{"id":3335,"date":"2019-03-08T06:00:38","date_gmt":"2019-03-08T06:00:38","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3335"},"modified":"2020-01-13T18:24:01","modified_gmt":"2020-01-13T18:24:01","slug":"improve-your-email-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/improve-your-email-marketing\/","title":{"rendered":"3 formas de mejorar su marketing por correo electr\u00f3nico"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ae5477533034\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ae5477533034\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-email-marketing\/#How_Email_Marketing_Can_Benefit_Your_Business\" >C\u00f3mo puede beneficiar a su empresa el marketing por correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-email-marketing\/#3_Ways_to_Improve_Your_Email_Marketing\" >3 formas de mejorar su marketing por correo electr\u00f3nico<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-email-marketing\/#1_Refine_Your_Calls_To_Action_CTAs\" >1. Afine sus llamadas a la acci\u00f3n (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-email-marketing\/#2_Assess_Your_Emails_Design\" >2. Eval\u00fae el dise\u00f1o de sus correos electr\u00f3nicos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-email-marketing\/#3_Automate_the_Process\" >3. Automatizar el proceso<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-email-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">In a crowded market, getting your content noticed can be difficult. While you may already be investing in site promotion, it\u2019s important to ensure that you\u2019re making the most of your efforts. Email marketing is a prime example of this, as sending out emails at random simply won\u2019t do the trick. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si se utilizan correctamente, los correos electr\u00f3nicos de marketing pueden desempe\u00f1ar un papel fundamental en el \u00e9xito de su sitio web. Los mensajes que llaman la atenci\u00f3n pueden llevar a la gente a su sitio, ampliando el n\u00famero de visitantes que ven su contenido, y aumentando la probabilidad de mayores tasas de conversi\u00f3n como resultado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll touch on why email marketing is so important. We\u2019ll also discuss some of the key methods that can improve the way you use it. Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Email_Marketing_Can_Benefit_Your_Business\"><\/span>C\u00f3mo puede beneficiar a su empresa el marketing por correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los correos electr\u00f3nicos son una parte importante de la vida de casi todo el mundo. Los recibimos y enviamos todos los d\u00edas. Tambi\u00e9n los ignoramos, y es probable que sus clientes hagan lo mismo. Enviar correos electr\u00f3nicos ineficaces consume tiempo y recursos valiosos, por lo que es importante saber c\u00f3mo <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"utilizar el marketing por correo electr\u00f3nico (se abre en una nueva pesta\u00f1a)\">utilizar el marketing por correo electr\u00f3nico<\/a> efectivamente. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las principales ventajas de utilizar correos electr\u00f3nicos para promocionar su sitio web es su bajo coste. La mayor\u00eda de <a rel=\"noreferrer noopener\" aria-label=\"servicios de automatizaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\">servicios de automatizaci\u00f3n<\/a> will offer at least one free plan. Plus, when you consider that email marketing provides an average ROI of<a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.business2community.com\/email-marketing\/7-email-marketing-trends-for-2019-02120824\" target=\"_blank\"> $44 por cada $1 gastado<\/a>est\u00e1 claro que obtienes mucho a cambio de una peque\u00f1a inversi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El correo electr\u00f3nico tambi\u00e9n es una plataforma en constante crecimiento, cuya popularidad nunca parece flaquear, incluso con la creciente popularidad de las redes sociales y herramientas similares. M\u00e1s de la mitad del planeta utiliz\u00f3 el correo electr\u00f3nico con regularidad en 2018, y se prev\u00e9 que habr\u00e1 <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2018\/01\/Email_Statistics_Report,_2018-2022_Executive_Summary.pdf\" target=\"_blank\">4.200 millones de usuarios de correo electr\u00f3nico<\/a> a finales de 2022. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, los correos electr\u00f3nicos de marketing son una forma excelente de dirigirse directamente a sus clientes. 91% de los consumidores estadounidenses <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/expandedramblings.com\/index.php\/email-statistics\/\" target=\"_blank\">consultan su correo electr\u00f3nico todos los d\u00edas<\/a>, meaning that it\u2019s likely that your messages will at least be seen. What&#8217;s more, McKinsey &amp; Company found emails to be <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"40 veces m\u00e1s \u00e9xito (se abre en una nueva pesta\u00f1a)\">40 veces m\u00e1s \u00e9xito<\/a> en la captaci\u00f3n de nuevos clientes que Facebook o Twitter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, a pesar de la importancia de este canal, muchos propietarios de empresas siguen invirtiendo poco en sus esfuerzos de marketing por correo electr\u00f3nico. Es un error que no debes cometer, ya que invertir tiempo y recursos en esta \u00e1rea puede tener un impacto muy positivo en el \u00e9xito de tu sitio web y de tu negocio. