{"id":2889,"date":"2018-06-08T21:18:15","date_gmt":"2018-06-08T21:18:15","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2889"},"modified":"2024-09-05T09:31:32","modified_gmt":"2024-09-05T13:31:32","slug":"3-reasons-you-should-brand-your-links","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/3-reasons-you-should-brand-your-links\/","title":{"rendered":"3 razones por las que debe marcar sus enlaces"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a286fbb36d37\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a286fbb36d37\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-reasons-you-should-brand-your-links\/#An_Introduction_to_Branded_Links\" >Introducci\u00f3n a los enlaces de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-reasons-you-should-brand-your-links\/#3_Reasons_You_Should_Brand_Your_Links\" >3 razones por las que debe marcar sus enlaces<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-reasons-you-should-brand-your-links\/#1_They_Make_Your_Brand_Appear_More_Credible\" >1. Hacen que su marca parezca m\u00e1s cre\u00edble<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-reasons-you-should-brand-your-links\/#2_They_Enhance_Your_Links_Appearance\" >2. Mejoran la apariencia de sus enlaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-reasons-you-should-brand-your-links\/#3_They_Can_Improve_Your_Sites_Search_Rankings\" >3. Pueden mejorar la clasificaci\u00f3n de su sitio en las b\u00fasquedas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-reasons-you-should-brand-your-links\/#How_to_Create_Branded_Links_Using_the_PrettyLinks_Plugin\" >C\u00f3mo crear enlaces de marca con el plugin PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/3-reasons-you-should-brand-your-links\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<p>El acortamiento de enlaces ha experimentado una cierta evoluci\u00f3n \u00faltimamente, con la creciente popularidad de los enlaces de marca. Se trata de un tipo de enlace acortado espec\u00edfico de una empresa concreta que utiliza un nombre de dominio alternativo, tambi\u00e9n conocido como \"vanity URL\". Si se ha encontrado con este tipo de enlaces, puede que se haya preguntado por qu\u00e9 son necesarios.<\/p>\n<p>Resulta que marcar los enlaces de esta manera ofrece una serie de ventajas. Le permite crear enlaces m\u00e1s cortos y de mejor aspecto, que puede utilizar para crear una identidad de marca cohesiva en todas las plataformas. Adem\u00e1s, los enlaces de marca tambi\u00e9n pueden ayudarle a mejorar la clasificaci\u00f3n de su sitio en las b\u00fasquedas, e incluso pueden utilizarse en Twitter, Amazon y otros sitios con gran efecto.<\/p>\n<p>En este art\u00edculo explicaremos por qu\u00e9 los enlaces de marca son tan populares y c\u00f3mo puede empezar a utilizarlos usted mismo. Tambi\u00e9n le mostraremos c\u00f3mo acortar sus enlaces de marca con <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">el plugin PrettyLinks<\/a>. \u00a1Vamos!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_Branded_Links\"><\/span>Introducci\u00f3n a los enlaces de marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2890\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01.png\" alt=\"Un enlace de marca para Amazon utilizado en su cuenta de Twitter.\" width=\"800\" height=\"458\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01.png 1986w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-300x172.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-1024x587.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-768x440.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-1536x880.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>En t\u00e9rminos sencillos, un enlace de marca es un nombre de dominio alternativo para una p\u00e1gina web. Los enlaces de marca se diferencian de los enlaces acortados est\u00e1ndar en que la URL principal es exclusiva de una marca o sitio web espec\u00edfico. A menudo se denominan&nbsp;<a href=\"https:\/\/moz.com\/blog\/vanity-urls-and-avoiding-self-canibalization\" target=\"_blank\" rel=\"noopener noreferrer\">URL de vanidad<\/a>similar al <a href=\"https:\/\/en.wikipedia.org\/wiki\/Vanity_plate\" target=\"_blank\" rel=\"noopener noreferrer\">placas de matr\u00edcula<\/a>&nbsp;que puedes conseguir para tu coche.<\/p>\n<p>Es posible que haya visto esta t\u00e9cnica en publicaciones de redes sociales, ya que a muchos sitios populares les gusta acortar sus enlaces y hacerlos m\u00e1s atractivos. Algunos ejemplos son&nbsp;<a href=\"http:\/\/nyti.ms\" target=\"_blank\" rel=\"noopener noreferrer\">nyti.ms<\/a>&nbsp;(New York Times),&nbsp;<a href=\"http:\/\/huff.to\" target=\"_blank\" rel=\"noopener noreferrer\">huff.to<\/a>&nbsp;(Huffington Post), y <a href=\"http:\/\/lnkd.in\" target=\"_blank\" rel=\"noopener noreferrer\">lnkd.in<\/a>&nbsp;(LinkedIn).<\/p>\n<p>Sin embargo, las redes sociales no son el \u00fanico uso de los enlaces de marca. De hecho, puede que estos enlaces ni siquiera est\u00e9n acortados, sino que simplemente se utilicen para apuntar a una p\u00e1gina espec\u00edfica de su sitio web (en lugar de utilizar un subdominio). Por ejemplo, si gestiona el sitio <em>https:\/\/example.com<\/em>y contiene un blog en <em>https:\/\/example.com\/blog<\/em>puede utilizar una URL de vanidad para dar al blog una URL \u00fanica (por ejemplo <em>https:\/\/exampleblog.com<\/em>).