{"id":3322,"date":"2019-03-01T09:00:25","date_gmt":"2019-03-01T09:00:25","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3322"},"modified":"2021-09-10T13:09:16","modified_gmt":"2021-09-10T13:09:16","slug":"encourage-user-generated-content","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/encourage-user-generated-content\/","title":{"rendered":"3 formas de fomentar los contenidos generados por los usuarios"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d11b767efac\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d11b767efac\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/encourage-user-generated-content\/#An_Introduction_to_User-Generated_Content\" >Introducci\u00f3n a los contenidos generados por los usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/encourage-user-generated-content\/#3_Ways_to_Encourage_User-Generated_Content\" >3 formas de fomentar los contenidos generados por los usuarios<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/encourage-user-generated-content\/#1_Make_Use_of_Social_Media_Platforms\" >1. Utilizar las plataformas de las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/encourage-user-generated-content\/#2_Craft_a_Hashtag_Strategy\" >2. Elaborar una estrategia de hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/encourage-user-generated-content\/#3_Simplify_the_Process\" >3. Simplificar el proceso<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/encourage-user-generated-content\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La creaci\u00f3n de material promocional es esencial para el \u00e9xito continuado de cualquier empresa o marca. Sin embargo, la elaboraci\u00f3n de contenidos de calidad puede ser costosa y requerir mucho tiempo, y algunas acciones de marketing pueden parecer poco sinceras a los usuarios. Afortunadamente, hay otras formas de difundir tu mensaje.<br><\/p>\n\n\n\n<p>Gracias a nuestro mundo moderno y digital, la <a href=\"https:\/\/blog.remesh.ai\/drive-organizational-change-with-user-generated-content-ugc\" target=\"_blank\" rel=\"noreferrer noopener\">producci\u00f3n de contenidos generados por los usuarios (CGU)<\/a> est\u00e1 muy extendido. En pocas palabras, el CGU es contenido producido por miembros de la audiencia, que tambi\u00e9n puede utilizarse con fines promocionales. Al animar a sus visitantes o clientes a enviar su propio material, puede desarrollar un enfoque rentable y de creaci\u00f3n de confianza para el marketing en l\u00ednea.<\/p>\n\n\n\n<p>En este art\u00edculo explicaremos por qu\u00e9 es importante el CGU. Tambi\u00e9n discutiremos algunas de las formas en que puedes hacer que tus usuarios lo creen. Pong\u00e1monos manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User-Generated_Content\"><\/span>Introducci\u00f3n a los contenidos generados por los usuarios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para ser m\u00e1s espec\u00edficos, el CGU es cualquier tipo de contenido sobre una marca o empresa que haya sido creado por consumidores no remunerados. Puede tratarse de los lectores de tu blog, los clientes de tu tienda de comercio electr\u00f3nico, etc\u00e9tera. El CGU adopta muchas formas, aunque lo m\u00e1s habitual es que se distribuya a trav\u00e9s de las redes sociales y en forma de opiniones y testimonios de clientes.<\/p>\n\n\n\n<p>Independientemente de su medio, el CGU siempre se define por un miembro de la audiencia que promociona una marca. La presencia de CGU es un indicador importante de que su audiencia est\u00e1 comprometida con su empresa, especialmente si se tiene en cuenta el hecho de que producen este contenido de forma gratuita.<\/p>\n\n\n\n<p>Esto convierte al CGU en una forma econ\u00f3mica de promocionar su marca en Internet. Al dejar comentarios positivos o publicar im\u00e1genes y v\u00eddeos en las redes sociales, sus clientes hacen la promoci\u00f3n por usted y, como resultado, atraen a un p\u00fablico m\u00e1s amplio. Escuchar y mostrar las opiniones de su p\u00fablico es tambi\u00e9n una forma inteligente de <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/resources.bazaarvoice.com\/rs\/bazaarvoice\/images\/201202_Millennials_whitepaper.pdf\" target=\"_blank\">fidelizar su marca<\/a>.