{"id":3119,"date":"2018-10-19T18:45:55","date_gmt":"2018-10-19T18:45:55","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3119"},"modified":"2025-06-11T16:48:01","modified_gmt":"2025-06-11T22:48:01","slug":"why-readability-is-important","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/why-readability-is-important\/","title":{"rendered":"Por qu\u00e9 la legibilidad es importante para optimizar el contenido"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1ac09bc5b9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1ac09bc5b9\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-readability-is-important\/#An_Introduction_to_Readability\" >Introducci\u00f3n a la legibilidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-readability-is-important\/#Why_Readability_Is_Vital_When_Optimizing_Your_Content\" >Por qu\u00e9 la legibilidad es vital para optimizar el contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-readability-is-important\/#How_to_Make_Your_Websites_Content_More_Readable\" >C\u00f3mo hacer m\u00e1s legible el contenido de su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-readability-is-important\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Una parte vital de la optimizaci\u00f3n de su contenido en l\u00ednea es asegurarse de que sea \"legible\". Esto significa asegurarse de que su texto es f\u00e1cil de leer y hojear, lo que puede tener un gran efecto en su calidad. Por otro lado, si su contenido es dif\u00edcil de seguir o entender, es m\u00e1s probable que los usuarios dejen de intentarlo y simplemente abandonen su sitio.<\/p>\n\n\n\n<p>S\u00f3lo por eso, es importante comprender los fundamentos de la legibilidad. Afortunadamente, este proceso es m\u00e1s f\u00e1cil de lo que imaginas. La mayor\u00eda de las consideraciones importantes a la hora de crear contenidos de alta legibilidad se derivan de pr\u00e1cticas de sentido com\u00fan que son sencillas tanto de entender como de aplicar.<\/p>\n\n\n\n<p>En este art\u00edculo, hablaremos de lo que significa la legibilidad y por qu\u00e9 es importante si quieres optimizar tus esfuerzos de marketing de contenidos. Tambi\u00e9n explicaremos c\u00f3mo puedes aplicar los principios b\u00e1sicos de la legibilidad a tus propias publicaciones. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Readability\"><\/span>Introducci\u00f3n a la legibilidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cuando hablamos de <a href=\"https:\/\/en.wikipedia.org\/wiki\/Readability\" target=\"_blank\" rel=\"noopener noreferrer\">la legibilidad de un texto<\/a>nos referimos simplemente a su facilidad de lectura y comprensi\u00f3n. Puede parecer obvio que hay que asegurarse de que el p\u00fablico al que nos dirigimos pueda captar realmente el mensaje que intentamos transmitir. Sin embargo, muchos creadores de contenidos descuidan esta consideraci\u00f3n.<\/p>\n\n\n\n<p>De hecho, es probable que haya le\u00eddo alguna que otra entrada de blog que le haya resultado dif\u00edcil de leer, por diversas razones. A veces los problemas se deben puramente al dise\u00f1o del sitio. Elementos como el tama\u00f1o del texto, los colores utilizados e incluso el propio tipo de letra pueden influir enormemente en la legibilidad de un determinado art\u00edculo. Esta es una de las razones por las que <a href=\"https:\/\/www.w3.org\/standards\/webdesign\/accessibility\" target=\"_blank\" rel=\"noopener noreferrer\" data-wplink-edit=\"true\">dise\u00f1ar pensando en la accesibilidad<\/a> es tan importante.<\/p>\n\n\n\n<p>Sin embargo, en muchos casos, la legibilidad de un texto depende sobre todo de la calidad de la propia redacci\u00f3n. M\u00e1s adelante veremos en qu\u00e9 consiste un contenido legible, pero primero veamos por qu\u00e9 es tan importante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Readability_Is_Vital_When_Optimizing_Your_Content\"><\/span>Por qu\u00e9 la legibilidad es vital para optimizar el contenido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Naturalmente, <a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">redacci\u00f3n de contenidos<\/a> que sus lectores puedan entender f\u00e1cilmente es crucial. Como ya hemos dicho, es probable que alguna vez te hayas topado con textos mal escritos. Si es as\u00ed, sabr\u00e1 lo desagradable que puede resultar.