{"id":4047,"date":"2019-10-04T09:45:32","date_gmt":"2019-10-04T09:45:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4047"},"modified":"2020-01-13T21:12:38","modified_gmt":"2020-01-13T21:12:38","slug":"video-marketing-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/video-marketing-strategy\/","title":{"rendered":"Por qu\u00e9 deber\u00eda incluir el v\u00eddeo en su estrategia de marketing (y c\u00f3mo empezar)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d8c77d83769\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d8c77d83769\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/video-marketing-strategy\/#An_Introduction_to_Video_Marketing\" >Introducci\u00f3n al v\u00eddeo marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/video-marketing-strategy\/#How_to_Get_Started_with_Video_Marketing_3_Easy_Tips\" >C\u00f3mo empezar con el marketing de v\u00eddeo (3 sencillos consejos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/video-marketing-strategy\/#1_Create_Educational_and_Informative_Videos\" >1. Crear v\u00eddeos educativos e informativos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/video-marketing-strategy\/#2_Use_Shortened_Links\" >2. Utilice enlaces acortados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/video-marketing-strategy\/#3_Share_Videos_on_Social_Media\" >3. Compartir v\u00eddeos en las redes sociales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/video-marketing-strategy\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Si no est\u00e1 incorporando contenidos de v\u00eddeo a su estrategia de marketing, est\u00e1 perdiendo una oportunidad clave para atraer a su audiencia y hacer crecer su marca. Al utilizar el v\u00eddeo, no s\u00f3lo <em>en<\/em> a su p\u00fablico sobre su marca; est\u00e1 <em>mostrando<\/em> ellos. <\/p>\n\n\n\n<p>Seg\u00fan las investigaciones, <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.vidyard.com\/resources\/impact-video-marketing\/\" target=\"_blank\">66 por ciento<\/a> de los profesionales del marketing por v\u00eddeo obtienen m\u00e1s clientes potenciales cualificados al a\u00f1o que los que se centran en otros m\u00e9todos. Es m\u00e1s, <a rel=\"noreferrer noopener\" aria-label=\"Ochenta y ocho por ciento (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\/\" target=\"_blank\">ochenta y ocho por ciento<\/a> de los visitantes pasan m\u00e1s tiempo en un sitio web si tiene un v\u00eddeo. Cada vez m\u00e1s consumidores est\u00e1n interesados en ver contenidos de v\u00eddeo de las marcas, y esto es algo que puede afectar directamente a tu \u00e9xito.<\/p>\n\n\n\n<p>En este post, hablaremos de c\u00f3mo la creciente tendencia del v\u00eddeo marketing puede ayudar a los negocios online <a rel=\"noreferrer noopener\" aria-label=\"aumentar las conversiones y el compromiso (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/\" target=\"_blank\">aumentar las conversiones y el compromiso<\/a>. A continuaci\u00f3n, ofreceremos algunos consejos para empezar. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Video_Marketing\"><\/span>Introducci\u00f3n al v\u00eddeo marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El marketing por v\u00eddeo se ha convertido en un medio cada vez m\u00e1s popular para las comunicaciones de marketing. <a rel=\"noreferrer noopener\" aria-label=\"El 87% de los profesionales del marketing (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\">El 87% de los vendedores<\/a> ahora utilizan el v\u00eddeo como herramienta de marketing, frente al 63% en 2017, y hay buenas razones para esa tendencia.<\/p>\n\n\n\n<p>Adoptar el v\u00eddeo en su estrategia de marketing es m\u00e1s f\u00e1cil que nunca, por ejemplo, gracias en gran parte a las redes sociales. Hay muchas formas de incorporar contenidos de v\u00eddeo a su estrategia de marketing. Las empresas pueden crear v\u00eddeos de promoci\u00f3n de productos, tutoriales pr\u00e1cticos, preguntas y respuestas, etc:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"S2u4YiC6vsmgd1pHQRByDG\"><iframe loading=\"lazy\" title=\"Pretty links - WordPress Affiliate URL Shortener Plugin Tutorial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xyp_N69HWm0?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Los tutoriales y los v\u00eddeos explicativos pueden ser especialmente \u00fatiles para su negocio. Adem\u00e1s de ofrecer a tu audiencia contenido relevante y valioso, tambi\u00e9n puedes incluir enlaces y otros elementos de marca en las descripciones de tus v\u00eddeos.<\/p>\n\n\n\n<p>Las plataformas de las redes sociales tambi\u00e9n est\u00e1n empezando a centrarse en los contenidos de v\u00eddeo. Esto es cierto incluso para sitios que tradicionalmente se centraban m\u00e1s en texto o im\u00e1genes fijas. Instagram, por ejemplo, ofrece una serie de maneras de <a href=\"https:\/\/later.com\/blog\/instagram-video\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">publicar contenidos de v\u00eddeo<\/a> en su plataforma.