<\/p>\n\n\n\n<p>Al fin y al cabo, la gente tiende a confiar m\u00e1s en la opini\u00f3n de otros consumidores que en los mensajes procedentes de una marca. <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.socialmediatoday.com\/news\/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli\/511360\/\" target=\"_blank\">60% de personas<\/a> dicen que el CGU es el tipo de contenido m\u00e1s aut\u00e9ntico, y <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/crowdriff.com\/user-generated-content-stats\/\" target=\"_blank\">85% de consumidores<\/a> encuentran el CGU m\u00e1s influyente que el contenido que procede directamente de las marcas. El nivel adicional de credibilidad que aporta el CGU puede ayudar a aumentar las tasas de conversi\u00f3n e impulsar el tr\u00e1fico del sitio, por lo que merece la pena fomentarlo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Encourage_User-Generated_Content\"><\/span>3 formas de fomentar los contenidos generados por los usuarios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para aprovechar los beneficios del CGU, primero tendr\u00e1 que conseguir que su p\u00fablico lo cree. Aunque es dif\u00edcil obligarles a hacerlo, hay muchas formas de fomentar este tipo de contenido. Empecemos por el mayor generador de CGU.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_Use_of_Social_Media_Platforms\"><\/span><strong>1. Utilizar las plataformas de las redes sociales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como hemos mencionado antes, las redes sociales son una de las fuentes m\u00e1s importantes de CGU. Es un lugar estupendo para fomentar este tipo de contenido, y el resultado puede adoptar diversas formas.<\/p>\n\n\n\n<p>Si eres una marca consolidada, es probable que los usuarios creen contenido promocional sin que tengas que ped\u00edrselo. Los clientes suelen publicar fotos de los productos que est\u00e1n utilizando, y su inclusi\u00f3n en este tipo de material supone un impulso promocional instant\u00e1neo.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/sigma-beauty-ugc.png\" alt=\"UGC para la marca Sigma Beauty.\" class=\"wp-image-3332\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/sigma-beauty-ugc.png 1018w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/sigma-beauty-ugc-300x121.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/sigma-beauty-ugc-768x310.png 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><\/figure><\/div>\n\n\n\n<p>Sin embargo, si su marca a\u00fan no ha alcanzado ese nivel, la mejor manera de pedir CGU es hacer exactamente eso. Cree <a rel=\"noreferrer noopener\" aria-label=\"Llamadas a la acci\u00f3n (CTA) (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\">Llamadas a la acci\u00f3n (CTA)<\/a> que fomenten la creaci\u00f3n. Por ejemplo, puede pedir a su p\u00fablico que comparta im\u00e1genes de sus productos favoritos y ofrecerle un incentivo por hacerlo.<\/p>\n\n\n\n<p>Puede ser cualquier cosa, desde un c\u00f3digo de descuento hasta la promesa de que compartir\u00e1s la fotograf\u00eda en los canales de tu marca. Mostrar contenido de usuario en tu sitio web tambi\u00e9n puede generar conversiones adicionales. Por poner un ejemplo, <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/www.sigmabeauty.com\/-sigmabeauty\/\" target=\"_blank\">Sigma Belleza<\/a> consigui\u00f3 un aumento de casi 4 veces en la participaci\u00f3n in situ despu\u00e9s de centrarse en el CGU, y su marca puede hacer lo mismo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Craft_a_Hashtag_Strategy\"><\/span><strong>2. Elaborar una estrategia de hashtags<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los hashtags son un activo de marca incre\u00edblemente valioso, ya que te permiten ampliar el alcance de tus contenidos m\u00e1s all\u00e1 de quienes ya siguen tus perfiles. Cualquiera que est\u00e9 interesado en el hashtag que utilizas es probable que sea receptivo a lo que ofreces.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55-1024x310.png\" alt=\"Una publicaci\u00f3n en Twitter con varios hashtags.\" class=\"wp-image-3324\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55-1024x310.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55-300x91.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55-768x232.