{"id":2862,"date":"2018-05-28T16:43:32","date_gmt":"2018-05-28T16:43:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2862"},"modified":"2020-01-12T11:08:00","modified_gmt":"2020-01-12T11:08:00","slug":"an-introduction-to-anchor-text-what-it-is-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/","title":{"rendered":"Introducci\u00f3n al Anchor Text: Qu\u00e9 es y c\u00f3mo utilizarlo"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f33e926ffee\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f33e926ffee\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#An_Introduction_to_Anchor_Text_And_Why_It_Matters\" >Introducci\u00f3n al texto ancla (y por qu\u00e9 es importante)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#3_Smart_Ways_to_Optimize_Your_Anchor_Text\" >3 formas inteligentes de optimizar su texto de anclaje<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#1_Use_Concise_and_Descriptive_Terms\" >1. Utilice t\u00e9rminos concisos y descriptivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#2_Diversify_Your_Anchor_Text\" >2. Diversifique su texto de anclaje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#3_Use_Audience-Targeted_Keywords\" >3. Utilice palabras clave dirigidas a su p\u00fablico<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<p>El texto de anclaje -el texto real al que se aplica un hiperv\u00ednculo- es uno de los elementos m\u00e1s importantes de un enlace. Sin embargo, a menudo se pasa por alto. Aunque pueda parecer poca cosa, el texto de anclaje puede desempe\u00f1ar un papel muy importante en el n\u00famero de clics que recibe un enlace, e incluso puede afectar a la clasificaci\u00f3n de su sitio en las b\u00fasquedas.<\/p>\n<p>Por esa raz\u00f3n, querr\u00e1 elegir su texto de anclaje con cuidado. Esto implica considerar las mejores palabras clave a utilizar, decidir cu\u00e1ntas palabras incluir y determinar c\u00f3mo integrarlas en su contenido de forma eficaz. Merece la pena tomarse el tiempo necesario para hacer bien esta tarea y buscar algunas herramientas que puedan ayudarle.<\/p>\n<p>En este art\u00edculo, explicaremos qu\u00e9 es el texto de anclaje, analizaremos por qu\u00e9 es importante y le mostraremos c\u00f3mo optimizarlo de forma eficaz. \u00a1Manos a la obra!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_Anchor_Text_And_Why_It_Matters\"><\/span>Introducci\u00f3n al texto ancla (y por qu\u00e9 es importante)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Anchor_text\" target=\"_blank\" rel=\"noopener noreferrer\">Texto de anclaje<\/a> es un t\u00e9rmino t\u00e9cnico que se refiere simplemente a las palabras que componen un hiperv\u00ednculo. El texto de anclaje es un elemento com\u00fan en la mayor\u00eda de los contenidos en l\u00ednea:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2863\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/anchor-text.png\" alt=\"Un fragmento de una entrada de blog, que muestra tres ejemplos de texto de anclaje en enlaces.\" width=\"800\" height=\"165\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/anchor-text.png 1332w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/anchor-text-300x62.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/anchor-text-1024x211.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/anchor-text-768x158.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Existen varios <a href=\"https:\/\/yoast.com\/what-is-anchor-text\/\" target=\"_blank\" rel=\"noopener noreferrer\">diferentes tipos<\/a> de texto de anclaje. Algunos de ellos son (con ejemplos):<\/p>\n<ul>\n<li><strong>Enlaces de marca:<\/strong>&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a><\/li>\n<li><strong>Enlaces URL exactos:<\/strong>&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/prettylinks.com\/<\/a><\/li>\n<li><strong>Enlaces al t\u00edtulo:<\/strong> <a href=\"https:\/\/prettylinks.com\/es\/blog\/link-maintenance-tasks\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>3 tareas de mantenimiento de enlaces para mejorar sus campa\u00f1as<\/em><\/a><\/li>\n<li><strong>Enlaces de palabras clave:<\/strong>&nbsp;\"Puede utilizar un plugin de WordPress para crear <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">enlaces bonitos<\/a>.