{"id":3304,"date":"2019-02-15T06:00:39","date_gmt":"2019-02-15T06:00:39","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3304"},"modified":"2020-01-13T16:17:13","modified_gmt":"2020-01-13T16:17:13","slug":"target-market-analysis","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/","title":{"rendered":"C\u00f3mo realizar un an\u00e1lisis del mercado objetivo para su sitio web"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ed39d593dc9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ed39d593dc9\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/#What_a_Target_Market_Analysis_Is\" >Qu\u00e9 es un an\u00e1lisis del mercado destinatario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/#Why_Conducting_a_Target_Market_Analysis_Is_Important\" >Por qu\u00e9 es importante analizar el mercado destinatario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/#How_to_Conduct_a_Target_Market_Analysis_for_Your_Website_In_3_Steps\" >C\u00f3mo realizar un an\u00e1lisis del mercado objetivo para su sitio web (en 3 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/#Step_1_Define_Your_Target_Audience\" >Paso 1 Defina su p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/#Step_2_Carry_Out_Research_on_Your_Audience\" >Paso 2 Investigar a su p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/#Step_3_Apply_Your_Findings\" >Paso 3 Aplique sus conclusiones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Si quieres que tus contenidos en l\u00ednea tengan \u00e9xito, es fundamental que conozcas bien a tu audiencia principal. Sin ello, le resultar\u00e1 dif\u00edcil producir contenidos que interesen a los usuarios, lo que puede dar lugar a bajas tasas de conversi\u00f3n.<\/p>\n\n\n\n<p>Por esta raz\u00f3n, es esencial realizar un estudio detallado de su audiencia, es decir, un an\u00e1lisis del mercado objetivo. Si se hace bien, este proceso puede permitirle aumentar el tr\u00e1fico de su sitio web. Adem\u00e1s, responder directamente a las necesidades y deseos de su p\u00fablico puede mejorar su fidelidad a la marca.<\/p>\n\n\n\n<p>En este art\u00edculo hablaremos de qu\u00e9 es un an\u00e1lisis del mercado objetivo y en qu\u00e9 consiste. A continuaci\u00f3n, explicaremos c\u00f3mo llevarlo a cabo eficazmente. Empecemos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Target_Market_Analysis_Is\"><\/span>Qu\u00e9 es un an\u00e1lisis del mercado destinatario <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de producir contenidos para su sitio web, es importante saber qui\u00e9n es su p\u00fablico. Comprender claramente qui\u00e9nes son las personas que visitar\u00e1n su sitio web es vital para su \u00e9xito. Sin eso, no tendr\u00e1 forma de saber con qu\u00e9 tipo de contenidos estar\u00e1n interesados sus visitantes. <\/p>\n\n\n\n<p>El an\u00e1lisis del mercado objetivo es el proceso de aprender todo lo que pueda sobre su p\u00fablico objetivo. Hay varias formas de hacerlo, pero todas se centran en recopilar informaci\u00f3n mediante la investigaci\u00f3n y el seguimiento.<\/p>\n\n\n\n<p>Al llevar a cabo cualquier tipo de investigaci\u00f3n sobre el mercado objetivo, es importante buscar respuestas a algunas preguntas clave. A menudo se las conoce como las cinco W:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfQui\u00e9nes son sus clientes potenciales?<\/li><li>\u00bfD\u00f3nde se encuentra su p\u00fablico?<\/li><li>\u00bfPor qu\u00e9 los consumidores podr\u00edan comprarle a usted en lugar de a sus competidores?<\/li><li>\u00bfCu\u00e1ndo es probable que los clientes compren sus productos o servicios?<\/li><li>\u00bfQu\u00e9 tipo de contenidos interesan m\u00e1s a su p\u00fablico?<\/li><\/ul>\n\n\n\n<p>Por supuesto, puede (y debe) tener en cuenta otros factores, como los h\u00e1bitos de navegaci\u00f3n y compra de su p\u00fablico. Esto le dar\u00e1 una mejor idea de los tipos de productos o servicios con los que es m\u00e1s probable que interact\u00faen sus clientes objetivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Conducting_a_Target_Market_Analysis_Is_Important\"><\/span>Por qu\u00e9 es importante analizar el mercado destinatario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En un mundo ideal, usted podr\u00eda comercializar sus productos o servicios a todo el mundo. Sin embargo, es imposible atraer a todo el mundo, por lo que el an\u00e1lisis del mercado objetivo es esencial. Algunas personas simplemente no estar\u00e1n interesadas en lo que usted ofrece, y eso est\u00e1 bien, pero intentar comercializar con esas personas es una p\u00e9rdida de tiempo y dinero.