{"id":3296,"date":"2019-02-08T09:00:28","date_gmt":"2019-02-08T09:00:28","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3296"},"modified":"2021-07-14T18:10:06","modified_gmt":"2021-07-14T18:10:06","slug":"create-attention-grabbing-headlines","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/","title":{"rendered":"4 formas de crear titulares llamativos para el contenido de su sitio web"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d274a25b3d1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d274a25b3d1\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#Why_Content_Headlines_Are_Important\" >Por qu\u00e9 son importantes los titulares de los contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#4_Ways_to_Create_Attention-Grabbing_Headlines_for_Your_Websites_Content\" >4 formas de crear titulares llamativos para el contenido de su sitio web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#1_Include_Numbers_and_Data\" >1. Incluir cifras y datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#2_Avoid_Using_%E2%80%98Salesy_Language\" >2. Evitar el lenguaje comercial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#3_Deliver_on_Your_Promises\" >3. Cumpla sus promesas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#4_Incorporate_Relevant_Keywords\" >4. Incorpore palabras clave relevantes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Captar la atenci\u00f3n de visitantes y clientes potenciales es vital. Sin embargo, en un mercado saturado, esto es cada vez m\u00e1s dif\u00edcil. Su contenido debe llamar la atenci\u00f3n, y un titular contundente es una buena forma de conseguirlo.<\/p>\n\n\n\n<p>Un titular suele ser la primera (e incluso la \u00fanica) oportunidad de atraer la atenci\u00f3n del p\u00fablico y animarle a leer el contenido. Si tienes en cuenta el lenguaje que utilizas e incluyes palabras clave relevantes, puedes crear t\u00edtulos y encabezados potentes con facilidad.<\/p>\n\n\n\n<p>En este art\u00edculo hablaremos de los elementos que componen los titulares eficaces y le ayudaremos a crear los suyos propios. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Content_Headlines_Are_Important\"><\/span>Por qu\u00e9 son importantes los titulares de los contenidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es probable que haya le\u00eddo miles de titulares (o encabezamientos, t\u00edtulos, etc.) a lo largo de su vida. Sin embargo, es posible que no haya apreciado su importancia hasta que lleg\u00f3 el momento de escribir el suyo propio.<\/p>\n\n\n\n<p>Mucha gente considera que la creaci\u00f3n de titulares es la parte m\u00e1s importante del proceso de redacci\u00f3n. Sin un buen titular, el resto del contenido no suele leerse. Los visitantes deciden casi instant\u00e1neamente si un sitio web merece su tiempo. <a href=\"https:\/\/www.sweor.com\/firstimpressions\" target=\"_blank\" rel=\"noopener\">tan s\u00f3lo 0,05 segundos<\/a>. Por lo tanto, es vital atraer a su p\u00fablico y captar su atenci\u00f3n, si quiere mantenerlos en su sitio.<\/p>\n\n\n\n<p>Esto significa que su titular puede desempe\u00f1ar un papel muy importante en el resultado global de la campa\u00f1a. <a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00e9xito de su contenido<\/a> y el sitio web. Hay una serie de factores que intervienen en la creaci\u00f3n de un titular de \u00e9xito, y los veremos en breve. Antes, sin embargo, hay algunas cosas que querr\u00e1s evitar inmediatamente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Demasiado centrado en la venta<\/li><li>Informaci\u00f3n poco clara<\/li><li>Titulares demasiado largos<\/li><\/ul>\n\n\n\n<p>Estos factores pueden hacer que la gente <a href=\"https:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/\" target=\"_blank\" rel=\"noopener\">desconecta de tus contenidos<\/a> antes de que lleguen m\u00e1s lejos, y esto puede tener un impacto negativo en el tr\u00e1fico de su sitio web. Afortunadamente, mejorar los titulares es una tarea bastante sencilla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ways_to_Create_Attention-Grabbing_Headlines_for_Your_Websites_Content\"><\/span>4 formas de crear titulares llamativos para el contenido de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un titular s\u00f3lido puede reportar numerosos beneficios, como un aumento del tr\u00e1fico del sitio y una mejora de las conversiones. Por lo tanto, es importante tener en cuenta qu\u00e9 es lo que hace que un titular sea eficaz. En las siguientes secciones, veremos cuatro formas de crear un titular que llame la atenci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Include_Numbers_and_Data\"><\/span>1. Incluir cifras y datos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Personas <a href=\"https:\/\/aci.info\/2014\/02\/20\/the-science-behind-the-popularity-of-listicles\/\">me encantan los 'listicles<\/a> - art\u00edculos que incluyen secciones o pasos enumerados. Un art\u00edculo en forma de lista permite al lector saber exactamente qu\u00e9 esperar y ofrece una idea aproximada de la extensi\u00f3n del art\u00edculo.