{"id":3830,"date":"2019-08-16T06:00:33","date_gmt":"2019-08-16T06:00:33","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3830"},"modified":"2021-05-10T16:55:49","modified_gmt":"2021-05-10T16:55:49","slug":"quality-content","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/quality-content\/","title":{"rendered":"C\u00f3mo escribir contenidos de calidad para su sitio web (5 consejos clave)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7355a3a58c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7355a3a58c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/quality-content\/#The_Importance_of_Quality_Content_as_a_Part_of_Your_Marketing_Strategy\" >La importancia del contenido de calidad como parte de su estrategia de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/quality-content\/#How_to_Write_Quality_Content_for_Your_Website_5_Key_Tips\" >C\u00f3mo escribir contenidos de calidad para su sitio web (5 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/quality-content\/#1_Be_Original\" >1. Sea original<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/quality-content\/#2_Provide_Real-World_Solutions\" >2. Proporcionar soluciones reales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/quality-content\/#3_Meet_Audience_Expectations\" >3. Cumplir las expectativas del p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/quality-content\/#4_Make_It_Easy_to_Read\" >4. Facilite la lectura<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/quality-content\/#5_Link_to_Other_Sources_of_Information\" >5. Enlace a otras fuentes de informaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/quality-content\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>El marketing de contenidos es algo muy importante hoy en d\u00eda. Parece que todas las empresas con un sitio web tienen tambi\u00e9n un blog, y con raz\u00f3n. Las publicaciones de calidad pueden ayudarle a mejorar la participaci\u00f3n y a impulsar la optimizaci\u00f3n para motores de b\u00fasqueda (SEO). Sin embargo, crear contenido original y que invite a la reflexi\u00f3n puede ser una tarea desalentadora.&nbsp;<\/p>\n\n\n\n<p>Con esto en mente, hemos recopilado algunos consejos clave que le ayudar\u00e1n a garantizar que su contenido cumpla un est\u00e1ndar m\u00e1s alto. Escribir posts aut\u00e9nticos, f\u00e1ciles de leer y que aporten verdadero valor a tu p\u00fablico objetivo puede ser una estrategia poderosa para ayudar a que tu sitio web (y tu marca) tengan \u00e9xito.&nbsp;<\/p>\n\n\n\n<p>En este art\u00edculo hablaremos de la importancia de ofrecer contenidos de calidad como parte de su estrategia de marketing. A continuaci\u00f3n, exploraremos varias estrategias para crear contenidos excelentes que se dirijan a su p\u00fablico. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Quality_Content_as_a_Part_of_Your_Marketing_Strategy\"><\/span>La importancia del contenido de calidad como parte de su estrategia de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El marketing de contenidos consiste en crear y compartir material en l\u00ednea, como blogs, v\u00eddeos y publicaciones en redes sociales. Lo ideal es que este contenido aporte valor a su p\u00fablico objetivo, y a menudo es de naturaleza instructiva. En otras palabras, responde a las preguntas m\u00e1s frecuentes de sus lectores. <\/p>\n\n\n\n<p>Esta forma de comercializaci\u00f3n es una <a rel=\"noreferrer noopener\" aria-label=\"enfoque centrado en el cliente (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-content-marketing-is-important\/\" target=\"_blank\">enfoque centrado en el cliente<\/a> que pueden ser muy eficaces para crear una base para su negocio. Cuando proporcionas informaci\u00f3n que tus usuarios quieren saber, eres capaz de generar aprecio que luego se convierte en fidelidad del cliente. <\/p>\n\n\n\n<p>El contenido de calidad tambi\u00e9n puede generar confianza y m\u00e1s clientes potenciales. Ayuda a crear un ecosistema de informaci\u00f3n, orientaci\u00f3n y conexi\u00f3n humana, adem\u00e1s de establecer su marca como una autoridad de confianza. En otras palabras, puede ser la forma de llevar tu presencia online al siguiente nivel. