{"id":2680,"date":"2018-03-30T16:05:45","date_gmt":"2018-03-30T16:05:45","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2680"},"modified":"2020-01-06T18:46:28","modified_gmt":"2020-01-06T18:46:28","slug":"traffic-driving-guest-posts","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/traffic-driving-guest-posts\/","title":{"rendered":"Gu\u00eda para principiantes para crear y promocionar entradas de invitados que generen tr\u00e1fico"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e294bc580a9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e294bc580a9\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/traffic-driving-guest-posts\/#The_Benefits_of_Writing_Guest_Posts\" >Las ventajas de escribir art\u00edculos como invitado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/traffic-driving-guest-posts\/#How_to_Write_Traffic-Driving_Guest_Posts_3_Key_Tips\" >C\u00f3mo escribir art\u00edculos como invitado que generen tr\u00e1fico (3 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/traffic-driving-guest-posts\/#1_Link_to_Your_Website_Within_the_Guest_Post\" >1. Enlace a su sitio web en el post invitado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/traffic-driving-guest-posts\/#2_Interact_With_Readers_in_the_Guest_Posts_Comments\" >2. Interact\u00fae con los lectores en los comentarios de la entrada invitada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/traffic-driving-guest-posts\/#3_Promote_the_Guest_Post_Extensively_on_Your_Social_Media_Profiles\" >3. Promocione ampliamente la publicaci\u00f3n invitada en sus perfiles de redes sociales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/traffic-driving-guest-posts\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<p>Los art\u00edculos como invitado son una forma inteligente de atraer <a href=\"https:\/\/prettylinks.com\/es\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">nuevo tr\u00e1fico a su sitio web<\/a>y establecerse como una autoridad en el sector. Sin embargo, publicar un art\u00edculo como invitado no basta para tener \u00e9xito. Si te limitas a publicar y salir corriendo, no obtendr\u00e1s muchos beneficios duraderos.<\/p>\n<p>Al crear un enfoque m\u00e1s estructurado para la creaci\u00f3n y promoci\u00f3n de sus art\u00edculos como invitado, puede mejorar su eficacia de forma espectacular. Esto no solo es beneficioso para la credibilidad de su marca, sino que tambi\u00e9n puede atraer m\u00e1s tr\u00e1fico a su sitio web y mejorar su rentabilidad. <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-search-engine-rankings\/\" target=\"_blank\" rel=\"noopener noreferrer\">posicionamiento en buscadores<\/a>.<\/p>\n<p>En este art\u00edculo, hablaremos de los efectos positivos que tienen los art\u00edculos de invitados en su propio sitio web. A continuaci\u00f3n, destacaremos tres formas de optimizar las entradas de invitados para que atraigan el m\u00e1ximo tr\u00e1fico posible a tu sitio web. Empecemos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Benefits_of_Writing_Guest_Posts\"><\/span>Las ventajas de escribir art\u00edculos como invitado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2681\" aria-describedby=\"caption-attachment-2681\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2681\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post.jpeg\" alt=\"Un art\u00edculo invitado en MakingSenseofCents\" width=\"800\" height=\"471\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post.jpeg 1030w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-300x177.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-1024x602.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-768x452.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2681\" class=\"wp-caption-text\">Los art\u00edculos de invitados pueden utilizarse para ampliar su alcance y canalizar el tr\u00e1fico hacia su sitio web.<\/figcaption><\/figure>\n<p>Un art\u00edculo invitado es un contenido que usted escribe exclusivamente para otro sitio web. Esto le permite compartir su experiencia con un p\u00fablico m\u00e1s amplio. Adem\u00e1s, te presenta a ti y a tu marca a nuevos lectores, ya que sueles incluir un eslogan y una biograf\u00eda junto al post.<\/p>\n<p>Escribir art\u00edculos como invitado es una estrategia con numerosas ventajas. Al difundir tu contenido por la web, puedes:<\/p>\n<ul>\n<li>Dirija el tr\u00e1fico de vuelta a su propio sitio web.<\/li>\n<li>Ampl\u00ede el alcance y la visibilidad de su marca.<\/li>\n<li>Aumente la credibilidad de su marca.<\/li>\n<li>Atraer m\u00e1s&nbsp;<a href=\"https:\/\/www.lean-labs.com\/blog\/qualifying-leads-how-to-identify-score-qualified-leads\" target=\"_blank\" rel=\"noopener noreferrer\">clientes potenciales cualificados<\/a>.<\/li>\n<\/ul>\n<p>Si se utilizan correctamente, los art\u00edculos de invitados pueden ser un trampol\u00edn hacia un blog m\u00e1s popular y un sitio web muy rentable. Veamos c\u00f3mo crear los mejores art\u00edculos como invitado.