<\/p>\n\n\n\n<p>En cambio, centrar sus esfuerzos en un grupo selecto de consumidores le permite producir contenidos que sabe que les encantar\u00e1n. Esto ofrece a su audiencia un alto nivel de valor, y aumenta la probabilidad de que <a rel=\"noreferrer noopener\" aria-label=\"asegurar la conversi\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/prettylinks.com\/es\/blog\/track-visitor-conversions\/\" target=\"_blank\">conseguir conversiones<\/a>. Al fin y al cabo, es m\u00e1s probable que la gente se comprometa con productos que reflejan sus intereses. <\/p>\n\n\n\n<p>Y lo que es m\u00e1s, una comprensi\u00f3n clara de su p\u00fablico tambi\u00e9n puede conducir a un aumento del tr\u00e1fico del sitio web. Los visitantes quieren <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/27\/trust-signals\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">sentir que se les escucha<\/a>Y ofrecerles contenidos que respondan directamente a sus deseos y necesidades es una forma perfecta de demostrarles que les est\u00e1s prestando atenci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Conduct_a_Target_Market_Analysis_for_Your_Website_In_3_Steps\"><\/span>C\u00f3mo realizar un an\u00e1lisis del mercado objetivo para su sitio web (en 3 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Llegados a este punto, es posible que se pregunte c\u00f3mo llevar a cabo un an\u00e1lisis del mercado objetivo. Aunque el proceso variar\u00e1 sin duda en funci\u00f3n de su sector y sus objetivos espec\u00edficos, vamos a repasar los tres pasos esenciales para llevar a cabo esta tarea con eficacia y eficiencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span><strong>Paso 1: Defina su p\u00fablico objetivo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de iniciar el proceso de investigaci\u00f3n, tendr\u00e1 que decidir a qui\u00e9n va a dirigir sus contenidos. Es probable que ya tengas una idea de qui\u00e9n es tu p\u00fablico objetivo, aunque es importante actualizar esta informaci\u00f3n a medida que cambien las necesidades de tu negocio.<\/p>\n\n\n\n<p>Examinar detenidamente su p\u00fablico principal le ayudar\u00e1 a producir contenidos m\u00e1s eficaces en el futuro. En primer lugar, tendr\u00e1 que averiguar qu\u00e9 necesidad espec\u00edfica satisface su producto o servicio: \u00bfqu\u00e9 problemas resuelve? A continuaci\u00f3n, puede afinar su mercado objetivo determinando qu\u00e9 caracter\u00edsticas definen a los consumidores con esa necesidad o problema concreto.<\/p>\n\n\n\n<p>La mejor manera de hacerlo es <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"desarrollar un buyer persona exhaustivo (se abre en una nueva pesta\u00f1a)\">desarrollar un perfil de comprador exhaustivo<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/42803_buyer-persona-template-personas-pinterest_JimBaileyWeb.com_-1024x576.jpeg\" alt=\"Un ejemplo de buyer persona.\" class=\"wp-image-3305\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p>Un perfil de comprador es una descripci\u00f3n de tu cliente \"ideal\" en la que se detalla todo lo relacionado con \u00e9l (edad, nivel de ingresos, sexo, ubicaci\u00f3n, etc.). Para crear un personaje s\u00f3lido, deber\u00e1s incluir tanta informaci\u00f3n como sea posible, lo cual es mucho m\u00e1s f\u00e1cil si <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.socialbakers.com\/social-media-content\/studies\/your-free-buyer-persona-template\/#modal\" target=\"_blank\">utilizar una plantilla<\/a> para guiar el proceso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Carry_Out_Research_on_Your_Audience\"><\/span><strong>Paso 2: Investigar a su p\u00fablico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez que tenga una idea clara de su p\u00fablico destinatario, puede empezar a conocerlo mejor. Hay varias formas de hacerlo. Por ejemplo, <a href=\"https:\/\/unamo.com\/blog\/social\/7-tips-on-how-to-use-social-media-for-market-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"uso de las redes sociales (se abre en una nueva pesta\u00f1a)\">uso de las redes sociales<\/a> puede ser especialmente eficaz.