{"id":2402,"date":"2017-10-20T16:45:17","date_gmt":"2017-10-20T16:45:17","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2402"},"modified":"2019-12-30T05:42:14","modified_gmt":"2019-12-30T05:42:14","slug":"linking-tips-for-email-campaign","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/linking-tips-for-email-campaign\/","title":{"rendered":"3 consejos pr\u00e1cticos para enlazar su pr\u00f3xima campa\u00f1a de correo electr\u00f3nico"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6449eb20f6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6449eb20f6\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-tips-for-email-campaign\/#The_Importance_of_Links_In_Your_Email_Campaigns\" >La importancia de los enlaces en sus campa\u00f1as de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-tips-for-email-campaign\/#3_Actionable_Linking_Tips_for_Your_Next_Email_Campaign\" >3 consejos pr\u00e1cticos para enlazar su pr\u00f3xima campa\u00f1a de correo electr\u00f3nico<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-tips-for-email-campaign\/#1_Increase_Interaction_by_Incorporating_Links_Into_Images\" >1. Aumente la interacci\u00f3n incorporando enlaces a las im\u00e1genes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-tips-for-email-campaign\/#2_Improve_Readability_by_Using_Highly_Descriptive_Anchor_Text\" >2. Mejorar la legibilidad utilizando texto de anclaje muy descriptivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-tips-for-email-campaign\/#3_Find_the_Best_Placement_by_Tracking_Your_Links_with_PrettyLinks\" >3. Encuentre la mejor ubicaci\u00f3n rastreando sus enlaces con PrettyLinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-tips-for-email-campaign\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<p>Las campa\u00f1as de correo electr\u00f3nico eficaces pueden <a href=\"https:\/\/www.springbot.com\/blog\/email-marketing\/7-ways-boost-engagement-email-marketing-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">captar lectores<\/a> y <a href=\"https:\/\/conversionxl.com\/blog\/how-to-generate-more-sales-from-your-email-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">aumentar las conversiones<\/a> - y un elemento esencial de estas campa\u00f1as son los enlaces. Por desgracia, es posible que no est\u00e9 incorporando los enlaces de la forma m\u00e1s eficaz posible, lo que puede dar lugar a una escasa participaci\u00f3n de los lectores y a campa\u00f1as ineficaces.<\/p>\n<p>Cuando pasa por alto los enlaces en sus correos electr\u00f3nicos, puede disminuir la participaci\u00f3n de los usuarios e incluso perder suscriptores. Afortunadamente, existen varias t\u00e9cnicas de vinculaci\u00f3n que puedes utilizar en tus campa\u00f1as para que tengan \u00e9xito y mantener a tus lectores suscritos.<\/p>\n<p>En este art\u00edculo hablaremos de la importancia de los enlaces en sus campa\u00f1as de correo electr\u00f3nico. A continuaci\u00f3n, esbozaremos tres consejos pr\u00e1cticos sobre enlaces (incluido uno que puede seguirse con el uso de <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>) y hablaremos de c\u00f3mo puede incorporarlas a su pr\u00f3xima campa\u00f1a. Pong\u00e1monos manos a la obra.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Links_In_Your_Email_Campaigns\"><\/span>La importancia de los enlaces en sus campa\u00f1as de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2409\" aria-describedby=\"caption-attachment-2409\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2409\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1.jpeg\" alt=\"Suscripci\u00f3n al bolet\u00edn de WPMU Dev\" width=\"800\" height=\"264\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1.jpeg 853w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1-300x99.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1-768x253.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2409\" class=\"wp-caption-text\">Con formularios de suscripci\u00f3n a boletines como <a href=\"https:\/\/premium.wpmudev.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">WPMU DEV<\/a> - sus lectores pueden suscribirse a sus campa\u00f1as de correo electr\u00f3nico.