{"id":3099,"date":"2018-09-28T16:12:39","date_gmt":"2018-09-28T16:12:39","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3099"},"modified":"2018-09-28T16:12:39","modified_gmt":"2018-09-28T16:12:39","slug":"why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/","title":{"rendered":"Por qu\u00e9 deber\u00eda incluir Snapchat en sus campa\u00f1as de marketing (y c\u00f3mo empezar)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9a959cbe35\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9a959cbe35\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#Why_You_Should_Include_Snapchat_in_Your_Marketing_Efforts\" >Por qu\u00e9 deber\u00eda incluir Snapchat en sus esfuerzos de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#3_Ways_You_Can_Use_Snapchat_in_Your_Marketing_Campaigns\" >3 maneras de utilizar Snapchat en tus campa\u00f1as de marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#1_Add_Links_to_Your_Snaps\" >1. A\u00f1ade enlaces a tus Snaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#2_Create_a_Snap_Ad\" >2. Crear un Snap Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#3_Submit_a_Sponsored_Lens\" >3. Presentar una lente patrocinada<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<p>Si su marca tiene alg\u00fan tipo de presencia en Internet, es probable que tambi\u00e9n tenga algunos perfiles en las redes sociales. Aunque la mayor\u00eda de las empresas utilizan Facebook, Twitter e incluso Instagram, muchas descuidan <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a>. Esto puede ser un error, ya que Snapchat es en realidad una poderosa herramienta de marketing si sabes c\u00f3mo utilizarla.<\/p>\n<p>Por un lado, la plataforma cuenta con casi 200 millones de usuarios diarios, lo que significa que puede ser la fuente de muchos nuevos visitantes, clientes, etc\u00e9tera. Tambi\u00e9n ofrece varias formas \u00fanicas de compartir tus enlaces y expresar tu marca a tu p\u00fablico objetivo, de forma atractiva y org\u00e1nica.<\/p>\n<p>En este art\u00edculo hablaremos de las ventajas de tener presencia en Snapchat y exploraremos las opciones de marketing que ofrece. Tambi\u00e9n te mostraremos c\u00f3mo puedes utilizar <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a> para complementar la plataforma. Pong\u00e1monos manos a la obra.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Include_Snapchat_in_Your_Marketing_Efforts\"><\/span>Por qu\u00e9 debe incluir <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> en sus esfuerzos de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> ha ido ganando popularidad desde su lanzamiento en 2011, pero sigue siendo un territorio inexplorado en lo que a marketing se refiere. Las marcas se han apresurado a plantar sus banderas en otras plataformas de redes sociales como Facebook, Instagram y Twitter, pero muchas siguen dudando en utilizar Snapchat de la misma manera.<\/p>\n<p>Esto es un poco sorprendente, viendo como Snapchat tiene casi <a href=\"https:\/\/www.statista.com\/statistics\/545967\/snapchat-app-dau\/\" target=\"_blank\" rel=\"noopener\">200 millones de usuarios diarios<\/a>que publican m\u00e1s de <a href=\"https:\/\/www.theverge.com\/2017\/11\/29\/16712704\/snapchat-redesign-friend-feed-discover\" target=\"_blank\" rel=\"noopener\">3.500 millones de \"snaps\" combinados<\/a>\u00a0todos los d\u00edas. La plataforma tambi\u00e9n se centra en gran medida en <a href=\"https:\/\/www.marketingweek.com\/2018\/06\/05\/snapchat-fad-goldmine\/\" target=\"_blank\" rel=\"noopener\">un p\u00fablico m\u00e1s joven<\/a>a la que muchas marcas quieren llegar. Es posible que la falta de entusiasmo por la plataforma se deba a que muchos profesionales del marketing simplemente no entienden c\u00f3mo funciona.<\/p>\n<p>Nadie est\u00e1 m\u00e1s dispuesto a superar esta duda que la propia Snapchat. Con el lanzamiento de\u00a0<a href=\"https:\/\/forbusiness.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat para empresas<\/a>En la actualidad existen numerosas herramientas para <a href=\"https:\/\/forbusiness.snapchat.com\/success-stories\" target=\"_blank\" rel=\"noopener\">comerciantes y empresas<\/a> utilizar Snapchat de muchas maneras. Incluso hay gu\u00edas \u00fatiles sobre lo que hace que Snapchat destaque entre sus competidores y c\u00f3mo su p\u00fablico utiliza la plataforma, para poner al d\u00eda a los profesionales del marketing sin experiencia.<\/p>\n<p>Aparte de esas herramientas, lo mejor de Snapchat es que ofrece varias formas diferentes de expresar tu marca. Tanto si tienes un gran presupuesto de marketing como si solo eres una peque\u00f1a empresa que quiere dar a conocer su marca, puede merecer la pena invertir un poco de tiempo en Snapchat.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Snapchat_in_Your_Marketing_Campaigns\"><\/span>3 maneras de utilizar Snapchat en tus campa\u00f1as de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cuando se trata de hacer marketing en Snapchat, existen varios m\u00e9todos diferentes a tu disposici\u00f3n. Veamos tres de las opciones m\u00e1s eficaces.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Add_Links_to_Your_Snaps\"><\/span>1. A\u00f1ade enlaces a tus Snaps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La forma m\u00e1s sencilla de hacer marketing en Snapchat es tambi\u00e9n una de las m\u00e1s \u00fatiles. <a href=\"https:\/\/prettylinks.com\/es\/blog\/use-links-on-instagram\/\" target=\"_blank\" rel=\"noopener\">A diferencia de Instagram<\/a>Snapchat permite a todos los usuarios a\u00f1adir enlaces directamente a sus publicaciones, lo que facilita compartir contenidos con tu audiencia. Si combinas esta funci\u00f3n con URL acortadas creadas con\u00a0<a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a>Tambi\u00e9n puedes hacer un seguimiento de cu\u00e1ntos clics generan tus publicaciones.