<\/p>\n\n\n\n<p>Si llena su sitio web con este tipo de contenidos, lo m\u00e1s probable es que aumente el n\u00famero de usuarios. <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409\" target=\"_blank\" rel=\"noopener noreferrer\">tasas de rebote<\/a>. Despu\u00e9s de todo, \u00bfpor qu\u00e9 se quedar\u00edan los visitantes a leer m\u00e1s despu\u00e9s de haber tenido que esforzarse para leer la primera entrada que encontraron? Si est\u00e1 monetizando su sitio, esto es a\u00fan m\u00e1s importante, ya que querr\u00e1 generar confianza, atraer a sus lectores y mantenerlos en su sitio el mayor tiempo posible. Todos estos objetivos son dif\u00edciles de alcanzar si la lectura de su contenido no se realiza sin esfuerzo.<\/p>\n\n\n\n<p>Adem\u00e1s, la legibilidad tambi\u00e9n puede influir en la optimizaci\u00f3n de su sitio para los motores de b\u00fasqueda (SEO). Esto se debe a que Google lo considera un factor a la hora de clasificar sus p\u00e1ginas, ya que su objetivo es conectar a los buscadores con contenido que sea relevante y \u00fatil. Por lo tanto, la calidad y la legibilidad deben ser tus principales preocupaciones si quieres que tus publicaciones tengan un buen rendimiento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_Your_Websites_Content_More_Readable\"><\/span>C\u00f3mo hacer m\u00e1s legible el contenido de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La buena noticia es que mejorar la legibilidad de los textos no tiene por qu\u00e9 ser un quebradero de cabeza. De hecho, la mayor\u00eda de los principios b\u00e1sicos de la legibilidad no son m\u00e1s que simples ajustes basados en el sentido com\u00fan.<\/p>\n\n\n\n<p>Para ayudarte a empezar, echemos un vistazo a lo que debes tener en cuenta si quieres que tu texto sea m\u00e1s f\u00e1cil de leer. Por ejemplo, deber\u00edas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Evite las frases demasiado largas.<\/strong> Aunque a veces las frases largas son inevitables (o incluso necesarias), debe evitar incluir demasiadas que contengan 20 palabras o m\u00e1s. Al mismo tiempo, tambi\u00e9n querr\u00e1 evitar <em>s\u00f3lo<\/em> utilizar frases cortas. En su lugar, intente mezclar la longitud de las frases, lo que dar\u00e1 a su texto un ritmo m\u00e1s natural.<\/li>\n\n\n\n<li><strong>Utilice p\u00e1rrafos y encabezados para dividir el texto.<\/strong> A nadie le gusta leer un gran bloque de texto sin separaciones. Incluso puede resultar dif\u00edcil centrar f\u00edsicamente la vista en un p\u00e1rrafo si es demasiado voluminoso. Por eso, hay que procurar incluir muchos saltos de l\u00ednea, para que el contenido sea m\u00e1s f\u00e1cil de escanear. Incluir encabezados con frecuencia tambi\u00e9n es una t\u00e9cnica inteligente para dotar al texto de una estructura claramente definida y hacer que sea m\u00e1s f\u00e1cil de leer. <a href=\"https:\/\/blog.hubspot.com\/marketing\/create-readable-web-writing\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e1s escaneable<\/a>.<\/li>\n\n\n\n<li><strong>Elige alternativas sencillas a las palabras complejas.<\/strong> Aunque puede resultar tentador utilizar palabras de diez, como \"expeditivo\" o \"mejorar\", hacerlo har\u00e1 que el texto sea m\u00e1s dif\u00edcil de entender que si simplemente utilizara \"r\u00e1pido\" o \"mejorar\", respectivamente. Casi siempre es mejor utilizar una palabra com\u00fan que un sin\u00f3nimo m\u00e1s oscuro.<\/li>\n\n\n\n<li><strong>Utilice <a href=\"http:\/\/grammar.yourdictionary.com\/style-and-usage\/list-transition-words.html\" target=\"_blank\" rel=\"noopener noreferrer\">palabras de transici\u00f3n<\/a> para mejorar el flujo.<\/strong> Las palabras y frases de transici\u00f3n sirven para crear un flujo l\u00f3gico entre las frases. Sin ellas, las frases pueden parecer aisladas unas de otras y su significado puede perderse. Algunas palabras de transici\u00f3n comunes son \"como tal\", \"sin embargo\" e incluso \"por ejemplo\".<\/li>\n\n\n\n<li><strong>Limite el uso de <a href=\"https:\/\/www.ego4u.com\/en\/cram-up\/grammar\/passive\" target=\"_blank\" rel=\"noopener noreferrer\">la voz pasiva<\/a>.<\/strong> Usar demasiada voz pasiva en tu escrito puede hacer que parezca m\u00e1s d\u00e9bil y menos centrado. Por ejemplo, la frase \"yo comet\u00ed un error\" es pasiva, mientras que \"yo comet\u00ed un error\" es activa. Esta \u00faltima es m\u00e1s f\u00e1cil de leer y deja claro qui\u00e9n es el sujeto de la frase.<\/li>\n<\/ul>\n\n\n\n<p>Por \u00faltimo, ahora que ya sabe lo que debe buscar para mejorar la legibilidad de su texto, hablemos de c\u00f3mo puede facilitar a\u00fan m\u00e1s la tarea. De hecho, hay varias herramientas disponibles que te ayudar\u00e1n a analizar y afinar tu contenido. Una de ellas es el editor de texto gratuito <a href=\"http:\/\/www.hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hemingway<\/a>donde puede pegar su texto y ver los problemas resaltados, incluidas muchas de las consideraciones que hemos expuesto anteriormente:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1877\" height=\"911\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app.png\" alt=\"La herramienta de legibilidad de Hemingway.