{"id":3166,"date":"2018-11-16T20:47:44","date_gmt":"2018-11-16T20:47:44","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3166"},"modified":"2021-05-11T14:43:31","modified_gmt":"2021-05-11T14:43:31","slug":"creating-brand-name","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/creating-brand-name\/","title":{"rendered":"C\u00f3mo crear un buen nombre comercial"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9dd91b973f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9dd91b973f\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/creating-brand-name\/#Why_Your_Choice_of_Business_Name_Is_Crucial\" >Por qu\u00e9 es crucial elegir el nombre de su empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/creating-brand-name\/#What_to_Consider_When_Youre_Creating_a_Good_Business_Name\" >Qu\u00e9 tener en cuenta a la hora de crear un buen nombre comercial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/creating-brand-name\/#2_Tools_to_Help_You_Come_Up_with_a_Memorable_Business_Name\" >2 herramientas que le ayudar\u00e1n a encontrar un nombre de empresa memorable<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/creating-brand-name\/#1_Shopifys_Business_Name_Generator\" >1. Generador de nombres de empresa de Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/creating-brand-name\/#2_Namelix\" >2. Namelix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/creating-brand-name\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ya sea para abrir una panader\u00eda, iniciar una carrera como streamer de Twitch o lanzar una tienda de comercio electr\u00f3nico, <a href=\"https:\/\/prettylinks.com\/es\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">la marca es crucial<\/a>. Crear un buen nombre comercial que adem\u00e1s sea \u00fanico, memorable y adecuado para su negocio es uno de los pasos m\u00e1s importantes que debe dar.<\/p>\n\n\n\n<p>La buena noticia es que siempre hay muchas opciones de nombres de empresa atractivos. Todo lo que se necesita para encontrar el adecuado es un poco de lluvia de ideas y una mente abierta. Cuando tengas el nombre perfecto, comercializar tu empresa ser\u00e1 mucho m\u00e1s f\u00e1cil.<\/p>\n\n\n\n<p>En este art\u00edculo, le ayudaremos a empezar por lo que tendr\u00e1 que tener en cuenta a la hora de decidir el nombre de su empresa. A continuaci\u00f3n, te mostraremos algunas herramientas que pueden ayudarte. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Choice_of_Business_Name_Is_Crucial\"><\/span>Por qu\u00e9 es crucial elegir el nombre de su empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A menudo, la gente elige los nombres de sus sitios web casi al azar. Sin embargo, esto es un error, ya que el nombre que utilice se convertir\u00e1 en el s\u00edmbolo de su marca. Hay una diferencia, por ejemplo, entre comprar en \"Joe's Tackle Store\" y \"The Fish Emporium\". Uno suena a tienda de pueblo, mientras que el otro no desentonar\u00eda como cabecera de una tienda online.<\/p>\n\n\n\n<p>La cuesti\u00f3n es que el nombre de su sitio web debe ser f\u00e1cil de recordar. Si no es algo que la gente pueda utilizar para identificar su marca, eso puede afectar negativamente al rendimiento de su negocio y a su potencial de crecimiento.<\/p>\n\n\n\n<p>Hay muchos ejemplos de empresas dominantes que utilizan nombres que parecen casi aleatorios, como Google. Es un ejemplo perfecto de un nombre corto y sencillo que, sin embargo, es muy singular. Otras marcas populares, como Apple o Facebook, emplean una estrategia similar (aunque utilizando t\u00e9rminos m\u00e1s familiares).<\/p>\n\n\n\n<p>Por supuesto, esas marcas tienen mucho m\u00e1s a su favor que un nombre memorable. Aun as\u00ed, elegir un nombre comercial fuerte es una forma sencilla de aumentar significativamente las posibilidades de \u00e9xito de tu propio negocio. Adem\u00e1s, el nombre adecuado puede\u00a0<a href=\"https:\/\/prettylinks.com\/es\/blog\/3-reasons-you-should-brand-your-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">hacer que sus enlaces parezcan m\u00e1s atractivos,<\/a> lo que puede hacer que m\u00e1s gente haga clic en ellos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_Consider_When_Youre_Creating_a_Good_Business_Name\"><\/span>Qu\u00e9 tener en cuenta a la hora de crear un buen nombre comercial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aunque cada marca y cada situaci\u00f3n son \u00fanicas, hay varias caracter\u00edsticas que comparten la mayor\u00eda de los nombres de alta calidad. Estos nombres son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>F\u00e1cil de recordar.