{"id":3370,"date":"2020-11-02T06:46:00","date_gmt":"2020-11-02T06:46:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3370"},"modified":"2021-07-14T18:08:45","modified_gmt":"2021-07-14T18:08:45","slug":"a-beginners-guide-to-ai-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-ai-marketing\/","title":{"rendered":"C\u00f3mo utilizar la IA para el marketing (Gu\u00eda para principiantes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dfca52c3001\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dfca52c3001\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-ai-marketing\/#What_is_AI_Marketing_%E2%80%93_and_Why_Its_Important\" >Qu\u00e9 es el marketing de IA y por qu\u00e9 es importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-ai-marketing\/#3_Ways_to_Use_AI_in_Your_Marketing_Strategy\" >3 formas de utilizar la IA en su estrategia de marketing<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-ai-marketing\/#1_Improve_the_Chance_of_Conversion_With_Chatbots\" >1. Mejorar la probabilidad de conversi\u00f3n con chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-ai-marketing\/#2_Learn_More_About_Your_Audience_with_Social_Listening\" >2. Conozca mejor a su p\u00fablico con la escucha social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-ai-marketing\/#3_Improve_the_Content_You_Create\" >3. Mejore el contenido que crea<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-ai-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>El mundo del marketing es un paisaje en constante cambio, por lo que puede resultar dif\u00edcil mantenerse al d\u00eda. Cada a\u00f1o se espera m\u00e1s de los empresarios. Como resultado, el uso de la inteligencia artificial (IA) en el marketing sigue creciendo. <\/p>\n\n\n\n<p>Cuando se utiliza con eficacia, la IA puede ser una herramienta de marketing incre\u00edblemente poderosa. Puede ayudarle a mejorar las estrategias que ya tiene en marcha, as\u00ed como a desarrollar otras nuevas para satisfacer las demandas de su p\u00fablico. Sin embargo, para tener \u00e9xito con el marketing de IA, hay que entender los conceptos b\u00e1sicos. <\/p>\n\n\n\n<p>En este art\u00edculo, daremos una visi\u00f3n general del marketing de IA.  Tambi\u00e9n discutiremos algunas de las formas en que puede hacer uso de ella en su sitio. Empecemos.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dddfe1\"><em>Lleve su estrategia de marketing de afiliaci\u00f3n al siguiente nivel con <a href=\"https:\/\/prettylinks.com\/es\/pricing\/plans\/\">\u00a1PrettyLinks!<\/a><\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_AI_Marketing_%E2%80%93_and_Why_Its_Important\"><\/span>Qu\u00e9 es el marketing de IA y por qu\u00e9 es importante <span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Cualquier propietario de un sitio web sabe que el marketing es una parte esencial de la estrategia empresarial. Tambi\u00e9n es una de las que m\u00e1s tiempo consume. Aqu\u00ed es donde entra en juego la IA. <\/p>\n\n\n\n<p>Con el marketing de IA, \u00e9sta utiliza el aprendizaje autom\u00e1tico para imitar el comportamiento humano. La IA puede absorber y analizar cualquier dato al que se le proporcione acceso. A continuaci\u00f3n, puede utilizar esos datos para informar sus estrategias de marketing. El marketing con IA puede ahorrarte mucho tiempo a largo plazo, sobre todo si quieres automatizar las tareas de marketing m\u00e1s manuales. <\/p>\n\n\n\n<p>El uso de la inteligencia artificial es m\u00e1s habitual de lo que parece. Tomemos como ejemplo el popular servicio de streaming Netflix. Esta plataforma utiliza IA muy sofisticada para supervisar cuidadosamente los comportamientos de sus usuarios.<\/p>\n\n\n\n<p>Netflix utiliza esta informaci\u00f3n para sugerir programas de televisi\u00f3n o pel\u00edculas que cree que gustar\u00e1n a sus usuarios. La empresa incluso utiliza los datos recopilados para crear contenidos totalmente nuevos. Por ejemplo, la popular serie \"House of Cards\" se cre\u00f3 a partir de los h\u00e1bitos televisivos de los usuarios. <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.cio.com\/article\/3207670\/how-netflix-built-a-house-of-cards-with-big-data.html\" target=\"_blank\" rel=\"noreferrer noopener\">sugiri\u00f3 que ser\u00eda un \u00e9xito<\/a>. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Use_AI_in_Your_Marketing_Strategy\"><\/span>3 formas de utilizar la IA en su estrategia de marketing<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>El abanico de tecnolog\u00edas de IA disponibles significa que hay todo tipo de formas de aplicarla en su estrategia de marketing actual. Empecemos hablando de algunas de las m\u00e1s comunes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Improve_the_Chance_of_Conversion_With_Chatbots\"><\/span>1. Mejorar la probabilidad de conversi\u00f3n con chatbots<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aunque los chatbots se utilizan sobre todo para responder a las consultas de los clientes, tambi\u00e9n pueden ser una excelente forma de orientar las compras de los miembros de su audiencia. Tomemos el chatbot <a href=\"https:\/\/www.asos.com\/us\/\" target=\"_blank\" rel=\"noreferrer noopener\">la popular marca de moda ASOS<\/a> utiliza como ejemplo. <\/p>\n\n\n\n<p>El chatbot de ASOS ayuda a los clientes m\u00f3viles a navegar por sus b\u00fasquedas a trav\u00e9s de las posibilidades de conjuntos y les presenta productos que cree que les gustar\u00e1n bas\u00e1ndose en sus respuestas a unas sencillas preguntas. A partir de las respuestas de los clientes, dirige a cada usuario directamente al lugar donde puede encontrar los productos pertinentes en l\u00ednea.