\u201d<\/li>\n<li><strong>Enlaces gen\u00e9ricos:<\/strong> <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Haga clic aqu\u00ed.<\/a><\/li>\n<\/ul>\n<p>Son s\u00f3lo una peque\u00f1a selecci\u00f3n. El que probablemente utilice con m\u00e1s frecuencia es el enlace de palabra clave, en el que el texto de anclaje coincide con una frase o t\u00e9rmino espec\u00edfico.<\/p>\n<p>Independientemente de su forma, el texto de anclaje cumple varias funciones importantes. Por ejemplo, utilizar un texto de anclaje claro y descriptivo ayuda a su p\u00fablico a comprender la relevancia de cada enlace y hace que sea m\u00e1s probable que hagan clic. El uso de un texto de anclaje optimizado tambi\u00e9n es un factor importante para el posicionamiento de su sitio web.&nbsp;<a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">Posiciones en los motores de b\u00fasqueda (SEO)<\/a>. Esto se debe a que los motores de b\u00fasqueda tendr\u00e1n en cuenta la relevancia y la frecuencia tanto de los enlaces como del texto de anclaje a la hora de determinar la clasificaci\u00f3n de una p\u00e1gina.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Smart_Ways_to_Optimize_Your_Anchor_Text\"><\/span>3 formas inteligentes de optimizar su texto de anclaje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ahora que hemos visto la importancia de un texto de anclaje de calidad, hablemos de c\u00f3mo conseguirlo. Los siguientes consejos le ayudar\u00e1n a optimizar su texto de anclaje al m\u00e1ximo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Concise_and_Descriptive_Terms\"><\/span>1. Utilice t\u00e9rminos concisos y descriptivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No existe una regla de oro sobre la longitud del texto de anclaje, pero debe ser breve y directo. Tambi\u00e9n debe ser descriptivo y relevante para el contenido enlazado. Como ya hemos mencionado, los motores de b\u00fasqueda rastrean la relevancia del texto de anclaje, por lo que debes asegurarte de ser coherente en este sentido.<\/p>\n<p>Al elegir el texto de anclaje, preg\u00fantese c\u00f3mo puede describir el contenido del enlace de la forma m\u00e1s sucinta y precisa. Es m\u00e1s probable que la gente haga clic en un enlace cuando tiene claro a qu\u00e9 le llevar\u00e1. Por ejemplo, f\u00edjese en esta frase:<\/p>\n<p>\"Hay varios <a href=\"https:\/\/prettylinks.com\/es\/blog\/link-maintenance-tasks\/\" target=\"_blank\" rel=\"noopener noreferrer\">tareas de mantenimiento de enlaces<\/a> que puedes realizar para mejorar tus campa\u00f1as\".<\/p>\n<p>El texto de anclaje deja claro a qu\u00e9 se refiere el enlace y tiene una longitud razonable que no ocupa toda la frase. Por el contrario, evite un texto de anclaje como este:<\/p>\n<p>\"Hay <a href=\"https:\/\/prettylinks.com\/es\/blog\/link-maintenance-tasks\/\" target=\"_blank\" rel=\"noopener noreferrer\">varias tareas de mantenimiento de enlaces que puede realizar para mejorar sus campa\u00f1as<\/a>.\u201d<\/p>\n<p>Este ejemplo tiene algunos problemas. No est\u00e1 claro a qu\u00e9 apunta el enlace, es demasiado largo y parece m\u00e1s spam que \u00fatil. La clave est\u00e1 en mirar los enlaces como lo har\u00eda un usuario y evaluar si le parecen atractivos o le distraen.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Diversify_Your_Anchor_Text\"><\/span>2. Diversifique su texto de anclaje<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un error simple pero com\u00fan es asumir que se debe reutilizar el mismo texto de anclaje una y otra vez. Esto tambi\u00e9n se conoce como \"sobreoptimizaci\u00f3n\", cuando una palabra clave se utiliza como texto de anclaje varias veces en un esfuerzo por aumentar su puntuaci\u00f3n de relevancia. En realidad, desde que Google introdujo su actualizaci\u00f3n Penguin, los sitios sobreoptimizados son penalizados, ya que&nbsp;<a href=\"https:\/\/searchenginewatch.com\/sew\/news\/2172839\/google-penguin-update-impact-anchor-text-diversity-link-relevancy\" target=\"_blank\" rel=\"noopener noreferrer\">diversidad de textos de anclaje<\/a> ahora cuenta para su clasificaci\u00f3n SEO.