{"id":2558,"date":"2018-01-12T09:00:02","date_gmt":"2018-01-12T09:00:02","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2558"},"modified":"2021-09-17T18:17:59","modified_gmt":"2021-09-17T18:17:59","slug":"improve-click-through-rates","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/","title":{"rendered":"\u00cdndices de clics: Qu\u00e9 son y c\u00f3mo mejorar los suyos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d75f8bc0fa0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d75f8bc0fa0\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/#What_Click-Through_Rates_Are_And_How_to_Use_Them\" >Qu\u00e9 son los porcentajes de clics (y c\u00f3mo utilizarlos)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/#3_Ways_to_Improve_Click-Through_Rates_On_Your_Website\" >3 formas de mejorar el porcentaje de clics en su sitio web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/#i\" >&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/#1_Brand_Your_Shortened_Links_to_Establish_Credibility\" >1. Marca tus enlaces acortados para establecer credibilidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/#i-2\" >&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/#2_Optimize_Your_Link_Slugs_to_Provide_Transparency\" >2. Optimice los enlaces para que sean transparentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/#3_Use_Powerful_Calls_to_Action_to_Encourage_Engagement\" >3. Utilice poderosas llamadas a la acci\u00f3n para fomentar la participaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Si quiere mejorar sus campa\u00f1as de marketing actuales, es crucial que entienda qu\u00e9 es lo que est\u00e1 impulsando su \u00e9xito. De hecho, hay tantos elementos en una campa\u00f1a de \u00e9xito que puede resultar dif\u00edcil determinar en qu\u00e9 basarse y qu\u00e9 descartar.<\/p>\n\n\n\n<p>Afortunadamente, puede calcular el rendimiento de cada enlace de su estrategia revisando sus porcentajes de clics (CTR). Se trata de un ratio sencillo que, cuando se utiliza en sus enlaces, puede indicarle c\u00f3mo interact\u00faan sus usuarios con ellos. A continuaci\u00f3n, puede mejorar sus enlaces bas\u00e1ndose en ese CTR y comparar su progreso.<\/p>\n\n\n\n<p>En este post, le presentaremos los CTR y c\u00f3mo calcularlos usted mismo. A continuaci\u00f3n, compartiremos tres formas de mejorar los CTR en tu sitio web, incluido el uso de <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener\">\u00a1PrettyLinks!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Click-Through_Rates_Are_And_How_to_Use_Them\"><\/span>Qu\u00e9 son los porcentajes de clics (y c\u00f3mo utilizarlos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En pocas palabras, su <a href=\"https:\/\/prettylinks.com\/es\/blog\/5-reasons-to-redirect-your-links-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener\">Porcentaje de clics (CTR)<\/a>) es un ratio utilizado para aclarar c\u00f3mo interact\u00faan los usuarios con sus enlaces. El ratio en s\u00ed es el n\u00famero real de clics dividido por el n\u00famero de impresiones, multiplicado por 100 para obtener un porcentaje. Por ejemplo, si su p\u00e1gina web ha recibido 1.000 visitas, pero s\u00f3lo 9 personas han hecho clic en su enlace, el CTR ser\u00eda de 0,9%.<\/p>\n\n\n\n<p>Quiz\u00e1 se pregunte qu\u00e9 puede hacer esta informaci\u00f3n por su sitio web. Es m\u00e1s importante preguntar: <em>\u00bfQu\u00e9 puede hacer con esta informaci\u00f3n?<\/em> La respuesta podr\u00eda incluir lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compare el \u00e9xito de su <a href=\"https:\/\/prettylinks.com\/es\/docs\/split-testing\/\" target=\"_blank\" rel=\"noopener\">campa\u00f1as de enlace<\/a>.<\/li><li>Comprender c\u00f3mo los lectores <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noopener\">responder a sus estrategias de enlace actuales<\/a>.<\/li><li>Mejore su <a href=\"https:\/\/prettylinks.com\/es\/blog\/linking-strategy\/\" target=\"_blank\" rel=\"noopener\">estrategias de enlace<\/a>.<\/li><\/ul>\n\n\n\n<p>La combinaci\u00f3n de estos tres elementos le permite mejorar las interacciones de su sitio web con sus visitantes. Tambi\u00e9n le permite mejorar su CTR, lo que puede impulsar el compromiso con sus lectores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Improve_Click-Through_Rates_On_Your_Website\"><\/span>3 formas de mejorar el porcentaje de clics en su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aunque su CTR actual sea <a href=\"https:\/\/blog.hubspot.com\/agency\/google-adwords-benchmark-data\" target=\"_blank\" rel=\"noopener\">por debajo de la media<\/a>Pero hay algunas cosas que puede hacer para mejorarla. Veamos las tres formas que consideramos m\u00e1s eficaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Brand_Your_Shortened_Links_to_Establish_Credibility\"><\/span>1. Marca tus enlaces acortados para establecer credibilidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2561\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"332\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1.jpeg\" alt=\"Un enlace de marca en Twitter\" class=\"wp-image-2561\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1.jpeg 971w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1-300x103.