{"id":3600,"date":"2019-08-09T15:43:11","date_gmt":"2019-08-09T15:43:11","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3600"},"modified":"2021-07-14T18:12:53","modified_gmt":"2021-07-14T18:12:53","slug":"increase-engagement-conversions","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/","title":{"rendered":"7 formas de aumentar la participaci\u00f3n y las conversiones en su sitio web"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0201c6f8f7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0201c6f8f7\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/#An_Introduction_to_User_Engagement_And_Why_It_Matters\" >Introducci\u00f3n al compromiso de los usuarios (y por qu\u00e9 es importante)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/#7_Ways_to_Increase_Engagement_and_Conversions_on_Your_Website\" >7 formas de aumentar la participaci\u00f3n y las conversiones en su sitio web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/#1_Create_Useful_Content\" >1. Crear contenido \u00fatil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/#2_Improve_Your_Sites_Performance\" >2. Mejore el rendimiento de su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/#3_Remove_Clutter_and_Streamline_Navigation\" >3. Elimine el desorden y agilice la navegaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/#4_Keep_Content_Readable_and_Interesting\" >4. Contenido ameno e interesante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/#5_Incorporate_Images_and_Videos\" >5. Incorporar im\u00e1genes y v\u00eddeos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/#6_Display_Customer_Reviews\" >6. Mostrar opiniones de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/#7_Analyze_Your_Data\" >7. Analice sus datos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A la hora de crear un sitio web de \u00e9xito, la participaci\u00f3n de los usuarios es una de las principales preocupaciones. Cada vez que los visitantes aterrizan en su sitio, usted quiere que pasen alg\u00fan tiempo con su contenido y hagan clic a trav\u00e9s de sus llamadas a la acci\u00f3n (CTA). Sin embargo, puede ser dif\u00edcil saber c\u00f3mo fomentar estos comportamientos.<\/p>\n\n\n\n<p>Afortunadamente, hay varias cosas que puede hacer para mantener el inter\u00e9s de sus clientes potenciales, como crear contenidos \u00fatiles y racionalizar la navegaci\u00f3n de su sitio. Contar con un sitio m\u00e1s atractivo tambi\u00e9n contribuir\u00e1 en gran medida a aumentar las conversiones.&nbsp;<\/p>\n\n\n\n<p>En este art\u00edculo analizaremos la relaci\u00f3n entre el compromiso y las conversiones. A continuaci\u00f3n, trataremos varias t\u00e9cnicas para aumentar el compromiso en su sitio web. Manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User_Engagement_And_Why_It_Matters\"><\/span>Introducci\u00f3n al compromiso de los usuarios (y por qu\u00e9 es importante)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La participaci\u00f3n de los usuarios es una evaluaci\u00f3n del inter\u00e9s de los visitantes en su sitio y su contenido. Se basa en una serie de m\u00e9tricas relacionadas con los usuarios de tu sitio y su comportamiento.<\/p>\n\n\n\n<p>Esto incluye cu\u00e1ntos visitantes \u00fanicos recibe su sitio al d\u00eda, cu\u00e1ntas p\u00e1ginas ven por sesi\u00f3n y qu\u00e9 acciones realizan. Tambi\u00e9n influye la tasa de rebote, que viene determinada por el n\u00famero de usuarios que visitan una p\u00e1gina y la abandonan sin realizar ninguna acci\u00f3n.<\/p>\n\n\n\n<p>Muchos sitios utilizan blogs llenos de informaci\u00f3n valiosa para atraer a sus visitantes. Sin embargo, tambi\u00e9n puede utilizar cuestionarios, formularios y foros sociales. Tener una secci\u00f3n de comentarios activa en su sitio tambi\u00e9n es un signo de alto compromiso. <\/p>\n\n\n\n<p>Todo esto puede beneficiar a su sitio web de varias maneras. Por ejemplo, una tasa de participaci\u00f3n s\u00f3lida indica que es probable que est\u00e9 creando una audiencia leal de usuarios. Esto, a su vez, puede <a rel=\"noreferrer noopener\" aria-label=\"conducen a mayores conversiones (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\">conducen a mayores conversiones<\/a>. <\/p>\n\n\n\n<p>Adem\u00e1s, los usuarios comprometidos suelen pasar m\u00e1s tiempo en su sitio, lo que aumenta las posibilidades de que conviertan. Cuantas m\u00e1s oportunidades ofrezca a los usuarios para interactuar, m\u00e1s probabilidades habr\u00e1 de que lo hagan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Ways_to_Increase_Engagement_and_Conversions_on_Your_Website\"><\/span>7 formas de aumentar la participaci\u00f3n y las conversiones en su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fomentar el compromiso puede ser una tarea ardua. Afortunadamente, estos siete consejos clave pueden ayudarle a ponerlo en marcha.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_Useful_Content\"><\/span>1. Crear contenido \u00fatil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ofrecer contenidos \u00fatiles e informativos en forma de entradas de blog, publicaciones en redes sociales o incluso en su bolet\u00edn de correo electr\u00f3nico puede ayudarle a ganar credibilidad en su sector:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-1024x474.png\" alt=\"La p\u00e1gina del bolet\u00edn electr\u00f3nico de Neil Patel, que promete contenido valioso a los suscriptores. \" class=\"wp-image-3601\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-1024x474.