{"id":2427,"date":"2017-10-27T16:29:26","date_gmt":"2017-10-27T16:29:26","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2427"},"modified":"2020-06-23T20:08:46","modified_gmt":"2020-06-23T20:08:46","slug":"effective-linking-on-social-media","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/effective-linking-on-social-media\/","title":{"rendered":"Gu\u00eda multiplataforma para enlazar eficazmente en las redes sociales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f25a210e4f8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f25a210e4f8\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/effective-linking-on-social-media\/#Why_You_Should_Have_a_Social_Media_Linking_Strategy\" >Por qu\u00e9 debe tener una estrategia de enlaces en las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/effective-linking-on-social-media\/#How_to_Implement_an_Effective_Linking_Strategy_on_Social_Media_In_3_Ways\" >C\u00f3mo implementar una estrategia de enlaces eficaz en las redes sociales (de 3 maneras)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/effective-linking-on-social-media\/#1_Use_Facebook_to_Introduce_Yourself_and_Your_Products\" >1. Utiliza Facebook para presentarte y presentar tus productos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/effective-linking-on-social-media\/#2_Use_Twitter_to_Encourage_InteractionEngagement\" >2. Utilizar Twitter para fomentar la interacci\u00f3n y el compromiso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/effective-linking-on-social-media\/#3_Use_Instagram_to_Build_Brand_Awareness\" >3. Utiliza Instagram para dar a conocer tu marca<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/effective-linking-on-social-media\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<p>Una estrategia de enlaces s\u00f3lida es una de las mejores formas de <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">promocione su marca<\/a>y es especialmente eficaz en las redes sociales. Sin embargo, si adoptas un enfoque similar para cada plataforma, puedes obstaculizar tus esfuerzos por conseguir negocio.<\/p>\n<p>Cada plataforma de medios sociales tiene objetivos, puntos fuertes y demograf\u00eda espec\u00edficos, por lo que es importante tener en cuenta estas diferencias a la hora de planificar su estrategia. Si se optimiza correctamente, puede obtener beneficios como un\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2017\/06\/drive-traffic-to-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">aumento del tr\u00e1fico del sitio web<\/a>\u00a0y un\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2017\/07\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noopener noreferrer\">mejora de los rendimientos<\/a>.<\/p>\n<p>En este art\u00edculo te ofrecemos consejos para enlazar en las redes sociales m\u00e1s populares: Facebook, Twitter e Instagram. Tambi\u00e9n aprender\u00e1s para qu\u00e9 sirve cada plataforma y c\u00f3mo puedes optimizar tus enlaces para cada una de ellas con la ayuda de <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Empecemos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Have_a_Social_Media_Linking_Strategy\"><\/span>Por qu\u00e9 debe tener una estrategia de enlaces en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2428\" aria-describedby=\"caption-attachment-2428\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2428\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link.jpg\" alt=\"Publicaci\u00f3n de Journeys en Twitter con enlace acortado\" width=\"800\" height=\"335\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link.jpg 1201w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link-300x126.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link-1024x429.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link-768x322.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2428\" class=\"wp-caption-text\">Las marcas utilizan los enlaces en las redes sociales para promocionar sus negocios.<\/figcaption><\/figure>\n<p>A <a href=\"https:\/\/prettylinks.com\/es\/blog\/linking-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrategia de enlace<\/a> es simplemente un plan para optimizar sus enlaces. Puede aplicarse a empresas de cualquier tama\u00f1o y es un aspecto importante de la imagen de su marca. Aunque una estrategia de enlaces puede utilizarse en todo Internet, las redes sociales son especialmente fruct\u00edferas por algunas razones, como:<\/p>\n<ul>\n<li><a href=\"https:\/\/prettylinks.com\/es\/blog\/traffic-driving-social-media-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aumento del tr\u00e1fico del sitio web<\/a> gracias a la ubicaci\u00f3n \u00f3ptima de los enlaces.