{"id":3358,"date":"2019-03-21T20:30:15","date_gmt":"2019-03-21T20:30:15","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3358"},"modified":"2019-03-21T20:30:17","modified_gmt":"2019-03-21T20:30:17","slug":"how-to-create-hashtags","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/how-to-create-hashtags\/","title":{"rendered":"C\u00f3mo crear hashtags que la gente realmente use (3 consejos clave)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9e7e7d9d65\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9e7e7d9d65\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-hashtags\/#The_Role_of_Hashtags_in_Business_and_Marketing\" >El papel de los hashtags en los negocios y el marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-hashtags\/#Why_Hashtags_Are_Beneficial\" >Por qu\u00e9 son beneficiosos los hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-hashtags\/#How_to_Create_Hashtags_People_Will_Actually_Use_3_Key_Tips\" >C\u00f3mo crear hashtags que la gente realmente use (3 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-hashtags\/#1_Make_It_Easy_for_Users_to_Join_In\" >1. Facilite la participaci\u00f3n de los usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-hashtags\/#2_Appeal_to_Your_Audiences_Interests\" >2. Apele a los intereses de su p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-hashtags\/#3_Track_and_Refine_Your_Efforts_Over_Time\" >3. Siga y perfeccione sus esfuerzos a lo largo del tiempo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-hashtags\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Todos los profesionales del marketing en redes sociales conocen la importancia de los hashtags, que pueden ser incre\u00edblemente beneficiosos si se utilizan con eficacia. Sin embargo, el mero hecho de crear un hashtag no significa que el p\u00fablico se fije en \u00e9l: primero hay que captar su atenci\u00f3n. <br><\/p>\n\n\n\n<p>Crear hashtags fuertes y memorables es un m\u00e9todo inteligente para conseguir la participaci\u00f3n de tu audiencia. Ofrecer\u00e1n a los usuarios una nueva forma de participar en la conversaci\u00f3n en torno a tu negocio, e incluso abrir\u00e1n la puerta al Contenido Generado por el Usuario (CGU).<br><\/p>\n\n\n\n<p>En este art\u00edculo, te explicaremos c\u00f3mo crear hashtags que tu p\u00fablico pueda utilizar realmente. Pong\u00e1monos manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_of_Hashtags_in_Business_and_Marketing\"><\/span>El papel de los hashtags en los negocios y el marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En t\u00e9rminos de redes sociales, un hashtag es el <em>#<\/em> seguido de un t\u00e9rmino o frase clave (sin espacios). Esta frase suele ir unida a un concepto m\u00e1s amplio, ya sea una empresa, un producto o una tendencia actual.<\/p>\n\n\n\n<p>El hashtag puede utilizarse para promover u organizar el concepto al que se refiere, incorporando a la discusi\u00f3n a un p\u00fablico en l\u00ednea m\u00e1s amplio. Por ejemplo, Apple utiliza el hashtag <em>1TP19Hoyenmanzana<\/em> hashtag para compartir en Twitter detalles sobre el d\u00eda a d\u00eda de la empresa.<\/p>\n\n\n\n<p>A menudo se considera que Twitter es la cuna del hashtag. El desarrollador web Chris Messina propuso la idea en 2007, como una forma de categorizar el contenido en la plataforma:<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326.png\" alt=\"La invenci\u00f3n del hashtag.\" class=\"wp-image-3361\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326-300x111.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326-768x283.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Desde entonces, los hashtags se han convertido en algo habitual y ahora se utilizan con frecuencia en todas las plataformas de redes sociales, especialmente por parte de las marcas. Ha habido numerosas campa\u00f1as de hashtags de marcas a lo largo de los a\u00f1os, aunque la <a href=\"https:\/\/www.coca-colacompany.com\/stories\/share-a-coke-and-share-the-summer-2018-campaign-focuses-on-special-moments\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Iniciativa Coca-Cola #ShareaCoke (se abre en una nueva pesta\u00f1a)\">Coca-Cola <\/a><em><a href=\"https:\/\/www.coca-colacompany.com\/stories\/share-a-coke-and-share-the-summer-2018-campaign-focuses-on-special-moments\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Iniciativa Coca-Cola #ShareaCoke (se abre en una nueva pesta\u00f1a)\">#ShareaCoke<\/a><\/em><a href=\"https:\/\/www.coca-colacompany.com\/stories\/share-a-coke-and-share-the-summer-2018-campaign-focuses-on-special-moments\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Iniciativa Coca-Cola #ShareaCoke (se abre en una nueva pesta\u00f1a)\">&nbsp;iniciativa<\/a> es un ejemplo especialmente exitoso:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"527\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/coke-shareacoke-campaign.png\" alt=\"Una publicaci\u00f3n en Twitter con el hashtag #ShareaCoke.