{"id":3276,"date":"2019-01-25T16:03:40","date_gmt":"2019-01-25T16:03:40","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3276"},"modified":"2022-02-20T16:14:53","modified_gmt":"2022-02-20T16:14:53","slug":"a-beginners-guide-to-using-facebook-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/","title":{"rendered":"C\u00f3mo utilizar Facebook como herramienta de marketing digital"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0de13f0790\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0de13f0790\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#The_Power_of_Facebook_Marketing_for_Small_Businesses\" >El poder del marketing en Facebook para las peque\u00f1as empresas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#How_to_Use_Facebook_as_a_Digital_Marketing_Tool_4_Ways\" >C\u00f3mo utilizar Facebook como herramienta de marketing digital (4 formas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#1_Direct_Response_Advertising\" >1. Publicidad de respuesta directa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#2_Social_Posting\" >2. Social Posting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#3_Detailed_Audience_Analysis\" >3. An\u00e1lisis detallado de la audiencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#4_Link_Sharing_Options\" >4. Opciones para compartir enlaces<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Cualquiera que tenga un sitio web sabe que es fundamental tener una presencia s\u00f3lida en Internet. La forma en que te presentas en Internet puede tener un gran impacto en el tr\u00e1fico y las conversiones que recibe tu sitio. Utilizar Facebook como herramienta de marketing digital puede ayudarte a construir tu marca en Internet y aumentar enormemente las ventas. <\/p>\n\n\n\n<p>Facebook proporciona un alto nivel de acceso a clientes potenciales, dif\u00edcil de encontrar en otros sitios. Adem\u00e1s, esta plataforma social ofrece una gran variedad de opciones de marketing que puedes aprovechar.<\/p>\n\n\n\n<p>En este art\u00edculo hablaremos de las distintas formas de promocionar tu empresa a trav\u00e9s de Facebook. Manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-power-of-facebook-marketing-for-small-businesses\"><span class=\"ez-toc-section\" id=\"The_Power_of_Facebook_Marketing_for_Small_Businesses\"><\/span>El poder del marketing en Facebook para las peque\u00f1as empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A estas alturas, seguro que ya sabe que es esencial tener una presencia s\u00f3lida en Internet. <em>Pero, \u00bfqu\u00e9 significa eso en realidad?<\/em><\/p>\n\n\n\n<p>Su presencia en l\u00ednea se refiere a la forma en que se presenta a s\u00ed mismo y a su marca en Internet. Una presencia s\u00f3lida ayudar\u00e1 a que su empresa parezca m\u00e1s profesional y, como resultado, puede aumentar las conversiones y el tr\u00e1fico.<\/p>\n\n\n\n<p>El sitio web de su empresa desempe\u00f1a un papel fundamental a la hora de establecer esa presencia. Las empresas con sitios web bien dise\u00f1ados y \u00fatiles tienden a parecer m\u00e1s cre\u00edbles a los usuarios. Hoy en d\u00eda, Internet es el primer lugar en el que la mayor\u00eda de la gente busca informaci\u00f3n sobre una nueva empresa. Ganarse la confianza de los visitantes tendr\u00e1 una influencia significativa en el n\u00famero de conversiones que reciba. <\/p>\n\n\n\n<p>Sin embargo, no basta con tener un sitio web. Las redes sociales son otra forma crucial de llamar la atenci\u00f3n y fomentar la confianza. Crear y mantener un perfil activo es imprescindible, as\u00ed como interactuar frecuentemente con los clientes.  <\/p>\n\n\n\n<p>Las redes sociales son una de las mejores formas de llegar a su p\u00fablico objetivo, lo que facilita enormemente la comercializaci\u00f3n de su empresa. Estudios recientes demuestran que la mayor\u00eda de las personas de todos los grupos de edad utilizan al menos una red social. Y 30% de los j\u00f3venes dicen que <a href=\"https:\/\/sproutsocial.com\/insights\/data\/q1-2017\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">comprometerse con una marca<\/a> en las redes sociales al menos una vez al mes.<\/p>\n\n\n\n<p>Aunque existen varias plataformas populares, Facebook es, con diferencia, el sitio web de redes sociales m\u00e1s popular. En 2020, Facebook contaba con <a href=\"https:\/\/www.oberlo.com\/blog\/facebook-statistics#:~:text=Facebook%20has%202.60%20billion%20monthly,site%20on%20a%20daily%20basis.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2.600 millones de usuarios activos<\/a>. Adem\u00e1s, la plataforma ofrece una serie de herramientas publicitarias que le permitir\u00e1n crear una s\u00f3lida presencia en Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-facebook-as-a-digital-marketing-tool-4-ways\"><span class=\"ez-toc-section\" id=\"How_to_Use_Facebook_as_a_Digital_Marketing_Tool_4_Ways\"><\/span>C\u00f3mo utilizar Facebook como herramienta de marketing digital (4 formas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No es de extra\u00f1ar que cada vez m\u00e1s peque\u00f1as empresas recurran a Facebook para comercializar sus contenidos, ya que se trata de una plataforma de f\u00e1cil acceso, flexible y asequible. En las siguientes secciones, repasaremos cuatro formas clave de utilizar un perfil de Facebook para comercializar tu negocio y ampliar tu presencia en Internet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-direct-response-advertising\"><span class=\"ez-toc-section\" id=\"1_Direct_Response_Advertising\"><\/span>1. Publicidad de respuesta directa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La publicidad de respuesta directa consiste en enviar mensajes espec\u00edficos que animen a su p\u00fablico a realizar acciones concretas. Estas acciones pueden ser comprar un producto, leer una entrada de tu blog, recomendar a un amigo o cualquier otra cosa que sea relevante para tus objetivos empresariales.