<\/li>\n<li>Mejor conocimiento de la marca en sus plataformas de medios sociales.<\/li>\n<li><a href=\"https:\/\/blog.kissmetrics.com\/social-media-and-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mayor visibilidad<\/a> de sus perfiles en las redes sociales en <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page\" target=\"_blank\" rel=\"noopener noreferrer\">P\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP)<\/a>debido a los enlaces de marca.<\/li>\n<\/ul>\n<p>Con un <a href=\"https:\/\/prettylinks.com\/es\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">presencia activa en las redes sociales<\/a>puede colocar su marca en un lugar destacado frente a clientes potenciales. Esto es, por supuesto, una buena noticia para aumentar las conversiones (como compras y suscripciones a boletines electr\u00f3nicos).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Implement_an_Effective_Linking_Strategy_on_Social_Media_In_3_Ways\"><\/span>C\u00f3mo implementar una estrategia de enlaces eficaz en las redes sociales (de 3 maneras)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque una estrategia de enlace puede utilizarse en todas las<em>\u00a0<\/em>redes sociales, tendr\u00e1s que adaptarla a tu plataforma espec\u00edfica. A continuaci\u00f3n te mostramos c\u00f3mo aplicar una estrategia de enlaces en tres de las redes sociales m\u00e1s populares.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Facebook_to_Introduce_Yourself_and_Your_Products\"><\/span>1. Utiliza Facebook para presentarte y presentar tus productos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2429\" aria-describedby=\"caption-attachment-2429\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2429\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage.jpg\" alt=\"P\u00e1gina de inicio de Facebook\" width=\"800\" height=\"175\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage.jpg 1061w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage-300x66.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage-1024x224.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage-768x168.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2429\" class=\"wp-caption-text\">Como la plataforma m\u00e1s popular, <a href=\"http:\/\/facebook.com\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> facilita los anuncios de enlaces.<\/figcaption><\/figure>\n<p>Facebook es, con diferencia, la plataforma de medios sociales m\u00e1s popular, con <a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">68% de adultos estadounidenses<\/a> que la utilizan activamente. Esto significa que si quieres llegar a mucha gente, esta plataforma podr\u00eda ser la forma de hacerlo.<\/p>\n<p>Aunque la plataforma es popular, tendr\u00e1s que preocuparte por dirigirte a las personas adecuadas. Los anuncios de Facebook ayudan a las empresas a mejorar su visibilidad y alcance, y hay tres consejos que te recomendamos para maximizar tus conversiones:<\/p>\n<ol>\n<li><strong>Incluya siempre un enlace visible. <\/strong>Facebook te da la opci\u00f3n de eliminar el enlace de tu publicaci\u00f3n, pero es mejor conservarlo. Esto puede <a href=\"https:\/\/blog.rebrandly.com\/link-trust-psychology-behind-people-click-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">mejorar significativamente los clics<\/a>.<\/li>\n<li><strong>La descripci\u00f3n del enlace debe ser breve. <\/strong><a href=\"http:\/\/www.smartinsights.com\/social-media-marketing\/facebook-marketing\/new-research-reveals-makes-effective-facebook-ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">La investigaci\u00f3n demuestra<\/a> que unas 15 palabras es la longitud ideal de la descripci\u00f3n del enlace de su anuncio.<\/li>\n<li><strong>Utilice los medios de comunicaci\u00f3n para captar la atenci\u00f3n de sus lectores. <\/strong>El contenido visual es <a href=\"https:\/\/www.hubspot.com\/marketing-statistics?