{"id":3076,"date":"2018-09-07T18:43:08","date_gmt":"2018-09-07T18:43:08","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3076"},"modified":"2022-01-07T16:11:31","modified_gmt":"2022-01-07T16:11:31","slug":"3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/","title":{"rendered":"3 preguntas para crear una identidad de marca coherente"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db5c46e93a9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db5c46e93a9\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#What_is_Your_Brand_Identity_and_Why_Its_Vital\" >\u00bfQu\u00e9 es su identidad de marca? (y por qu\u00e9 es vital)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#3_Questions_You_Can_Ask_Yourself_to_Create_a_Consistent_Brand_Identity\" >3 preguntas que puede hacerse para crear una identidad de marca coherente<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#1_What_Problem_Does_Your_Brand_Solve\" >1. \u00bfQu\u00e9 problema resuelve su marca?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#2_Who_Is_Your_Target_Audience\" >2. \u00bfQui\u00e9n es su p\u00fablico objetivo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#3_What_Is_Your_Brands_Voice\" >3. \u00bfCu\u00e1l es la voz de su marca?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Si gestiona cualquier tipo de negocio a trav\u00e9s de su sitio web, es importante crear una identidad de marca. Tu identidad de marca es la personalidad de tu marca y la forma en que te relacionas con tu p\u00fablico a trav\u00e9s del marketing y otras interacciones.<\/p>\n\n\n\n<p>Si quiere crear una marca a la que la gente responda, tendr\u00e1 que asegurarse de que tenga un perfil coherente y potente.<\/p>\n\n\n\n<p>Para desarrollar un perfil potente, hay una serie de preguntas que debe hacerse a la hora de crear la marca de su empresa. Una vez que lo hagas, tendr\u00e1s una idea m\u00e1s clara de qu\u00e9 tipo de identidad de marca funcionar\u00e1 mejor y c\u00f3mo ponerla en pr\u00e1ctica.<\/p>\n\n\n\n<p>En este art\u00edculo, plantearemos tres preguntas esenciales y le ayudaremos a encontrar las respuestas. Trataremos c\u00f3mo esbozar qu\u00e9 problema resuelve su marca, c\u00f3mo pensar en su p\u00fablico objetivo y c\u00f3mo expresar la identidad de su marca a trav\u00e9s de su presencia en l\u00ednea. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Your_Brand_Identity_and_Why_Its_Vital\"><\/span>\u00bfQu\u00e9 es su identidad de marca? (y por qu\u00e9 es vital)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una parte importante de la comercializaci\u00f3n de su empresa consiste en comunicar eficazmente lo que puede ofrecer a clientes potenciales. Para hacerlo de forma que capte la atenci\u00f3n de la gente y les anime a utilizar sus servicios, necesitar\u00e1 una identidad de marca fuerte.<\/p>\n\n\n\n<p>Como hemos mencionado antes, puedes pensar en esto como la personalidad de tu marca y c\u00f3mo presentar\u00e1s tu negocio al mundo. Es a trav\u00e9s de tu identidad como comunicas tu mensaje y gestionas tu imagen de marca, que es un concepto relacionado pero ligeramente diferente. <\/p>\n\n\n\n<p>En resumen, mientras que la identidad de su marca es c\u00f3mo pretende que sea percibida, su imagen de marca es el resultado real.<\/p>\n\n\n\n<p>Probablemente no le sorprender\u00e1 saber que mejorar su imagen de marca puede ser muy importante para crear una empresa de \u00e9xito. Apostar\u00edamos a que podr\u00eda nombrar docenas de marcas famosas en todo el mundo, incluido el tipo de lenguaje que utilizan para comunicarse, c\u00f3mo se presentan y cu\u00e1l es su identidad visual. Este tipo de personalidad fuerte es algo que tienen en com\u00fan casi todas las empresas eficaces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Questions_You_Can_Ask_Yourself_to_Create_a_Consistent_Brand_Identity\"><\/span>3 preguntas que puede hacerse para crear una identidad de marca coherente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para crear una identidad de marca eficaz y coherente que produzca resultados, tendr\u00e1 que hacer algo de planificaci\u00f3n. Hay una serie de preguntas a las que deber\u00e1 responder y que pueden orientarle en la direcci\u00f3n correcta. Veamos tres de las m\u00e1s importantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_Problem_Does_Your_Brand_Solve\"><\/span>1. \u00bfQu\u00e9 problema resuelve su marca?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En primer lugar, debe definir el prop\u00f3sito de su marca. Si quieres que la gente se interese por lo que ofreces, tienes que hacer que el beneficio para ellos sea obvio. La forma m\u00e1s f\u00e1cil de hacerlo es aislar el problema que tu marca puede resolver.<\/p>\n\n\n\n<p>Al fin y al cabo, todos los que buscan una soluci\u00f3n tienen un problema que resolver. La respuesta a esta pregunta variar\u00e1 en funci\u00f3n de su negocio, pero definir un problema y posicionarse como la mejor soluci\u00f3n es vital para crear una identidad de marca s\u00f3lida.