<\/p>\n<p>Para a\u00f1adir un enlace, primero tendr\u00e1 que\u00a0<a href=\"https:\/\/support.snapchat.com\/a\/capture-a-snap\" target=\"_blank\" rel=\"noopener\">crear un nuevo snap<\/a>. Cuando hayas colocado la foto o el v\u00eddeo, haz clic en el icono de enlace de la derecha:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3101\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01.png\" alt=\"Crear un snap en Snapchat.\" width=\"800\" height=\"493\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01.png 3018w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-300x185.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-1024x631.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-768x473.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-1536x947.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-2048x1262.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Ahora puede introducir manualmente el enlace que desea a\u00f1adir o seleccionar uno que haya a\u00f1adido al portapapeles de su dispositivo:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3104\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04.jpg\" alt=\"Aplicar un enlace a un snap.\" width=\"800\" height=\"479\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04.jpg 1440w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04-300x180.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04-1024x613.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04-768x460.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Una vez que haya insertado el enlace, ver\u00e1 una vista previa de la p\u00e1gina a la que dirigir\u00e1 a los visitantes. A continuaci\u00f3n, puede confirmar el enlace pulsando <em>Fijaci\u00f3n a presi\u00f3n <\/em>en la parte inferior de la pantalla:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3102\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02.png\" alt=\"Vista previa de un sitio enlazado en Snapchat.\" width=\"800\" height=\"470\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02.png 3166w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-1024x602.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-768x452.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-1536x903.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-2048x1204.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Una vez hecho esto, publica tu instant\u00e1nea. Aparecer\u00e1 ante tus seguidores, que podr\u00e1n tocar la imagen o deslizar el dedo hacia arriba para ir al destino del enlace:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3103\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03.png\" alt=\"Un snap con un enlace al sitio web de PrettyLinks.\" width=\"800\" height=\"480\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03.png 3094w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-1024x614.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-768x461.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-1536x921.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-2048x1229.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Como puede imaginar, esto le permite ofrecer informaci\u00f3n sobre casi cualquier cosa que desee. Puede utilizar estos enlaces para compartir entradas de blog, promocionar sus ofertas, productos y servicios, o simplemente dirigir a los visitantes a su sitio web.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_Snap_Ad\"><\/span>2. Crear un Snap Ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3105\" aria-describedby=\"caption-attachment-3105\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3105\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters.png\" alt=\"El sitio web de Snap Ad.\" width=\"800\" height=\"446\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters.png 3322w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-300x167.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-1024x570.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-768x428.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-1536x855.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-2048x1141.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3105\" class=\"wp-caption-text\">Snapchat te ofrece varios m\u00e9todos para crear anuncios a trav\u00e9s de su Administrador de anuncios.<\/figcaption><\/figure>\n<p>Como su nombre indica, <a href=\"https:\/\/forbusiness.snapchat.com\/gettingstarted\" target=\"_blank\" rel=\"noopener\">Anuncios Snap<\/a> son anuncios que aparecen en los feeds de Snapchat de los usuarios. Denominados \"los anuncios verticales originales\", permiten enlazar directamente a un sitio web, reproducir un v\u00eddeo de larga duraci\u00f3n e incluso a\u00f1adir archivos adjuntos que los usuarios pueden descargar o instalar directamente desde la aplicaci\u00f3n.