{"id":2959,"date":"2018-07-13T18:51:19","date_gmt":"2018-07-13T18:51:19","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2959"},"modified":"2018-07-13T18:51:19","modified_gmt":"2018-07-13T18:51:19","slug":"why-over-optimizing-your-links-can-backfire","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/why-over-optimizing-your-links-can-backfire\/","title":{"rendered":"Por qu\u00e9 optimizar demasiado los enlaces puede ser contraproducente"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e78f3997251\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e78f3997251\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-over-optimizing-your-links-can-backfire\/#What_%E2%80%98Over-Optimization_Is_And_Why_It_Can_Harm_Your_Site\" >Qu\u00e9 es la \"sobreoptimizaci\u00f3n\" (y por qu\u00e9 puede perjudicar a su sitio web)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-over-optimizing-your-links-can-backfire\/#4_Ways_You_Can_Avoid_Over-Optimizing_Your_Links\" >4 formas de evitar la optimizaci\u00f3n excesiva de los enlaces<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-over-optimizing-your-links-can-backfire\/#1_Diversify_Your_Anchor_Text\" >1. Diversifique su Anchor Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-over-optimizing-your-links-can-backfire\/#2_Use_Relevant_Keywords\" >2. Utilizar palabras clave pertinentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-over-optimizing-your-links-can-backfire\/#3_Only_Link_to_Trusted_Sites\" >3. Enlazar s\u00f3lo con sitios de confianza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-over-optimizing-your-links-can-backfire\/#4_Dont_Link_to_Top-Level_Navigation_Pages\" >4. No enlace a p\u00e1ginas de navegaci\u00f3n de nivel superior<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-over-optimizing-your-links-can-backfire\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<p>A veces se puede hacer un trabajo demasiado bien. Tal es el caso de <a href=\"https:\/\/prettylinks.com\/es\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener\">personalizar los enlaces<\/a> y palabras clave para mejorar la optimizaci\u00f3n de su sitio en los motores de b\u00fasqueda (SEO). En realidad, es posible \"sobreoptimizar\" su sitio, lo que puede llevar a Google a penalizarlo bajando su clasificaci\u00f3n.<\/p>\n<p>Para evitar sobreoptimizar sus enlaces, primero tendr\u00e1 que entender qu\u00e9 tipo de ajustes pueden causar problemas. Afortunadamente, incluso si ya ha ido demasiado lejos en la optimizaci\u00f3n de su sitio, todav\u00eda es posible solucionarlo (especialmente si tiene las herramientas adecuadas a su disposici\u00f3n).<\/p>\n<p>En este art\u00edculo analizaremos qu\u00e9 significa sobreoptimizaci\u00f3n y c\u00f3mo puede evitarla. Empecemos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_%E2%80%98Over-Optimization_Is_And_Why_It_Can_Harm_Your_Site\"><\/span>Qu\u00e9 es la \"sobreoptimizaci\u00f3n\" (y por qu\u00e9 puede perjudicar a su sitio web)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Antes de seguir adelante, debemos dejar claro que usted debe ser absolutamente\u00a0<a href=\"https:\/\/prettylinks.com\/es\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener\">optimizar los enlaces de su sitio web<\/a>. La optimizaci\u00f3n de enlaces le ayuda a informar a Google y a otros motores de b\u00fasqueda sobre la estructura de su sitio web, y <a href=\"https:\/\/www.stonetemple.com\/link-as-a-ranking-factor\" target=\"_blank\" rel=\"noopener\">desempe\u00f1a un papel importante<\/a> en lo pronto que aparece su sitio en los resultados de b\u00fasqueda.<\/p>\n<p>Este tipo de optimizaci\u00f3n se consigue a menudo a\u00f1adiendo palabras clave espec\u00edficas como el\u00a0<a href=\"https:\/\/prettylinks.com\/es\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/\" target=\"_blank\" rel=\"noopener\">texto de anclaje<\/a>\u00a0para sus enlaces. Sin embargo, ese m\u00e9todo ya no es viable para la optimizaci\u00f3n de motores de b\u00fasqueda (SEO). De hecho, Google conoce bien esta t\u00e9cnica y ahora penaliza a los sitios que \"sobreoptimizan\" sus enlaces.