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Improve_Your_Email_Marketing\"><\/span>3 formas de mejorar su marketing por correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, mejorar sus esfuerzos de marketing por correo electr\u00f3nico no requiere necesariamente una revisi\u00f3n completa. Con unos sencillos ajustes aqu\u00ed y all\u00e1, estar\u00e1s en el buen camino para conseguir una estrategia m\u00e1s eficaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Refine_Your_Calls_To_Action_CTAs\"><\/span><strong>1. Afine sus llamadas a la acci\u00f3n (CTA)<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los elementos m\u00e1s importantes de cualquier correo electr\u00f3nico de marketing es su <a rel=\"noreferrer noopener\" aria-label=\"Llamada a la acci\u00f3n (CTA) (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\">Llamada a la acci\u00f3n (CTA)<\/a>. Es lo que env\u00eda a los lectores a donde usted quiere que vayan, como un producto espec\u00edfico o una p\u00e1gina de destino. Aunque es tentador incluir varias, una sola CTA puede tener mucho m\u00e1s \u00e9xito. De hecho, los estudios han demostrado que los correos electr\u00f3nicos con una sola CTA pueden <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/06\/10\/digital-marketing-stats\" target=\"_blank\">aumentar los clics en 371%<\/a> y ventas por 1617%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con una sola CTA, por supuesto, tendr\u00e1 que asegurarse de que sea lo m\u00e1s eficaz posible si quiere obtener los mejores resultados. Puede conseguirlo de varias maneras, por ejemplo eligiendo cuidadosamente el color. Los estudios han demostrado que <a rel=\"noreferrer noopener\" href=\"https:\/\/www.protocol80.com\/blog\/16-kick-ass-call-to-action-statistics-that-prove-ctas-are-essential\" target=\"_blank\">CTA naranja y rojo<\/a> son los que m\u00e1s \u00e9xito tienen, quiz\u00e1 porque tienen m\u00e1s probabilidades de captar la atenci\u00f3n del p\u00fablico:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-1024x443.png\" alt=\"Un ejemplo de CTA rojo.\" class=\"wp-image-3336\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-1024x443.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-300x130.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-768x332.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46.png 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n querr\u00e1 asegurarse de utilizar texto grande, junto con un lenguaje orientado a la acci\u00f3n, como \"\u00a1Empieza ahora!\". Incluir un lenguaje m\u00e1s personal tambi\u00e9n es muy eficaz. Seg\u00fan un estudio <a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/design-call-to-action-buttons\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"un aumento 90% (se abre en una nueva pesta\u00f1a)\">un aumento 90%<\/a> en los porcentajes de clics cuando se utilizan frases en primera persona (por ejemplo: \"Inicie mi prueba gratuita\" en lugar de \"Inicie su prueba gratuita\").<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_Your_Emails_Design\"><\/span><strong>2. Eval\u00fae el dise\u00f1o de sus correos electr\u00f3nicos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n es importante tener en cuenta el aspecto real de los mensajes. Esto puede tener un gran impacto en el n\u00famero de personas que se fijan en ellos y en lo profesionales y convincentes que parezcan sus mensajes. Tambi\u00e9n hay que pensar en c\u00f3mo se ver\u00e1 el correo electr\u00f3nico en las pantallas de los m\u00f3viles, ya que casi <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.campaignmonitor.com\/company\/annual-report\/2016\/\" target=\"_blank\">63% de correos electr\u00f3nicos abiertos<\/a> ocurren en los dispositivos m\u00f3viles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque los colores brillantes son clave a la hora de dise\u00f1ar las CTA, el uso de <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.verticalresponse.com\/blog\/dont-let-your-email-look-defeated-3-essential-design-elements\/\" target=\"_blank\">espacio en blanco<\/a> generalmente se considera m\u00e1s eficaz cuando se crea el cuerpo del contenido. Los espacios en blanco permiten interpretar, escanear y dividir en secciones manejables los mensajes con mucha informaci\u00f3n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-1024x730.png\" alt=\"Un uso eficaz del espacio en blanco en un correo electr\u00f3nico. \" class=\"wp-image-3337\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-1024x730.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-300x214.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-768x548.