{"id":3265,"date":"2019-01-18T16:17:02","date_gmt":"2019-01-18T16:17:02","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3265"},"modified":"2019-01-18T16:17:04","modified_gmt":"2019-01-18T16:17:04","slug":"how-to-write-an-effective-call-to-action-for-your-website","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/","title":{"rendered":"C\u00f3mo escribir una llamada a la acci\u00f3n eficaz para su sitio web"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0f4f2aae38\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0f4f2aae38\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#A_Brief_Introduction_to_CTAs_And_Why_They_Matter\" >Breve introducci\u00f3n a las CTA (y por qu\u00e9 son importantes)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#How_to_Write_an_Effective_CTA_for_Your_Website_3_Key_Tips\" >C\u00f3mo escribir una CTA eficaz para su sitio web (3 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#1_Be_Specific_and_Clear\" >1. Sea espec\u00edfico y claro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#2_Make_the_CTAs_Benefits_Obvious\" >2. Haga que los beneficios de la CTA sean evidentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#3_Use_Compelling_Language\" >3. Utilizar un lenguaje convincente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#How_to_Track_Your_CTAs\" >C\u00f3mo hacer un seguimiento de sus CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<p>Para muchos sitios web, un objetivo primordial es <a href=\"https:\/\/prettylinks.com\/es\/blog\/affiliate-marketing-tactics\/\" target=\"_blank\" rel=\"noopener\">realizar ventas<\/a> o fomentar alg\u00fan otro tipo de conversi\u00f3n. Sin embargo, si su mensaje es demasiado vago, es posible que los clientes potenciales no sepan qu\u00e9 hacer. Esto puede hacer que sea mucho menos probable que lleven a cabo las acciones deseadas.<\/p>\n<p>La buena noticia es que puede resolver este problema con una fuerte llamada a la acci\u00f3n (CTA). Se trata de un mensaje claro y directo que incita a los usuarios a hacer algo concreto. Elaborar una CTA clara y que llame la atenci\u00f3n es tu mejor oportunidad para asegurarte de que el contenido y los mensajes de tu sitio web son realmente eficaces.<\/p>\n<p>En este art\u00edculo ofreceremos varios consejos para crear mejores CTA. Pero antes, veamos algunos ejemplos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_CTAs_And_Why_They_Matter\"><\/span>Breve introducci\u00f3n a las CTA (y por qu\u00e9 son importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como hemos mencionado anteriormente, una CTA es una declaraci\u00f3n que insta a la gente a realizar una acci\u00f3n espec\u00edfica. Las CTA pueden mejorar su <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noopener\">Porcentaje de clics (CTR)<\/a>y <a href=\"https:\/\/prettylinks.com\/es\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener\">m\u00e1s conversiones<\/a>. Se utilizan en una gran variedad de contextos, pero son especialmente relevantes en Internet.<\/p>\n<p>Es fundamental utilizar una o varias CTA s\u00f3lidas en su sitio web. Sin uno, su sitio puede parecer desorganizado y su prop\u00f3sito puede no estar claro. En el ejemplo siguiente, por ejemplo, es dif\u00edcil decir qu\u00e9 quiere el propietario del sitio que hagan los usuarios:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3266 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM.png\" alt=\"Un sitio web sin CTA.\" width=\"800\" height=\"432\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM-300x162.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM-768x415.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Si un visitante no est\u00e1 seguro de qu\u00e9 acci\u00f3n realizar despu\u00e9s de pasar unos 15 segundos en su sitio web, es posible que <a href=\"https:\/\/www.crazyegg.com\/blog\/why-users-leave-a-website\/\" target=\"_blank\" rel=\"noopener\">abandonarlo por completo<\/a>.<\/p>\n<p>Por otro lado, cuando se hacen bien, las CTA son <a href=\"https:\/\/www.bedrockdata.com\/blog\/the-importance-of-attention-grabbing-calls-to-action-for-your-next-email\" target=\"_blank\" rel=\"noopener\">llama la atenci\u00f3n<\/a> y promover una l\u00ednea de actuaci\u00f3n clara. Por ejemplo, el <em>Obtener PrettyLinks<\/em> en la parte inferior de <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener\">nuestra\u00a0<em>Acerca de<\/em> p\u00e1gina<\/a> destaca del resto del dise\u00f1o. Aunque el visitante pase por alto el bloque de texto, se sentir\u00e1 atra\u00eddo a hacer clic en el bot\u00f3n:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3267 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM.png\" alt=\"La p\u00e1gina Acerca de PrettyLinks.\" width=\"800\" height=\"481\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM-768x462.