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Write_Quality_Content_for_Your_Website_5_Key_Tips\"><\/span>C\u00f3mo escribir contenidos de calidad para su sitio web (5 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear contenidos que gusten a su p\u00fablico puede ser complicado. Internet est\u00e1 lleno de blogs y publicaciones en redes sociales que compiten por su atenci\u00f3n. Los siguientes consejos le ayudar\u00e1n a conectar con sus clientes y establecer relaciones duraderas con su p\u00fablico objetivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Be_Original\"><\/span>1. Sea original<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los contenidos que se parecen demasiado a otros contenidos preexistentes generalmente no <a rel=\"noreferrer noopener\" aria-label=\"posicionarse bien en los motores de b\u00fasqueda (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-wordpress-seo\/\" target=\"_blank\">posicionarse bien en los motores de b\u00fasqueda<\/a>. Si tus ideas no son nuevas, es menos probable que la gente las comparta y enlace a ellas. <\/p>\n\n\n\n<p>Esto no significa que tenga que reinventar la rueda cada vez que escriba una entrada en su blog. Sin embargo, s\u00ed significa que debes tener algo diferente que decir, o una forma de dar un nuevo giro a un tema antiguo.<\/p>\n\n\n\n<p>Si no est\u00e1 seguro de c\u00f3mo hacerlo, puede considerar la posibilidad de <a href=\"https:\/\/backlinko.com\/skyscraper-technique\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"empezar con la T\u00e9cnica del Rascacielos (se abre en una pesta\u00f1a nueva)\">empezando por la T\u00e9cnica del Rascacielos<\/a>. Este m\u00e9todo consiste en encontrar una pieza de contenido que se posicione bien para una palabra clave a la que quiera dirigirse y crear algo sobre el mismo tema que la supere.<\/p>\n\n\n\n<p>Por ejemplo, podr\u00edas crear un post m\u00e1s largo, m\u00e1s completo, etc. Esto significa que no tienes que inventar un tema completamente nuevo, sino que puedes crear algo que aporte m\u00e1s valor que cualquier otra cosa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Provide_Real-World_Solutions\"><\/span>2. Proporcionar soluciones reales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Muchas veces, la gente encuentra contenidos porque est\u00e1 buscando una soluci\u00f3n a un problema. Piense en el tipo de consultas que escribe en un motor de b\u00fasqueda. A menudo, son preguntas para las que se buscan respuestas. <\/p>\n\n\n\n<p>Por ejemplo, puedes ir a Google y buscar \"\u00bfC\u00f3mo puedo crear contenidos de calidad?\":<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question-1024x204.png\" alt=\"Buscar en Google: &quot;\u00bfC\u00f3mo puedo crear contenidos de calidad?&quot;\" class=\"wp-image-3832\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question-1024x204.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question-300x60.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question-768x153.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question-1536x306.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question.png 1614w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Cuando pulses <em>Entre en<\/em>, espera un listado de entradas que respondan a esa pregunta. Si una de sus propias p\u00e1ginas tiene el contenido mejor clasificado relacionado con esta b\u00fasqueda, el buscador puede hacer clic en ella y ser dirigido a su sitio, donde puede convertirse en un lead para su negocio. <\/p>\n\n\n\n<p>La gente suele estar en Internet porque quiere respuestas, y las quiere r\u00e1pido. Tenlo en cuenta cuando escribas tus art\u00edculos y aseg\u00farate de respaldar tus soluciones y afirmaciones con informaci\u00f3n de apoyo. Eso te ayudar\u00e1 mucho a crear contenidos de primera categor\u00eda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Meet_Audience_Expectations\"><\/span>3. Cumplir las expectativas del p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para crear contenidos que lleguen a su p\u00fablico objetivo, tiene que saber qui\u00e9nes son. Es posible que ya tenga una idea bastante clara de qui\u00e9n podr\u00eda estar interesado en sus productos y servicios. Lo \u00fanico que queda por hacer es pensar en qu\u00e9 tipo de contenidos les interesar\u00edan y ofrec\u00e9rselos.<\/p>\n\n\n\n<p>Aunque tenga una idea general de su p\u00fablico objetivo, puede ser \u00fatil <a rel=\"noreferrer noopener\" aria-label=\"investiga un poco (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/\" target=\"_blank\">investigue un poco<\/a> en esta fase. Considere las siguientes preguntas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfPara qui\u00e9n escribo este contenido?<\/li><li>\u00bfQui\u00e9n puede identificarse con mi contenido?