<\/p>\n\n\n\n<p>Desarrollar un chatbot que promocione determinados productos directamente en las bandejas de entrada de los clientes potenciales es una forma estupenda de aumentar la probabilidad de conversi\u00f3n. Esto se debe a que elimina el trabajo duro de tomar una decisi\u00f3n de compra.<\/p>\n\n\n\n<p>Afortunadamente, crear un chatbot es sorprendentemente sencillo, sobre todo si se utiliza una herramienta como <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"http:\/\/www.digitalgenius.com\/\" target=\"_blank\">Genio digital<\/a>. Servicios como <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/www.whoson.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhosOn<\/a> tambi\u00e9n ofrecen chatbots dise\u00f1ados para interactuar con los clientes a un nivel m\u00e1s humano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Learn_More_About_Your_Audience_with_Social_Listening\"><\/span>2. Conozca mejor a su p\u00fablico con la escucha social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La escucha social es el proceso de prestar atenci\u00f3n a lo que dice la gente en Internet para crecer y mejorar la estrategia. La escucha social puede ser una tarea compleja, pero el uso de la IA la simplifica enormemente.<\/p>\n\n\n\n<p>Las herramientas de escucha social basadas en IA son ahora capaces de realizar un seguimiento de las menciones y las tendencias del sector, ofreci\u00e9ndole una visi\u00f3n m\u00e1s amplia de c\u00f3mo responde su p\u00fablico a su marca. Con estas herramientas, puedes aumentar la velocidad, el alcance y la relevancia de tus campa\u00f1as de escucha social y recopilar datos m\u00e1s precisos y medibles. <\/p>\n\n\n\n<p><a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.ubermetrics-technologies.com\/social-listening-tool-for-pr-professionals\/?gclid=EAIaIQobChMI8tKmqef83AIV2LXACh3wGQkJEAAYAiAAEgK1mfD_BwE\" target=\"_blank\">Ubermetrics<\/a> y <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mencione<\/a> son dos populares herramientas de escucha social basadas en IA. Con ellas, puedes saber qu\u00e9 productos atraen a tu audiencia, identificar cualquier problema y descubrir tendencias relevantes, todo en tiempo real.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Improve_the_Content_You_Create\"><\/span>3. Mejore el contenido que crea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gran parte de sus esfuerzos de marketing consistir\u00e1n en <a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">creaci\u00f3n de contenidos<\/a>. Aunque es esencial, puede ser un proceso que lleve mucho tiempo. La introducci\u00f3n de la IA puede ayudarle a agilizar este proceso. <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/wordsmith.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordSmith<\/a> es un robot de escritura especialmente eficaz que puede transformar datos estructurados en un documento escrito. <\/p>\n\n\n\n<p>Este tipo de software se utiliza m\u00e1s de lo que se piensa. De hecho, <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.wired.com\/2015\/10\/this-news-writing-bot-is-now-free-for-everyone\/\" target=\"_blank\" rel=\"noreferrer noopener\">las m\u00e1quinas han estado generando contenidos autom\u00e1ticamente<\/a> desde hace a\u00f1os. Por ejemplo, el motor de b\u00fasqueda Yahoo utiliza regularmente WordSmith para elaborar contenidos para sus sorteos de f\u00fatbol fant\u00e1stico.<\/p>\n\n\n\n<p>Aunque esta forma de IA no est\u00e1 preparada para redactar art\u00edculos editoriales largos, puede darte un punto de partida cuando te enfrentes a la temida \"p\u00e1gina en blanco\". Esto es especialmente \u00fatil para publicaciones en redes sociales, correos electr\u00f3nicos de marketing e incluso respuestas a consultas de clientes. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dddfe1\"><em>Gestione sus enlaces de afiliado con facilidad. <a href=\"https:\/\/prettylinks.com\/es\/pricing\/plans\/\">\u00a1Empieza con PrettyLinks!<\/a><\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>El marketing es una parte esencial de cualquier negocio, aunque requiere una cantidad significativa de energ\u00eda y recursos. Introducir la IA en su estrategia de marketing le ayudar\u00e1 a automatizar el proceso, lo que dar\u00e1 un impulso a sus esfuerzos actuales, al tiempo que introducir\u00e1 algunos m\u00e9todos completamente nuevos. <\/p>\n\n\n\n<p>En este post, analizamos tres de las formas en que puede utilizar la IA en su estrategia de marketing:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Implemente chatbots para priorizar la capacidad de respuesta. <\/li><li>Utilice la escucha social para conocer mejor a su p\u00fablico.<\/li><li>Utiliza herramientas de redacci\u00f3n para ayudarte con los contenidos que crees. <\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta o sugerencia sobre el marketing basado en IA? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>El mundo del marketing es un paisaje en constante cambio, por lo que puede resultar dif\u00edcil mantenerse al d\u00eda. Cada a\u00f1o se espera m\u00e1s de los empresarios. Como resultado, el uso de la inteligencia artificial (IA) en el marketing sigue creciendo. Cuando se utiliza de forma eficaz, la IA puede ser...<\/p>","protected":false},"author":23892,"featured_media":5148,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[323,164],"class_list":["post-3370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-ai-marketing","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As the digital landscape grows more crowded, AI provides a new way to market content. 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