<\/p>\n<p>Esto te permite ser m\u00e1s creativo con tus anuncios que en la mayor\u00eda de las dem\u00e1s plataformas, ya que te permite aprovechar el car\u00e1cter l\u00fadico inherente a Snapchat. Por ejemplo, puedes <a href=\"https:\/\/create.snapchat.com\/org\/guest\/purchase\/filter\/\" target=\"_blank\" rel=\"noopener\">crea tu propio filtro<\/a>\u00a0espec\u00edfico para su empresa. Este filtro puede incluso configurarse para que solo est\u00e9 disponible para los usuarios de una zona espec\u00edfica, aplicando una \"geovalla\". Esto es especialmente \u00fatil para los negocios f\u00edsicos que quieren atraer a m\u00e1s clientes a sus establecimientos.<\/p>\n<p>Para ayudarte, Snapchat ofrece no s\u00f3lo un editor de creaci\u00f3n de filtros, sino una completa suite de edici\u00f3n de v\u00eddeo llamada <a href=\"https:\/\/snappublisher.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Editor Snap<\/a> que te permite crear anuncios atractivos r\u00e1pidamente. Incluso se ejecuta en su navegador, por lo que no tiene que descargar o instalar software adicional para usarlo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Submit_a_Sponsored_Lens\"><\/span>3. Presentar una lente patrocinada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3106\" aria-describedby=\"caption-attachment-3106\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3106\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses.png\" alt=\"Lentes de Snapchat creadas por los usuarios.\" width=\"800\" height=\"424\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses.png 3268w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-300x159.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-1024x542.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-768x407.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-1536x813.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-2048x1084.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3106\" class=\"wp-caption-text\">Las lentes de Snapchat permiten a los usuarios ser creativos con los efectos, y tambi\u00e9n pueden ser utilizadas por los vendedores.<\/figcaption><\/figure>\n<p>Una de las funciones m\u00e1s queridas y utilizadas de Snapchat es <a href=\"https:\/\/support.snapchat.com\/en-US\/a\/face-world-lenses\" target=\"_blank\" rel=\"noopener\">las lentes<\/a>. Se trata de efectos que los usuarios pueden aplicar a sus fotos y que a\u00f1aden elementos nuevos y divertidos a las im\u00e1genes y los v\u00eddeos. Si alguna vez has usado Snapchat, seguro que ya has visto algunos de estos efectos, con usuarios que a\u00f1aden orejas de perro y arco iris sobre sus caras.<\/p>\n<p>Lo mejor es que puedes crear y <a href=\"https:\/\/lensstudio.snapchat.com\/guides\/submission\/sponsored-lenses\/\" target=\"_blank\" rel=\"noopener\">env\u00ede su propia lente patrocinada<\/a>. Naturalmente, esto requiere m\u00e1s tiempo, esfuerzo y presupuesto que las opciones anteriores, pero tambi\u00e9n puede ofrecer los mayores beneficios. Al crear algo con lo que los usuarios puedan interactuar directamente, consigues que tu marca se vea de una forma divertida y que encaja perfectamente con la forma en que ya estaban utilizando el servicio. A su vez, esto le ayuda a aumentar la notoriedad y la confianza en su empresa.<\/p>\n<p>Para enviar una lente, primero debe crear una que coincida con <a href=\"https:\/\/www.snap.com\/ad-policies\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edticas publicitarias de Snapchat<\/a>. Para ello deber\u00e1, entre otras cosas, a\u00f1adir su logotipo a la lente. Una vez que haya enviado la lente y haya sido aprobada, podr\u00e1 <a href=\"https:\/\/businesshelp.snapchat.com\/a\/create-first-campaign\" target=\"_blank\" rel=\"noopener\">util\u00edcelo en sus campa\u00f1as<\/a> a trav\u00e9s de la <a href=\"https:\/\/forbusiness.snapchat.com\/gettingstarted\/\" target=\"_blank\" rel=\"noopener\">Administrador de anuncios<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Con su abundancia de usuarios diarios acostumbrados a interactuar directamente con los contenidos de la plataforma,\u00a0<a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> ofrece mucho potencial a los vendedores en l\u00ednea. A pesar de ello, muchos se alejan de la plataforma. Sin embargo, si entiendes y consigues aprovechar las ventajas de la plataforma, podr\u00edas ver un aumento tanto del compromiso como de las conversiones.<\/p>\n<p>En este art\u00edculo, no s\u00f3lo hemos hablado de los beneficios potenciales del marketing en Snapchat, sino que tambi\u00e9n te hemos presentado algunas de las formas en que puedes hacerlo. Entre ellas:<\/p>\n<ol>\n<li>A\u00f1adir enlaces a tus snaps.<\/li>\n<li>Creaci\u00f3n de un anuncio instant\u00e1neo.<\/li>\n<li>Presentar una lente patrocinada.<\/li>\n<\/ol>\n<p>\u00bfTienes alguna pregunta sobre el uso de Snapchat en tus esfuerzos de marketing? H\u00e1ganoslo saber en la secci\u00f3n de comentarios a continuaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Si su marca tiene alg\u00fan tipo de presencia en Internet, es probable que tambi\u00e9n tenga algunos perfiles en las redes sociales. Aunque la mayor\u00eda de las empresas utilizan Facebook, Twitter e incluso Instagram, muchas descuidan Snapchat. Esto puede ser un error, ya que Snapchat es en realidad una poderosa herramienta de marketing si sabes c\u00f3mo usarla. Por un lado, la...<\/p>","protected":false},"author":11450,"featured_media":3117,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[141,61],"class_list":["post-3099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-snapchat","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Snapchat is still an unfamiliar tool to many marketers, but can be a powerful platform. 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