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Reasons_You_Should_Brand_Your_Links\"><\/span>3 razones por las que debe marcar sus enlaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como ya hemos mencionado, los enlaces de marca son \u00fatiles para una amplia variedad de prop\u00f3sitos. Ahora, vamos a echar un vistazo a tres de las principales formas en que usted puede beneficiarse de la utilizaci\u00f3n de este tipo de enlaces.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_They_Make_Your_Brand_Appear_More_Credible\"><\/span>1. Hacen que su marca parezca m\u00e1s cre\u00edble<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2894\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02.png\" alt=\"Un tuit de la cuenta oficial de PlayStation, con un enlace exclusivo de la marca.\" width=\"800\" height=\"484\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02.png 2014w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-300x181.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-1024x619.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-768x464.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-1536x929.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Como le mostramos anteriormente con algunos ejemplos destacados, los enlaces de marca suelen ser utilizados por organizaciones y empresas de confianza. Esto se debe a que ayudan a solidificar su marca, y <a href=\"https:\/\/www.getsimple.com\/blog\/vanity-url\/\" target=\"_blank\" rel=\"noopener noreferrer\">crear una identidad coherente<\/a> en todos los aspectos de su presencia en l\u00ednea.<\/p>\n<p>Sencillamente, un enlace de marca tiene un aire de credibilidad que una URL gen\u00e9rica no puede igualar. Tambi\u00e9n es una promesa a sus lectores de que el enlace conduce a su sitio, ya que un enlace de marca es \u00fanico y f\u00e1cil de entender. Adem\u00e1s, los enlaces de marca son&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e1s memorable<\/a> y mucho m\u00e1s f\u00e1cil de compartir. Esto es especialmente cierto si utiliza <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> para crearlos y gestionarlos, que veremos en breve.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_They_Enhance_Your_Links_Appearance\"><\/span>2. Mejoran la apariencia de sus enlaces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2895\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03.png\" alt=\"Ejemplo de un art\u00edculo del Huffington Post compartido en Twitter con un enlace de marca.\" width=\"800\" height=\"513\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03.png 1260w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03-1024x657.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Marcar sus enlaces no s\u00f3lo ayuda a que parezcan m\u00e1s autorizados. Tambi\u00e9n les da un aspecto m\u00e1s limpio y est\u00e9tico. Esto puede parecer una preocupaci\u00f3n trivial, pero los lectores son m\u00e1s propensos a <a href=\"https:\/\/blog.rebrandly.com\/link-trust-psychology-behind-people-click-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">haga clic en enlaces limpios<\/a>&nbsp;que sean f\u00e1ciles de entender.<\/p>\n<p>Cuando acortas tus enlaces utilizando una URL personalizada, tambi\u00e9n est\u00e1s evitando las URL gen\u00e9ricas que puedes obtener de los servicios de acortamiento de enlaces predeterminados. Estas pueden parecer baratas y poco profesionales, por lo que tener una marca \u00fanica har\u00e1 que tus enlaces destaquen en contraste.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_They_Can_Improve_Your_Sites_Search_Rankings\"><\/span>3. Pueden mejorar la clasificaci\u00f3n de su sitio en las b\u00fasquedas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Por \u00faltimo, los enlaces de marca ofrecen una ventaja potencial que puede no resultar obvia a primera vista, pero que no deja de ser \u00fatil. Al utilizar enlaces de marca para apuntar a p\u00e1ginas espec\u00edficas, puede <a href=\"https:\/\/moz.com\/blog\/vanity-urls-and-avoiding-self-canibalization\" target=\"_blank\" rel=\"noopener noreferrer\">mejorar el posicionamiento de su sitio en los motores de b\u00fasqueda<\/a>. Puede parecer dif\u00edcil de creer, pero en realidad el efecto es bastante sencillo.<\/p>\n<p>Google no indexa las URL de vanidad. Por lo tanto, si utiliza diferentes URL para varias partes de su sitio, puede mejorar la optimizaci\u00f3n general para motores de b\u00fasqueda (SEO) de su sitio sin \"canibalizar\" sus propias palabras clave. Por ejemplo, puede utilizar URL de vanidad para los distintos servicios prestados por su empresa o para versiones de su contenido espec\u00edficas de cada ubicaci\u00f3n, manteniendo al mismo tiempo todas las p\u00e1ginas web en el mismo sitio. En otras palabras, puede utilizar enlaces de marca para comercializar cada p\u00e1gina como una entidad independiente, pero todas atraer\u00e1n tr\u00e1fico a su sitio web principal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Branded_Links_Using_the_PrettyLinks_Plugin\"><\/span>C\u00f3mo crear enlaces de marca con el plugin PrettyLinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para crear sus propios enlaces de marca, tendr\u00e1 que ser propietario de la URL personalizada en cuesti\u00f3n. Para ello, primero tendr\u00e1 que encontrar un nombre de dominio. Una herramienta como <a href=\"https:\/\/domainr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dominio<\/a>&nbsp;le ayudar\u00e1 a encontrar versiones abreviadas de marcas existentes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2891\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search.png\" alt=\"Una b\u00fasqueda en Domainr de la frase &quot;pretty&quot;.