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-768x356.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-1536x711.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-2048x948.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Se ha demostrado que las peque\u00f1as empresas que tienen blogs <a href=\"https:\/\/contentmarketinginstitute.com\/2017\/10\/stats-invest-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">recibe 126% m\u00e1s ventajas<\/a>. La promesa de informaci\u00f3n \u00fatil es lo que atrae a los usuarios a su sitio, donde pueden interactuar con su contenido y, finalmente, convertir.<\/p>\n\n\n\n<p>En<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> creaci\u00f3n de contenidos<\/a>, <a href=\"https:\/\/prettylinks.com\/go\/strive\/\" title=\"Enlace de afiliaci\u00f3n a Strive\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">esforzarse<\/a> ser originales, precisos y que inviten a la reflexi\u00f3n. Las publicaciones que son relevantes para tus usuarios y satisfacen una necesidad que tienen tienen m\u00e1s probabilidades de atraerlos y animarlos a participar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Improve_Your_Sites_Performance\"><\/span>2. Mejore el rendimiento de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A <a rel=\"noreferrer noopener\" aria-label=\"disminuci\u00f3n de un segundo en la velocidad de carga (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\">disminuci\u00f3n de un segundo en el tiempo de carga<\/a> puede hacer que los usuarios abandonen la p\u00e1gina por aburrimiento o frustraci\u00f3n. Si puede, lo ideal es que el tiempo de carga de la p\u00e1gina no supere los dos segundos. <\/p>\n\n\n\n<p>Ejecuci\u00f3n de pruebas como <a rel=\"noreferrer noopener\" aria-label=\"Google PageSpeed Insights (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> y <a rel=\"noreferrer noopener\" aria-label=\"Pingdom (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\">Pingdom<\/a> deber\u00eda darte una idea de cu\u00e1l es la velocidad de tu sitio:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-1024x389.png\" alt=\"La prueba de velocidad de p\u00e1gina de Pingdom.\" class=\"wp-image-3838\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-1024x389.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-300x114.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-768x292.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-1536x583.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-2048x778.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Si su sitio funciona un poco lento, hay algunas cosas que puede hacer para solucionar el problema. En primer lugar, es posible que tenga que actualizar su plan de alojamiento para manejar el aumento del tr\u00e1fico en su sitio. <\/p>\n\n\n\n<p>Tambi\u00e9n puede asegurarse de que todas sus im\u00e1genes est\u00e1n optimizadas. T\u00e9cnicas adicionales como '<a rel=\"noreferrer noopener\" aria-label=\"lazy loading (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.geeksforgeeks.org\/what-is-lazy-loading\/\" target=\"_blank\">carga lenta<\/a>puede ofrecer a los usuarios algo con lo que entretenerse mientras se carga el resto de la p\u00e1gina. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Remove_Clutter_and_Streamline_Navigation\"><\/span>3. Elimine el desorden y agilice la navegaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un sitio web demasiado complejo puede generar confusi\u00f3n entre los usuarios. A su vez, esto puede conducir a una mayor tasa de rebote, ya que los usuarios abandonan su sitio cuando no pueden encontrar lo que necesitan.<\/p>\n\n\n\n<p>Para evitarlo, considere la posibilidad de simplificar la navegaci\u00f3n y despejar su sitio web. Cambiar a un dise\u00f1o m\u00e1s sencillo, utilizar mucho espacio en blanco y etiquetar claramente el men\u00fa de navegaci\u00f3n puede ayudar a los usuarios a orientarse m\u00e1s f\u00e1cilmente:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-1024x544.png\" alt=\"El sitio web de Apple, con amplios espacios en blanco y una navegaci\u00f3n claramente definida. \" class=\"wp-image-3603\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-1024x544.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-300x159.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-768x408.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-1536x816.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-2048x1088.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Esto puede mejorar su participaci\u00f3n, ya que los visitantes podr\u00e1n encontrar funciones como formularios, secciones de comentarios y otras oportunidades para interactuar con su contenido. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Keep_Content_Readable_and_Interesting\"><\/span>4. Contenido ameno e interesante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si los visitantes no pueden leer f\u00e1cilmente el contenido, no es probable que sigan interactuando con el sitio a trav\u00e9s de comentarios o leyendo otras entradas. Es importante utilizar fuentes y tama\u00f1os de texto legibles.<\/p>\n\n\n\n<p>Tambi\u00e9n ayuda que el texto sea escaneable y no utilice un lenguaje demasiado complejo: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-1024x475.png\" alt=\"Una entrada de blog escrita en estilo conversacional. \" class=\"wp-image-3837\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-1024x475.