<\/p>\n\n\n\n<p>Facebook <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/01\/28\/facebook-ad-targeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">funciones de selecci\u00f3n<\/a>junto con su amplia base de usuarios, permite a quienes optan por la publicidad de respuesta directa ganar adeptos r\u00e1pidamente. La plataforma ofrece varias opciones de publicidad, como anuncios en carrusel, anuncios de clientes potenciales y anuncios din\u00e1micos de productos:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"650\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/square-facebook-ad-example-694x650-1.png\" alt=\"Facebook como herramienta de marketing digital\" class=\"wp-image-6896\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/square-facebook-ad-example-694x650-1.png 694w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/square-facebook-ad-example-694x650-1-300x281.png 300w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><figcaption class=\"wp-element-caption\">Ejemplo de anuncio carrusel en Facebook de Square. Fuente: <a href=\"https:\/\/www.falcon.io\/insights-hub\/topics\/social-media-strategy\/best-facebook-ad-examples\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Falcon i.o<\/a><\/figcaption><\/figure>\n\n\n\n<p>Aunque el proceso de creaci\u00f3n de sus anuncios variar\u00e1 en funci\u00f3n de su tipo, hay varios elementos que siempre querr\u00e1 incluir. Por ejemplo, los anuncios de respuesta directa deben ser espec\u00edficos, medibles y rastreables. Esto puede lograrse mediante el uso de <a href=\"https:\/\/neilpatel.com\/blog\/how-to-create-the-perfect-call-to-action\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">llamadas a la acci\u00f3n (CTA)<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-social-posting\"><span class=\"ez-toc-section\" id=\"2_Social_Posting\"><\/span>2. Social Posting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como hemos mencionado antes, uno de los principales objetivos cuando se utiliza cualquier forma de red social como herramienta de marketing es construir una s\u00f3lida presencia en l\u00ednea. Esto significa tener un perfil en varias plataformas clave y mantenerlo actualizado. Es una forma inteligente de <a href=\"https:\/\/www.socialmediatoday.com\/social-business\/6-ways-social-media-can-help-build-customer-loyalty-infographic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aumente la confianza y fidelidad de su p\u00fablico<\/a>.<\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar sus p\u00e1ginas sociales para interactuar directamente con los clientes mediante actualizaciones de estado, mensajes directos y subiendo fotos y v\u00eddeos. Esto puede fidelizarlos a\u00fan m\u00e1s como empresa y aumentar las probabilidades de que se conviertan en clientes en el futuro. <\/p>\n\n\n\n<p>Es \u00fatil echar un vistazo a los perfiles sociales de algunos de los l\u00edderes mundiales. <a href=\"https:\/\/econsultancy.com\/30-brands-with-excellent-social-media-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">marcas m\u00e1s conocidas<\/a>. Comprobar\u00e1 que se mantienen con regularidad y que, adem\u00e1s, ofrecen un servicio de atenci\u00f3n al cliente divertido (pero eficaz):<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"421\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wendys-cusotmer-service.png\" alt=\"\" class=\"wp-image-6863\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wendys-cusotmer-service.png 707w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wendys-cusotmer-service-300x179.png 300w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" \/><figcaption class=\"wp-element-caption\">Wendy's es conocido por su c\u00f3mico servicio de atenci\u00f3n al cliente ofrecido en las redes sociales. Fuente: <a href=\"https:\/\/www.boredpanda.com\/funny-wendy-tweets-jokes\/?utm_source=google&utm_medium=organic&utm_campaign=organic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Panda aburrido<\/a><\/figcaption><\/figure>\n\n\n\n<p>Utilizar herramientas de programaci\u00f3n de redes sociales como <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sprout Social<\/a> y <a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hootsuite<\/a> es una forma excelente de mantener tus contenidos actualizados. Estas herramientas suelen permitir programar contenidos con antelaci\u00f3n, lo que libera un tiempo valioso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-detailed-audience-analysis\"><span class=\"ez-toc-section\" id=\"3_Detailed_Audience_Analysis\"><\/span>3. An\u00e1lisis detallado de la audiencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una de las mayores ventajas de Facebook sobre otras redes sociales es la cantidad de datos que proporciona sobre su audiencia. Tendr\u00e1s acceso a una gran cantidad de informaci\u00f3n sobre los usuarios del sitio, desde el estado de sus relaciones hasta sus carreras profesionales. Esto significa que tendr\u00e1s todo lo que necesitas para encontrar y dirigirte al p\u00fablico que deseas.