\" width=\"800\" height=\"426\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search.png 2298w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-1024x545.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-768x409.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-1536x818.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-2048x1091.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Una vez que se haya decidido por un nombre de dominio y lo haya adquirido, tendr\u00e1 que <a href=\"https:\/\/www.elegantthemes.com\/blog\/resources\/everything-you-ever-wanted-to-know-about-wordpress-domain-mapping\" target=\"_blank\" rel=\"noopener noreferrer\">asignarlo a su sitio<\/a>. La forma de hacerlo depende de su <a href=\"https:\/\/prettylinks.com\/go\/wpe\/pricing\/\" title=\"Enlace de afiliaci\u00f3n a WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">alojamiento web<\/a>por lo que es posible que tengas que consultar su documentaci\u00f3n o ponerte en contacto directamente con ellos para obtener ayuda.<\/p>\n<p>Cuando su nueva URL est\u00e9 asignada, podr\u00e1 empezar a utilizarla para crear enlaces de marca. El plugin PrettyLinks te lo pone f\u00e1cil, gracias a su funci\u00f3n&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/docs\/shortlink-url\/\" target=\"_blank\" rel=\"noopener noreferrer\">Enlace URL<\/a> funci\u00f3n. Si no has <a href=\"https:\/\/prettylinks.com\/es\/docspretty-link-pro-installation\/\" target=\"_blank\" rel=\"noopener noreferrer\">instalado el plugin<\/a>h\u00e1galo primero. A continuaci\u00f3n, vaya a <em>PrettyLinks<\/em> &gt; <em>Opciones<\/em> en tu salpicadero:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2892\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01.png\" alt=\"Las opciones PrettyLinks.\" width=\"800\" height=\"513\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01.png 1842w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-300x193.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-1024x657.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-768x493.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-1536x986.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>La primera opci\u00f3n en el <em>General<\/em> ficha es <em>Utilizar URL de enlace corto<\/em>. Marque esto <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> para activar la funci\u00f3n. Aparecer\u00e1 un campo en el que podr\u00e1 introducir su URL personalizada:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2893\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02.png\" alt=\"La opci\u00f3n Shortlink URL activada.\" width=\"800\" height=\"208\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02.png 1340w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02-300x78.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02-1024x266.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02-768x199.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Una vez hecho esto, puede guardar los cambios. Tus enlaces bonitos utilizar\u00e1n ahora esta URL en lugar de tu nombre de dominio est\u00e1ndar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marcar sus enlaces con URL personalizadas tiene muchas ventajas, adem\u00e1s del evidente atractivo est\u00e9tico. Le permite crear enlaces memorables en los que se puede hacer clic y que contribuyen a una identidad de marca coherente. Por si fuera poco, estos enlaces pueden incluso mejorar tu estrategia SEO.<\/p>\n<p>En este art\u00edculo tratamos con m\u00e1s detalle algunas de estas ventajas. En resumen, los enlaces de marca pueden:<\/p>\n<ol>\n<li>Haga que su marca parezca m\u00e1s cre\u00edble.<\/li>\n<li>Mejore la apariencia de sus enlaces.<\/li>\n<li>Mejore la clasificaci\u00f3n de su sitio en las b\u00fasquedas.<\/li>\n<\/ol>\n<p>\u00bfTiene alguna pregunta sobre el uso de enlaces de marca con <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>El acortamiento de enlaces ha experimentado una cierta evoluci\u00f3n \u00faltimamente, con la creciente popularidad de los enlaces de marca. Se trata de un tipo de enlace acortado espec\u00edfico de una empresa concreta que utiliza un nombre de dominio alternativo, tambi\u00e9n conocido como \"vanity URL\". Si se ha encontrado con este tipo de enlaces, es posible que se haya preguntado por qu\u00e9 son necesarios.....<\/p>","protected":false},"author":11450,"featured_media":2932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[50],"tags":[124,23,13],"class_list":["post-2889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pretty-links","tag-branded-links","tag-link-shortening","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Branded links are shortened URLs that are specific to you. 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