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1-768x263.jpeg 768w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><figcaption>Los enlaces de marca incluyen el nombre de su sitio web, lo que aumenta la credibilidad y puede mejorar los clics.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Enlaces acortados - como los creados con <a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noopener\">Bitly<\/a> y <a href=\"https:\/\/goo.gl\" target=\"_blank\" rel=\"noopener\">el acortador de URL de Google<\/a> - permiten simplificar los enlaces m\u00e1s largos. Sin embargo <em>no <\/em>le permiten marcarlos. Marcar sus enlaces significa a\u00f1adir el nombre de su sitio web (u otro elemento de marca). De este modo, puede aumentar su CTR. Los enlaces con una marca clara asociada a ellos son vistos como <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-business-branding\/\" target=\"_blank\" rel=\"noopener\">m\u00e1s cre\u00edble<\/a>que obliga a los lectores a hacer clic.<\/p>\n\n\n\n<p>Una vez que el plugin PrettyLinks\u00a0<a href=\"https:\/\/prettylinks.com\/es\/docs\/manual-installation\/\" target=\"_blank\" rel=\"noreferrer noopener\">instalado y activado<\/a>, <em>todos<\/em> de sus enlaces acortados se pueden marcar con el nombre de su sitio web. Para <a href=\"https:\/\/prettylinks.com\/es\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener\">acorta tus enlaces<\/a>Ir a <em>PrettyLinks <\/em>> <em>A\u00f1adir nuevo <\/em>dentro de WordPress:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1662\" height=\"335\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg\" alt=\"La p\u00e1gina PrettyLinks A\u00f1adir nuevo enlace\" class=\"wp-image-2282\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg 1662w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-300x60.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1024x206.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-768x155.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1536x310.jpg 1536w\" sizes=\"auto, (max-width: 1662px) 100vw, 1662px\" \/><\/figure><\/div>\n\n\n\n<p>Elija el <a href=\"https:\/\/prettylinks.com\/es\/blog\/link-redirect-types\/\"><em>Redirecci\u00f3n <\/em>tipo<\/a>introduzca el <em>URL de destino<\/em> (es decir, d\u00f3nde le gustar\u00eda que su <em>Enlace bonito<\/em> a directo), y personalizar el slug cambiando la etiqueta <em>Enlace bonito<\/em>. Una vez que haya terminado, haga clic en&nbsp;<em>Cree<\/em>. Ahora puede utilizar estos enlaces de marca en cualquier lugar, tanto dentro como fuera de su sitio web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Optimize_Your_Link_Slugs_to_Provide_Transparency\"><\/span>2. Optimice los enlaces para que sean transparentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2560\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"46\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1.jpg\" alt=\"Una babosa optimizada en el blog de Melyssa Griffin\" class=\"wp-image-2560\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1.jpg 805w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1-300x17.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1-768x44.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><figcaption>Los slugs concisos y directos permiten a los lectores decidir r\u00e1pidamente si hacer clic.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Un 'slug' es la \u00faltima parte de una URL (p. ej. <em>\/mi-blog-post<\/em>), y puede contener distintos elementos (como fechas o palabras clave). Optimizar los slugs significa utilizarlos para describir brevemente (y con precisi\u00f3n) el contenido. Indicas a los usuarios qu\u00e9 pueden esperar si hacen clic, lo que puede incitarles a hacerlo. Tambi\u00e9n ofrece transparencia, lo que <a href=\"https:\/\/www.affiliateroyale.com\/2017\/05\/transparency-in-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\">aumenta la credibilidad y la fiabilidad<\/a>. He aqu\u00ed algunos consejos a tener en cuenta:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Visite <\/strong><a href=\"https:\/\/yoast.com\/wordpress-seo-url-permalink\/\" target=\"_blank\" rel=\"noopener\"><strong>longitud al m\u00ednimo<\/strong><\/a>. Esto es <a href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">beneficioso para la optimizaci\u00f3n de motores de b\u00fasqueda<\/a> (SEO), sino tambi\u00e9n para sus lectores.<\/li><li><strong>Incorpore palabras clave del sector<\/strong>. Mejorar la clasificaci\u00f3n de su contenido en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP), que es donde <a href=\"https:\/\/trafficgenerationcafe.com\/website-traffic-source-search-engine-referral\/\" target=\"_blank\" rel=\"noopener\">muchos de sus lectores<\/a> vendr\u00e1.