<\/p>\n\n\n\n<p>Los art\u00edculos basados en listas tambi\u00e9n son muy f\u00e1ciles de compartir en las redes sociales y te ofrecen una forma sencilla de enlazar con tu propio contenido. Otra forma de despertar el inter\u00e9s es incluir datos relevantes, como porcentajes y estad\u00edsticas relacionados con el tema elegido.<\/p>\n\n\n\n<p>Sin embargo, no basta con incluir estas cifras en el contenido. En su lugar, puede incluirlas en el propio titular. Un titular como \"Consejos para segmentar su lista de correo electr\u00f3nico\" es vago, pero \"5 maneras de segmentar su lista de correo electr\u00f3nico\" es claro, procesable y convincente. Los m\u00faltiplos de cinco suelen ser los n\u00fameros m\u00e1s eficaces, ya que resultan m\u00e1s atractivos para el p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Avoid_Using_%E2%80%98Salesy_Language\"><\/span>2. Evitar el lenguaje comercial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A nadie le gusta la \"venta dura\". Por supuesto que hay que generar ventas, pero es mejor intentar que el mensaje deseado sea claro y no prepotente. Del mismo modo, hay que evitar complicar demasiado el titular o hacerlo demasiado \"vendedor\".<\/p>\n\n\n\n<p>Esto es evidente en titulares como: \"Usar este software es la \u00fanica forma de aumentar las conversiones\". En este caso, es evidente que el autor s\u00f3lo intenta venderle algo. En su lugar, querr\u00e1s dejar claros los beneficios de leer tu art\u00edculo, pero deja que tus lectores saquen sus propias conclusiones.<\/p>\n\n\n\n<p>Por ejemplo, podr\u00eda rehacer el titular anterior para que dijera: \"5 maneras en que este software puede ayudar a aumentar las conversiones\". Recuerde siempre que el prop\u00f3sito de un titular es animar a la gente a leer su contenido, en lugar de decirles que <em>tienen<\/em> a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Deliver_on_Your_Promises\"><\/span>3. Cumpla sus promesas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Parece que no tiene mucho sentido crear un titular interesante y atractivo si el contenido no lo respalda. En cualquier caso, <a href=\"https:\/\/www.inc.com\/bill-murphy-jr\/these-researchers-studied-167-million-clickbait-headlines-what-they-found-will-totally-shock-you.html\">el uso del \"clickbait<\/a> es cada vez m\u00e1s frecuente en Internet, y se ha convertido en una forma segura de alejar a los clientes potenciales.<\/p>\n\n\n\n<p>Nuestro consejo es que no se deje llevar demasiado por sus intentos de crear un titular interesante y olvide (o disfrace) de qu\u00e9 trata realmente su art\u00edculo. Puede que esto genere m\u00e1s tr\u00e1fico al principio, pero a la gente no le gustar\u00e1 que la enga\u00f1en y es probable que su reputaci\u00f3n se resienta. Un ejemplo de este tipo de titular ser\u00eda: \"Usar este producto le ahorrar\u00e1 millones\". No s\u00f3lo es incre\u00edblemente vago, sino que es muy probable que prometa demasiado sobre lo que ofrecer\u00e1 el art\u00edculo.<\/p>\n\n\n\n<p>Est\u00e1 bien prometer a su p\u00fablico algo emocionante, como la oportunidad de aprender una nueva habilidad. S\u00f3lo aseg\u00farese de que su contenido lo promete claramente. Por ejemplo, el titular \"10 productos que podr\u00edan ahorrar dinero a tu empresa\" es mucho m\u00e1s honesto y hace una promesa f\u00e1cil de cumplir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Incorporate_Relevant_Keywords\"><\/span>4. Incorpore palabras clave relevantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/boost-search-engine-rankings-with-pretty-links\/\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> siempre es importante, pero puede ser especialmente eficaz cuando se utiliza en los titulares. Para mejorar las posibilidades de que sus art\u00edculos sean vistos en los motores de b\u00fasqueda, le conviene <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">considerar qu\u00e9 t\u00e9rminos utilizar\u00e1n los lectores<\/a> para buscar contenidos como el tuyo.<\/p>\n\n\n\n<p>A continuaci\u00f3n, puede incluir uno o varios de esos t\u00e9rminos en el titular. Por supuesto, no conviene pasarse con esta estrategia. En \"10 soluciones para la conversi\u00f3n que aumentar\u00e1n las tasas de conversi\u00f3n\", es demasiado evidente que el autor est\u00e1 tratando de clasificar su contenido en las b\u00fasquedas relacionadas con el aumento de las conversiones. Este enfoque resulta agresivo y poco sincero.<\/p>\n\n\n\n<p>El uso de palabras desencadenantes como \"qu\u00e9\", \"por qu\u00e9\", \"c\u00f3mo\" y \"cu\u00e1ndo\" tambi\u00e9n es especialmente eficaz, ya que estos t\u00e9rminos apelan directamente a la necesidad de la gente de saber m\u00e1s. Por lo tanto, intente crear titulares que dejen claro que va a responder a la pregunta del lector, como por ejemplo: \"C\u00f3mo aumentar las tasas de conversi\u00f3n de su sitio web\".<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si quiere atraer mucho tr\u00e1fico a su sitio web, sus contenidos tienen que llamar la atenci\u00f3n. En un mercado tan saturado, esto puede resultar dif\u00edcil. Sin embargo, mediante el uso de titulares eficaces, puede mejorar las posibilidades de que su contenido cause impacto.