{"id":4365,"date":"2020-02-19T20:26:17","date_gmt":"2020-02-19T20:26:17","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4365"},"modified":"2020-08-03T19:50:33","modified_gmt":"2020-08-03T19:50:33","slug":"attract-brand-advocates","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/attract-brand-advocates\/","title":{"rendered":"\u00bfQu\u00e9 son los defensores de la marca (y c\u00f3mo atraerlos)?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a005934262d7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a005934262d7\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/attract-brand-advocates\/#An_Introduction_to_Brand_Advocates_and_Their_Benefits\" >Introducci\u00f3n a los defensores de la marca y sus ventajas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/attract-brand-advocates\/#4_Tips_for_Attracting_More_Brand_Advocates\" >4 consejos para atraer a m\u00e1s defensores de la marca<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/attract-brand-advocates\/#1_Thank_Your_Customers_With_Unexpected_Rewards\" >1. Agradezca a sus clientes con recompensas inesperadas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/attract-brand-advocates\/#2_Create_Hashtags_for_Social_Media_Users\" >2. Crear hashtags para los usuarios de las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/attract-brand-advocates\/#3_Encourage_Feedback_Through_User_Reviews\" >3. Fomente los comentarios a trav\u00e9s de las rese\u00f1as de los usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/attract-brand-advocates\/#4_Offer_a_Rewarding_Loyalty_Program\" >4. Ofrecer un programa de fidelizaci\u00f3n gratificante<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/attract-brand-advocates\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Muchos consumidores conf\u00edan en las recomendaciones para decidir sus compras. A menudo no basta con utilizar anuncios para promocionar sus productos y servicios. Si no tiene a nadie que hable bien de su negocio, su marca podr\u00eda estar perdiendo terreno.<\/p>\n\n\n\n<p>Ah\u00ed es donde los defensores de la marca pueden acudir en su ayuda. Estas personas pueden recomendar su marca a trav\u00e9s de las redes sociales y a amigos, familiares y otros contactos. Es m\u00e1s probable que sus recomendaciones se consideren m\u00e1s fiables que el marketing directo, lo que le permitir\u00e1 atraer nuevo tr\u00e1fico y mejorar el perfil de su empresa.<\/p>\n\n\n\n<p>En este art\u00edculo analizaremos qu\u00e9 son los defensores de la marca y c\u00f3mo pueden beneficiarle. Luego veremos algunos consejos sobre lo que puede hacer para reclutarlos. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Brand_Advocates_and_Their_Benefits\"><\/span>Introducci\u00f3n a los defensores de la marca y sus ventajas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/sproutsocial.com\/glossary\/brand-advocate\/\" target=\"_blank\">defensor de la marca<\/a> es cualquier persona que manifieste su amor por su empresa. Puede ser una persona normal y corriente que te promociona o recomienda en sus perfiles de redes sociales, o alguien que ya tiene seguidores.<\/p>\n\n\n\n<p>Los defensores de la marca pueden ser clientes satisfechos, socios comerciales, empleados y otros. <a rel=\"noreferrer noopener\" aria-label=\"incluso influencers (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/affiliateroyale.com\/tag\/influencer-marketing\/\" target=\"_blank\">incluso influenciadores<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Advocate-Example-1024x654.jpg\" alt=\"Un ejemplo de influenciador.\" class=\"wp-image-4366\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Advocate-Example-1024x654.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Advocate-Example-300x192.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Advocate-Example-768x491.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Advocate-Example.jpg 1168w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Al abogar por usted, estas personas dan a conocer su marca de forma org\u00e1nica. Incluso los clientes normales con pocos seguidores en las redes sociales pueden ser beneficiosos, ya que llegar\u00e1s a sus amigos, familiares y conocidos a trav\u00e9s de ellos.