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>Las CTA pueden ser la clave de tu sitio web, sobre todo si lo utilizas para ganarte la vida. Por eso es crucial cuidar especialmente su mensaje y dise\u00f1o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Write_an_Effective_CTA_for_Your_Website_3_Key_Tips\"><\/span>C\u00f3mo escribir una CTA eficaz para su sitio web (3 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Afortunadamente, no es dif\u00edcil hacer que sus CTA sean m\u00e1s eficaces. Todo lo que se necesita es poner en pr\u00e1ctica algunas estrategias vitales pero f\u00e1ciles de entender. En las pr\u00f3ximas secciones, veremos tres de las t\u00e9cnicas m\u00e1s importantes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Be_Specific_and_Clear\"><\/span>1. Sea espec\u00edfico y claro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En primer lugar, su CTA debe estar dise\u00f1ada para centrarse en un \u00fanico objetivo. Esto puede parecer obvio, ya que una CTA por definici\u00f3n fomenta una acci\u00f3n en particular. Sin embargo, deber\u00e1s considerar c\u00f3mo reducir tu CTA para que sea lo m\u00e1s espec\u00edfica posible.<\/p>\n<p>Lo ideal es que una CTA conduzca a algo que el usuario pueda conseguir en pocos minutos (o menos). Por ejemplo, en lugar de decir \"\u00a1Echa un vistazo a nuestra ropa de invierno!\", que es una petici\u00f3n muy amplia, quiz\u00e1 quieras dirigir a los visitantes hacia un \u00fanico art\u00edculo nuevo que quieres que consideren comprar. Una CTA m\u00e1s contundente podr\u00eda ser: \"\u00a1Compre ahora nuestro nuevo jersey org\u00e1nico de punto por cable 100%!\".<\/p>\n<p>Tambi\u00e9n debe quedar muy claro para el usuario qu\u00e9 ocurrir\u00e1 cuando haga clic en la CTA. Por ejemplo, en este correo electr\u00f3nico de <a href=\"http:\/\/khanacademy.org\" target=\"_blank\" rel=\"noopener\">Academia Khan<\/a>Si haces clic en el bot\u00f3n, ver\u00e1s un v\u00eddeo:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3268 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM.png\" alt=\"Una CTA en un correo electr\u00f3nico de Khan Academy.\" width=\"800\" height=\"332\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM-300x125.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM-768x319.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>No basta con hacer clics: si un usuario es conducido a una p\u00e1gina que no esperaba, es posible que <a href=\"https:\/\/kickofflabs.com\/blog\/bounce-rate-14-ways-you-are-driving-people-away-from-your-landing-pages\/\" target=\"_blank\" rel=\"noopener\">abandone su sitio<\/a>. As\u00ed que evite CTA poco claros y gen\u00e9ricos como \"\u00a1\u00c9chale un vistazo!\" o \"\u00a1Vis\u00edtalo ahora!\", a menos que est\u00e9 seguro de que el usuario sabr\u00e1 exactamente a qu\u00e9 se refieren.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Make_the_CTAs_Benefits_Obvious\"><\/span>2. Haga que los beneficios de la CTA sean evidentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tambi\u00e9n es importante que su CTA incluya una raz\u00f3n para que los visitantes act\u00faen. Por ejemplo, anunciar un c\u00f3digo de descuento con una hora l\u00edmite espec\u00edfica puede inspirarles a navegar por su tienda online en busca de una oferta. En el siguiente anuncio por correo electr\u00f3nico, la CTA es \"\u00daltima oportunidad: 20% de descuento en Pro\":<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3269 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM.png\" alt=\"Un CTA de CodeAcademy.\" width=\"800\" height=\"367\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM-300x138.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM-768x352.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Si un cliente ya estaba pensando en comprar su producto, el plazo de descuento puede ser el empuj\u00f3n final que necesita. En este caso, el beneficio para ellos es ahorrar dinero en el art\u00edculo.<\/p>\n<p>El objetivo de una CTA tambi\u00e9n puede ser tan simple como explicar por qu\u00e9 los clientes pueden disfrutar de su producto, o dar un ejemplo de c\u00f3mo puede mejorar sus vidas. En cualquier caso, este elemento es crucial para aumentar la tasa de conversi\u00f3n. A menos que d\u00e9 a la gente una raz\u00f3n para actuar, es posible que ignoren por completo la CTA.<\/p>\n<p>Por ejemplo, si un usuario desconectado visita Facebook, ver\u00e1 el icono <em>Inscribirse<\/em> junto con el mensaje \"Con\u00e9ctate con tus amigos y el mundo que te rodea en Facebook\":<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3270 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM.png\" alt=\"Una CTA en Facebook.\" width=\"800\" height=\"437\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM-300x164.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM-768x420.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>De este modo, los usuarios tienen una acci\u00f3n clara que llevar a cabo. Y lo que es m\u00e1s, explica claramente por qu\u00e9 esa acci\u00f3n ser\u00e1 beneficiosa.