<\/strong> Esto suele tener que ver con la longitud del nombre y las palabras que decida utilizar. Los nombres cortos suelen ser m\u00e1s f\u00e1ciles de recordar, por lo que es mejor optar por uno de una o dos palabras.<\/li><li><strong>F\u00e1cil de teclear.<\/strong> Adem\u00e1s de ser f\u00e1cil de recordar, no deber\u00eda ser un engorro escribir el nombre de su empresa en un navegador. Si la gente no puede recordar c\u00f3mo se escribe el nombre, tendr\u00e1 m\u00e1s problemas para encontrar su sitio.<\/li><li><strong>\u00danica.<\/strong> Copiar a la competencia puede ser tentador. Sin embargo, su nombre debe ser \u00fanico, o corre el riesgo de que le confundan con otras empresas.<\/li><li><strong>Pertinente al nicho adecuado.<\/strong> En la mayor\u00eda de los casos, es inteligente elegir un nombre de empresa que d\u00e9 a la gente una idea de lo que hace su negocio.<\/li><\/ul>\n\n\n\n<p>Tenga en cuenta que no se trata de reglas r\u00edgidas. Sin embargo <em>puede<\/em> le ayudar\u00e1n a encontrar mejores opciones de nombre para su empresa. Imagina, por ejemplo, que est\u00e1s tratando de encontrar un nombre para un blog de cocina. Estos son algunos de los nombres que podr\u00edas considerar:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Blog de cocina de Joe<\/li><li>Cocina de Joe<\/li><li>El blog bajo en carbohidratos<\/li><li>The Corner Bistro<\/li><\/ol>\n\n\n\n<p>De esas opciones, la primera y la segunda no son muy fuertes. No son especialmente memorables ni \u00fanicas, y dependen de que el Joe titular tenga suficientes seguidores para llevar la marca.<\/p>\n\n\n\n<p>Sin embargo, las opciones tres y cuatro son un poco mejores. Son m\u00e1s creativas pero f\u00e1ciles de recordar y dan una idea de lo que se puede esperar del sitio. Aunque no son los nombres de empresa m\u00e1s exclusivos que se te puedan ocurrir, cumplen todos los criterios necesarios.<\/p>\n\n\n\n<p>Sin embargo, incluso una vez que se sabe qu\u00e9 hay que buscar, encontrar muchas ideas de nombres de empresas para probar puede ser todo un reto. Con esto en mente, vamos a presentarte un par de herramientas que pueden ayudarte durante el proceso de lluvia de ideas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Tools_to_Help_You_Come_Up_with_a_Memorable_Business_Name\"><\/span>2 herramientas que le ayudar\u00e1n a encontrar un nombre de empresa memorable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las herramientas de las que vamos a hablar en esta secci\u00f3n pueden ayudarte a elegir entre una amplia gama de nombres. Por supuesto, no todas las opciones que te muestren ser\u00e1n relevantes, lo que significa que tendr\u00e1s que ser exigente (y tener en cuenta las consideraciones anteriores). Aun as\u00ed, estos generadores son una forma perfecta de empezar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Shopifys_Business_Name_Generator\"><\/span>1. <a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\" target=\"_blank\" rel=\"noopener noreferrer\">Generador de nombres de empresa de Shopify<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"256\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator.png\" alt=\"Utiliza el generador de nombres de empresa de Shopify para crear un buen nombre de empresa.\" class=\"wp-image-3167\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator.png 778w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator-300x99.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator-768x253.png 768w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\" target=\"_blank\" rel=\"noopener noreferrer\">Generador de nombres de empresa de Shopify<\/a> es una sencilla herramienta que toma una o varias palabras clave y genera nombres basados en ellas. Por ejemplo, esto es lo que obtendr\u00e1 si introduce la palabra clave \"cocina\":<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"335\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names.png\" alt=\"Probar una palabra clave usando el Generador de Nombres de Negocio de Shopify.