{"id":2721,"date":"2018-04-27T16:50:21","date_gmt":"2018-04-27T16:50:21","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2721"},"modified":"2020-01-11T04:06:19","modified_gmt":"2020-01-11T04:06:19","slug":"link-maintenance-tasks","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/link-maintenance-tasks\/","title":{"rendered":"3 tareas de mantenimiento de enlaces para mejorar sus campa\u00f1as"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ede12b7ffa3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ede12b7ffa3\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-maintenance-tasks\/#1_Update_Your_PrettyLinks_Target_URLs_Regularly\" >1. Actualice regularmente sus URL de destino PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-maintenance-tasks\/#2_Perform_Split_Testing_to_Optimize_Your_Links\" >2. Realice pruebas divididas para optimizar sus enlaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-maintenance-tasks\/#3_Trim_Your_Clicks_Database\" >3. Recorte su base de datos de clics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-maintenance-tasks\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<p>Los enlaces son un aspecto importante de cualquier sitio web de alta calidad. Sin embargo, muchos propietarios de sitios web pasan por alto sus campa\u00f1as de enlaces por falta de tiempo o de conocimientos. Si no mantiene y optimiza los enlaces actuales de su sitio web, podr\u00eda perder tr\u00e1fico debido a malas pr\u00e1cticas de enlace.<\/p>\n<p>Por este motivo, deber\u00eda incorporar tareas de mantenimiento de enlaces a su rutina habitual de gesti\u00f3n de sitios web. De este modo, se asegurar\u00e1 de que sus enlaces est\u00e9n siempre optimizados y funcionen correctamente. Tambi\u00e9n puede mejorar sus campa\u00f1as optimizando sus enlaces actuales, lo que aumentar\u00e1 la <a href=\"https:\/\/blog.hubspot.com\/customers\/benefits-high-quality-content-consistency-brand\" target=\"_blank\" rel=\"noopener noreferrer\">calidad de sus contenidos<\/a>.<\/p>\n<p>En este post, presentaremos tres tareas de mantenimiento de enlaces que puede utilizar para mejorar sus campa\u00f1as. Estas se realizar\u00e1n con la ayuda de nuestro propio plugin, <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Empecemos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Update_Your_PrettyLinks_Target_URLs_Regularly\"><\/span>1. Actualice su <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>URLs de destino con regularidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2261\" aria-describedby=\"caption-attachment-2261\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2261\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/target-url.jpg\" alt=\"La p\u00e1gina Editar enlace en PrettyLinks\" width=\"800\" height=\"210\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/target-url.jpg 1583w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/target-url-300x79.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/target-url-1024x269.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/target-url-768x202.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/target-url-1536x404.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2261\" class=\"wp-caption-text\">La URL de destino es a la que apuntan sus enlaces bonitos.<\/figcaption><\/figure>\n<p>En el&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plugin PrettyLinks<\/a>Las URL de destino se refieren al destino de sus enlaces. Por lo tanto, debe comprobar sus URL de destino con regularidad para asegurarse de que los enlaces de su sitio web siguen estando actualizados. Esto ayuda a evitar que los enlaces rotos permanezcan en su sitio web, y le da la oportunidad de actualizar los enlaces potencialmente obsoletos o irrelevantes.<\/p>\n<p>Afortunadamente, esta tarea es&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">f\u00e1cil de llevar a cabo<\/a>. En el panel de control de WordPress, simplemente vaya a <em>PrettyLinks<\/em> &gt; <em>PrettyLinks <\/em>en el men\u00fa de la izquierda:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2722\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/pretty-links-navigation-1.jpg\" alt=\"El men\u00fa PrettyLinks en el panel de WordPress\" width=\"800\" height=\"522\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/pretty-links-navigation-1.jpg 870w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/pretty-links-navigation-1-300x196.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/pretty-links-navigation-1-768x501.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Una vez que est\u00e9s en el <em>PrettyLinks <\/em>haga clic en <em>Editar<\/em> debajo del enlace que desea actualizar. Vaya al enlace <em>URL de destino<\/em> y actualice la URL en consecuencia:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2723\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/target-url-1.jpg\" alt=\"Introducci\u00f3n de la URL de destino PrettyLinks\" width=\"800\" height=\"44\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/target-url-1.jpg 1277w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/target-url-1-300x17.