{"id":2117,"date":"2017-07-28T17:27:41","date_gmt":"2017-07-28T17:27:41","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2362"},"modified":"2019-12-27T19:56:45","modified_gmt":"2019-12-27T19:56:45","slug":"lesser-known-benefits-link-shortener","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/lesser-known-benefits-link-shortener\/","title":{"rendered":"3 ventajas menos conocidas de usar un acortador de enlaces"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da664a99c55\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da664a99c55\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/lesser-known-benefits-link-shortener\/#1_Fix_Broken_Links_More_Easily\" >1. Corregir enlaces rotos m\u00e1s f\u00e1cilmente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/lesser-known-benefits-link-shortener\/#2_Create_Homogenous_Shortlinks_for_Social_Media\" >2. Crear enlaces cortos homog\u00e9neos para las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/lesser-known-benefits-link-shortener\/#3_Track_Your_Websites_Conversion_Goals\" >3. Seguimiento de los objetivos de conversi\u00f3n de su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/lesser-known-benefits-link-shortener\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\t<p>Los enlaces que llevan a posibles seguidores y clientes a su sitio web son fundamentales para ampliar su alcance y posicionarse como experto del sector. Sin embargo, los enlaces est\u00e1ndar son poco manejables y dif\u00edciles de rastrear una vez que se separan de su sitio o perfiles de redes sociales.<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">Acortadores de enlaces<\/a> pueden ayudar a resolver estos problemas. Como principal ventaja, facilitan el uso compartido y la creaci\u00f3n de marca de los enlaces, lo que favorece su <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">expansi\u00f3n de la marca<\/a> y generar confianza. Tambi\u00e9n puede utilizar acortadores de enlaces para mantener el control sobre sus enlaces. Como consecuencia, dispondr\u00e1 de una mayor flexibilidad de uso.<\/p>\n<p>En este post, veremos tres beneficios menos conocidos de los acortadores de enlaces y c\u00f3mo cada uno de ellos puede ayudar a su sitio web. Adem\u00e1s, le mostraremos c\u00f3mo aprovechar al m\u00e1ximo cada posibilidad de acortar enlaces, incluso con el uso de <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Empecemos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Fix_Broken_Links_More_Easily\"><\/span>1. Corregir enlaces rotos m\u00e1s f\u00e1cilmente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/hubspot-404-example.jpg\" alt=\"La p\u00e1gina de error 404 de HubSpot\" width=\"800\" height=\"348\" \/><\/p>\n<p>Una p\u00e1gina de error 404, <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">como HubSpot<\/a>es una indicaci\u00f3n de que una p\u00e1gina ha sido eliminada del sitio de destino o trasladada a una URL diferente.<\/p>\n<p>&nbsp;<\/p>\n<p>Los enlaces rotos son aquellos que ya no funcionan, normalmente debido a la eliminaci\u00f3n (o movimiento) de la URL enlazada. Repararlos le ayuda a seguir atrayendo visitantes a su contenido. Si el enlace est\u00e1 fuera del sitio, arreglarlo puede ser dif\u00edcil. Sin embargo, si ha utilizado un acortador de enlaces al a\u00f1adir la URL, la reparaci\u00f3n es r\u00e1pida y sencilla.<\/p>\n<p>Reparar los enlaces rotos ayuda a garantizar que\u00a0<a href=\"https:\/\/www.webii.net\/blog\/2017\/02\/4-qualities-define-relevant-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">su contenido sigue siendo relevante<\/a>. Adem\u00e1s, mantiene su contenido disponible para los lectores. Como resultado de <i>no <\/i>Si se fijan estos enlaces, su empresa podr\u00eda parecer anticuada, lo que puede provocar una p\u00e9rdida de visitantes y da\u00f1ar la credibilidad de su marca.