<\/p>\n\n\n\n<p>En este art\u00edculo, hemos tratado algunas de las mejores formas de crear titulares que le hagan a usted y a su sitio web llamar la atenci\u00f3n:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Incluya cifras y datos relevantes.<\/li><li>Utilice un lenguaje f\u00e1cil de entender que no se centre en la venta.<\/li><li>Aseg\u00farese de que sus titulares cumplen lo que prometen.<\/li><li>Incorpore palabras clave relevantes.<\/li><\/ol>\n\n\n\n<p>\u00bfTienes m\u00e1s preguntas sobre c\u00f3mo crear titulares contundentes para el contenido de tu sitio web? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Captar la atenci\u00f3n de visitantes y clientes potenciales es vital. Sin embargo, en un mercado saturado, esto es cada vez m\u00e1s dif\u00edcil. Su contenido debe llamar la atenci\u00f3n, y un titular contundente es la mejor forma de conseguirlo. Un titular es a menudo la primera (e incluso la \u00fanica) oportunidad de atraer la atenci\u00f3n de la gente...<\/p>","protected":false},"author":11450,"featured_media":3329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[96,137,161,67],"class_list":["post-3296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-content-marketing","tag-conversion-funnel","tag-headlines","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A headline is often your only chance to entice visitors to read further. In this post, we&#039;ll explain how to create attention-grabbing headlines for your site!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"4 Ways to Create Attention-Grabbing Headlines for Your Website\u2019s Content\" \/>\n\t\t<meta property=\"og:description\" content=\"A headline is often your only chance to entice visitors to read further. In this post, we&#039;ll explain how to create attention-grabbing headlines for your site!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Extra-extra@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Extra-extra@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"829\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-02-08T09:00:28+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-07-14T18:10:06+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"4 Ways to Create Attention-Grabbing Headlines for Your Website\u2019s Content\" \/>\n\t\t<meta name=\"twitter:description\" content=\"A headline is often your only chance to entice visitors to read further. In this post, we&#039;ll explain how to create attention-grabbing headlines for your site!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Extra-extra@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/#blogposting\",\"name\":\"4 Ways to Create Attention-Grabbing Headlines for Your Website\\u2019s Content\",\"headline\":\"4 Ways to Create Attention-Grabbing Headlines for Your Website\\u2019s Content\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Extra-extra@2x.png\",\"width\":1480,\"height\":829},\"datePublished\":\"2019-02-08T09:00:28-07:00\",\"dateModified\":\"2021-07-14T18:10:06-06:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/#webpage\"},\"articleSection\":\"Content Marketing, content marketing, conversion funnel, headlines, SEO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"name\":\"Content Marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"position\":3,\"name\":\"Content Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/#listItem\",\"name\":\"4 Ways to Create Attention-Grabbing Headlines for Your Website\\u2019s Content\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/#listItem\",\"position\":4,\"name\":\"4 Ways to Create Attention-Grabbing Headlines for Your Website\\u2019s Content\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"name\":\"Content Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/\",\"name\":\"4 Ways to Create Attention-Grabbing Headlines for Your Website\\u2019s Content\",\"description\":\"A headline is often your only chance to entice visitors to read further. In this post, we'll explain how to create attention-grabbing headlines for your site!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Extra-extra@2x.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/#mainImage\",\"width\":1480,\"height\":829},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/create-attention-grabbing-headlines\\\/#mainImage\"},\"datePublished\":\"2019-02-08T09:00:28-07:00\",\"dateModified\":\"2021-07-14T18:10:06-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>4 Ways to Create Attention-Grabbing Headlines for Your Website\u2019s Content<\/title>\n\n","aioseo_head_json":{"title":"4 formas de crear titulares llamativos para el contenido de su sitio web","description":"Un titular es a menudo la \u00fanica oportunidad de atraer a los visitantes a seguir leyendo. En este art\u00edculo te explicamos c\u00f3mo crear titulares que llamen la atenci\u00f3n.","canonical_url":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#blogposting","name":"4 Ways to Create Attention-Grabbing Headlines for Your Website\u2019s Content","headline":"4 Ways to Create Attention-Grabbing Headlines for Your Website\u2019s