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/target-url-1-1024x57.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/target-url-1-768x43.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>La frecuencia con la que debe actualizar sus enlaces depender\u00e1 de su sector. Por ejemplo, los sectores en los que la informaci\u00f3n cambia constantemente (como el tecnol\u00f3gico y el sanitario) deben actualizarla con m\u00e1s frecuencia que otros.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Perform_Split_Testing_to_Optimize_Your_Links\"><\/span>2. Realice pruebas divididas para optimizar sus enlaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2452\" aria-describedby=\"caption-attachment-2452\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2452\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg\" alt=\"Los resultados de una prueba dividida PrettyLinks\" width=\"800\" height=\"341\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg 1663w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-300x128.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1024x437.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-768x327.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1536x655.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2452\" class=\"wp-caption-text\">El informe de divisi\u00f3n le permite comparar dos enlaces de su sitio web.<\/figcaption><\/figure>\n<p>Las pruebas divididas, tambi\u00e9n denominadas <a href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pruebas A\/B<\/a>es un m\u00e9todo que le permite probar diferentes aspectos de su estrategia de enlaces. B\u00e1sicamente, las pruebas divididas le permiten comparar enlaces para ver c\u00f3mo interact\u00faan los usuarios con ellos y qu\u00e9 enlaces son m\u00e1s eficaces. Tambi\u00e9n le permite crear campa\u00f1as de enlaces m\u00e1s eficaces, ya que le proporciona informaci\u00f3n sobre la mejor ubicaci\u00f3n de los enlaces, <a href=\"https:\/\/prettylinks.com\/es\/blog\/anatomy-of-a-pretty-link\/\" target=\"_blank\" rel=\"noopener noreferrer\">texto de anclaje<\/a>y mucho m\u00e1s.<\/p>\n<p>Utilizando <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>puede f\u00e1cilmente <a href=\"https:\/\/prettylinks.com\/es\/docs\/split-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">configurar y realizar pruebas divididas<\/a> en su sitio web. Ir a <em>PrettyLinks<\/em> &gt; <em>PrettyLinks<\/em> y haga clic en <em>Editar <\/em>debajo del enlace que desea probar. Una vez en el <em>Enlace bonito<\/em> p\u00e1gina, abra <em>Opciones Pro<\/em> y elija <em>Rotaci\u00f3n <\/em>del <em>Redirecci\u00f3n din\u00e1mica <\/em>desplegable:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2451\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation.jpg\" alt=\"Rotaci\u00f3n &quot;PrettyLinks\" width=\"800\" height=\"283\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation.jpg 1881w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-300x106.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-1024x362.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-768x272.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-1536x543.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Esto ampliar\u00e1 la secci\u00f3n para mostrar nuevas opciones. Esto le permitir\u00e1 <a href=\"https:\/\/prettylinks.com\/es\/docsrotate-your-target-urls\/\" target=\"_blank\" rel=\"noopener noreferrer\">girar la URL de destino<\/a> para que el enlace abra diferentes destinos en determinadas circunstancias.<\/p>\n<p>A\u00f1ada las URL de destino que desee probar y marque la casilla&nbsp;<em>Prueba dividida <\/em>opci\u00f3n. A continuaci\u00f3n, seleccione una URL Goal y haga clic en <em>Actualizaci\u00f3n. <\/em>A partir de este momento, se recopilar\u00e1n datos sobre cu\u00e1ntos clics recibe cada enlace. Una vez que haya recopilado suficientes datos, podr\u00e1 ver el <em>Informe de Split Testing, <\/em>que puede encontrar en <em>PrettyLinks <\/em>&gt; <em>PrettyLinks<\/em>. Ver\u00e1 que hay una nueva opci\u00f3n llamada&nbsp;<em>Informe de la prueba de divisi\u00f3n<\/em>&nbsp;bajo el enlace que has probado.<\/p>\n<p>Con los resultados en la mano, puede utilizarlos para realizar cambios en su configuraci\u00f3n actual. Por ejemplo, puede optimizar el texto de anclaje del enlace principal o modificar su ubicaci\u00f3n para mejorar el n\u00famero de conversiones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Trim_Your_Clicks_Database\"><\/span>3. Recorte su base de datos de clics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2198\" aria-describedby=\"caption-attachment-2198\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2198\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks.png\" alt=\"Pantalla &quot;Clicks&quot; de PrettyLinks\" width=\"800\" height=\"251\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks.png 3040w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks-300x94.