<\/p>\n<p>Como puede imaginar, se trata de una preocupaci\u00f3n importante, incluso si no ha estado aplicando esta estrategia a prop\u00f3sito. De hecho, es posible que accidentalmente haya sobreoptimizado su sitio simplemente haciendo <em>demasiado bueno<\/em>\u00a0un trabajo a\u00f1adiendo palabras clave a sus enlaces. Sin embargo, es perfectamente posible tanto evitar como solucionar este problema, especialmente si tiene\u00a0<a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a> para ayudarte.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ways_You_Can_Avoid_Over-Optimizing_Your_Links\"><\/span>4 formas de evitar la optimizaci\u00f3n excesiva de los enlaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A lo largo de las pr\u00f3ximas secciones, vamos a cubrir algunas de las t\u00e9cnicas m\u00e1s importantes que puede utilizar para evitar la sobreoptimizaci\u00f3n de sus enlaces (o para reparar cualquier da\u00f1o que ya se haya hecho). Vamos all\u00e1.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Diversify_Your_Anchor_Text\"><\/span>1. Diversifique su Anchor Text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La principal causa de sobreoptimizaci\u00f3n es la reutilizaci\u00f3n de las mismas palabras clave como texto de anclaje para sus enlaces. Esto parece una buena idea en teor\u00eda - despu\u00e9s de todo, usted est\u00e1 tratando de optimizar su contenido para esa frase. Sin embargo, si a\u00f1ade su palabra clave con demasiada frecuencia, Google percibir\u00e1 que est\u00e1 intentando \"enga\u00f1ar al sistema\".<\/p>\n<p>Por lo tanto, debe evitar utilizar el mismo texto de anclaje m\u00e1s de una vez por entrada. Tambi\u00e9n es importante que no utilices siempre un texto de anclaje que coincida exactamente con la URL de la entrada enlazada. Por ejemplo, si enlazas a <em>https:\/\/example.com\/cheap-tennis-shoes\/<\/em>no utilice siempre el texto de anclaje \"zapatillas de tenis baratas\".<\/p>\n<p>En su lugar, var\u00ede el texto de anclaje y utilice un lenguaje natural en todo el contenido. PrettyLinks tiene una gran herramienta para ayudarle a hacer esto, en forma de\u00a0<a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\" rel=\"noopener\">la funci\u00f3n Replacements<\/a>. Esto le permite a\u00f1adir y reemplazar autom\u00e1ticamente enlaces para palabras clave espec\u00edficas, permiti\u00e9ndole reducir en cuesti\u00f3n de segundos el texto de anclaje sobreutilizado en todo su sitio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Relevant_Keywords\"><\/span>2. Utilizar palabras clave pertinentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google da mucha importancia a la calidad y relevancia de su contenido. Clasifica los sitios bas\u00e1ndose en gran medida en qu\u00e9 p\u00e1ginas son m\u00e1s relevantes para palabras clave espec\u00edficas. Por lo tanto, nunca debe intentar clasificar su sitio por palabras clave que no est\u00e9n relacionadas con su contenido.<\/p>\n<p>Dirigirse a un amplio abanico de t\u00e9rminos puede parecer una forma eficaz de atraer a un p\u00fablico m\u00e1s diverso. <a href=\"https:\/\/www.affiliateroyale.com\/2018\/03\/finding-a-profitable-affiliate-niche\/\" target=\"_blank\" rel=\"noopener\">apelar a nichos<\/a> que no coinciden con las suyas. En la pr\u00e1ctica, sin embargo, es probable que moleste a sus visitantes <em>y<\/em> ser penalizado en los rankings de Google. Por lo tanto, es recomendable utilizar enlaces, palabras clave y textos de anclaje que sean realmente relevantes para el contenido en todo momento.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Only_Link_to_Trusted_Sites\"><\/span>3. Enlazar s\u00f3lo con sitios de confianza<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cuando enlazas a un sitio externo, est\u00e1s creando una conexi\u00f3n entre ese sitio y el tuyo. Google presta atenci\u00f3n a esas conexiones. Si enlaza con sitios de spam, t\u00f3xicos o poco fiables, Google empezar\u00e1 a percibir su sitio de forma m\u00e1s negativa.<\/p>\n<p>La forma m\u00e1s f\u00e1cil de evitar esta situaci\u00f3n es asegurarse de que s\u00f3lo <a href=\"https:\/\/prettylinks.com\/es\/blog\/credible-websites\/\" target=\"_blank\" rel=\"noopener\">enlaces a sitios de gran calidad y autoridad<\/a>. Si utiliza PrettyLinks, puede realizar una auditor\u00eda de enlaces para asegurarse de que no enlaza con sitios con bajo <a href=\"https:\/\/www.quicksprout.com\/2014\/05\/19\/5-practical-steps-to-improving-your-websites-domain-authority\/\" target=\"_blank\" rel=\"noopener\">autoridad de dominio<\/a>. Si descubre que <em>son<\/em> enlaces a sitios indeseables, puede simplemente sustituirlos por alternativas m\u00e1s fiables.