<\/p>\n<p>La soluci\u00f3n es sencilla: no utilice el mismo texto de anclaje con demasiada frecuencia. Utilice el texto de anclaje de su palabra clave s\u00f3lo en algunos puntos importantes, como en los p\u00e1rrafos introductorios y finales, en lugar de repetirlo constantemente. Tenga en cuenta que tampoco tiene que utilizar la concordancia exacta de palabras clave, ya que Google reconoce t\u00e9rminos similares.<\/p>\n<p>Adem\u00e1s, intente evitar utilizar la misma combinaci\u00f3n de texto de anclaje y enlace de destino en todo su contenido. Si ya ha optimizado en exceso su sitio web, es posible que tenga que revisarlo y eliminar o editar los enlaces de <a href=\"https:\/\/www.gotchseo.com\/anchor-text\/#recovery\" target=\"_blank\" rel=\"noopener noreferrer\">reducir la densidad<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Audience-Targeted_Keywords\"><\/span>3. Utilice palabras clave dirigidas a su p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El objetivo final del texto ancla es conseguir que la gente haga clic en el enlace. Esto puede parecer obvio, pero merece la pena tenerlo en cuenta. Por lo tanto, debe intentar utilizar un texto con palabras clave dirigido a su p\u00fablico.<\/p>\n<p>Una forma de hacerlo es realizando una investigaci\u00f3n de palabras clave, de la que ya hemos hablado en el pasado al hablar de <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimizing-your-blog-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimizaci\u00f3n de entradas de blog<\/a>. Utilizando una herramienta como <a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Planificador de palabras clave de Google<\/a> o <a href=\"https:\/\/searchvolume.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Volumen de b\u00fasqueda<\/a>puede ver el n\u00famero medio de b\u00fasquedas mensuales de determinadas palabras clave. Y lo que es m\u00e1s importante, estas herramientas te muestran palabras clave relacionadas, lo que te ayuda a saber qu\u00e9 busca tu p\u00fablico objetivo en Internet.<\/p>\n<p>Una gran manera de ver lo bien que sus palabras clave de texto de anclaje elegidos est\u00e1n trabajando es por <a href=\"https:\/\/prettylinks.com\/es\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">seguimiento de sus enlaces mediante PrettyLinks<\/a>. De este modo, podr\u00e1 ver qu\u00e9 enlaces reciben m\u00e1s clics y cu\u00e1les no. Esta informaci\u00f3n le servir\u00e1 para ajustar y optimizar sus enlaces y hacerlos m\u00e1s atractivos y valiosos para sus lectores.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Elegir el texto de anclaje adecuado es casi tan importante como elegir los enlaces adecuados para empezar. Al optimizar el texto de anclaje, puedes crear una mejor experiencia para tus usuarios, <em>y<\/em> mejorar el posicionamiento SEO de su sitio web.<\/p>\n<p>En este art\u00edculo, hemos visto algunas cosas que puede hacer para asegurarse de que sus enlaces de anclaje est\u00e1n optimizados. Estas incluyen:<\/p>\n<ol>\n<li>Utilice t\u00e9rminos concisos y descriptivos.<\/li>\n<li>Diversifique su texto de anclaje.<\/li>\n<li>Utilice palabras clave dirigidas a su p\u00fablico, y <a href=\"https:\/\/prettylinks.com\/es\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">rastrearlos utilizando PrettyLinks<\/a>.<\/li>\n<\/ol>\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo optimizar su texto de anclaje? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>El texto de anclaje -el texto real al que se aplica un hiperv\u00ednculo- es uno de los elementos m\u00e1s importantes de un enlace. Sin embargo, a menudo se pasa por alto. Aunque pueda parecer poca cosa, el texto de anclaje puede desempe\u00f1ar un papel muy importante en el n\u00famero de clics que recibe un enlace, e incluso...<\/p>","protected":false},"author":11450,"featured_media":2901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[50],"tags":[],"class_list":["post-2862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pretty-links"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Anchor text is an important element of a link and can play a huge role in how many clicks a link gets. 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