<\/p>\n\n\n\n<p>Utilizando herramientas proporcionadas por la plataforma, como el <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">P\u00edxel de Facebook<\/a>le permitir\u00e1 recopilar informaci\u00f3n detallada sobre sus clientes actuales y potenciales. Esto, a su vez, puede ayudarle a desarrollar anuncios extremadamente espec\u00edficos y a medir el \u00e9xito de sus campa\u00f1as de marketing.<\/p>\n\n\n\n<p>Si lo desea, puede incluso <a href=\"https:\/\/www.facebook.com\/business\/help\/341425252616329\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">crear audiencias personalizadas<\/a>. Se trata de una forma incre\u00edblemente eficaz de aumentar las conversiones, ya que le ayuda a dirigirse a las personas m\u00e1s interesadas en los servicios que ofrece.<\/p>\n\n\n\n<p>Tambi\u00e9n podr\u00e1 comercializar su contenido entre personas que hayan visitado previamente su p\u00e1gina (mostrando cierto nivel de inter\u00e9s), pero que no hayan conseguido convertir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-link-sharing-options\"><span class=\"ez-toc-section\" id=\"4_Link_Sharing_Options\"><\/span>4. Opciones para compartir enlaces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A diferencia de otras plataformas sociales, las opciones para enlazar en Facebook son pr\u00e1cticamente infinitas. La plataforma facilita compartir cualquier contenido que quieras en tu p\u00e1gina y enlazar con tu sitio web y otros lugares clave.<\/p>\n\n\n\n<p>Compartir enlaces a tu propio contenido es una parte vital del uso de Facebook como herramienta de marketing digital, sobre todo si se tiene en cuenta la optimizaci\u00f3n para motores de b\u00fasqueda (SEO). <a href=\"https:\/\/prettylinks.com\/es\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">La vinculaci\u00f3n es un factor importante<\/a>&nbsp;en la forma en que los motores de b\u00fasqueda determinan la clasificaci\u00f3n de su sitio y si su sitio (o perfil en las redes sociales) es una fuente cre\u00edble.<\/p>\n\n\n\n<p>Tambi\u00e9n es importante tener en cuenta el aspecto de los enlaces. Las URL largas y complicadas pueden hacer recelar a su p\u00fablico y desalentar los clics. Por otro lado, herramientas como <a href=\"https:\/\/prettylinks.com\/es\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> permiten crear URL acortadas que ayudan a <a href=\"https:\/\/prettylinks.com\/es\/blog\/pretty-links-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">refuerce su presencia en las redes sociales<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1024x469.png\" alt=\"P\u00e1gina de inicio de PrettyLinks\" class=\"wp-image-6753\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1024x469.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-768x352.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1536x703.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2.png 1867w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En nuestra era digital, la forma en que te presentas a ti mismo y a tu marca en las redes sociales puede tener un enorme impacto en el tr\u00e1fico del sitio web y en las tasas de conversi\u00f3n. Una presencia d\u00e9bil puede tener un efecto perjudicial. <\/p>\n\n\n\n<p>Afortunadamente, las numerosas oportunidades de marketing que ofrece Facebook lo convierten en una herramienta especialmente valiosa para mejorar tu presencia en Internet. <\/p>\n\n\n\n<p>En resumen, aqu\u00ed tienes cuatro formas de utilizar Facebook como herramienta de marketing digital para promocionar tu empresa y tu sitio web con mayor eficacia:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Utilice la publicidad de respuesta directa, animando a los usuarios a realizar una acci\u00f3n concreta.<\/li>\n\n\n\n<li>Publique con regularidad para aumentar la fidelidad a la marca.<\/li>\n\n\n\n<li>Realice an\u00e1lisis de audiencia y establezca objetivos personalizados.<\/li>\n\n\n\n<li><a href=\"https:\/\/prettylinks.com\/es\/blog\/pretty-links-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Utilice PrettyLinks<\/a> para acortar tus URL antes de compartirlas.<\/li>\n<\/ol>\n\n\n\n<p><em>\u00bfTienes m\u00e1s preguntas sobre c\u00f3mo utilizar Facebook como herramienta de marketing digital? <\/em>H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cualquiera que tenga un sitio web sabe que es fundamental tener una presencia s\u00f3lida en Internet. La forma en que te presentas en Internet puede tener un gran impacto en el tr\u00e1fico y las conversiones que recibe tu sitio. Utilizar Facebook como herramienta de marketing digital puede ayudarte a construir tu marca en Internet y aumentar enormemente las ventas. 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