<\/p>\n<p>Afortunadamente, arreglar enlaces rotos con <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> es muy sencillo. En primer lugar, vaya a <i>PrettyLinks &gt; PrettyLinks <\/i>en su panel de WordPress y seleccione el enlace roto de la lista. Acceder\u00e1 a la p\u00e1gina <i>Editar enlace <\/i>p\u00e1gina. Desde aqu\u00ed, basta con ir a la p\u00e1gina <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> titulado <i>URL de destino<\/i>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/target-url.jpg\" alt=\"La p\u00e1gina Editar enlace en PrettyLinks\" width=\"800\" height=\"210\" \/><\/p>\n<p>Haga clic en <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a>seleccione la URL, b\u00f3rrela y pegue la nueva URL de destino. Haga clic en <i>Actualizaci\u00f3n<\/i>y tu bonito enlace roto ya est\u00e1 arreglado.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Create_Homogenous_Shortlinks_for_Social_Media\"><\/span>2. Crear enlaces cortos homog\u00e9neos para las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/branded-link.jpg\" alt=\"Un enlace corto en las redes sociales\" width=\"800\" height=\"224\" \/>Un enlace corto de marca, <a href=\"http:\/\/mashable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">como la de Mashable<\/a>puede utilizarse f\u00e1cilmente para crear enlaces cortos homog\u00e9neos para todos sus perfiles en las redes sociales.<\/p>\nLos enlaces cortos homog\u00e9neos se crean con los mismos elementos generales para un conjunto de enlaces de aspecto similar y m\u00e1s f\u00e1cilmente reconocibles (en este caso, el nombre de una marca). Ayudan a que su <a href=\"https:\/\/prettylinks.com\/es\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrategia de medios sociales<\/a>\u00a0y la experiencia de marca m\u00e1s coherente.<br \/>\nLa coherencia en el branding puede hacer que su marca sea m\u00e1s <a href=\"http:\/\/www.cmo.com\/features\/articles\/2016\/9\/21\/trust-me-im-a-brand.html#gs.ZwZuYNQ\" target=\"_blank\" rel=\"noopener noreferrer\">de confianza<\/a> y valioso. De hecho, s\u00f3lo <a href=\"https:\/\/www.acrolinx.com\/blog\/marketing-research-consistent-content-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">19% de empresas<\/a>\u00a0est\u00e1n creando contenidos coherentes, a pesar de que se ha demostrado que la coherencia de la marca <a href=\"https:\/\/www.inc.com\/tracy-leigh-hazzard\/boost-profit-with-constant-brand-consistency.html\" target=\"_blank\" rel=\"noopener noreferrer\">aumentar los ingresos en 23%<\/a>. La coherencia de su marca en las redes sociales le da una ventaja competitiva. <i>enorme<\/i> ventaja sobre la competencia.<br \/>\nCuando crees enlaces cortos para tus perfiles en las redes sociales, sigue estos consejos para ser lo m\u00e1s eficaz posible:\n<ul>\n<li><b>Utilice una URL con el nombre de la marca. <\/b>Por ejemplo, <em>mybrand.com\/facebook<\/em>\u00a0o <em>facebook.com\/mybrand<\/em>.<\/li>\n<li><b>Mantenga la coherencia en el estilo de los enlaces.<\/b> Cuando crees enlaces cortos para cada uno de tus perfiles en las redes sociales, mant\u00e9n un estilo coherente. Por ejemplo, <em>mybrand.com\/facebook<\/em>o\u00a0<em>mybrand.com\/twitter.\u00a0<\/em>Esto facilita que los seguidores te encuentren en otras plataformas.<\/li>\n<li><b>Intenta que coincida con el nombre de usuario de tu marca en las redes sociales. <\/b>Crea enlaces cortos que coincidan con el nombre de usuario ya establecido de tu marca en las redes sociales. Por ejemplo, <em>@mashable<\/em> podr\u00eda utilizar <em>mashable.com\/facebook<\/em>\u00a0y <em>mashable.com\/twitter<\/em>.