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Compelling_Language\"><\/span>3. Utilizar un lenguaje convincente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si realmente quieres que tus CTAs sean eficaces, tambi\u00e9n es inteligente utilizar <a href=\"https:\/\/www.newbreedmarketing.com\/blog\/6-ways-to-improve-cta-language-for-better-click-through-rates\" target=\"_blank\" rel=\"noopener\">un lenguaje convincente<\/a>. Su instinto puede ser elegir superlativos como \"el m\u00e1s c\u00f3modo\" o \"el mejor jersey\". Sin embargo, esta terminolog\u00eda puede resultar gen\u00e9rica, <a href=\"http:\/\/tribunedirect.com\/idea-lab\/amazingly-superlatives-can-kill-marketing-message\/\" target=\"_blank\" rel=\"noopener\">produciendo el efecto contrario<\/a>\u00a0de lo que quieres.<\/p>\n<p>Por otro lado, las frases CTA que funcionan suelen utilizar <a href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\" rel=\"noopener\">lenguaje sencillo<\/a> que despierte la curiosidad, como \"aprender m\u00e1s\" o \"explorar\":<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3271 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.10-AM.png\" alt=\"Un mensaje de Twitter basado en una CTA.\" width=\"510\" height=\"429\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.10-AM.png 510w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.10-AM-300x252.png 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/p>\n<p>La gram\u00e1tica y la estructura de las frases tambi\u00e9n pueden tener un impacto significativo. Por ejemplo, <a href=\"https:\/\/www.crazyegg.com\/blog\/double-power-of-content\/\" target=\"_blank\" rel=\"noopener\">lenguaje activo<\/a> es mejor que utilizar una voz pasiva. Tambi\u00e9n conviene que las CTA sean breves y concisas: entre dos y siete palabras suele ser lo mejor:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3273 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM.png\" alt=\"Un CTA que diga &quot;Done ahora&quot;.\" width=\"800\" height=\"447\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM-300x168.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM-768x429.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>En particular, las CTA que aparecen en los botones deben ser muy breves. Lim\u00edtese a una frase de dos o tres palabras, como \"Conozca a nuestro equipo\" o \"Done ahora\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Track_Your_CTAs\"><\/span>C\u00f3mo hacer un seguimiento de sus CTA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una vez establecida una CTA s\u00f3lida, tambi\u00e9n es importante realizar un seguimiento y controlar sus resultados. Debe conocer la eficacia de sus CTA para modificar las que no funcionan o reutilizar elementos de las que s\u00ed lo hacen. <em>hizo<\/em> conversiones r\u00e1pidas.<\/p>\n<p>Para ello, puede utilizar el seguimiento de enlaces en PrettyLinks para desglosar sus fuentes de tr\u00e1fico por campa\u00f1a. En <a href=\"https:\/\/prettylinks.com\/es\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener\">configuraci\u00f3n del seguimiento de enlaces<\/a>podr\u00e1 ver de d\u00f3nde procede su tr\u00e1fico. Por ejemplo, puedes darte cuenta de que una CTA funciona muy bien en los correos electr\u00f3nicos, pero falla en las redes sociales.<\/p>\n<p>PrettyLinks tambi\u00e9n ocultar\u00e1 los elementos de seguimiento en sus enlaces. Esto significa que puede a\u00f1adir tantos elementos como necesite, pero los usuarios no ver\u00e1n una larga y desordenada cadena de c\u00f3digos. Incluso puede utilizar <a href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">Pruebas A\/B<\/a> para comparar dos CTA y ver cu\u00e1l es m\u00e1s eficaz. Perfeccionar el dise\u00f1o de las CTA lleva tiempo, pero hacer un seguimiento de los resultados de esta forma puede acelerar mucho el proceso.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00e9cnicamente hablando, cualquier frase que incite a la acci\u00f3n puede considerarse una CTA. Sin embargo, eso no significa que todas sean igual de eficaces. Puedes hacer que tus CTA sean a\u00fan mejores utilizando algunas t\u00e9cnicas sencillas para mejorar su eficacia, y luego <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noopener\">seguimiento de los resultados<\/a>.<\/p>\n<p>Para recapitular, las tres mejores formas de obtener m\u00e1s resultados de sus CTA son:<\/p>\n<ol>\n<li>Sea espec\u00edfico y claro.<\/li>\n<li>Haga que los beneficios de la CTA sean obvios.<\/li>\n<li>Utilice un lenguaje convincente.<\/li>\n<\/ol>\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo crear CTA potentes para su sitio web? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Para muchos sitios web, el objetivo principal es realizar ventas o fomentar alg\u00fan otro tipo de conversi\u00f3n. Sin embargo, si su mensaje es demasiado vago, es posible que los clientes potenciales no sepan qu\u00e9 hacer. Esto puede hacer que sea mucho menos probable que lleven a cabo las acciones deseadas. La buena noticia es que puede resolver este problema...<\/p>","protected":false},"author":11450,"featured_media":3302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you want your site to drive conversions, you need to create a Call to Action that gets results. 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