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50.png 1228w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de elaborar los correos electr\u00f3nicos, tambi\u00e9n puede tener en cuenta la forma en que los leer\u00e1 la gente. Las audiencias suelen consumir contenidos siguiendo \"patrones\" predecibles, lo que significa que querr\u00e1 asegurarse de que la informaci\u00f3n m\u00e1s importante se encuentra en el lugar \u00f3ptimo. Por ejemplo, muchas personas tienden a leer los correos electr\u00f3nicos de la siguiente manera <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\" target=\"_blank\">un patr\u00f3n \"F<\/a>por lo que prestar\u00e1n m\u00e1s atenci\u00f3n a lo que aparece en la parte superior y en el lado izquierdo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, el <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-tips-for-email-campaign\/\" target=\"_blank\">forma de utilizar los enlaces<\/a> tambi\u00e9n puede desempe\u00f1ar un papel fundamental en el \u00e9xito general de sus correos electr\u00f3nicos de marketing, y de su sitio web en su conjunto. Por ejemplo, si incluye enlaces a contenidos adicionales de su sitio web, puede llevar a los lectores a su sitio web directamente desde sus correos electr\u00f3nicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sea cual sea su m\u00e9todo, el uso de la <a rel=\"noreferrer noopener\" aria-label=\"Plugin PrettyLinks (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\">Plugin PrettyLinks<\/a> facilita la creaci\u00f3n de enlaces eficaces. Nuestro plugin puede incluso ayudarle a encontrar la mejor ubicaci\u00f3n para sus enlaces, lo que significa que su p\u00fablico tendr\u00e1 m\u00e1s probabilidades de interactuar con ellos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Automate_the_Process\"><\/span><strong>3. Automatizar el proceso<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La cantidad de tiempo necesaria para producir una campa\u00f1a de marketing por correo electr\u00f3nico eficaz puede parecer desalentadora, sobre todo cuando se tienen un mill\u00f3n de otras cosas que hacer. Afortunadamente, existen varias herramientas \u00fatiles que te ayudar\u00e1n a automatizar el proceso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Servicios como <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">MailChimp<\/a> le ayudar\u00e1 a programar sus correos electr\u00f3nicos con antelaci\u00f3n, lo que significa que no tendr\u00e1 que preocuparse de producir contenidos con regularidad:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-1024x365.png\" alt=\"El sitio web de MailChimp.\" class=\"wp-image-3338\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-1024x365.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-300x107.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-768x274.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-1536x548.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-2048x731.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La inclusi\u00f3n de un editor de arrastrar y soltar tambi\u00e9n facilita mucho el proceso de dise\u00f1o. Adem\u00e1s, el uso de MailChimp o <a href=\"https:\/\/www.isitwp.com\/best-email-marketing-services-compared\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"un servicio similar (se abre en una nueva pesta\u00f1a)\">un servicio similar<\/a> significa que puede <a rel=\"noreferrer noopener\" aria-label=\"segmenta tu lista de correo electr\u00f3nico (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" target=\"_blank\">Segmente su lista de correo electr\u00f3nico<\/a> en funci\u00f3n de una serie de factores, como la ubicaci\u00f3n geogr\u00e1fica y el historial de compras de cada abonado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing por correo electr\u00f3nico es una forma inteligente, asequible y accesible de promocionar sus contenidos. El uso de campa\u00f1as de correo electr\u00f3nico eficaces puede aumentar el tr\u00e1fico del sitio y mejorar la probabilidad de conversiones. Sin embargo, es importante saber exactamente<em> c\u00f3mo<\/em> utilizar esta herramienta para obtener el m\u00e1ximo beneficio. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este post, hemos analizado tres formas de sacar el m\u00e1ximo partido a sus esfuerzos de marketing por correo electr\u00f3nico:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilice el color y el lenguaje emotivo para refinar sus CTA.<\/li><li>Eval\u00fae el dise\u00f1o actual de su correo electr\u00f3nico y desarrolle una estrategia de enlace eficaz con <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\">PrettyLinks<\/a>.<\/li><li>Automatice el proceso utilizando una herramienta de gesti\u00f3n como <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/mailchimp.com\/\" target=\"_blank\">MailChimp<\/a>.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene m\u00e1s preguntas sobre c\u00f3mo mejorar su marketing por correo electr\u00f3nico? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>En un mercado saturado, conseguir que su contenido llame la atenci\u00f3n puede ser dif\u00edcil. Si bien es posible que ya est\u00e9 invirtiendo en la promoci\u00f3n de su sitio web, es importante asegurarse de que est\u00e1 aprovechando al m\u00e1ximo sus esfuerzos. El marketing por correo electr\u00f3nico es un buen ejemplo de ello, ya que enviar mensajes al azar no es suficiente. Si se utiliza correctamente,...<\/p>","protected":false},"author":11450,"featured_media":3376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Email marketing can get your content noticed, but it&#039;s important to make the most of it. 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