<\/p>\n\n\n\n<p>Al fin y al cabo, la gente conf\u00eda en las personas que m\u00e1s conoce y es m\u00e1s probable que escuche a su mejor amigo o a su influencer favorito que a los anuncios tradicionales. Teniendo esto en cuenta, veamos c\u00f3mo puedes conseguir m\u00e1s defensores de la marca para tu empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tips_for_Attracting_More_Brand_Advocates\"><\/span>4 consejos para atraer a m\u00e1s defensores de la marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aunque las personas influyentes a menudo buscan alg\u00fan tipo de pago a cambio de sus apoyos, esa no es la \u00fanica forma de ganar adeptos. Si aplicas las estrategias adecuadas, no tendr\u00e1s que pagar necesariamente a tus seguidores para que difundan tu negocio. He aqu\u00ed cuatro de las mejores medidas que puede adoptar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Thank_Your_Customers_With_Unexpected_Rewards\"><\/span>1. Agradezca a sus clientes con recompensas inesperadas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es natural que nos guste la idea de ser recompensados por hacer o comprar algo. Ya sea un descuento en la pr\u00f3xima compra, una nota de agradecimiento o un regalo, <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.shopify.com\/blog\/thank-your-customers\" target=\"_blank\">los clientes quieren que se les d\u00e9 las gracias<\/a>.<\/p>\n\n\n\n<p>Esto puede suponer un peque\u00f1o gasto que a menudo merece la pena. Devolver algo directamente a los clientes puede infundir fidelidad a la marca al fomentar una conexi\u00f3n m\u00e1s genuina.<\/p>\n\n\n\n<p>Una de las mejores formas de fomentar una relaci\u00f3n significativa es dedicar tiempo a personalizar sus regalos. Eso puede significar incluir el nombre de cada cliente en una tarjeta o correo electr\u00f3nico, u ofrecerle un descuento espec\u00edfico para su producto favorito. <\/p>\n\n\n\n<p>Cuando un cliente est\u00e1 contento con su empresa, es m\u00e1s probable que la promocione positivamente en las redes sociales y mediante el boca a boca. En \u00faltima instancia, la buena opini\u00f3n de los clientes puede ser inestimable para dar a conocer la marca de forma org\u00e1nica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Hashtags_for_Social_Media_Users\"><\/span>2. Crear hashtags para los usuarios de las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por supuesto, existen m\u00e9todos para mejorar el conocimiento de su propia marca. De hecho, una t\u00e9cnica popular es crear un hashtag \u00fanico para su empresa. Los hashtags se pueden buscar f\u00e1cilmente en las redes sociales, por lo que son una forma estupenda de promocionar tus productos:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Hashtag-Example-1024x490.jpg\" alt=\"Un ejemplo de hashtags de marca utilizados en Instagram.\" class=\"wp-image-4367\" width=\"768\" height=\"368\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Hashtag-Example-1024x490.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Hashtag-Example-300x144.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Hashtag-Example-768x368.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Hashtag-Example.jpg 1166w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>A menudo, las campa\u00f1as de hashtags de calidad incluyen fuertes llamadas a la acci\u00f3n (CTA), como en la campa\u00f1a <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/wedevs.com\/141859\/user-generated-content-campaigns\/\" target=\"_blank\">Coca Cola hashtags<\/a> arriba. Y lo que es m\u00e1s, tambi\u00e9n son una forma f\u00e1cil de <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/sproutsocial.com\/insights\/create-a-hashtag\/\" target=\"_blank\">animar a los defensores de la marca a compartir<\/a> su campa\u00f1a. <\/p>\n\n\n\n<p>Como primer paso, <a href=\"https:\/\/instapage.com\/blog\/how-to-use-hashtags\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"considera cu\u00e1ntos hashtags (se abre en una nueva pesta\u00f1a)\">considerar cu\u00e1ntos hashtags<\/a> que debe utilizar en cada plataforma de medios sociales. Por ejemplo, las publicaciones en Twitter y Facebook suelen funcionar mejor con uno o dos hashtags. En cambio, las campa\u00f1as de Instagram prosperan con tantos hashtags como sea posible.<\/p>\n\n\n\n<p>Adem\u00e1s, intenta que los hashtags espec\u00edficos de tu marca sean breves y concisos para que sean m\u00e1s f\u00e1ciles de recordar. Al mismo tiempo, es importante ser \u00fanico si quieres que tus hashtags sean compartibles. As\u00ed que no tengas miedo de ser creativo e incluye hashtags informales e incluso humor\u00edsticos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Encourage_Feedback_Through_User_Reviews\"><\/span>3. Fomente los comentarios a trav\u00e9s de las rese\u00f1as de los usuarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La gente suele recurrir a sus conocidos para que le recomienden las cosas que necesita. Al mismo tiempo, la gente de hoy en d\u00eda tambi\u00e9n conf\u00eda m\u00e1s en <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/econsultancy.com\/how-to-encourage-online-reviews-and-reasons-why-you-should\/\" target=\"_blank\">en las rese\u00f1as en l\u00ednea<\/a>. Teniendo esto en cuenta, puede ser beneficioso para su marca mantener una presencia en sitios web de rese\u00f1as relevantes.