<\/p>\n\n\n\n<p>La variedad de formatos de los contenidos de v\u00eddeo y las numerosas plataformas disponibles para publicarlos hacen que sea una forma pr\u00e1ctica y vers\u00e1til de mejorar su estrategia de marketing. Adem\u00e1s, ofrece un tipo de consumo de contenidos diferente al de las largas entradas de blog o los libros electr\u00f3nicos, que pueden llegar a p\u00fablicos totalmente nuevos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Video_Marketing_3_Easy_Tips\"><\/span>C\u00f3mo empezar con el marketing de v\u00eddeo (3 sencillos consejos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No hay duda de que el v\u00eddeo marketing puede ser una herramienta valiosa, sea cual sea su nicho o su p\u00fablico objetivo. Veamos ahora tres consejos clave para empezar a utilizar este tipo de contenido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_Educational_and_Informative_Videos\"><\/span>1. Crear v\u00eddeos educativos e informativos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al igual que con cualquier tipo de marketing, es esencial ofrecer a su p\u00fablico contenido de v\u00eddeo relevante y valioso. Hacerlo puede ayudar a impulsar las conversiones, mejorar <a href=\"https:\/\/prettylinks.com\/es\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Optimizaci\u00f3n para motores de b\u00fasqueda (SEO) (se abre en una nueva pesta\u00f1a)\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>y crear conciencia de marca. <\/p>\n\n\n\n<p>La creaci\u00f3n de v\u00eddeos informativos ofrece a su audiencia un contenido significativo. Para ello, puedes empezar por elegir un tema que sea relevante para tu mercado y que pueda ayudar a resolver un problema a tu audiencia.<\/p>\n\n\n\n<p>Por ejemplo, una empresa tecnol\u00f3gica que quiera atraer a consumidores que utilicen productos Apple podr\u00eda crear un v\u00eddeo relacionado con una de las ofertas recientes de esa empresa:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Y9SqcFdn5Jaa3yNPg6zOR2mkwtLOh6iM1eZbHicknC4vB0WQCHpAZMdrUL8S7ubte3IhKV0T4Egl9JG\"><iframe loading=\"lazy\" title=\"\u00a1Gu\u00eda de usuario y tutorial de los AirPods de Apple!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pPnODBy9ZMw?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Los v\u00eddeos de instrucciones ense\u00f1an algo al espectador, aport\u00e1ndole valor real en lugar de palabrer\u00eda publicitaria. Casi <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\">70 por ciento<\/a> de los consumidores afirman que prefieren conocer un nuevo producto a trav\u00e9s de un v\u00eddeo corto que por otros medios. Por tanto, utilizar el v\u00eddeo para destacar un producto, rese\u00f1arlo o dar instrucciones sobre c\u00f3mo utilizarlo puede ayudar a atraer espectadores.<\/p>\n\n\n\n<p>Antes de grabar tu v\u00eddeo, puedes plantearte escribir un plan claro sobre lo que incluir\u00e1 y a qui\u00e9n va dirigido. Preg\u00fantese: \u00bfQu\u00e9 tipo de problema ayudar\u00e1 a aliviar este v\u00eddeo? \u00bfQu\u00e9 consejos \u00fanicos no est\u00e1n cubriendo los competidores? A continuaci\u00f3n, utilice las respuestas a estas preguntas para dar forma a su v\u00eddeo y convertirlo en algo interesante y compartible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_Shortened_Links\"><\/span>2. Utilice enlaces acortados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para que tus v\u00eddeos sean a\u00fan m\u00e1s compartibles, puedes utilizar enlaces acortados. Las URL acortadas no solo son m\u00e1s f\u00e1ciles de recordar, sino tambi\u00e9n de compartir.<\/p>\n\n\n\n<p>Hay muchas formas de utilizar <a rel=\"noreferrer noopener\" aria-label=\"enlaces acortados en contenidos de v\u00eddeo (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/shortened-links-in-video-content\/\" target=\"_blank\">enlaces acortados en contenidos de v\u00eddeo<\/a>. Pueden a\u00f1adirse a las descripciones de los v\u00eddeos, por ejemplo en YouTube. Tambi\u00e9n son eficaces para compartir en las redes sociales. <a rel=\"noreferrer noopener\" aria-label=\"Instagram (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/use-links-on-instagram\/\" target=\"_blank\">Instagram<\/a>por ejemplo, ofrece un espacio limitado para enlaces. Los enlaces acortados pueden ayudarte a aprovechar al m\u00e1ximo las URL que puedes incluir en tus biograf\u00edas, historias y v\u00eddeos.<\/p>\n\n\n\n<p>Una herramienta eficaz para conseguirlo es nuestro <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks WordPress plugin (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\" target=\"_blank\">PrettyLinks Plugin para WordPress<\/a>. Con el plugin instalado en su sitio, puede navegar a <em>PrettyLinks &gt; A\u00f1adir nuevo<\/em> en tu salpicadero:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/prettylinks-plugin.png\" alt=\"El PrettyLinks Shortlinks WordPress plugin.