{"id":3064,"date":"2018-09-03T17:30:50","date_gmt":"2018-09-03T17:30:50","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3064"},"modified":"2024-12-05T15:04:23","modified_gmt":"2024-12-05T20:04:23","slug":"a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/","title":{"rendered":"Gu\u00eda para principiantes sobre embudos de conversi\u00f3n (y c\u00f3mo optimizar el suyo)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d37807c78fd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d37807c78fd\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#What_is_a_Conversion_Funnel_and_Why_You_Need_One\" >\u00bfQu\u00e9 es un embudo de conversi\u00f3n? (y por qu\u00e9 lo necesita)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#The_4_Components_of_a_Successful_Conversion_Funnel\" >Los 4 componentes de un embudo de conversi\u00f3n eficaz<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#1_Awareness\" >1. Concienciaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#2_Interest\" >2. Inter\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#3_Desire\" >3. Deseo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#4_Action\" >4. Acci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Casi todos los sitios web tienen un objetivo, ya sea generar clientes potenciales, aumentar las conversiones, incrementar las ventas o cualquier otra cosa. Para conseguirlo, tendr\u00e1s que hacer que a los usuarios les resulte f\u00e1cil y natural realizar las acciones adecuadas.<\/p>\n\n\n\n<p>Esto implica guiarles por un camino que finalmente les convenza para convertir, algo que se conoce como el \"embudo de conversi\u00f3n\" de su sitio web (o simplemente su \"embudo\"). El concepto detr\u00e1s del embudo es crear una experiencia guiada que haga que los usuarios conozcan tu sitio, cree un deseo y, en \u00faltima instancia, les incite a realizar una o m\u00e1s acciones clave.<\/p>\n\n\n\n<p>En este art\u00edculo, presentaremos los embudos de conversi\u00f3n y hablaremos de su importancia. Tambi\u00e9n le mostraremos c\u00f3mo crear uno en su sitio que ofrezca resultados. Echemos un vistazo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Conversion_Funnel_and_Why_You_Need_One\"><\/span>\u00bfQu\u00e9 es un embudo de conversi\u00f3n? (y por qu\u00e9 lo necesita)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un embudo de conversi\u00f3n es en realidad un concepto bastante simple. En esencia, es el viaje que emprende un cliente y que, en \u00faltima instancia, le lleva a la conversi\u00f3n. Los usos m\u00e1s comunes de un embudo de conversi\u00f3n son la venta de un producto o servicio y la captaci\u00f3n de clientes potenciales para que se suscriban a un bolet\u00edn de noticias por correo electr\u00f3nico.<\/p>\n\n\n\n<p>El embudo de cada sitio ser\u00e1 diferente, pero todos contienen ciertos elementos clave. De hecho, un embudo suele describirse haciendo referencia a sus distintas secciones, que se conocen como\u00a0<a href=\"https:\/\/wppopupmaker.com\/conversion-optimization\/conversion-funnels-bolster-sales\/\" target=\"_blank\" rel=\"noopener nofollow\">Conciencia, inter\u00e9s, deseo y acci\u00f3n<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"467\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel.jpg\" alt=\"\" class=\"wp-image-9497\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel.jpg 770w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel-300x182.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel-768x466.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><figcaption>El recorrido del comprador AIDA <br><a href=\"https:\/\/stratoserve.com\/2021\/03\/aida-sales-funnel-and-the-buyers-journey-to-purchase.html\" target=\"_blank\" rel=\"noopener nofollow\">Fuente de la imagen<\/a><\/figcaption><\/figure>\n\n\n\n<p>Tal vez se pregunte por qu\u00e9 deber\u00eda molestarse en utilizar un embudo. La respuesta sencilla es que le ayuda a optimizar la\u00a0<a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/\" target=\"_blank\" rel=\"noopener\">recorrido del cliente<\/a>\u00a0de principio a fin, para aumentar sus conversiones. Adem\u00e1s, garantiza que los visitantes sigan avanzando hacia un objetivo clave, en lugar de quedar abandonados a su suerte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_4_Components_of_a_Successful_Conversion_Funnel\"><\/span>Los 4 componentes de un embudo de conversi\u00f3n eficaz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En este punto, vamos a echar un vistazo m\u00e1s de cerca a cada paso individual de un embudo de conversi\u00f3n est\u00e1ndar. Naturalmente, el funcionamiento de tu embudo variar\u00e1 en funci\u00f3n de tu objetivo final, tipo de sitio web y estrategia de marketing. <\/p>\n\n\n\n<p>Sin embargo, si tiene en cuenta las siguientes etapas, podr\u00e1 crear un recorrido del cliente eficaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Awareness\"><\/span>1. Concienciaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La primera etapa de cualquier embudo de conversi\u00f3n es dar a conocer su sitio web. Aqu\u00ed es donde entra en juego el marketing fuera del sitio, como por ejemplo <a href=\"https:\/\/prettylinks.com\/es\/blog\/build-backlinks-to-your-site\/\" target=\"_blank\" rel=\"noopener\">creaci\u00f3n de v\u00ednculos de retroceso<\/a>, <a href=\"https:\/\/prettylinks.com\/es\/blog\/effective-linking-on-social-media\/\" target=\"_blank\" rel=\"noopener\">compartir enlaces en las redes sociales<\/a>y <a href=\"https:\/\/prettylinks.com\/es\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>.