<\/figcaption><\/figure>\n<p>Las campa\u00f1as de correo electr\u00f3nico son sencillamente correos electr\u00f3nicos de marketing dedicados que se env\u00edan a su lista de suscriptores. Puede utilizarlos para vender un producto o servicio, promocionar una clase o seminario web, o incluso simplemente educar y atraer a su audiencia. Pueden ser \u00fanicos o formar parte de una serie.<\/p>\n<p>Adem\u00e1s, las campa\u00f1as de correo electr\u00f3nico incorporan muchos elementos, como im\u00e1genes, v\u00eddeos y contenidos de formato largo. Sin embargo, los enlaces son fundamentales en cualquier campa\u00f1a y pueden ofrecer ventajas adicionales. Por ejemplo, pueden:<\/p>\n<ul>\n<li><strong>Aumentar el compromiso de los lectores.<\/strong> Al enlazar a su sitio web, puede mantener a sus lectores interesados en su contenido.<\/li>\n<li><a href=\"https:\/\/prettylinks.com\/es\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mejorar el tr\u00e1fico del sitio web<\/strong><\/a><strong>.<\/strong> Con enlaces a contenidos adicionales de su sitio web, puede atraer lectores a su sitio web con mayor regularidad.<\/li>\n<li><strong>Establecer la autoridad de la marca.<\/strong> Enlazando con <a href=\"http:\/\/searchengineland.com\/what-is-quality-content-251071\" target=\"_blank\" rel=\"noopener noreferrer\">fuentes de calidad<\/a>puede establecerse como una autoridad dentro de su sector.<\/li>\n<\/ul>\n<p>Como puede suponer, los enlaces son un elemento f\u00e1cil de a\u00f1adir a su campa\u00f1a. Sin embargo, hay algunos consejos que puede utilizar para aumentar su eficacia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Actionable_Linking_Tips_for_Your_Next_Email_Campaign\"><\/span>3 consejos pr\u00e1cticos para enlazar su pr\u00f3xima campa\u00f1a de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque nuestra lista no abarca todos los consejos disponibles, los tres que figuran a continuaci\u00f3n le resultar\u00e1n muy \u00fatiles. Ech\u00e9mosles un vistazo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Increase_Interaction_by_Incorporating_Links_Into_Images\"><\/span>1. Aumente la interacci\u00f3n incorporando enlaces a las im\u00e1genes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2405\" aria-describedby=\"caption-attachment-2405\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2405\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1.jpeg\" alt=\"Una imagen enlazada en el bolet\u00edn electr\u00f3nico\" width=\"800\" height=\"160\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1.jpeg 1008w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1-300x60.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1-768x154.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2405\" class=\"wp-caption-text\"><a href=\"https:\/\/verickwayne.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Verick Wayne's<\/a> utiliza im\u00e1genes enlazadas para dividir el contenido y aumentar la participaci\u00f3n.<\/figcaption><\/figure>\n<p>Aunque los enlaces suelen ir unidos a texto de anclaje (m\u00e1s adelante hablaremos de ello), tambi\u00e9n puede incorporarlos a im\u00e1genes. Esto puede ayudar a romper el contenido, lo que es bueno para el compromiso del lector y la legibilidad.<\/p>\n<p>A la hora de a\u00f1adir enlaces a tus im\u00e1genes, debes seguir una serie de pautas. Estas t\u00e9cnicas har\u00e1n que tus enlaces <em>y<\/em> sus im\u00e1genes sean m\u00e1s eficaces. Por ejemplo:<\/p>\n<ul>\n<li><strong>Haz que el v\u00ednculo sea obvio.<\/strong> Conviene utilizar im\u00e1genes que transmitan un mensaje o una acci\u00f3n. Por ejemplo, \"M\u00e1s informaci\u00f3n\" o \"Con\u00e9ctate en Facebook\", como se ve arriba en <a href=\"https:\/\/verickwayne.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Verick Wayne's<\/a> campa\u00f1a de correo electr\u00f3nico.<\/li>\n<li><strong>Elija im\u00e1genes con colores contrastados.<\/strong> Para que las im\u00e1genes destaquen en su correo electr\u00f3nico, utilice aquellas con colores brillantes o llamativos. Observe c\u00f3mo destaca la imagen azul sobre el fondo blanco.