<\/p>\n\n\n\n<p>Por ejemplo, supongamos que su empresa crea memorias USB. \u00bfSon las suyas las que ofrecen m\u00e1s espacio de almacenamiento? \u00bfSon f\u00edsicamente las m\u00e1s peque\u00f1as? \u00bfSon m\u00e1s r\u00e1pidas de usar? \u00bfTienen el mejor aspecto? Encontrar el punto d\u00e9bil que tu marca puede resolver es la base ideal para construir una identidad global s\u00f3lida.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Who_Is_Your_Target_Audience\"><\/span>2. \u00bfQui\u00e9n es su p\u00fablico objetivo?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Con el fin de <a href=\"https:\/\/prettylinks.com\/es\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">comercialice su marca con eficacia<\/a>Querr\u00e1 definir claramente <em>que<\/em> al que va dirigido. Por ello, debe tener en cuenta <a href=\"https:\/\/foundr.com\/target-audience-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00fablico destinatario<\/a> es. Este es el grupo de personas al que diriges tu marketing.<\/p>\n\n\n\n<p>Qui\u00e9n est\u00e1 incluido en su p\u00fablico objetivo es obviamente diferente para cada empresa y puede incluso cambiar entre productos o campa\u00f1as individuales. Puede ser muy amplio y centrarse en caracter\u00edsticas generales como el sexo o la edad, o tambi\u00e9n puede ser incre\u00edblemente espec\u00edfico (por ejemplo, hombres de entre 30 y 50 a\u00f1os, con ingresos moderados y poca o ninguna experiencia t\u00e9cnica).<\/p>\n\n\n\n<p>La respuesta a la primera pregunta le ayudar\u00e1 a considerar qui\u00e9n tiene m\u00e1s probabilidades de enfrentarse al problema concreto que resuelve su producto o servicio.<\/p>\n\n\n\n<p>Su <a href=\"https:\/\/www.affiliateroyale.com\/2018\/03\/finding-a-profitable-affiliate-niche\/\" target=\"_blank\" rel=\"noopener noreferrer\">nicho de negocio<\/a> es otro factor importante que puede ayudarle a determinar qui\u00e9nes son sus clientes objetivo. Una vez que sepa qui\u00e9n es su p\u00fablico objetivo, podr\u00e1 adaptar su marketing e identidad a \u00e9l.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_What_Is_Your_Brands_Voice\"><\/span>3. \u00bfCu\u00e1l es la voz de su marca?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, una vez que conozca la soluci\u00f3n que ofrece su marca y a qui\u00e9n va dirigida, es hora de definir c\u00f3mo se comunicar\u00e1 con su p\u00fablico. Esto se conoce com\u00fanmente como <a href=\"https:\/\/sproutsocial.com\/insights\/brand-voice\/\" target=\"_blank\" rel=\"noopener noreferrer\">voz de marca<\/a>y puede influir significativamente en c\u00f3mo se percibe su empresa.<\/p>\n\n\n\n<p>Por ejemplo, algunas empresas utilizan un tono informal y amistoso, que las hace parecer m\u00e1s accesibles. Otras incorporan un estilo estricto y empresarial cuando se comunican con los clientes y en los materiales de marketing. Ambos enfoques son v\u00e1lidos, pero alternar entre ellos no suele ser una buena idea.<\/p>\n\n\n\n<p>De hecho, definir y ce\u00f1irse a una voz de marca espec\u00edfica es extremadamente importante. Si mezcla diferentes voces, los clientes pueden sentirse confusos sobre lo que est\u00e1 intentando transmitir. Tu marca tambi\u00e9n parecer\u00e1 desordenada y poco profesional, ya que quedar\u00e1 claro que no tienes un mensaje unificado y coherente.<\/p>\n\n\n\n<p>Por lo tanto, tendr\u00e1 que definir la personalidad y la actitud de su marca y asegurarse de diferenciarla de la competencia. Emular directamente a otras marcas puede parecer desesperado y anular\u00e1 el objetivo de crear una identidad de marca que destaque. Por otro lado, adoptar una voz que no se escuche habitualmente en su campo o nicho puede hacer maravillas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear una identidad de marca coherente y atractiva es una parte fundamental de cualquier estrategia de marketing. Si quieres aumentar tu base de clientes y captar a sus miembros, tienes que dejar claro a qui\u00e9n te diriges y qu\u00e9 puedes hacer por ellos.<\/p>\n\n\n\n<p>En este art\u00edculo hemos tratado las tres preguntas m\u00e1s importantes que debe plantearse a la hora de crear una identidad de marca:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00bfQu\u00e9 problema resuelve su marca?<\/li><li>\u00bfQui\u00e9n es su p\u00fablico objetivo?<\/li><li>\u00bfCu\u00e1l es la voz de su marca?<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo crear una identidad de marca fuerte?<\/em> H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Si gestiona cualquier tipo de negocio a trav\u00e9s de su sitio web, es importante crear una identidad de marca. Su identidad de marca es la personalidad de su marca y la forma en que se relaciona con su p\u00fablico a trav\u00e9s del marketing y otras interacciones. Si quiere crear una marca a la que la gente responda, tendr\u00e1 que asegurarse de que...<\/p>","protected":false},"author":11450,"featured_media":3091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[140,21,54],"class_list":["post-3076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand-identity","tag-branding","tag-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are three important questions to ask yourself when it&#039;s time to brand your business. 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