<\/p>\n\n\n\n<p>Al fin y al cabo, la gente utiliza muchas plataformas diferentes. Si extiendes tu presencia, aumentar\u00e1s las posibilidades de recibir comentarios positivos:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Review-Example.jpg\" alt=\"Un ejemplo de retroalimentaci\u00f3n a trav\u00e9s de una rese\u00f1a positiva de un usuario.\" class=\"wp-image-4368\" width=\"736\" height=\"454\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Review-Example.jpg 981w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Review-Example-300x185.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Brand-Review-Example-768x474.jpg 768w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure><\/div>\n\n\n\n<p>Las opiniones en l\u00ednea le ofrecen una plataforma para responder a cualquier comentario negativo. Si responde a las preocupaciones y ayuda a resolver los problemas de forma r\u00e1pida y \u00fatil, puede convertir a los clientes insatisfechos en nuevos defensores.<\/p>\n\n\n\n<p>Por otro lado, <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/es\/blog\/encourage-user-generated-content\/\" target=\"_blank\">cr\u00edticas positivas<\/a> act\u00faan como promoci\u00f3n gratuita de su marca. Para aprovechar este hecho, intente que sea lo m\u00e1s f\u00e1cil posible dejar una rese\u00f1a. Para ello, utilice varias redes sociales y sitios web de opiniones. A continuaci\u00f3n, puede tomar los mejores testimonios y mostrarlos en su sitio web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Offer_a_Rewarding_Loyalty_Program\"><\/span>4. Ofrecer un programa de fidelizaci\u00f3n gratificante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, ofrecer un <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/acquire.io\/blog\/customer-loyalty-program\/\" target=\"_blank\">programa de fidelidad<\/a> pueden convertir a los clientes en defensores de la marca. En pocas palabras, un programa de fidelizaci\u00f3n ofrece recompensas a los clientes cada vez que utilizan su negocio.<\/p>\n\n\n\n<p>Empresas como Starbucks utilizan puntos que pueden sumarse a bebidas, comida o productos gratuitos. Sephora hace algo parecido. Cada vez que compras algo, obtienes puntos. Cuando tienes suficientes, puedes utilizarlos para conseguir un regalo gratis cada mes.<\/p>\n\n\n\n<p>Al ofrecer algo realmente deseable, puede animar a sus clientes a volver una y otra vez. Esta fidelidad puede traducirse en un <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/service\/customer-referral-program\" target=\"_blank\">programa de recomendaci\u00f3n de clientes<\/a> para seguir difundiendo la marca entre familiares y amigos. Si tienes clientes satisfechos, estar\u00e1n m\u00e1s dispuestos a convertirse en defensores de la marca. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los defensores de la marca pueden ser un activo valioso. Pueden promocionar sus servicios e influir en sus familiares, amigos y seguidores. Una vez que los tenga en su bando, ser\u00e1n los defensores de la marca quienes hagan gran parte del trabajo de campo para su empresa.<\/p>\n\n\n\n<p>Recapitulemos algunos de los pasos que puede dar para conseguir m\u00e1s defensores de la marca:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ofrezca a sus clientes recompensas o reconocimientos para fomentar la conexi\u00f3n entre ellos y su marca.<\/li><li>Cree hashtags en las redes sociales para fomentar los contenidos generados por los usuarios.<\/li><li>Fomente las opiniones de los clientes para generar confianza y desarrollar defensores potenciales.<\/li><li>Ofrezca un programa de fidelizaci\u00f3n que recompense y haga crecer la relaci\u00f3n entre usted y sus clientes.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre los defensores de la marca? Si es as\u00ed, cu\u00e9ntanoslo en la secci\u00f3n de comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Muchos consumidores conf\u00edan en las recomendaciones para decidir sus compras. A menudo no basta con utilizar anuncios para promocionar sus productos y servicios. Si no tiene a nadie que hable bien de su empresa, su marca podr\u00eda estar perdiendo algo. Ah\u00ed es donde los defensores de la marca pueden acudir en su ayuda. Estas personas pueden recomendar su marca a trav\u00e9s de las redes sociales y...<\/p>","protected":false},"author":11450,"featured_media":4478,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[140,21,60,136,61],"class_list":["post-4365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand-identity","tag-branding","tag-social-media","tag-social-media-links","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Brand advocates can be a useful asset for promoting your business. 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