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Write_Traffic-Driving_Guest_Posts_3_Key_Tips\"><\/span>C\u00f3mo escribir art\u00edculos como invitado que generen tr\u00e1fico (3 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si est\u00e1 listo para atraer m\u00e1s tr\u00e1fico cualificado a su sitio web, aqu\u00ed tiene algunas t\u00e9cnicas que puede poner en pr\u00e1ctica de inmediato.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Link_to_Your_Website_Within_the_Guest_Post\"><\/span>1. Enlace a su sitio web en el post invitado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2621\" aria-describedby=\"caption-attachment-2621\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2621\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/02\/pretty-link-blog-1.jpg\" alt=\"Un ejemplo de enlace bonito de PrettyLinks\" width=\"800\" height=\"42\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/02\/pretty-link-blog-1.jpg 811w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/02\/pretty-link-blog-1-300x16.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/02\/pretty-link-blog-1-768x41.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2621\" class=\"wp-caption-text\">A\u00f1adir palabras clave a su URL le ayudar\u00e1 a atraer al p\u00fablico adecuado.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/using-links-effectively-in-guest-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\u00f1adir enlaces a sus art\u00edculos como invitado<\/a> es una forma importante de respaldar sus afirmaciones y proporcionar m\u00e1s informaci\u00f3n a los lectores. Puede hacer que sus enlaces sean a\u00fan m\u00e1s \u00fatiles acort\u00e1ndolos.&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">Enlaces acortados<\/a> son m\u00e1s agradables est\u00e9ticamente, lo que llama la atenci\u00f3n y obliga a los lectores a hacer clic en ellos. Esto es crucial a la hora de crear entradas de invitados, ya que querr\u00e1s animar a los lectores a visitar tu propio sitio y contenido.<\/p>\n<p>Es m\u00e1s, hay una forma \"correcta\" de a\u00f1adir enlaces bonitos a tus art\u00edculos como invitado si quieres que sean eficaces. Tendr\u00e1s que hacerlo:<\/p>\n<ul>\n<li><strong>A\u00f1adir <\/strong><a href=\"https:\/\/www.affiliateroyale.com\/2017\/04\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>palabras clave de cola larga<\/strong><\/a><strong> a <\/strong><a href=\"https:\/\/prettylinks.com\/es\/blog\/url-slugs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>la babosa<\/strong><\/a>. Estos atraer\u00e1n al p\u00fablico adecuado, inform\u00e1ndole de lo que contiene el enlace antes de que haga clic en \u00e9l.<\/li>\n<li><strong>Utilice <\/strong><a href=\"https:\/\/prettylinks.com\/es\/blog\/anatomy-of-a-pretty-link\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>texto de anclaje rico en palabras clave<\/strong><\/a>. Esto es \u00fatil para la clasificaci\u00f3n en los motores de b\u00fasqueda y explica el contenido del enlace a los lectores humanos.<\/li>\n<\/ul>\n<p>Lo mejor es considerar los enlaces como una herramienta m\u00e1s de su arsenal de marketing. Esto significa embellecer (<a href=\"https:\/\/prettylinks.com\/es\/docs\/shortlink-url\/\" target=\"_blank\" rel=\"noopener noreferrer\">y la marca<\/a>) para que se adapten a sus necesidades, independientemente de d\u00f3nde se publiquen sus contenidos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Interact_With_Readers_in_the_Guest_Posts_Comments\"><\/span>2. Interact\u00fae con los lectores en los comentarios de la entrada invitada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2682\" aria-describedby=\"caption-attachment-2682\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2682\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/comment-interactions-1.jpeg\" alt=\"Interacciones de comentarios en el blog de Neil Patel\" width=\"800\" height=\"441\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/comment-interactions-1.jpeg 972w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/comment-interactions-1-300x165.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/comment-interactions-1-768x424.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2682\" class=\"wp-caption-text\">Las interacciones valiosas con sus lectores pueden dejarles una buena impresi\u00f3n.<\/figcaption><\/figure>\n<p>Un art\u00edculo invitado de calidad, especialmente en un sitio popular, est\u00e1 destinado a recibir comentarios. Es importante que utilices esos comentarios para interactuar con tus lectores. De este modo, los lectores podr\u00e1n conectar contigo y parecer\u00e1s m\u00e1s accesible y aut\u00e9ntico. Tambi\u00e9n mejora tu credibilidad y alarga la vida de tu art\u00edculo.<\/p>\n<p>No hay trucos m\u00e1gicos a la hora de interactuar con los comentaristas. Debes ser t\u00fa mismo y, al mismo tiempo, ofrecer la informaci\u00f3n m\u00e1s valiosa posible. Para ir m\u00e1s all\u00e1, puedes:<\/p>\n<ul>\n<li><strong>Ofrezca informaci\u00f3n valiosa que ampl\u00ede su mensaje<\/strong>. Cuando publique un art\u00edculo como invitado, qu\u00e9dese un tiempo para responder en profundidad a las preguntas de los lectores.