\" class=\"wp-image-4049\" width=\"800\" height=\"315\"\/><\/figure><\/div>\n\n\n\n<p>A partir de ah\u00ed, s\u00f3lo tienes que pegar la URL de tu v\u00eddeo en el campo <em>URL de destino<\/em> campo. Tambi\u00e9n puede personalizar el slug que aparece en el campo <em>Enlace bonito<\/em> si lo desea. Este m\u00e9todo dar\u00e1 como resultado un enlace atractivo y conciso que facilitar\u00e1 a su p\u00fablico compartir su v\u00eddeo con sus amigos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Share_Videos_on_Social_Media\"><\/span>3. Compartir v\u00eddeos en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los canales de las redes sociales son una plataforma eficaz para conectar con su p\u00fablico y atraerlo. Por ejemplo, considere que <a rel=\"noreferrer noopener\" aria-label=\"El 93% de los profesionales del marketing (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\/\" target=\"_blank\">El 93% de los vendedores<\/a> han conseguido nuevos negocios gracias a los v\u00eddeos en las redes sociales. Hoy en d\u00eda, los consumidores quieren ver v\u00eddeos de las marcas y muchos siguen a las empresas en las redes sociales para saber m\u00e1s sobre sus productos o promociones. <\/p>\n\n\n\n<p>Las redes sociales tambi\u00e9n sirven para crear <a rel=\"noreferrer noopener\" aria-label=\"v\u00eddeos m\u00e1s cortos (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/wistia.com\/learn\/marketing\/optimal-video-length\" target=\"_blank\">v\u00eddeos m\u00e1s cortos<\/a>que, seg\u00fan los estudios, ayuda a aumentar la participaci\u00f3n. Tambi\u00e9n puedes utilizar estas plataformas para crear v\u00eddeos que cuenten una historia, con el fin de conectar con tu audiencia.<\/p>\n\n\n\n<p>Un ejemplo de esta estrategia en acci\u00f3n ser\u00eda crear un v\u00eddeo time-lapse para mostrar c\u00f3mo se fabrica uno de sus productos:<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram aligncenter wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B1NOIVQHlKZ\/?utm_source=ig_web_copy_link\n<\/div><\/figure>\n\n\n\n<p>Hay muchas herramientas que puedes utilizar para crear v\u00eddeos time-lapse, como por ejemplo <a rel=\"noreferrer noopener\" aria-label=\"Hyperlapse de Instagram (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/apps.apple.com\/us\/app\/hyperlapse-from-instagram\/id740146917\" target=\"_blank\">Hyperlapse desde Instagram<\/a> o <a rel=\"noreferrer noopener\" aria-label=\"Movavi (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.movavi.com\/support\/how-to\/how-to-make-time-lapse-video.html\" target=\"_blank\">Movavi<\/a>. De hecho, es f\u00e1cil encontrar soluciones para crear todo tipo de estilos y efectos de v\u00eddeo interesantes, que no requieren demasiados conocimientos t\u00e9cnicos por tu parte.<\/p>\n\n\n\n<p>Una vez que empieces a compartir m\u00e1s v\u00eddeos en las redes sociales, tambi\u00e9n es \u00fatil hacer un seguimiento de su rendimiento en cada plataforma. Esto puede ayudarte a determinar qu\u00e9 t\u00e1cticas est\u00e1n funcionando, as\u00ed como qu\u00e9 tipos de v\u00eddeos consiguen m\u00e1s participaci\u00f3n. Si eres nuevo en el seguimiento de m\u00e9tricas, <a rel=\"noreferrer noopener\" aria-label=\"Google Analytics (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\">Google Analytics<\/a> es una forma gratuita y sencilla de empezar. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cada a\u00f1o crece el consumo de contenidos de v\u00eddeo en l\u00ednea. Descuidar la incorporaci\u00f3n del v\u00eddeo a su estrategia de marketing es una oportunidad perdida para aumentar las conversiones y el compromiso de forma significativa.<\/p>\n\n\n\n<p>En este post, hemos analizado tres consejos que puede utilizar para empezar con el marketing de v\u00eddeo:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Creaci\u00f3n de v\u00eddeos educativos e informativos.<\/li><li>Utilizando <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\">PrettyLinks<\/a> para crear URL de v\u00eddeo m\u00e1s atractivas.<\/li><li>Comparte tus v\u00eddeos en varias plataformas de redes sociales.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre el marketing por v\u00eddeo? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Si no est\u00e1 incorporando contenidos de v\u00eddeo a su estrategia de marketing, est\u00e1 perdiendo una oportunidad clave para atraer a su p\u00fablico y hacer crecer su marca. Al utilizar el v\u00eddeo, no s\u00f3lo le est\u00e1 hablando a su p\u00fablico de su marca, sino que se la est\u00e1 mostrando. Seg\u00fan un estudio, el 66% de los vendedores de v\u00eddeo obtienen m\u00e1s clientes potenciales...<\/p>","protected":false},"author":11450,"featured_media":4094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-4047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Incorporating video into your marketing strategy presents the opportunity to grow and engage with your audience. 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