\" class=\"wp-image-3362\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/coke-shareacoke-campaign.png 734w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/coke-shareacoke-campaign-300x215.png 300w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure><\/div>\n\n\n\n<p>Durante la campa\u00f1a, se anim\u00f3 a los consumidores a encontrar botellas de Coca-Cola en las que aparecieran sus nombres y a compartir im\u00e1genes de ellas en las redes sociales utilizando el hashtag correspondiente. M\u00e1s de <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.investopedia.com\/articles\/markets\/100715\/what-makes-share-coke-campaign-so-successful.asp\" target=\"_blank\">Se compartieron 500.000 fotos<\/a>y los clientes crearon m\u00e1s de seis millones de botellas de Coca-Cola personalizadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Hashtags_Are_Beneficial\"><\/span>Por qu\u00e9 son beneficiosos los hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Utilizar los hashtags de forma estrat\u00e9gica puede ayudar a que tu contenido llegue a un p\u00fablico m\u00e1s amplio, aumentando la cantidad de clientes potenciales que lo ver\u00e1n. Esto, a su vez, puede dar lugar a un aumento del tr\u00e1fico del sitio web, un incremento de las tasas de conversi\u00f3n o incluso una mayor exposici\u00f3n de su negocio.<br><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.bufferapp.com\/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many\" target=\"_blank\">Los estudios han demostrado<\/a> que los tweets que contienen un hashtag tienden a obtener el doble de engagement que los que no lo contienen. En otras palabras, los hashtags son una forma estupenda de implicar a la audiencia. Muchas marcas los utilizan para fomentar el Contenido Generado por el Usuario (CGU), animando a los clientes a compartir im\u00e1genes relacionadas de alg\u00fan modo con sus productos o servicios.<\/p>\n\n\n\n<p>Por supuesto, es importante tener en cuenta que no todos los hashtags son iguales. Muchas marcas saturan su contenido con demasiados hashtags o hashtags irrelevantes. Es poco probable que estos se utilicen, y <a href=\"https:\/\/buffer.com\/library\/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"en realidad puede disminuir el compromiso (se abre en una nueva pesta\u00f1a)\">puede disminuir el compromiso<\/a>. Centrar su atenci\u00f3n en la creaci\u00f3n de menos hashtags bien pensados es un m\u00e9todo de marketing mucho m\u00e1s eficaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Hashtags_People_Will_Actually_Use_3_Key_Tips\"><\/span>C\u00f3mo crear hashtags que la gente realmente use (3 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aunque hay muchas consideraciones a tener en cuenta a la hora de crear un hashtag, es importante recordar siempre las tres reglas b\u00e1sicas. No debe haber espacios, signos de puntuaci\u00f3n ni caracteres especiales. Si no sigues estas directrices, tus hashtags ser\u00e1n dif\u00edciles de usar, algo que sin duda querr\u00e1s evitar.<\/p>\n\n\n\n<p>Despu\u00e9s de eso, hay algunas t\u00e9cnicas m\u00e1s que puedes aplicar si quieres obtener el m\u00e1ximo beneficio posible de tus hashtags. Echemos un vistazo a algunas de las mejores estrategias que querr\u00e1s tener en cuenta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_It_Easy_for_Users_to_Join_In\"><\/span><strong>1. Facilite la participaci\u00f3n de los usuarios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para fomentar al m\u00e1ximo la participaci\u00f3n, tendr\u00e1s que facilitar que la gente se involucre. Los hashtags demasiado corporativos y formales pueden alienar a tu p\u00fablico. Adem\u00e1s, es poco probable que utilicen algo que no tiene relevancia personal.<\/p>\n\n\n\n<p>En su lugar, es preferible utilizar un lenguaje cercano y pr\u00e1ctico en sus hashtags. La compa\u00f1\u00eda a\u00e9rea Alaska Air lo demuestra a la perfecci\u00f3n con su <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/onemileatatime.com\/alaska-airlines-launches-alaska-campaign\/\" target=\"_blank\"><em>#iAmAlaska<\/em> campa\u00f1a<\/a>. El hashtag ofrece a los usuarios una forma directa de participar, y es lo suficientemente sencillo como para que cualquiera pueda entenderlo y utilizarlo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55-1-1024x310.png\" alt=\"La campa\u00f1a iAmAlaska de Alaska Air.\" class=\"wp-image-3360\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p>Esto anima a los usuarios a publicar contenido original utiliz\u00e1ndolo cada vez que vuelan con Alaska Air. Adoptar una estrategia similar puede ser una forma excelente de fomentar tu propio UGC. <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.tintup.com\/blog\/user-generated-content-definition\/\" target=\"_blank\">Incluir CGU en su sitio web<\/a> ayuda a generar confianza en el usuario y, como resultado, puede aumentar la probabilidad de conversiones.