{"id":3281,"date":"2019-02-01T16:49:55","date_gmt":"2019-02-01T16:49:55","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3281"},"modified":"2020-01-13T15:57:07","modified_gmt":"2020-01-13T15:57:07","slug":"why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/","title":{"rendered":"Por qu\u00e9 los testimonios pueden mejorar las conversiones (y c\u00f3mo a\u00f1adirlos a su sitio web)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a05b926bc7ad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a05b926bc7ad\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#Why_Testimonials_Are_Invaluable_on_Your_Website\" >Por qu\u00e9 los testimonios son valiosos en su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#How_to_Solicit_Testimonials_From_Your_Customers\" >C\u00f3mo solicitar testimonios de sus clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#How_to_Add_Testimonials_to_Your_Site\" >C\u00f3mo a\u00f1adir testimonios a su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<p>Aumentar las conversiones es un objetivo primordial para todo empresario. Sin embargo, en un mercado cada vez m\u00e1s saturado, cada vez es m\u00e1s dif\u00edcil hacerse notar. Por lo tanto, necesita que su sitio web destaque, pero \u00bfcu\u00e1l es la mejor manera de hacerlo?<\/p>\n<p>Una de las formas m\u00e1s eficaces de aumentar las conversiones en su sitio web es ofrecer '<a href=\"https:\/\/neilpatel.com\/blog\/displaying-social-proof\/\" target=\"_blank\" rel=\"noopener noreferrer\">prueba social<\/a>'. En otras palabras, quiere que los visitantes sepan que otras personas ya han encontrado valor en sus productos y\/o servicios. Si muestra opiniones positivas de otros clientes reales, es m\u00e1s probable que los reci\u00e9n llegados tomen nota y compren.<\/p>\n<p>En este art\u00edculo explicaremos por qu\u00e9 puede ser \u00fatil a\u00f1adir testimonios a su sitio web y c\u00f3mo hacerlo. Pong\u00e1monos manos a la obra.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Testimonials_Are_Invaluable_on_Your_Website\"><\/span>Por qu\u00e9 los testimonios son valiosos en su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es probable que alguna vez haya dejado una rese\u00f1a, por ejemplo sobre un libro o una estancia en un hotel. Incluso si no lo hace, es probable que haya recibido innumerables correos electr\u00f3nicos pidi\u00e9ndole que lo haga. Esto se debe a que estas opiniones tienen m\u00e1s valor para una empresa de lo que se piensa en un principio, y a menudo se utilizan como testimonios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3294\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials.png\" alt=\"Un ejemplo de testimonios.\" width=\"800\" height=\"382\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials.png 1720w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-300x143.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-1024x489.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-768x367.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-1536x734.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Los testimonios son un tipo de rese\u00f1a dise\u00f1ada para ayudar a los clientes potenciales en sus decisiones de compra. Se recogen de personas que ya han realizado una compra en su sitio web y se utilizan como una forma de \"prueba social\". Puede ser una herramienta incre\u00edblemente beneficiosa para cualquier empresario.<\/p>\n<p><a href=\"https:\/\/buffer.com\/library\/social-proof\" target=\"_blank\" rel=\"noopener noreferrer\">Prueba social<\/a> es cuando las personas consideran que un comportamiento es m\u00e1s \"correcto\" porque otras personas ya hacen lo mismo. Seg\u00fan <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2012\/trust-in-advertising--paid-owned-and-earned.html\" target=\"_blank\" rel=\"noopener noreferrer\">investigaci\u00f3n de Nielsen<\/a>92% de las personas confiar\u00e1n en la recomendaci\u00f3n de un compa\u00f1ero y 70% en la de un completo desconocido. En otras palabras, es m\u00e1s probable que los clientes potenciales crean en la opini\u00f3n de otros consumidores que en la de una marca o empresa.<\/p>\n<p>Este aumento de la confianza es una forma perfecta para que las marcas mejoren sus tasas de conversi\u00f3n. Al fin y al cabo, las personas son <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/27\/trust-signals\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e1s proclives a la conversi\u00f3n<\/a> con una marca que consideran cre\u00edble (y la recomiendan a otros). La inclusi\u00f3n de testimonios ayuda a reafirmar a los clientes potenciales que su negocio tiene buena reputaci\u00f3n y es valioso, lo que lo convierte en uno de los m\u00e9todos m\u00e1s rentables para comercializar su contenido.<\/p>\n<p>De hecho, el simple hecho de dejar que la gente comparta sus opiniones ayuda a fidelizar a la marca. Pedir opiniones a sus usuarios les hace saber que sus pensamientos son importantes para usted y, a menudo, les hace sentirse m\u00e1s apreciados. Los clientes satisfechos que saben que se les valora son m\u00e1s propensos a realizar m\u00e1s compras en el futuro.