<\/p>\n\n\n\n<p>Distribuir encuestas tambi\u00e9n es un m\u00e9todo valioso, que puede hacerse en su sitio web o por correo electr\u00f3nico (o ambos). Conviene pedir datos de identificaci\u00f3n gen\u00e9ricos e incluir preguntas m\u00e1s espec\u00edficas sobre el tipo de contenidos que les gustar\u00eda ver a los encuestados. Herramientas como <a href=\"https:\/\/www.surveymonkey.com\/\">SurveyMonkey<\/a> puede hacer que este proceso sea r\u00e1pido y eficaz, y normalmente ofrecer\u00e1 informaci\u00f3n detallada sobre sus respuestas.<\/p>\n\n\n\n<p>Por \u00faltimo, pero no por ello menos importante, <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\">Google Analytics<\/a> es una de las herramientas de an\u00e1lisis m\u00e1s conocidas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/google-analytics-demo-1024x522.png\" alt=\"La cuenta de demostraci\u00f3n de Google Analytics.\" class=\"wp-image-3307\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/google-analytics-demo-1024x522.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/google-analytics-demo-300x153.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/google-analytics-demo-768x391.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/google-analytics-demo.png 1252w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Esta soluci\u00f3n proporciona informaci\u00f3n incre\u00edblemente detallada sobre la audiencia actual de su sitio, y es completamente gratuita. Utilizando las secciones \"demograf\u00eda\" e \"intereses\" del panel de Google Analytics, podr\u00e1s descubrir las caracter\u00edsticas comunes que conectan a tu audiencia actual. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Apply_Your_Findings\"><\/span><strong>Paso 3: Aplique sus conclusiones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El \u00faltimo paso (y quiz\u00e1 el m\u00e1s importante) es aplicar los resultados a los contenidos que se producen. Es fundamental tener en cuenta lo que se ha descubierto, incluso si pone en tela de juicio las suposiciones previas.<\/p>\n\n\n\n<p>Puede descubrir, por ejemplo, que tiene m\u00e1s seguidores de un determinado grupo demogr\u00e1fico de lo que pensaba en un principio. En ese caso, tendr\u00e1 que asegurarse de que cualquier contenido nuevo que cree responda a las necesidades de ese p\u00fablico concreto.<\/p>\n\n\n\n<p>Tambi\u00e9n es importante recordar que el an\u00e1lisis es un proceso continuo. Deber\u00e1 realizar investigaciones adicionales cada 6 o 12 meses y adaptar y refinar constantemente su audiencia. A medida que su sitio web crezca, tambi\u00e9n lo har\u00e1 su p\u00fablico, y deber\u00e1 mantenerse al d\u00eda de sus necesidades y caracter\u00edsticas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Producir contenidos que sus usuarios encuentren valiosos es crucial, ya que esto puede conducir a un aumento de las conversiones, un mayor tr\u00e1fico del sitio y mejores niveles de satisfacci\u00f3n de los usuarios. Sin embargo, para crear contenidos de \u00e9xito, primero tendr\u00e1s que investigar un poco. <\/p>\n\n\n\n<p>En este art\u00edculo le explicamos c\u00f3mo realizar un an\u00e1lisis del mercado objetivo de su sitio web. Recapitulemos los pasos a seguir:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Defina detalladamente su p\u00fablico objetivo.<\/li><li>Realice estudios de audiencia utilizando las redes sociales, encuestas y herramientas como <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\">Google Analytics<\/a>.<\/li><li>Aplique las conclusiones a su sitio web y a sus contenidos futuros.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene m\u00e1s preguntas sobre el proceso de an\u00e1lisis del mercado objetivo? H\u00e1ganoslo saber en la secci\u00f3n de comentarios. <\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Si quieres que tus contenidos en l\u00ednea tengan \u00e9xito, es fundamental que conozcas bien a tu audiencia principal. Sin ello, le resultar\u00e1 dif\u00edcil producir contenidos que interesen a los usuarios, lo que puede dar lugar a bajas tasas de conversi\u00f3n. Por este motivo, realizar un estudio detallado de su audiencia -un mercado objetivo...<\/p>","protected":false},"author":11450,"featured_media":3343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Having a clear understanding of your core audience is vital to your website&#039;s success. 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