Content","author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Extra-extra@2x.png","width":1480,"height":829},"datePublished":"2019-02-08T09:00:28-07:00","dateModified":"2021-07-14T18:10:06-06:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#webpage"},"articleSection":"Content Marketing, content marketing, conversion funnel, headlines, SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/content-marketing\/#listItem","name":"Content Marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/content-marketing\/#listItem","position":3,"name":"Content Marketing","item":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/content-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#listItem","name":"4 Ways to Create Attention-Grabbing Headlines for Your Website\u2019s Content"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#listItem","position":4,"name":"4 Ways to Create Attention-Grabbing Headlines for Your Website\u2019s Content","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/content-marketing\/#listItem","name":"Content Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/es\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/es\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#webpage","url":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/","name":"4 Ways to Create Attention-Grabbing Headlines for Your Website\u2019s Content","description":"A headline is often your only chance to entice visitors to read further. In this post, we'll explain how to create attention-grabbing headlines for your site!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Extra-extra@2x.png","@id":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#mainImage","width":1480,"height":829},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/#mainImage"},"datePublished":"2019-02-08T09:00:28-07:00","dateModified":"2021-07-14T18:10:06-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/es\/#website","url":"https:\/\/prettylinks.com\/es\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"es-ES","publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"PrettyLinks","og:type":"article","og:title":"4 Ways to Create Attention-Grabbing Headlines for Your Website\u2019s Content","og:description":"A headline is often your only chance to entice visitors to read further. In this post, we'll explain how to create attention-grabbing headlines for your site!","og:url":"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Extra-extra@2x.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Extra-extra@2x.png","og:image:width":1480,"og:image:height":829,"article:published_time":"2019-02-08T09:00:28+00:00","article:modified_time":"2021-07-14T18:10:06+00:00","twitter:card":"summary_large_image","twitter:title":"4 Ways to Create Attention-Grabbing Headlines for Your Website\u2019s Content","twitter:description":"A headline is often your only chance to entice visitors to read further. In this post, we'll explain how to create attention-grabbing headlines for your site!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Extra-extra@2x.png"},"aioseo_meta_data":{"post_id":"3296","title":"4 formas de crear titulares llamativos para el contenido de su sitio web","description":"Un titular es a menudo la \u00fanica oportunidad de atraer a los visitantes a seguir leyendo. En este art\u00edculo te explicamos c\u00f3mo crear titulares que llamen la atenci\u00f3n.","keywords":[],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"locations":{"business":{"name":"","businessType":"","image":"","areaServed":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"streetLine1":"","streetLine2":"","zipCode":"","city":"","state":"","country":"","addressFormat":"#streetLineOne\n#streetLineTwo\n#city, #state #zipCode"},"contact":{"email":"","phone":"","phoneFormatted":"","fax":"","faxFormatted":""},"ids":{"vat":"","tax":"","chamberOfCommerce":""},"payment":{"priceRange":"","currenciesAccepted":"","methods":""}}},"openingHours":{"useDefaults":true,"show":true,"alwaysOpen":false,"use24hFormat":false,"timezone":"","labels":{"closed":"","alwaysOpen":""},"days":{"monday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"tuesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"wednesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"thursday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"friday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"saturday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"sunday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"}}}},"seo_analyzer_scan_date":"2025-10-09 22:19:44","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:41","updated":"2025-10-15 16:00:38"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/3296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/comments?post=3296"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/3296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media\/3329"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media?parent=3296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/categories?post=3296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/tags?post=3296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}