<\/p>\n\n\n\n<p>De hecho, <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/crowdriff.com\/user-generated-content-stats\/\" target=\"_blank\">85% de los consumidores encuentran CGU<\/a> m\u00e1s influyente que el contenido que procede directamente de las marcas, lo que lo convierte en una herramienta de marketing eficaz (y econ\u00f3mica). Adem\u00e1s, puedes solicitar la participaci\u00f3n de la audiencia volviendo a publicar las im\u00e1genes que recibas en los canales de tu marca junto con los hashtags relacionados; solo tienes que asegurarte de obtener primero el permiso de los usuarios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Appeal_to_Your_Audiences_Interests\"><\/span><strong>2. Apele a los intereses de su p\u00fablico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Adem\u00e1s de ser personales, los hashtags que utilices tambi\u00e9n tienen que apelar a los principales intereses de tu audiencia. Si no es as\u00ed, la gente no los usar\u00e1, por mucho que les animes a participar.<\/p>\n\n\n\n<p>Afortunadamente, las redes sociales son el lugar perfecto para conocer mejor a su p\u00fablico. Puede empezar por utilizar las <a href=\"https:\/\/twitter.com\/search-home\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">tendencias<\/a> y <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/help.instagram.com\/231704903690654\/\" target=\"_blank\">explore<\/a> p\u00e1ginas en sitios como Instagram y Twitter. All\u00ed, normalmente, puedes encontrar un centro de informaci\u00f3n relacionado con tu sector o nicho. Herramientas gratuitas como <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> son tambi\u00e9n una forma \u00fatil de identificar las tendencias actuales. <\/p>\n\n\n\n<p>Una vez que haya identificado una tendencia popular, el uso de hashtags relacionados puede ayudarle a insertar su marca en la conversaci\u00f3n. Como resultado, es probable que m\u00e1s gente vea tu contenido. Un buen ejemplo de ello fue la campa\u00f1a With Whom Do You Listen de Spotify:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.36.52-1024x669.png\" alt=\"Una campa\u00f1a de Spotify basada en Juego de Tronos.\" class=\"wp-image-3359\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p>Este hashtag uni\u00f3 a los fans de Juego de Tronos con listas de reproducci\u00f3n inspiradas en los personajes. Una tendencia no tiene por qu\u00e9 estar directamente relacionada con tu negocio para que puedas aprovecharla, as\u00ed que s\u00e9 creativo y busca conexiones inesperadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Track_and_Refine_Your_Efforts_Over_Time\"><\/span><strong>3. Siga y perfeccione sus esfuerzos a lo largo del tiempo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como con cualquier otro elemento de tu estrategia de marketing, es necesario un mantenimiento frecuente para que el uso de hashtags siga siendo lo m\u00e1s eficaz posible. Esto se debe a que las tendencias cambian y el p\u00fablico se mueve, y utilizar los mismos hashtags durante demasiado tiempo puede hacer que parezcas un poco desesperado. <br><\/p>\n\n\n\n<p>Por lo tanto, conviene planificar cuidadosamente un periodo de tiempo espec\u00edfico para cada una de las campa\u00f1as de hashtags y decidir de antemano cu\u00e1ntas se van a crear. Esto tambi\u00e9n te ayudar\u00e1 a hacer un seguimiento de los resultados y a identificar \u00e1reas de mejora en el futuro.<\/p>\n\n\n\n<p>Por ejemplo, es posible que tu p\u00fablico haya interactuado bien con uno de tus hashtags, pero haya ignorado otro. Esto te dar\u00e1 una idea m\u00e1s clara de los pasos que tendr\u00e1s que dar en tu pr\u00f3xima campa\u00f1a para que sea un \u00e9xito.<\/p>\n\n\n\n<p>Herramientas como <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\">Sprout Social<\/a> facilitan el seguimiento de tus hashtags, ya que suelen ofrecer una serie de funciones que te ayudar\u00e1n a recopilar datos concretos. Incluso puedes comparar tus hashtags con los de la competencia utilizando la funci\u00f3n <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/sproutsocial.com\/features\/social-media-analytics\" target=\"_blank\">Servicio de informes comparativos de Twitter<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los hashtags son una poderosa herramienta de marketing, aunque pueden ser dif\u00edciles de dominar. Muchas marcas lo han intentado y han fracasado a la hora de elaborar estrategias eficaces; sin embargo, todo lo que hay que hacer para tener \u00e9xito es tener muy presente a su p\u00fablico. De ese modo, podr\u00e1 fomentar la participaci\u00f3n de los usuarios e impulsar la visibilidad de su marca como resultado. <\/p>\n\n\n\n<p>En este post, hemos explorado algunas de las formas en que puedes crear hashtags que tu audiencia probablemente utilizar\u00e1. Entre ellas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilice un lenguaje cercano y pr\u00e1ctico para implicar directamente a su p\u00fablico.<\/li><li>Investigue las tendencias actuales que pueden interesar a su p\u00fablico.<\/li><li>Siga y revise regularmente los hashtags que utiliza. <\/li><\/ol>\n\n\n\n<p>\u00bfTienes m\u00e1s preguntas sobre el uso de hashtags? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Todos los profesionales del marketing en redes sociales conocen la importancia de los hashtags, que pueden ser incre\u00edblemente beneficiosos si se utilizan con eficacia. Sin embargo, el mero hecho de crear un hashtag no significa que el p\u00fablico se fije en \u00e9l: primero hay que captar su atenci\u00f3n. Crear hashtags fuertes y memorables es un m\u00e9todo inteligente para atraer a tu audiencia. 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