n de enlaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No basta con publicar entradas de blog y llamarlo <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/contentmarketinginstitute.com\/2019\/07\/content-not-content-marketing\/\" target=\"_blank\">marketing de contenidos<\/a>. De hecho, esta estrategia requiere un esfuerzo constante para atraer a su p\u00fablico con el fin de crear conciencia de marca e impulsar las conversiones.  Y lo que es m\u00e1s importante, hay que escribir art\u00edculos que reflejen informaci\u00f3n que la gente realmente necesite y est\u00e9 buscando.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog-1024x482.jpg\" alt=\"Blog &#039;PrettyLinks&#039;.\" class=\"wp-image-4467\" width=\"768\" height=\"362\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog-1024x482.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog-300x141.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog-768x361.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog-1536x722.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog.jpg 1852w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>En lugar de compartir un gran n\u00famero de art\u00edculos gen\u00e9ricos y esperar lo mejor, es m\u00e1s inteligente escribir posts que sean realmente \u00fatiles. Al crear contenido valioso que la gente busque, puedes aumentar el tr\u00e1fico de tu sitio de forma org\u00e1nica a medida que los clientes potenciales descubren tu marca a trav\u00e9s de los motores de b\u00fasqueda.<\/p>\n\n\n\n<p>Por supuesto, para aparecer en los primeros resultados, es necesario seguir las mejores pr\u00e1cticas de SEO. Hay muchas t\u00e9cnicas que caen bajo este paraguas, uno de los cuales es la construcci\u00f3n de v\u00ednculos de retroceso. Al hacer referencia a otros <a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">contenido de calidad<\/a> en sus entradas, aumenta la credibilidad de su propio sitio ante los rastreadores de los motores de b\u00fasqueda.<\/p>\n\n\n\n<p>Una vez que los clientes potenciales est\u00e1n en su sitio, puede utilizar t\u00e9cnicas adicionales para mantenerlos all\u00ed y fomentar las conversiones. Por ejemplo, puede interrelacionar las entradas para que los visitantes sigan leyendo o dirigirlos hacia sus productos o servicios como soluciones a los puntos d\u00e9biles que abordan sus art\u00edculos.<\/p>\n\n\n\n<p>Por \u00faltimo, una gran parte del \u00e9xito del marketing de contenidos es la creaci\u00f3n de marca. Para tener \u00e9xito en este \u00e1mbito, se necesitan algunas herramientas. Por ejemplo, una <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\">acortador de enlaces<\/a> puede crear URL n\u00edtidas, f\u00e1ciles de usar y de difundir por Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_You_Can_Use_Content_Marketing_for_Link_Building_3_Key_Tips\"><\/span>C\u00f3mo utilizar el marketing de contenidos para la creaci\u00f3n de enlaces (3 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como hemos mencionado, el objetivo del marketing de contenidos no es s\u00f3lo publicar posts. Usted quiere construir credibilidad, mantener a los visitantes en su sitio, y en \u00faltima instancia, impulsar las conversiones. Al incorporar la construcci\u00f3n de enlaces en su estrategia, puede hacer precisamente eso. Aqu\u00ed tiene tres m\u00e9todos que puede probar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_Evergreen_Content_to_Add_Lasting_Value_to_Your_Blog\"><\/span>1. Crea contenido perenne para a\u00f1adir valor duradero a tu blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201c<a aria-label=\"Contenido perenne (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.smartinsights.com\/content-management\/write-evergreen-blog-content-that-ranks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contenidos perennes<\/a>\" se refiere a art\u00edculos sobre temas que siempre son relevantes. Se trata de crear art\u00edculos que sean \u00fatiles de ahora en adelante. En lugar de perder valor con el paso del tiempo, estos art\u00edculos seguir\u00e1n atrayendo tr\u00e1fico a su sitio durante a\u00f1os.<\/p>\n\n\n\n<p>Mientras que los contenidos sensibles al tiempo siempre se pueden actualizar para ponerlos al d\u00eda, los contenidos perennes no suelen necesitar retoques. Por lo tanto, tambi\u00e9n le ahorra tiempo y esfuerzo que puede dedicar a otras \u00e1reas de su negocio.