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55.png 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Lo m\u00e1s importante a la hora de crear una campa\u00f1a de hashtags es no pasarse. <a href=\"https:\/\/blog.bufferapp.com\/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">Los estudios han demostrado<\/a> que los tweets que contienen un hashtag consiguen el doble de engagement que los que no lo contienen. Sin embargo, la misma investigaci\u00f3n tambi\u00e9n descubri\u00f3 que el uso de m\u00e1s de dos hashtags puede reducir la participaci\u00f3n hasta 17%. <\/p>\n\n\n\n<p>Si quieres que tus hashtags se conviertan en contenido generado por el usuario, tendr\u00e1s que crear otros que la gente pueda utilizar. Intenta utilizar un lenguaje pr\u00e1ctico o cercano, que incluya palabras como \"yo\" y \"me\". Este tipo de hashtags implican directamente al usuario, lo que aumenta la probabilidad de que se utilicen para crear contenido nuevo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Simplify_the_Process\"><\/span><strong>3. Simplificar el proceso<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La gente est\u00e1 ocupada, por lo que es importante que la creaci\u00f3n de contenidos sea lo m\u00e1s sencilla posible para su audiencia. Esto es especialmente cierto cuando se trata de testimonios de usuarios, una forma particularmente beneficiosa de CGU. <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.expertvoice.com\/blog\/the-psychology-of-brand-trust-influencer-marketing\/\" target=\"_blank\">92% de las personas son m\u00e1s propensas<\/a> a confiar en la opini\u00f3n de un cliente por encima del marketing de una marca. Por eso, fomentar las opiniones es casi esencial.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/testimonials-example-1024x444.png\" alt=\"Un ejemplo de testimonios de clientes.\" class=\"wp-image-3331\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/testimonials-example-1024x444.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/testimonials-example-300x130.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/testimonials-example-768x333.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/testimonials-example.png 1329w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Para ello, puede utilizar ventanas emergentes y avisos para pedir a los clientes su opini\u00f3n despu\u00e9s de cada compra. A menudo, la gente no deja comentarios simplemente porque no piensa en hacerlo, lo que significa que un recordatorio r\u00e1pido puede ser todo lo que necesitan. Tambi\u00e9n puede ofrecer un incentivo. Los c\u00f3digos de descuento son especialmente \u00fatiles en este caso, aunque lo m\u00e1s importante es ofrecer algo que sea relevante para su marca.<\/p>\n\n\n\n<p>Tambi\u00e9n es inteligente mostrar en su sitio web los testimonios que recibe. Esto aumenta tu credibilidad y hace que dejar una rese\u00f1a sea accesible y f\u00e1cil. Si usas WordPress, un plugin como <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/wordpress.org\/plugins\/strong-testimonials\/\" target=\"_blank\">Testimonios contundentes<\/a> simplificar\u00e1 enormemente ese proceso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La creaci\u00f3n de contenidos de marca puede ser un proceso largo y a menudo costoso. Afortunadamente, el CGU es una forma excelente de reducir los costes de marketing. Involucrar a los usuarios en tu marca puede suponer un impulso promocional instant\u00e1neo y, adem\u00e1s, es una forma estupenda de aumentar su compromiso con tu empresa. <br><br>En este post, identificamos tres de las formas en las que puedes fomentar m\u00e1s CGU. Vamos a repasarlas una vez m\u00e1s:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilice las redes sociales para llegar directamente a su p\u00fablico actual y al nuevo.<\/li><li>Utiliza hashtags eficaces que involucren a la gente.<\/li><li>Facilite al m\u00e1ximo el proceso de dejar comentarios.<\/li><\/ol>\n\n\n\n<p>\u00bfTienes m\u00e1s preguntas sobre los contenidos generados por los usuarios? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>La creaci\u00f3n de material promocional es esencial para el \u00e9xito continuado de cualquier empresa o marca. Sin embargo, la elaboraci\u00f3n de contenidos de calidad puede ser costosa y requerir mucho tiempo, y algunas acciones de marketing pueden parecer poco sinceras a los usuarios. Afortunadamente, hay otras formas de difundir su mensaje. Gracias a nuestro mundo digital moderno, la producci\u00f3n...<\/p>","protected":false},"author":11450,"featured_media":3364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-3322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"User-generated content can help you market your brand and build trust. 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