<\/li>\n<\/ul>\n<p>Tenga en cuenta que la incorporaci\u00f3n de im\u00e1genes no <em>no<\/em> significa que puede descuidar el contenido. Aunque las im\u00e1genes pueden hacer que los boletines sean m\u00e1s f\u00e1ciles de digerir, debe seguir transmitiendo la informaci\u00f3n en el cuerpo principal del mensaje.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Improve_Readability_by_Using_Highly_Descriptive_Anchor_Text\"><\/span>2. Mejorar la legibilidad utilizando texto de anclaje muy descriptivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2404\" aria-describedby=\"caption-attachment-2404\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2404\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1.jpeg\" alt=\"Texto de anclaje descriptivo en el bolet\u00edn electr\u00f3nico\" width=\"800\" height=\"181\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1.jpeg 993w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1-300x68.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1-768x174.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2404\" class=\"wp-caption-text\"><a href=\"https:\/\/pinkhexagon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hex\u00e1gono rosa<\/a> newsletter utiliza un texto de anclaje descriptivo que fluye con el contenido.<\/figcaption><\/figure>\n<p><a href=\"http:\/\/www.wordstream.com\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">Texto de anclaje<\/a> se utiliza habitualmente para asociar enlaces a una o varias palabras, lo que ayuda a los motores de b\u00fasqueda a clasificar los contenidos. Esto significa que el texto de anclaje puede ser tan importante como el propio enlace.<\/p>\n<p>En primer lugar, el texto de anclaje debe ser muy descriptivo e indicar a los lectores exactamente qu\u00e9 esperar una vez que hayan hecho clic. En segundo lugar, el texto de anclaje descriptivo y org\u00e1nico es m\u00e1s f\u00e1cil de incorporar de forma m\u00e1s natural en el contenido circundante. Recomendamos un par de consejos:<\/p>\n<ul>\n<li><a href=\"http:\/\/sharprocket.com.ph\/anchor-text\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Utilizar texto descriptivo<\/strong><\/a><strong>.<\/strong>&nbsp;En <a href=\"https:\/\/pinkhexagon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hex\u00e1gono rosa<\/a> bolet\u00edn de noticias anterior, el enlace es incre\u00edblemente descriptivo para que no haya confusiones.<\/li>\n<li><strong>Mantenga el texto de anclaje entre 2 y 5 palabras.<\/strong> Esto hace que los enlaces sean m\u00e1s f\u00e1ciles de ver, pero tambi\u00e9n mejora la usabilidad para quienes navegan en dispositivos m\u00f3viles.<\/li>\n<\/ul>\n<p>Por \u00faltimo, procure escribir primero el contenido, antes de encontrar el texto adecuado al que adjuntar los enlaces. As\u00ed ser\u00e1 m\u00e1s f\u00e1cil a\u00f1adir enlaces de forma natural sin romper el flujo del contenido.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Find_the_Best_Placement_by_Tracking_Your_Links_with_PrettyLinks\"><\/span>3. Encuentre la mejor ubicaci\u00f3n rastreando sus enlaces con <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2403\" aria-describedby=\"caption-attachment-2403\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2403\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1.jpeg\" alt=\"Correo electr\u00f3nico de HubSpot con varios enlaces\" width=\"800\" height=\"307\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1.jpeg 895w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1-300x115.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1-768x294.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2403\" class=\"wp-caption-text\">Enlaces en diferentes lugares - como en este <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a> correo electr\u00f3nico- puede mejorar la eficacia y la participaci\u00f3n de los lectores.<\/figcaption><\/figure>\n<p>Los enlaces pueden colocarse pr\u00e1cticamente en cualquier lugar dentro de sus boletines electr\u00f3nicos. Sin embargo, eso no significa que todas las ubicaciones sean iguales. De hecho, algunos <a href=\"https:\/\/seo-hacker.com\/link-placements\/\" target=\"_blank\" rel=\"noopener noreferrer\">colocaci\u00f3n de enlaces<\/a> funcionar\u00e1n mejor que otras.