<\/li><li>\u00bfD\u00f3nde se encuentra mi p\u00fablico?<\/li><li>\u00bfQu\u00e9 grupo de edad encontrar\u00e1 interesante mi contenido?<\/li><li>\u00bfQu\u00e9 plataformas sociales utilizan?<\/li><\/ul>\n\n\n\n<p>Escribir el tipo de contenido que su p\u00fablico objetivo quiere leer no siempre es f\u00e1cil. Sin embargo, cuanto m\u00e1s aprenda sobre ellos, m\u00e1s posibilidades tendr\u00e1 de atraer su atenci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Make_It_Easy_to_Read\"><\/span>4. Facilite la lectura<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La gente espera que los contenidos web sean f\u00e1ciles de leer. De hecho, los estudios han demostrado que la gente <a rel=\"noreferrer noopener\" aria-label=\"rara vez leo algo en l\u00ednea palabra por palabra (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\" target=\"_blank\">rara vez leo algo en l\u00ednea palabra por palabra<\/a>Por eso es tan importante que el contenido sea escaneable. <\/p>\n\n\n\n<p>Muchos blogs utilizan un lenguaje sencillo para que la informaci\u00f3n se entienda a la primera. Es una buena idea hacer que el contenido sea \"conversacional\", con un tono m\u00e1s informal que atraiga al lector y no le haga esforzarse demasiado para captar los puntos clave.<\/p>\n\n\n\n<p>Otras formas de <a href=\"https:\/\/prettylinks.com\/es\/blog\/why-readability-is-important\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"haz que tus mensajes sean m\u00e1s legibles (se abre en una nueva pesta\u00f1a)\">haga sus mensajes m\u00e1s legibles<\/a> incluyen el uso de p\u00e1rrafos cortos y un lenguaje amigable. Adem\u00e1s, no olvide utilizar muchos subt\u00edtulos para ayudar a que su contenido sea m\u00e1s escaneable y dotarlo de una estructura clara.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Link_to_Other_Sources_of_Information\"><\/span>5. Enlace a otras fuentes de informaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, pero no por ello menos importante, otra cosa que puede hacer para mejorar la calidad de sus contenidos es enlazar con fuentes externas. Es una forma sencilla de aportar valor a\u00f1adido a su audiencia.<\/p>\n\n\n\n<p>Mientras escribes un post, es posible que encuentres otros art\u00edculos \u00fatiles con m\u00e1s consejos e informaci\u00f3n relacionados con el tema en el que te est\u00e1s centrando. Si enlazas a estos art\u00edculos en el cuerpo de tu texto, mejorar\u00e1s la credibilidad de tu contenido y evitar\u00e1s tener que explicar conceptos que ya se han tratado en profundidad en otros sitios.<\/p>\n\n\n\n<p>Para sacar el m\u00e1ximo partido de esta estrategia, es fundamental enlazar \u00fanicamente a contenidos de alta calidad. Esto significa que deber\u00e1s leer t\u00fa mismo cada enlace potencial y evaluar si est\u00e1 bien escrito, si est\u00e1 actualizado y si es valioso para tu audiencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear contenidos que se dirijan a su p\u00fablico objetivo no es tarea f\u00e1cil, pero el esfuerzo merece la pena. Un contenido de calidad, original y que aporte soluciones reales puede fidelizar al cliente y crear autoridad de marca.&nbsp;<\/p>\n\n\n\n<p>He aqu\u00ed cinco consejos clave que le ayudar\u00e1n a elaborar contenidos de primera calidad que hablen a sus lectores:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cree contenidos originales.<\/li><li>Aportar soluciones del mundo real.<\/li><li>Satisfacer las expectativas del p\u00fablico.<\/li><li>Facilite la lectura.<\/li><li>Enlace a otras fuentes de informaci\u00f3n.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre la redacci\u00f3n de contenidos de calidad para su sitio web?<\/em>? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>El marketing de contenidos es algo muy importante hoy en d\u00eda. Parece que todas las empresas con un sitio web tienen tambi\u00e9n un blog, y con raz\u00f3n. Las publicaciones de calidad pueden ayudarle a mejorar la participaci\u00f3n y a impulsar la optimizaci\u00f3n para motores de b\u00fasqueda (SEO). Sin embargo, crear contenido original y que invite a la reflexi\u00f3n puede ser una tarea desalentadora.  Con esto en mente, hemos...<\/p>","protected":false},"author":11450,"featured_media":3968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-3830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Quality content is an important part of your marketing strategy. 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