_ga=2.187230760.1225929976.1507206688-250895498.1505394057\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e1s propensas a ser compartidas<\/a>, <em>y <\/em>se mira <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-algorithm-works-facebook-twitter-instagram#sm.00006uybatuk9erxqe91juzya6sra\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e1s favorablemente por Facebook<\/a>.<\/li>\n<\/ol>\n<p>Adem\u00e1s, tambi\u00e9n puede ofrecer contenido gratuito de vez en cuando si su negocio principal pide un pago. Esto puede tentar a los seguidores a mirar con m\u00e1s asiduidad tu feed tanto para ver contenido gratuito como anuncios de productos o servicios.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Twitter_to_Encourage_InteractionEngagement\"><\/span>2. Utilizar Twitter para fomentar la interacci\u00f3n y el compromiso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2430\" aria-describedby=\"caption-attachment-2430\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2430\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage.jpg\" alt=\"P\u00e1gina de inicio de Twitter\" width=\"800\" height=\"184\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage.jpg 1268w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage-300x69.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage-1024x236.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage-768x177.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2430\" class=\"wp-caption-text\"><a href=\"http:\/\/twitter.com\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> facilita la incorporaci\u00f3n de enlaces en los tuits de tu marca.<\/figcaption><\/figure>\n<p>Twitter es una popular plataforma compuesta \u00edntegramente por \"tweets\" con un l\u00edmite de 140 caracteres, que son vistos tanto por los seguidores directos como por cualquiera que interact\u00fae con ellos. En general, es una plataforma eficaz para fomentar la interacci\u00f3n con el p\u00fablico.<\/p>\n<p>Curiosamente, los clics en los enlaces representan <a href=\"https:\/\/blog.hubspot.com\/marketing\/twitter-increase-clickthrough-rate\" target=\"_blank\" rel=\"noopener noreferrer\">92% de toda la interacci\u00f3n con el usuario<\/a> con tweets, lo que significa que no puede permitirse ignorar Twitter como plataforma. Afortunadamente, empezar a utilizar Twitter es muy sencillo:<\/p>\n<ul>\n<li><strong>Utilice <\/strong><a href=\"https:\/\/prettylinks.com\/es\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>enlaces cortos y bonitos<\/strong><\/a><strong> dentro de los tweets. <\/strong>As\u00ed se ahorra espacio y se promociona la marca. Incluso con el <a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/10\/02\/the-pros-and-cons-of-twitter-280-for-marketers\/#48422b344a34\" target=\"_blank\" rel=\"noopener noreferrer\">nuevo l\u00edmite de 280 caracteres<\/a>el espacio seguir\u00e1 siendo un bien preciado.<\/li>\n<li><strong>Incluir un <\/strong><a href=\"https:\/\/blog.hootsuite.com\/twitter-bio-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>enlace en su biograf\u00eda<\/strong><\/a><strong>. <\/strong>Para obtener mejores resultados, enlace directamente a una p\u00e1gina de destino o a su \u00faltima entrada del blog (y aseg\u00farese de <a href=\"http:\/\/www.adweek.com\/digital\/5-types-of-calls-to-action-you-should-be-using-on-twitter\/\" target=\"_blank\" rel=\"noopener noreferrer\">incluir una llamada a la acci\u00f3n (CTA)<\/a>!).<\/li>\n<\/ul>\n<p>Puede <a href=\"https:\/\/prettylinks.com\/es\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">crear enlaces acortados aptos para Twitter<\/a>\u00a0utilizando el\u00a0<a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>\u00a0plugin. Adem\u00e1s, deber\u00edas reservar un tiempo regular (por ejemplo, cada d\u00eda) para interactuar con tus seguidores. Una interacci\u00f3n frecuente -en forma de comparticiones, \"me gusta\" y respuestas- te ayudar\u00e1 a aumentar el n\u00famero de seguidores y a potenciar a\u00fan m\u00e1s el engagement natural.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Instagram_to_Build_Brand_Awareness\"><\/span>3. Utiliza Instagram para dar a conocer tu marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2431\" aria-describedby=\"caption-attachment-2431\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2431\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage.jpg\" alt=\"P\u00e1gina de inicio de Instagram\" width=\"800\" height=\"304\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage.jpg 953w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage-300x114.