<\/p>\n<p>Con suerte, la mayor\u00eda de los comentarios que reciba ser\u00e1n positivos. Por supuesto, es probable que tambi\u00e9n reciba algunos comentarios negativos. Aunque puedan herir su ego, no hay que ignorar los testimonios negativos: son una buena forma de poner de relieve las \u00e1reas susceptibles de mejora. Adem\u00e1s, si introduces los cambios sugeridos por los usuarios, les demostrar\u00e1s que les est\u00e1s escuchando.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Solicit_Testimonials_From_Your_Customers\"><\/span>C\u00f3mo solicitar testimonios de sus clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Las ventajas de incluir testimonios en su sitio web son bastante convincentes. Sin embargo, para aprovechar esas ventajas, primero tendr\u00e1s que convencer a tus usuarios para que dejen sus opiniones.<\/p>\n<p>La \u00fanica forma de empezar a recoger testimonios de tus usuarios es pidi\u00e9ndolos. Contactar aleatoriamente con los usuarios para pedirles una opini\u00f3n s\u00f3lo funcionar\u00e1 hasta cierto punto: todos hemos recibido, e ignorado, correos electr\u00f3nicos pidiendo opiniones. Por otro lado, <a href=\"https:\/\/www.sitepoint.com\/wordpress-popup-plugins\/\" target=\"_blank\" rel=\"noopener noreferrer\">ventanas emergentes y alertas<\/a> que contienen un formulario de testimonios pueden ser eficaces. Otra forma de solicitar opiniones es animar a los usuarios a dejar sus comentarios inmediatamente despu\u00e9s de realizar una compra.<\/p>\n<p>Por supuesto, aunque ofrezca m\u00faltiples oportunidades para dejar comentarios, no puede garantizar que sus clientes se tomen realmente el tiempo de hacerlo. Un incentivo es una forma inteligente de animarles. Por ejemplo, puede ofrecer acceso a servicios exclusivos o c\u00f3digos de descuento en productos. Tambi\u00e9n es mejor hacer que dejar un comentario sea lo m\u00e1s f\u00e1cil posible. Haga preguntas concretas sobre la experiencia del usuario y, si es posible, ofrezca un sencillo sistema de puntuaci\u00f3n por estrellas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Add_Testimonials_to_Your_Site\"><\/span>C\u00f3mo a\u00f1adir testimonios a su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Llegados a este punto, ya conoce las ventajas de los testimonios y sabe c\u00f3mo empezar a recopilarlos de sus clientes. Sin embargo, a\u00fan tienes que aprender a a\u00f1adirlos a tu sitio web.<\/p>\n<p>Para ello, tendr\u00e1 que encontrar el plugin adecuado. Un plugin dedicado a los testimonios puede facilitar dr\u00e1sticamente el proceso de creaci\u00f3n. Afortunadamente, existen varias opciones excelentes. Algunos ejemplos populares son <a href=\"https:\/\/wordpress.org\/plugins\/strong-testimonials\/\" target=\"_blank\" rel=\"noopener noreferrer\">Testimonios contundentes<\/a> y <a href=\"https:\/\/wordpress.org\/plugins\/testimonials-widget\/\" target=\"_blank\" rel=\"noopener noreferrer\">Widget de testimonios<\/a> - Ambos ofrecen varias opciones de navegaci\u00f3n, la posibilidad de incrustar contenidos multimedia, diversos dise\u00f1os y muchas otras caracter\u00edsticas.<\/p>\n<p class=\"alignnone\">Despu\u00e9s de seleccionar un plugin, \u00a1es hora de empezar! La forma exacta de a\u00f1adir testimonios a tu sitio variar\u00e1 en funci\u00f3n de la herramienta que hayas elegido, por supuesto, pero utilizaremos Strong Testimonials como ejemplo:<\/p>\n<p class=\"alignnone\">En <a href=\"https:\/\/themeisle.com\/blog\/how-to-install-a-wordpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">instalaci\u00f3n y activaci\u00f3n<\/a> el plugin Strong Testimonials en su panel de control de WordPress, vaya a <em>Testimonios &gt; A\u00f1adir nuevo<\/em>:<\/p>\n<p class=\"alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3285\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41.png\" alt=\"Crear un nuevo testimonio.\" width=\"800\" height=\"539\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41.png 1570w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-300x202.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-1024x690.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-768x518.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-1536x1035.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"alignnone\">A partir de aqu\u00ed, puedes utilizar el editor de WordPress para crear tu testimonio. Empezar\u00e1s creando un t\u00edtulo y pegando o escribiendo el contenido del cuerpo del testimonio.<\/p>\n<p>Si se desplaza hacia abajo, tambi\u00e9n encontrar\u00e1 un lugar para incluir informaci\u00f3n relevante sobre el cliente que dio el tutorial, como su nombre y empresa. A\u00f1adir un enlace a su sitio web tambi\u00e9n es una buena idea, ya que permite a tus visitantes verificar que la rese\u00f1a es leg\u00edtima:<\/p>\n<p class=\"alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3293\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details.png\" alt=\"A\u00f1adir informaci\u00f3n del cliente a un testimonio.