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Dont_Link_to_Top-Level_Navigation_Pages\"><\/span>4. No enlace a p\u00e1ginas de navegaci\u00f3n de nivel superior<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Por supuesto, es importante no olvidarse de los enlaces internos (es decir, los enlaces a otras p\u00e1ginas de su propio sitio). Naturalmente, tendr\u00e1 la tentaci\u00f3n de enlazar mucho al contenido de nivel superior, como su p\u00e1gina de inicio y las p\u00e1ginas de destino. Sin embargo, exagerar puede volverse en su contra.<\/p>\n<p>Si la mayor\u00eda de sus enlaces internos apuntan a p\u00e1ginas de navegaci\u00f3n de nivel superior como \u00e9stas, puede perjudicar a la reputaci\u00f3n de su sitio. <a href=\"https:\/\/www.searchenginejournal.com\/diverse-link-profile\/251309\/\" target=\"_blank\" rel=\"noopener\">enlazar perfil<\/a>lo que probablemente se traducir\u00e1 en una peor clasificaci\u00f3n. Lo mismo ocurre con los enlaces externos. Si s\u00f3lo enlaza con contenido de alto nivel, Google reducir\u00e1 su perfil de enlaces y percibir\u00e1 su sitio como menos autorizado y \u00fatil.<\/p>\n<p>Para resolver este problema, simplemente intenta enlazar a m\u00e1s \"contenido profundo\". En otras palabras, querr\u00e1 enlazar a muchas p\u00e1ginas y entradas normales. Lo ideal ser\u00eda tener <a href=\"https:\/\/blog.kissmetrics.com\/avoid-over-optimizing\/\" target=\"_blank\" rel=\"noopener\">un reparto al 50<\/a> entre los enlaces de primer nivel y los enlaces profundos de su sitio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Antes era posible atiborrar su sitio con palabras clave y spam del mismo texto de anclaje para ganar el favor en los resultados de b\u00fasqueda de Google. Aquellos tiempos quedaron atr\u00e1s y los motores de b\u00fasqueda penalizan este tipo de comportamiento. En su lugar, debe evitar activamente la sobreoptimizaci\u00f3n de sus enlaces, para no perjudicar inadvertidamente a su sitio. Esto es mucho m\u00e1s f\u00e1cil con una herramienta espec\u00edfica como\u00a0<a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a>.<\/p>\n<p>En este art\u00edculo, hemos analizado las mejores formas de mantener sus esfuerzos de SEO bajo control. Usted querr\u00e1:<\/p>\n<ol>\n<li>Diversifique su texto de anclaje.<\/li>\n<li>Utilice palabras clave pertinentes.<\/li>\n<li>Enlaza s\u00f3lo con sitios de confianza.<\/li>\n<li>Evite los enlaces a p\u00e1ginas de navegaci\u00f3n de nivel superior.<\/li>\n<\/ol>\n<p>\u00bfTienes alguna pregunta sobre c\u00f3mo combatir la sobreoptimizaci\u00f3n en tus enlaces? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>A veces se puede hacer un trabajo demasiado bien. Tal es el caso de la personalizaci\u00f3n de sus enlaces y palabras clave para mejorar la optimizaci\u00f3n de su sitio en los motores de b\u00fasqueda (SEO). De hecho, es posible \"sobreoptimizar\" su sitio, lo que puede llevar a Google a penalizarlo bajando su clasificaci\u00f3n. Para evitar la sobreoptimizaci\u00f3n de sus enlaces, primero tendr\u00e1 que entender...<\/p>","protected":false},"author":11450,"featured_media":2990,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[66],"tags":[129,13,67],"class_list":["post-2959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-over-optimization","tag-pretty-link-pro","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimizing your links is a smart move, but it can be taken too far. In this article, we\u2019ll discuss link &#039;over-optimization&#039;, and how you can avoid it!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/why-over-optimizing-your-links-can-backfire\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why \u2018Over-Optimizing\u2019 Your Links Can Backfire\" \/>\n\t\t<meta property=\"og:description\" content=\"Optimizing your links is a smart move, but it can be taken too far. 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