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage-768x292.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2431\" class=\"wp-caption-text\">Como la plataforma menos favorable a los enlaces, <a href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> puede seguir utiliz\u00e1ndose para mejorar el conocimiento de la marca.<\/figcaption><\/figure>\n<p>Instagram es una plataforma de redes sociales basada en fotograf\u00edas -propiedad de Facebook- y\u00a0<a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">28% de adultos estadounidenses<\/a> lo utilizan activamente. Aunque esta cifra es significativamente inferior a los 68% de Facebook, hay una raz\u00f3n de peso para que tu marca est\u00e9 en Instagram: el engagement.<\/p>\n<p>Las marcas en Instagram ven un <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">4.21% tasa de compromiso por seguidor<\/a>que es casi 60 veces mayor que en Facebook y unas 120 veces mayor que en Twitter. Para aprovechar esta plataforma y dar a conocer su marca, siga estos tres consejos:<\/p>\n<ol>\n<li><strong>A\u00f1ade un enlace bonito a tu biograf\u00eda. <\/strong>De este modo, se asegurar\u00e1 de que los visitantes lo destaquen y sepan que est\u00e1 relacionado con su marca.<\/li>\n<li><strong>Utilice un enlace profundo a su sitio web<\/strong>. En lugar de un enlace a la p\u00e1gina de inicio de tu sitio web o blog, enlaza a la p\u00e1gina de un producto o a una entrada espec\u00edfica del blog. Por supuesto, puedes cambiarlo tantas veces como quieras.<\/li>\n<li><strong>Utilice <a href=\"https:\/\/www.imore.com\/how-take-perfect-picture-instagram\" target=\"_blank\" rel=\"noopener noreferrer\">im\u00e1genes de alta calidad<\/a>. <\/strong>Como plataforma centrada en la fotograf\u00eda, la calidad de tus im\u00e1genes importa tanto como el contenido de tus pies de foto.<\/li>\n<\/ol>\n<p>Por \u00faltimo, si bien no puedes incluir enlaces en los pies de foto, s\u00ed puedes <em>puede<\/em> hacer menci\u00f3n de su enlace bio dentro de sus mensajes, lo que puede ayudar a atraer m\u00e1s tr\u00e1fico a su sitio web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El marketing en redes sociales es una parte crucial de cualquier marca. Para potenciar sus esfuerzos -y mejorar el tr\u00e1fico org\u00e1nico a su sitio web- una s\u00f3lida estrategia de enlaces es su mejor herramienta. Sin embargo, cada una de las plataformas de redes sociales requiere un enfoque diferente sobre c\u00f3mo utilizar los enlaces para maximizar las conversiones.<\/p>\n<p>En este art\u00edculo hemos hablado de la importancia de una estrategia de enlaces en las redes sociales. Tambi\u00e9n hemos hablado de las tres principales plataformas de redes sociales y hemos ofrecido algunos consejos para emplear una vinculaci\u00f3n eficaz. Recapitulemos:<\/p>\n<ol>\n<li>Utiliza Facebook para presentarte a ti mismo y a tus productos.<\/li>\n<li>Utilice Twitter para fomentar las interacciones y el compromiso.<\/li>\n<li>Utiliza Instagram para dar a conocer tu marca.<\/li>\n<\/ol>\n<p>\u00bfTiene alguna pregunta sobre la creaci\u00f3n de su propia estrategia de vinculaci\u00f3n en las redes sociales o sobre c\u00f3mo <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> puede ayudarte a ponerlo en pr\u00e1ctica? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Una s\u00f3lida estrategia de enlaces es una de las mejores formas de promocionar su marca, y es especialmente eficaz en las redes sociales. Sin embargo, si adopta un enfoque similar para cada plataforma, puede obstaculizar sus esfuerzos por conseguir negocio. Cada plataforma de medios sociales tiene prop\u00f3sitos, puntos fuertes y demograf\u00eda espec\u00edficos, por lo que es importante mantener estas diferencias...<\/p>","protected":false},"author":11450,"featured_media":2471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[85,13,60],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-linking-strategy","tag-pretty-link-pro","tag-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Effective linking depends heavily on the on social media network you choose. 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