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks-1024x321.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks-768x241.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks-1536x482.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks-2048x642.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2198\" class=\"wp-caption-text\">Al recortar los clics, se facilita el seguimiento de las tendencias y la localizaci\u00f3n de la informaci\u00f3n.<\/figcaption><\/figure>\n<p>Aunque las pruebas divididas pueden arrojar resultados valiosos, otra forma de realizar un seguimiento del rendimiento es controlar los clics en los enlaces. B\u00e1sicamente, \u00e9stos le indican con qu\u00e9 frecuencia se hace clic en sus enlaces, lo que puede ser enormemente beneficioso para determinar su rendimiento y mejorar sus campa\u00f1as de marketing.<\/p>\n<p>Sin embargo, su base de datos de clics puede llenarse con el tiempo. Tanto para <a href=\"https:\/\/torquemag.io\/2018\/01\/improve-wordpress-site-load-time\/\" target=\"_blank\" rel=\"noopener noreferrer\">mejorar los tiempos de carga del sitio web<\/a> y facilitar el seguimiento de sus enlaces, puede <a href=\"https:\/\/prettylinks.com\/es\/docs\/trimming-clicks-database\/\" target=\"_blank\" rel=\"noopener noreferrer\">recorta tu base de datos<\/a>.<\/p>\n<p>Para ello, vaya a <em>PrettyLinks<\/em> &gt; <em>Herramientas <\/em>&gt; <em>Recortar Clics<\/em>. Aqu\u00ed tiene la opci\u00f3n de <em>Eliminar clics de m\u00e1s de 30 d\u00edas, Eliminar clics de m\u00e1s de 90 d\u00edas<\/em>o <em>Borrar todos los clics<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2706\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/trim-clicks-1.jpeg\" alt=\"La funci\u00f3n Trim Clicks en el salpicadero de PrettyLinks\" width=\"800\" height=\"249\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/trim-clicks-1.jpeg 921w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/trim-clicks-1-300x93.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/trim-clicks-1-768x239.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Si no quieres perder ning\u00fan dato, puedes exportar primero tus clics. Para ello, vaya a <em>PrettyLinks<\/em> &gt; <em>Clics<\/em> y haciendo clic en <em>Descargar CSV (Todos los enlaces)<\/em> en la parte inferior de la p\u00e1gina. Una vez que hayas descargado este documento, podr\u00e1s liberar la base de datos, sin perder ninguna informaci\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Los enlaces en su sitio web proporcionan calidad a sus lectores y apoyan el resto de su contenido transmitiendo informaci\u00f3n adicional. Por esta raz\u00f3n, no mantener sus enlaces puede tener un gran impacto negativo en su sitio web. Al fin y al cabo, los enlaces antiguos, que no funcionan o que est\u00e1n mal implementados no aportan gran cosa a sus lectores y, adem\u00e1s, pueden hacer que su sitio parezca anticuado y poco fiable.<\/p>\n<p>En este post, hemos compartido tres tareas de mantenimiento de enlaces que puede utilizar para mejorar sus campa\u00f1as. Estas pueden ser completadas con el uso de <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>y para recapitular r\u00e1pidamente, las tareas son:<\/p>\n<ol>\n<li>Actualiza tus enlaces bonitos <a href=\"https:\/\/prettylinks.com\/es\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">URL de destino<\/a>.<\/li>\n<li>Realice <a href=\"https:\/\/prettylinks.com\/es\/docs\/split-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">pruebas divididas<\/a> para optimizar sus enlaces.<\/li>\n<li><a href=\"https:\/\/prettylinks.com\/es\/docs\/trimming-clicks-database\/\" target=\"_blank\" rel=\"noopener noreferrer\">Recorte sus clics<\/a> base de datos.<\/li>\n<\/ol>\n<p>\u00bfTiene alguna pregunta sobre el mantenimiento de enlaces o sobre c\u00f3mo puede ayudarle PrettyLinks? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los enlaces son un aspecto importante de cualquier sitio web de alta calidad. Sin embargo, muchos propietarios de sitios web pasan por alto sus campa\u00f1as de enlaces por falta de tiempo o de conocimientos. Si no mantiene y optimiza los enlaces actuales de su sitio, podr\u00eda perder tr\u00e1fico debido a malas pr\u00e1cticas de enlace. Por este motivo, debe incorporar tareas de mantenimiento de enlaces en su...<\/p>","protected":false},"author":11450,"featured_media":2760,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,50],"tags":[118,114,13],"class_list":["post-2721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-pretty-links","tag-link-maintenance","tag-linking-campaigns","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s important that your links always up-to-date and working as they should. 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