<\/p>\n\n\n\n<p>Como tal, su objetivo en esta fase es optimizar su estrategia de marketing. Para ello, le recomendamos que utilice <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> para ver de d\u00f3nde procede tu tr\u00e1fico actual. Esto tambi\u00e9n le permite detectar para qu\u00e9 palabras clave se est\u00e1 clasificando bien, lo que puede ayudarle a optimizar su enfoque.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-3073\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"716\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results.png\" alt=\"Resultados de la b\u00fasqueda en Google de &quot;enlaces bonitos&quot;.\" class=\"wp-image-3073\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results.png 1600w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-1024x458.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-768x344.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-1536x687.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption>Para generar conversiones, primero tiene que dar a conocer su sitio, por ejemplo mejorando su visibilidad en los resultados de b\u00fasqueda.<\/figcaption><\/figure>\n\n\n\n<p>Tambi\u00e9n puede sacar m\u00e1s partido a Google Analytics si <a href=\"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener\">integr\u00e1ndolo en PrettyLinks<\/a>. Esto le permite especificar y realizar un seguimiento de los objetivos espec\u00edficos de su sitio, lo que a su vez le permite ver exactamente lo bien que est\u00e1 funcionando su embudo a la hora de generar nuevas conversiones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Interest\"><\/span>2. Inter\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez captada la atenci\u00f3n del usuario, hay que mantenerla. Aqu\u00ed es donde resulta importante crear inter\u00e9s. Al fin y al cabo, si su p\u00fablico no est\u00e1 intrigado por lo que usted ofrece, no se sentir\u00e1 obligado a hacer nada m\u00e1s que abandonar su sitio.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large wp-image-3070\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"795\" data-id=\"9499\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-1024x795.png\" alt=\"\" class=\"wp-image-9499\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-1024x795.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-300x233.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-768x596.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection.png 1074w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Un elemento clave para crear inter\u00e9s es <a href=\"https:\/\/moz.com\/beginners-guide-to-content-marketing\/marketing-funnel\" target=\"_blank\" rel=\"noopener\">ofrecer contenidos de calidad<\/a>. Esto har\u00e1 que los usuarios permanezcan m\u00e1s tiempo en su sitio y dar\u00e1 una primera impresi\u00f3n m\u00e1s fuerte de su empresa. Mantener un blog de empresa es una forma perfecta de captar la atenci\u00f3n de los visitantes y aportarles valor. Tambi\u00e9n puede ofrecer&nbsp;<a href=\"https:\/\/www.affiliateroyale.com\/2018\/04\/types-of-content-upgrades\/\" target=\"_blank\" rel=\"noopener\">actualizaci\u00f3n de contenidos<\/a>&nbsp;para fomentar el inter\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Desire\"><\/span>3. Deseo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El siguiente paso en el embudo de conversi\u00f3n es crear una sensaci\u00f3n de deseo por sus productos o servicios. En este punto, lo ideal es que los visitantes pasen de estar interesados en general en su sitio web a desear activamente algo de lo que usted ofrece.<\/p>\n\n\n\n<p>Para ello, tendr\u00e1 que destacar claramente las ventajas de sus productos o servicios. Deje claro a su p\u00fablico lo que <a href=\"https:\/\/neilpatel.com\/blog\/15-psychological-triggers\/\" target=\"_blank\" rel=\"noopener\">ganan con la conversi\u00f3n<\/a>. Si vende un producto o servicio, puede destacar sus ventajas frente a otros similares. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"505\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/FOMO-example.png\" alt=\"\" class=\"wp-image-9500\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/FOMO-example.png 528w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/FOMO-example-300x287.png 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><figcaption>Pr\u00e1cticas en el Surfdome <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Enlace de afiliaci\u00f3n de FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> con un temporizador de cuenta atr\u00e1s <br><a href=\"https:\/\/www.mageplaza.com\/blog\/typical-fomo-examples.html\">Fuente de la imagen<\/a><\/figcaption><\/figure>\n\n\n\n<p>Tambi\u00e9n es una buena idea aprovechar el <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\"Miedo a perderse algo (FOMO)<\/a> para que sus ofertas parezcan a\u00fan m\u00e1s atractivas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Action\"><\/span>4. Acci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Este \u00faltimo paso es tambi\u00e9n el m\u00e1s importante. Aqu\u00ed es donde se convence al visitante para que d\u00e9 el paso y se convierta, lo que requiere que se cree una fuerte imagen de marca. <a href=\"https:\/\/www.gowp.com\/blog\/call-to-action\/\" target=\"_blank\" rel=\"noopener\">llamada a la acci\u00f3n (CTA)<\/a>. Suele tratarse de un enlace o un bot\u00f3n que completa la conversi\u00f3n, y hacerlo bien es esencial.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-3068\"><img loading=\"lazy\" decoding=\"async\" width=\"2008\" height=\"1176\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example.png\" alt=\"Ejemplo de llamada a la acci\u00f3n.\" class=\"wp-image-3068\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example.png 2008w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-1024x600.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-768x450.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-1536x900.png 1536w\" sizes=\"auto, (max-width: 2008px) 100vw, 2008px\" \/><figcaption>Una llamada a la acci\u00f3n (CTA) persuasiva, como \u00e9sta de <a href=\"https:\/\/www.greatsampleresume.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Gran ejemplo de curr\u00edculum<\/a>es clave para generar conversiones.<\/figcaption><\/figure>\n\n\n\n<p>Algunos ejemplos de CTA habituales son \"Compre ahora\", \"Reg\u00edstrese\" e \"Inicie su prueba gratuita\". La suya debe ser sencilla, descriptiva e irresistible. Como hemos mencionado, los beneficios para el usuario deben ser obvios y \u00e9ste debe saber exactamente qu\u00e9 obtendr\u00e1 como resultado. Esto contribuir\u00e1 en gran medida a garantizar que no abandonen en la \u00faltima fase.<\/p>\n\n\n\n<p>Una buena forma de probar su CTA es <a href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">realizar pruebas divididas<\/a>lo que puede hacer utilizando PrettyLinks. Esto te ayudar\u00e1 a averiguar a qu\u00e9 CTA responden m\u00e1s usuarios, lo que te ayudar\u00e1 a optimizar la etapa final de tu embudo en consecuencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tanto si se trata de realizar una venta como de suscribirse a un bolet\u00edn, las conversiones son una parte importante de casi todos los sitios web. Para asegurarse de que su sitio es lo m\u00e1s eficaz posible, tendr\u00e1 que construir un embudo de conversi\u00f3n optimizado. Esto facilitar\u00e1 que los visitantes pasen de ser extra\u00f1os a convertirse en clientes.<\/p>\n\n\n\n<p>En este art\u00edculo, hemos esbozado c\u00f3mo puede construirse un embudo est\u00e1ndar, utilizando las siguientes etapas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Concienciaci\u00f3n:<\/strong> Haga que los usuarios sepan que su sitio existe.<\/li><li><strong>Inter\u00e9s:<\/strong> Aporte valor para que se interesen por su sitio.<\/li><li><strong>Deseo:<\/strong> Cree un deseo por los productos o servicios que ofrece.<\/li><li><strong>Acci\u00f3n:<\/strong> Conv\u00e9nzales para que conviertan utilizando una CTA fuerte.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo optimizar su propio embudo de conversi\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios m\u00e1s abajo.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Casi todos los sitios web tienen un objetivo, ya sea generar clientes potenciales, aumentar las conversiones, incrementar las ventas o cualquier otra cosa. Para lograr con \u00e9xito este objetivo, tendr\u00e1 que hacer que sea f\u00e1cil y natural para sus usuarios tomar las acciones correctas. Esto implica guiarles por un camino que finalmente les convenza para convertir, algo que se conoce...<\/p>","protected":false},"author":11450,"featured_media":9501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[137,139,138],"class_list":["post-3064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-conversion-funnel","tag-conversions","tag-sales-funnel"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A strong conversion funnel is key to running a successful website. 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