\" class=\"wp-image-3125\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app.png 1877w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app-1024x497.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app-768x373.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app-1536x745.png 1536w\" sizes=\"auto, (max-width: 1877px) 100vw, 1877px\" \/><\/figure>\n\n\n\n<p>Tambi\u00e9n puede utilizar un <a href=\"https:\/\/paraphrasingtool.us\/readability-checker\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">comprobador de legibilidad en l\u00ednea<\/a> para evaluar r\u00e1pidamente el grado de comprensi\u00f3n de sus contenidos bas\u00e1ndose en sistemas de puntuaci\u00f3n como Flesch-Kincaid o Gunning Fog. Este tipo de herramientas pueden darle una idea m\u00e1s clara de lo que podr\u00eda necesitar mejoras.<\/p>\n\n\n\n<p>Sin embargo, si su sitio est\u00e1 construido sobre WordPress, una soluci\u00f3n a\u00fan m\u00e1s sencilla es utilizar un plugin como <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a>. Hemos <a href=\"https:\/\/prettylinks.com\/es\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">ya hemos hablado de esta herramienta<\/a> por su excelente funcionalidad SEO, pero tambi\u00e9n ofrece una \u00fatil funci\u00f3n de an\u00e1lisis de legibilidad:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"512\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/yoast-readability-feature.png\" alt=\"Un an\u00e1lisis de legibilidad Yoast SEO.\" class=\"wp-image-3127\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/yoast-readability-feature.png 844w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/yoast-readability-feature-300x182.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/yoast-readability-feature-768x466.png 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/figure>\n\n\n\n<p>Esta herramienta analizar\u00e1 autom\u00e1ticamente tus publicaciones para indicarte d\u00f3nde puedes optimizar sus puntuaciones de legibilidad. De este modo, estar\u00e1s en el buen camino para producir contenidos atractivos que sean a la vez de alta calidad y f\u00e1ciles de entender.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Puede resultar obvio que es importante que el contenido sea legible, pero muchos creadores de contenido cometen el error de no tener en cuenta lo f\u00e1cil (o dif\u00edcil) que es para los visitantes dar sentido a su texto. Si no optimizas tu contenido para que sea lo m\u00e1s legible posible, puede que los usuarios abandonen tu sitio m\u00e1s r\u00e1pido y vuelvan con menos frecuencia.<\/p>\n\n\n\n<p>Afortunadamente, los principios b\u00e1sicos de la legibilidad son f\u00e1ciles de aplicar. Deber\u00e1s centrarte en escribir de forma concisa, estructurar cuidadosamente el texto y limitar el uso de palabras demasiado complejas y la voz pasiva. Incluso puedes utilizar herramientas gratuitas como <a href=\"http:\/\/www.hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hemingway<\/a> y AIOSEO para agilizar el proceso de optimizaci\u00f3n de sus contenidos.<\/p>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo mejorar la legibilidad de sus contenidos?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Si te ha gustado este art\u00edculo, no dejes de seguirnos en<\/span><a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <b>Facebook<\/b><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <b>Twitter<\/b><\/a><span style=\"font-weight: 400;\">y<\/span><a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <b>LinkedIn<\/b><\/a><span style=\"font-weight: 400;\">\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Una parte vital de la optimizaci\u00f3n de su contenido en l\u00ednea es asegurarse de que sea \"legible\". Esto significa asegurarse de que su texto es f\u00e1cil de leer y hojear, lo que puede tener un gran efecto en su calidad. Por otra parte, si su contenido es dif\u00edcil de seguir o entender, los usuarios ser\u00e1n m\u00e1s propensos a...<\/p>","protected":false},"author":11450,"featured_media":3149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4,58],"tags":[111,96,143],"class_list":["post-3119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-content-marketing","tag-blog-post-optimization","tag-content-marketing","tag-readability"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Readability is vital when creating content. 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