<\/li><\/ul>\n\n\n\n<p>A la hora de crear los slugs, es \u00fatil tener en cuenta los t\u00e9rminos de b\u00fasqueda que se van a utilizar. <a href=\"https:\/\/coschedule.com\/blog\/how-to-find-your-target-audience\/\" target=\"_blank\" rel=\"noopener\">p\u00fablico destinatario<\/a> utilizar\u00e1n realmente. Por ejemplo, los lectores de este art\u00edculo pueden buscar \"mejorar el porcentaje de clics\". Esto lo convierte en el slug perfecto para el art\u00edculo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Powerful_Calls_to_Action_to_Encourage_Engagement\"><\/span>3. Utilice poderosas llamadas a la acci\u00f3n para fomentar la participaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2559\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1455\" height=\"396\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1.jpeg\" alt=\"Una llamada a la acci\u00f3n en la p\u00e1gina de inicio de Blogging Wizard\" class=\"wp-image-2559\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1.jpeg 1455w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1-300x82.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1-1024x279.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1-768x209.jpeg 768w\" sizes=\"auto, (max-width: 1455px) 100vw, 1455px\" \/><figcaption>Una llamada a la acci\u00f3n (CTA) puede atraer r\u00e1pidamente la atenci\u00f3n hacia sus enlaces.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Una llamada a la acci\u00f3n (CTA) es una instrucci\u00f3n que proporciona a los visitantes de su sitio web. Puede ser sutil o directa, pero la intenci\u00f3n es guiar a sus visitantes a realizar una acci\u00f3n deseada (como comprar un producto). Una CTA puede ser especialmente beneficiosa para sus CTR. De hecho, un estudio descubri\u00f3 que la adici\u00f3n de tan s\u00f3lo <i>un<\/i> CTA a un correo electr\u00f3nico puede <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/06\/10\/digital-marketing-stats\" target=\"_blank\" rel=\"noopener\">aumentar los clics en 371%<\/a>\u00a1! Los CTA tambi\u00e9n evocan emociones, como el miedo o la curiosidad, que <a href=\"https:\/\/conversionxl.com\/blog\/is-emotion-necessary-to-make-more-sales\/\" target=\"_blank\" rel=\"noopener\">obligar a los lectores<\/a> a querer aprender m\u00e1s.<\/p>\n\n\n\n<p>Por desgracia, no todos los CTA son iguales. <a href=\"https:\/\/www.leadpages.net\/blog\/click-10-call-action-tips-convert\/\" target=\"_blank\" rel=\"noopener\">Crear una CTA de \u00e9xito<\/a> incluye m\u00faltiples elementos. Aqu\u00ed tienes dos consejos para empezar:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Utilice <\/strong><a href=\"https:\/\/blog.bufferapp.com\/social-proof\" target=\"_blank\" rel=\"noopener\"><strong>prueba social<\/strong><\/a>. Por ejemplo, \u00bfqu\u00e9 opinan los usuarios de este producto y cu\u00e1ntas descargas o compras tiene?<\/li><li><strong>Crear una sensaci\u00f3n de urgencia<\/strong>. Utilice palabras como \"ahora\" y \"hoy\" para obligar al lector a actuar con rapidez.<\/li><\/ol>\n\n\n\n<p>Si quiere llevar sus CTA al siguiente nivel, deber\u00eda estudiar <a href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">Pruebas A\/B<\/a> para tener una mejor idea de c\u00f3mo responden sus lectores. Esto le ayudar\u00e1 a mejorar sus esfuerzos de vinculaci\u00f3n que, a su vez, aumenta el CTR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Existen muchos m\u00e9todos que le permiten realizar un seguimiento del \u00e9xito de sus campa\u00f1as de enlaces. Sin embargo, los porcentajes de clics (CTR) son quiz\u00e1s los m\u00e1s sencillos. Si conoce los CTR, podr\u00e1 mejorar sus estrategias de enlaces y garantizar su \u00e9xito.<\/p>\n\n\n\n<p>En este post, hemos introducido los CTR y c\u00f3mo utilizarlos en su sitio web. Tambi\u00e9n te hemos mostrado tres formas de mejorarlos, entre ellas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Marca tus enlaces acortados para establecer credibilidad.<\/li><li>Optimizaci\u00f3n de los enlaces para ofrecer transparencia.<\/li><li>Utilizar potentes llamadas a la acci\u00f3n para fomentar la participaci\u00f3n.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre el porcentaje de clics o sobre c\u00f3mo PrettyLinks puede ayudarle a mejorarlo?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Si quiere mejorar sus campa\u00f1as de marketing actuales, es fundamental que entienda qu\u00e9 es lo que est\u00e1 impulsando su \u00e9xito. De hecho, hay tantos elementos en una campa\u00f1a de \u00e9xito que puede resultar dif\u00edcil determinar en qu\u00e9 basarse y qu\u00e9 descartar. Afortunadamente, puede calcular el rendimiento de cada eslab\u00f3n de su estrategia...<\/p>","protected":false},"author":11450,"featured_media":2585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[98,27,13],"class_list":["post-2558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-click-through-rate","tag-links","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Click-Through Rates (CTRs) enable you to improve your marketing campaigns by understanding what&#039;s driving their success. 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