<\/li>\n<li><strong>A\u00f1ade enlaces relevantes a tus propias entradas<\/strong>. Si un lector hace una pregunta que usted ya ha respondido en otro contenido, puede enlazar a ese art\u00edculo. As\u00ed atraer\u00e1s tr\u00e1fico a tu sitio y dar\u00e1s a tu p\u00fablico la informaci\u00f3n que necesita.<\/li>\n<\/ul>\n<p>Tambi\u00e9n puede tomar medidas para iniciar la conversaci\u00f3n. Al final del art\u00edculo, pregunte a los lectores qu\u00e9 opinan sobre el tema y an\u00edmelos a debatirlo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Promote_the_Guest_Post_Extensively_on_Your_Social_Media_Profiles\"><\/span>3. Promocione ampliamente la publicaci\u00f3n invitada en sus perfiles de redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2683\" aria-describedby=\"caption-attachment-2683\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2683\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-promotion-1.jpeg\" alt=\"Un ejemplo de promoci\u00f3n de un post invitado en Twitter\" width=\"800\" height=\"321\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-promotion-1.jpeg 1067w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-promotion-1-300x120.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-promotion-1-1024x411.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-promotion-1-768x308.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2683\" class=\"wp-caption-text\">Promocionar tus art\u00edculos como invitado en las redes sociales puede atraer m\u00e1s atenci\u00f3n.<\/figcaption><\/figure>\n<p>Una vez publicado el art\u00edculo, es hora de darlo a conocer. La mejor forma de hacerlo es promocionarlo en tus perfiles de redes sociales. De este modo, notificar\u00e1s el art\u00edculo a tu audiencia actual, que podr\u00e1 compartirlo con sus redes.<\/p>\n<p>Para sacar el m\u00e1ximo partido a su promoci\u00f3n en las redes sociales, aqu\u00ed tiene algunos consejos que debe tener en cuenta:<\/p>\n<ul>\n<li><strong>A\u00f1adir el enlace a <\/strong><a href=\"https:\/\/prettylinks.com\/es\/blog\/traffic-driving-social-media-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>biograf\u00edas de sus perfiles<\/strong><\/a>. Esto hace que el enlace sea prominente, y asegura que no se desvanecer\u00e1 en su l\u00ednea de tiempo.<\/li>\n<li><strong>Utiliza los medios de comunicaci\u00f3n para atraer la atenci\u00f3n de tus seguidores<\/strong>. Como los mensajes visuales son <a href=\"https:\/\/www.hubspot.com\/marketing-statistics?\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e1s propensas a ser compartidas<\/a>Las im\u00e1genes y los v\u00eddeos son beneficiosos para atraer a un p\u00fablico m\u00e1s amplio.<\/li>\n<li><strong>Enlace al art\u00edculo invitado en su propio sitio web<\/strong>. Incluso puede actualizar las entradas anteriores que haya escrito sobre temas similares, para enlazar con la nueva entrada invitada.<\/li>\n<\/ul>\n<p>Tambi\u00e9n puedes promocionar en las redes sociales el sitio que acoge tu art\u00edculo invitado. As\u00ed atraer\u00e1s m\u00e1s tr\u00e1fico a sus perfiles y ampliar\u00e1s tu alcance al mismo tiempo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque publicar un art\u00edculo como invitado es un gran logro, es <em>no <\/em>la parte m\u00e1s importante del proceso. Si optimizas y promocionas tus art\u00edculos como invitado, te asegurar\u00e1s de que tengan una gran exposici\u00f3n y generen m\u00e1s tr\u00e1fico.<\/p>\n<p>En este art\u00edculo hemos hablado de la importancia de los art\u00edculos de invitados para atraer tr\u00e1fico a tu sitio web. Tambi\u00e9n hemos compartido tres estrategias que puedes utilizar para que tus art\u00edculos como invitado sean lo m\u00e1s efectivos posible. \u00c9stas son:<\/p>\n<ol>\n<li>Enlace a su sitio web dentro del post.<\/li>\n<li>Interact\u00faa con los lectores en los comentarios del post.<\/li>\n<li>Promocione ampliamente la publicaci\u00f3n en sus perfiles de las redes sociales.<\/li>\n<\/ol>\n<p>\u00bfTiene alguna pregunta acerca de la publicaci\u00f3n de invitados, o c\u00f3mo <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> \u00bfpuede ayudarle? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los art\u00edculos como invitado son una forma inteligente de atraer tr\u00e1fico a su sitio web y establecerse como una autoridad en el sector. Sin embargo, publicar un art\u00edculo como invitado no es suficiente para tener \u00e9xito. Si se limita a publicar y salir corriendo, no obtendr\u00e1 muchos beneficios duraderos. Mediante la creaci\u00f3n de un enfoque m\u00e1s estructurado para la creaci\u00f3n y...<\/p>","protected":false},"author":11450,"featured_media":2710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[72,73,112],"class_list":["post-2680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-blogging","tag-guest-posting","tag-guest-posts"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"In this post, we&#039;ll talk about why it&#039;s important to optimize your guest posts and interact with your readers. 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