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-768x356.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Por \u00faltimo, los estudios demuestran que las p\u00e1ginas con <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.ezoic.com\/way-improve-website-engagement-visitors-happy\/\" target=\"_blank\">1.000-2.500 palabras ver m\u00e1s compromiso<\/a>. T\u00e9ngalo en cuenta a la hora de crear contenidos, y <a href=\"https:\/\/prettylinks.com\/go\/strive\/\" title=\"Enlace de afiliaci\u00f3n a Strive\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">esforzarse<\/a> para publicaciones largas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Incorporate_Images_and_Videos\"><\/span>5. Incorporar im\u00e1genes y v\u00eddeos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Las im\u00e1genes pueden ser una herramienta poderosa. Llaman la atenci\u00f3n de inmediato y pueden conducir a los visitantes hacia el contenido del texto. Por eso es aconsejable incluir im\u00e1genes destacadas en tus entradas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-1024x253.png\" alt=\"Una entrada de blog con una imagen destacada.\" class=\"wp-image-3836\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-1024x253.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-300x74.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-768x190.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-1536x379.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-2048x506.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Adem\u00e1s, si vende productos en su sitio, las im\u00e1genes de alta calidad de su mercanc\u00eda son esenciales. Mostrar detalles y caracter\u00edsticas clave puede se\u00f1alar algo a un visitante que le convenza para a\u00f1adir un producto a su carrito. <\/p>\n\n\n\n<p>La creaci\u00f3n de demostraciones o v\u00eddeos educativos puede ser a\u00fan m\u00e1s potente. Al igual que el contenido escrito, pueden ayudar a establecer su autoridad en temas relacionados con su sitio y atraer a los usuarios a trav\u00e9s de comentarios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Display_Customer_Reviews\"><\/span>6. Mostrar opiniones de clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Muchos usuarios encuentran <a rel=\"noreferrer noopener\" aria-label=\"Opiniones de clientes (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/what-people-are-saying\/\" target=\"_blank\">opiniones de clientes<\/a> \u00fatiles a la hora de decidir si realizar una compra. Incluirlos en su sitio web puede ayudar a mantener el inter\u00e9s de los visitantes: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-1024x359.png\" alt=\"An Amazon.com customer reviews. \" class=\"wp-image-3605\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-1024x359.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-300x105.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-768x269.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-1536x539.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-2048x718.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Adem\u00e1s, las opiniones a\u00f1aden contenido a su sitio web que usted no tiene que escribir. Ofrecer a los clientes la posibilidad de dejar opiniones tambi\u00e9n puede ayudarles a sentirse m\u00e1s identificados con sus productos o su marca.<\/p>\n\n\n\n<p>Existen varios plugins que puede utilizar para incorporar rese\u00f1as en su sitio de WordPress. Un par de opciones populares incluyen <a rel=\"noreferrer noopener\" aria-label=\"WP Product Review (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/wordpress.org\/plugins\/wp-product-review\/\" target=\"_blank\">Revisi\u00f3n de productos WP<\/a> y <a rel=\"noreferrer noopener\" aria-label=\"Opiniones de clientes de WP (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/wordpress.org\/plugins\/wp-customer-reviews\/\" target=\"_blank\">Opiniones de clientes de WP<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Analyze_Your_Data\"><\/span>7. Analice sus datos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, es importante capturar y analizar los datos de su sitio para determinar lo que funciona y lo que no. Una de las mejores formas de medir la interactividad y el compromiso de los visitantes es utilizar una herramienta como <a href=\"https:\/\/analytics.google.com\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Analytics (se abre en una nueva pesta\u00f1a)\">Google Analytics<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-1024x537.png\" alt=\"La p\u00e1gina de descripci\u00f3n general de Google Analytics. \" class=\"wp-image-3607\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-1024x537.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-768x403.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-1536x805.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-2048x1074.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>La informaci\u00f3n que proporciona esta plataforma y otras similares puede mostrarle de qu\u00e9 manera los usuarios interact\u00faan con su contenido. A partir de ah\u00ed, puedes trabajar para mejorar esas oportunidades de interacci\u00f3n y hacerlas m\u00e1s atractivas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El concepto de \"compromiso\" puede parecer vago y dif\u00edcil de dominar cuando se trata de optimizar un sitio web. 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