&nbsp;<\/p>\n\n\n\n<p>Este tipo de contenido tambi\u00e9n ofrece una excelente oportunidad para la creaci\u00f3n de enlaces. Dado que es probable que tus publicaciones perennes atraigan visitantes continuamente, son un lugar excelente para a\u00f1adir menciones a tus productos o servicios, as\u00ed como backlinks de calidad para aumentar y conservar tu credibilidad y SEO.<\/p>\n\n\n\n<p>El material evergreen puede adoptar diversas formas. Por ejemplo, imagine que tiene un blog de viajes. Algunos temas que tu p\u00fablico objetivo encontrar\u00e1 siempre \u00fatiles son una gu\u00eda sobre c\u00f3mo hacer la maleta, un post sobre qu\u00e9 esperar en un aeropuerto o consejos para viajar por carretera con ni\u00f1os.<\/p>\n\n\n\n<p>Para crear contenidos perennes de calidad, conviene empezar por <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/es\/blog\/optimizing-your-blog-posts\/\" target=\"_blank\">b\u00fasqueda de palabras clave<\/a>. Moz <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/moz.com\/explorer\" target=\"_blank\">Explorador de palabras clave<\/a> es una herramienta gratuita que puede ayudar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-refiner-1024x592.jpg\" alt=\"Formulario de creaci\u00f3n de cuenta de Moz.\" class=\"wp-image-4469\" width=\"768\" height=\"444\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-refiner-1024x592.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-refiner-300x173.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-refiner-768x444.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-refiner.jpg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Le proporcionar\u00e1 los datos que necesita, incluidos los vol\u00famenes de b\u00fasqueda mensuales, el grado de competitividad de la palabra clave deseada y mucho m\u00e1s:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-input-1024x613.jpg\" alt=\"An\u00e1lisis de palabras clave de Moz de la frase &quot;receta de gelatina de caf\u00e9&quot;.\" class=\"wp-image-4470\" width=\"768\" height=\"460\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-input-1024x613.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-input-300x180.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-input-768x460.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-input.jpg 1507w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Con las palabras clave adecuadas, puede optimizar su contenido perenne y cubrir los temas que m\u00e1s interesan a su audiencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Invest_Time_in_Guest_Blogging_for_Other_Sites_In_Your_Niche\"><\/span>2. Invierta tiempo en escribir en blogs invitados para otros sitios de su nicho<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El guest blogging es una pr\u00e1ctica en la que un autor de un blog escribe un post para su publicaci\u00f3n en otro sitio. Esto puede ayudarle a llegar a nuevas audiencias, y tambi\u00e9n presenta una oportunidad para <a rel=\"noreferrer noopener\" aria-label=\"creaci\u00f3n de enlaces org\u00e1nicos (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/using-links-effectively-in-guest-posts\/\" target=\"_blank\">construcci\u00f3n de enlaces org\u00e1nicos<\/a>.<\/p>\n\n\n\n<p>Si escribe art\u00edculos como invitado para blogs de calidad, deber\u00eda poder a\u00f1adir al menos una referencia a su propio contenido o marca. Esto proporciona un fuerte v\u00ednculo de retroceso para su sitio, d\u00e1ndole autoridad, adem\u00e1s de exponerlo a un nuevo p\u00fablico.<\/p>\n\n\n\n<p>Por supuesto, ser un blogger invitado requerir\u00e1 que realices algunas actividades de difusi\u00f3n con una estrategia clara en mente. Necesitar\u00e1s un discurso s\u00f3lido y un contenido convincente para convencer a otros sitios de que publiquen las entradas que has escrito.&nbsp;<\/p>\n\n\n\n<p>Tambi\u00e9n en este caso puede ser \u00fatil un acortador de enlaces. Las URL m\u00e1s peque\u00f1as y limpias parecen m\u00e1s fiables, lo que es importante cuando intentas atraer clics de lectores que pueden no estar familiarizados con tu marca.