\" class=\"wp-image-3168\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names.png 873w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names-300x115.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names-768x295.png 768w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\" \/><\/figure><\/div>\n\n\n\n<p>Como puedes ver, Shopify se adhiere a nuestra recomendaci\u00f3n de nombre de negocio con un m\u00e1ximo de dos palabras. Las combinaciones pueden parecer un poco aleatorias, pero es deliberado. El objetivo principal de una herramienta como esta es ayudarte a que fluya tu creatividad. Si bien es posible que no utilices ninguna de estas sugerencias exactas, lo m\u00e1s probable es que una o m\u00e1s de las combinaciones te den algunas ideas geniales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Namelix\"><\/span>2. <a href=\"https:\/\/namelix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Namelix<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"208\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namelix.png\" alt=\"La p\u00e1gina de inicio de Namelix.\" class=\"wp-image-3169\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namelix.png 760w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namelix-300x82.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/namelix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Namelix<\/a> es una de nuestras herramientas favoritas para generar nombres. Porque no s\u00f3lo te ayuda a pensar en nombres de marca, sino que tambi\u00e9n te sugiere ideas para logotipos. Esto es lo que se obtiene al introducir la misma palabra clave \"cocina\" que hemos utilizado antes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"609\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen.png\" alt=\"El generador de nombres de marca Namelix en acci\u00f3n.\" class=\"wp-image-3170\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen.png 887w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen-300x206.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen-768x527.png 768w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/figure><\/div>\n\n\n\n<p>Naturalmente, no puedes quedarte con las ideas de logotipos que ves aqu\u00ed. Sin embargo, si tienes una inclinaci\u00f3n m\u00e1s visual, ver ideas de nombres de marcas junto con sugerencias de logotipos puede ser una forma mucho mejor de dar con el ajuste perfecto para tu sitio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hay muchos nombres de marcas ic\u00f3nicas en el mundo de los negocios. Palabras como Google, Facebook y Apple no significan mucho por s\u00ed solas, pero son nombres \u00fanicos y memorables, lo que ayuda a los tres gigantes a destacar.<\/p>\n\n\n\n<p>A la hora de elegir un nombre comercial para su propia empresa, le recomendamos que considere varias opciones. Para empezar el proceso de lluvia de ideas, puede utilizar herramientas como\u00a0<a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\" target=\"_blank\" rel=\"noopener noreferrer\">Generador de nombres de empresa de Shopify<\/a>\u00a0y\u00a0<a href=\"https:\/\/namelix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Namelix<\/a>. Recuerde que el nombre que elija debe ser corto, \u00fanico y f\u00e1cil de recordar.<\/p>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo crear un nombre comercial fuerte?<\/em>? Hablemos en la secci\u00f3n de comentarios m\u00e1s abajo.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tanto si vas a abrir una panader\u00eda como si vas a empezar una carrera como streamer de Twitch o lanzar una tienda de comercio electr\u00f3nico, la creaci\u00f3n de una marca es crucial. Crear un buen nombre comercial que adem\u00e1s sea \u00fanico, memorable y adecuado para tu negocio es uno de los pasos m\u00e1s importantes que dar\u00e1s. La buena noticia es que siempre tienes muchas opciones para...<\/p>","protected":false},"author":11450,"featured_media":3195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-3166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re starting an online business, creating a good business name is among your first tasks. 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