\" width=\"800\" height=\"279\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details.png 1540w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-300x105.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-1024x357.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-768x268.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-1536x536.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"alignnone\">Tambi\u00e9n puede a\u00f1adir una imagen a su testimonio, utilizando el bot\u00f3n <em>Imagen destacada<\/em>&nbsp;en la barra lateral derecha. Cuando hayas terminado de personalizar el testimonio, publ\u00edcalo. Luego, simplemente repite este proceso para cada uno que quieras crear.<\/p>\n<p>Cuando tengas unos cuantos testimonios reunidos, hay varias formas de integrarlos en tu sitio de WordPress. Por ejemplo, puedes crear una p\u00e1gina dedicada a los testimonios. Para ello, tendr\u00e1 que crear una plantilla yendo a <em>Testimonios &gt; Vistas &gt; A\u00f1adir nueva<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3292\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00.png\" alt=\"Opciones de visualizaci\u00f3n de testimonios.\" width=\"800\" height=\"418\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00.png 2136w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-1024x535.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-768x401.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-1536x803.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-2048x1070.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>En la p\u00e1gina resultante, podr\u00e1s ajustar la forma en que se muestran tus testimonios. Hay varios dise\u00f1os disponibles, como presentaciones de diapositivas y cuadr\u00edculas, as\u00ed que no dudes en explorar las opciones hasta que encuentres la que mejor se adapte a tu sitio.<\/p>\n<p>Cuando haya terminado, seleccione <em>Guardar cambios<\/em> en la parte inferior de la p\u00e1gina. Ahora aparecer\u00e1 un c\u00f3digo corto \u00fanico:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3291\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08.png\" alt=\"Un shortcode para a\u00f1adir testimonios.\" width=\"800\" height=\"68\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08.png 1256w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08-300x25.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08-1024x86.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08-768x65.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>A\u00f1ada esto a la p\u00e1gina, entrada o <a href=\"https:\/\/codex.wordpress.org\/WordPress_Widgets\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e1rea de widgets<\/a> donde quieres que aparezcan tus testimonios. Ya puedes mostrar los testimonios de tus clientes en tu sitio web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A medida que aumenta el n\u00famero de peque\u00f1as empresas que operan en Internet, cada vez resulta m\u00e1s dif\u00edcil dar a conocer sus productos. Esta falta de visibilidad puede repercutir negativamente en los \u00edndices de conversi\u00f3n. Por supuesto, unas tasas de conversi\u00f3n elevadas son esenciales para cualquier empresa, y los testimonios de los usuarios pueden ser una forma estupenda de conseguirlas.<\/p>\n<p>Los testimonios proporcionan la prueba social necesaria para que los visitantes sepan que los servicios que ofrece son leg\u00edtimos y valiosos. Implementar testimonios utilizando plugins de WordPress como&nbsp;<a href=\"https:\/\/wordpress.org\/plugins\/strong-testimonials\/\" target=\"_blank\" rel=\"noopener noreferrer\">Testimonios contundentes<\/a>&nbsp;puede impulsar las conversiones, aumentar la fidelidad a la marca e incluso proporcionar una fuente de informaci\u00f3n para futuros proyectos.<\/p>\n<p>\u00bfTiene alguna otra pregunta sobre el uso de testimonios de clientes en su sitio web? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Aumentar las conversiones es un objetivo primordial para todo empresario. Sin embargo, en un mercado cada vez m\u00e1s saturado, cada vez es m\u00e1s dif\u00edcil hacerse notar. Por lo tanto, necesita que su sitio web destaque, pero \u00bfcu\u00e1l es la mejor manera de hacerlo? Una de las formas m\u00e1s eficaces de aumentar las conversiones en su sitio web es...<\/p>","protected":false},"author":11450,"featured_media":3318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-3281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Displaying customer testimonials is a smart way to boost conversions. Let&#039;s explore the benefits of testimonials, and explain how you can add them to your site!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why Testimonials Can Improve Conversions (And How to Add Them to Your Site)\" \/>\n\t\t<meta property=\"og:description\" content=\"Displaying customer testimonials is a smart way to boost conversions. 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