<\/p>\n\n\n\n<p>Por \u00faltimo, considere la posibilidad de buscar oportunidades para publicar como invitado dentro de su propio nicho. Es m\u00e1s probable que estos lectores consideren que su contenido es relevante y encaje dentro de su p\u00fablico objetivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Post_Relevant_Infographics_to_Build_Shareable_Links\"><\/span>3. Publica infograf\u00edas relevantes para crear enlaces compartibles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/#5\" target=\"_blank\">infograf\u00eda eficaz<\/a> puede ser una alternativa atractiva a las publicaciones basadas en texto. Mezclar los medios de vez en cuando puede a\u00f1adir variedad a su estrategia de marketing de contenidos y llegar a clientes potenciales que no quieran leer un art\u00edculo entero.<\/p>\n\n\n\n<p>Para que su infograf\u00eda le resulte realmente \u00fatil, considere la posibilidad de utilizar l\u00edneas y bordes para separar la informaci\u00f3n, formas para atraer la mirada y colores contrastados para mayor claridad. Estos elementos permiten mantener el contenido organizado y ayudan a los espectadores a procesar la informaci\u00f3n r\u00e1pidamente sin sentirse abrumados.&nbsp;<\/p>\n\n\n\n<p>Despu\u00e9s de todo, la r\u00e1pida digestibilidad es uno de los principales argumentos de venta de una infograf\u00eda. Es capaz de transmitir el significado mucho m\u00e1s r\u00e1pido que una entrada de blog:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/infographic-audience-detail.jpg\" alt=\"Una infograf\u00eda que explica los beneficios de la hidrataci\u00f3n.\" class=\"wp-image-4471\" width=\"612\" height=\"500\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/infographic-audience-detail.jpg 612w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/infographic-audience-detail-300x245.jpg 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/figure><\/div>\n\n\n\n<p>Adem\u00e1s, como las infograf\u00edas son tan f\u00e1ciles de compartir, pueden ser un excelente activo para la creaci\u00f3n de enlaces. Puede publicarlas en plataformas de redes sociales muy visuales como Instagram y Pinterest, por ejemplo, y remitir a su sitio web para atraer tr\u00e1fico.<\/p>\n\n\n\n<p>Si no tiene conocimientos de dise\u00f1o gr\u00e1fico, puede utilizar una plataforma como <a href=\"https:\/\/www.canva.com\/create\/infographics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Canva (se abre en una nueva pesta\u00f1a)\">Canva<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-1024x582.png\" alt=\"La herramienta de creaci\u00f3n de infograf\u00edas de Canva.\" class=\"wp-image-4475\" width=\"768\" height=\"437\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-1024x582.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-300x170.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-768x436.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-1536x873.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-2048x1163.png 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Esta herramienta gratuita de edici\u00f3n gr\u00e1fica incluye plantillas infogr\u00e1ficas que puedes utilizar para crear elementos visuales de calidad con un m\u00ednimo de experiencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La creaci\u00f3n de enlaces para mejorar su SEO no tiene por qu\u00e9 ser un misterio. Con las estrategias de marketing de contenidos adecuadas, puedes rellenar tu perfil de backlinks e interconectar publicaciones en tu sitio f\u00e1cilmente.&nbsp;<\/p>\n\n\n\n<p>En este post, cubrimos tres formas en las que puede utilizar el marketing de contenidos para la construcci\u00f3n de enlaces:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cree contenido perenne para a\u00f1adir valor duradero a su blog.<\/li><li>Invierte tiempo en hacer guest blogging para otros sitios de tu nicho.<\/li><li>Publica infograf\u00edas relevantes para construir <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"enlaces compartibles (se abre en una nueva pesta\u00f1a)\">enlaces compartibles<\/a>.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTienes alguna pregunta sobre c\u00f3mo utilizar el marketing de contenidos para la construcci\u00f3n de enlaces? Preg\u00fantanos en la secci\u00f3n de comentarios.<br><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Puede parecer que los objetivos de la optimizaci\u00f3n para motores de b\u00fasqueda (SEO) se mueven constantemente. Aunque la creaci\u00f3n de enlaces es un m\u00e9todo probado para generar tr\u00e1fico org\u00e1nico, puede resultar dif\u00edcil encontrar nuevas formas de llevarlo a cabo. Ah\u00ed es donde puede entrar en juego una s\u00f3lida estrategia de marketing de contenidos. 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