<\/p>\n<p>Afortunadamente, es posible hacer un seguimiento de sus enlaces para encontrar la mejor ubicaci\u00f3n. Esto puede indicarle qu\u00e9 enlaces son los m\u00e1s visitados por los lectores, lo que mejora la eficacia del bolet\u00edn. <em>y<\/em> experiencia del lector.<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> - el plugin de gesti\u00f3n de enlaces todo en uno - facilita <a href=\"https:\/\/prettylinks.com\/es\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">siga sus enlaces<\/a>. Para empezar, vaya a <em>PrettyLinks<\/em> &gt; <em>Informes Pro <\/em>en el panel de control de WordPress y haga clic en <em>A\u00f1adir informe<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2406\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report.jpg\" alt=\"PrettyLinks A\u00f1adir enlace Informe\" width=\"800\" height=\"465\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report.jpg 1237w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-300x174.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-1024x595.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-768x446.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Si el&nbsp;<em>Seleccionar enlaces para analizar en este informe <\/em>est\u00e1 en blanco, es posible que tenga que activar el seguimiento de enlaces. Para ello, vaya a la secci\u00f3n&nbsp;<em>PrettyLinks<\/em>&nbsp;dentro de WordPress y seleccione el enlace que desea rastrear, luego vaya a <em>Opciones avanzadas<\/em> y activar <em>Seguimiento:<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2408\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2.jpg\" alt=\"PrettyLinks Activar seguimiento\" width=\"800\" height=\"217\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2.jpg 1411w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2-300x81.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2-1024x277.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2-768x208.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Ahora de vuelta en <em>Informes Pro<\/em>seleccione el enlace que desea seguir y haga clic en <em>Cree<\/em>. Se crear\u00e1 un nuevo informe que podr\u00e1 consultar en cualquier momento.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El \u00e9xito de su pr\u00f3xima campa\u00f1a de correo electr\u00f3nico depende de su enfoque inicial. Una forma de aumentar las probabilidades de compromiso con sus campa\u00f1as es a trav\u00e9s de los enlaces. Afortunadamente, hay muchas formas de a\u00f1adir enlaces a tus campa\u00f1as.<\/p>\n<p>En este art\u00edculo hemos hablado de la importancia de los enlaces en las campa\u00f1as de correo electr\u00f3nico. Tambi\u00e9n hemos ofrecido tres consejos pr\u00e1cticos para incorporar enlaces de forma \u00f3ptima en su pr\u00f3xima campa\u00f1a. Recapitulemos:<\/p>\n<ol>\n<li>Aumente la interacci\u00f3n a\u00f1adiendo enlaces a las im\u00e1genes.<\/li>\n<li>Mejore la legibilidad utilizando un texto de anclaje muy descriptivo.<\/li>\n<li>Encuentre la mejor ubicaci\u00f3n rastreando sus enlaces con un plugin como&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>.<\/li>\n<\/ol>\n<p>\u00bfTiene alguna pregunta sobre la vinculaci\u00f3n en sus campa\u00f1as de correo electr\u00f3nico o sobre c\u00f3mo puede ayudarle PrettyLinks? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as de correo electr\u00f3nico eficaces pueden atraer a los lectores y aumentar las conversiones, y un elemento esencial de estas campa\u00f1as son los enlaces. Por desgracia, es posible que no est\u00e9 incorporando los enlaces de la forma m\u00e1s eficaz posible, lo que puede dar lugar a una escasa participaci\u00f3n de los lectores y a campa\u00f1as ineficaces. Si pasa por alto los enlaces en sus correos electr\u00f3nicos, puede reducir la participaci\u00f3n de los usuarios...<\/p>","protected":false},"author":11450,"featured_media":2454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[91,69,13],"class_list":["post-2402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-campaign","tag-linking","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Links are essential for successful email campaigns. 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