<\/li>\n<\/ul>\n<p>Coherencia en su\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">presencia en los medios sociales<\/a> tiene un impacto directo en la imagen de su marca -\u00a0<a href=\"http:\/\/www.curata.com\/blog\/11-effective-ways-to-use-social-media-to-promote-your-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">util\u00edcelo sabiamente<\/a>\u00a1! Por \u00faltimo, genera coherencia y confianza con enlaces cortos homog\u00e9neos, y sigue atrayendo a tus seguidores y personalizando tu contenido para cada plataforma.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Track_Your_Websites_Conversion_Goals\"><\/span>3. Seguimiento de los objetivos de conversi\u00f3n de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/conversion-report.jpg\" alt=\"Un informe de conversi\u00f3n PrettyLinks\" width=\"800\" height=\"451\" \/> Un informe de conversiones puede ayudarle a realizar un seguimiento de los progresos para que pueda ajustar a\u00fan m\u00e1s sus objetivos y adaptar sus estrategias.<\/p>\n<p>Tanto si eres un vendedor que quiere vender como un bloguero que busca suscriptores a su bolet\u00edn de noticias, <a href=\"https:\/\/blog.optimizely.com\/2013\/01\/16\/what-is-a-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">objetivos de conversi\u00f3n<\/a> asunto. Sin embargo, sin un seguimiento de estos objetivos, no avanzar\u00e1s mucho.<\/p>\n<p>El punto de <a href=\"https:\/\/www.b2binboundmarketer.com\/inbound-marketing-blog\/10-essential-smart-goals-for-online-lead-generation\" target=\"_blank\" rel=\"noopener noreferrer\">establecimiento de objetivos<\/a> para que pueda utilizarlos como punto final. El seguimiento de los objetivos de conversi\u00f3n le ayuda a comprender mejor\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/253394\" target=\"_blank\" rel=\"noopener noreferrer\">el rendimiento de su sitio web<\/a>para que disponga de la informaci\u00f3n necesaria para mejorar su\u00a0<a href=\"https:\/\/www.inc.com\/david-finkel\/7-tactics-guaranteed-to-increase-your-conversion-rate.html\" target=\"_blank\" rel=\"noopener noreferrer\">estrategias actuales<\/a>.<\/p>\n<p>Con\u00a0<a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>Este proceso s\u00f3lo requiere unos sencillos pasos. Para empezar, necesitar\u00e1 tener su <i>Estilo de seguimiento<\/i> ajustado a <i>Seguimiento ampliado\u00a0<\/i>(que encontrar\u00e1 en\u00a0<em>Opciones &gt; Informes<\/em>). A continuaci\u00f3n, vaya a <i>PrettyLinks <\/i>&gt; <i>Informes Pro<\/i>. Haga clic en <i>A\u00f1adir un informe PrettyLinks<\/i>y se encontrar\u00e1 en el <em>Editar informe de enlace<\/em> pantalla:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/edit-link-report.jpg\" alt=\"La p\u00e1gina Editar informe de enlaces en PrettyLinks\" width=\"800\" height=\"389\" \/><\/p>\n<p><a href=\"https:\/\/prettylinks.com\/es\/docs\/conversion-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">Seguimiento de las conversiones<\/a>tendr\u00e1 que a\u00f1adir dos enlaces bonitos diferentes al informe: Su <a href=\"https:\/\/instapage.com\/what-is-a-landing-page-chapter-1\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina de aterrizaje<\/a>\u00a0en <em>Seleccione\u00a0<\/em><i>Enlaces analizados en este informe<\/i>y su p\u00e1gina de objetivos (por ejemplo, un formulario de suscripci\u00f3n al bolet\u00edn) en <em>Seleccione su objetivo<\/em>.<\/p>\n<p>Cuando est\u00e9 listo, pulse <i>Cree <\/i>para generar un informe. Puede personalizar a\u00fan m\u00e1s lo que ve cambiando el intervalo de datos del informe o modificando las p\u00e1ginas que ha especificado. A continuaci\u00f3n, puede ajustar sus estrategias de conversi\u00f3n actuales bas\u00e1ndose en los resultados proporcionados, utiliz\u00e1ndolos para informar y mejorar\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2017\/01\/4-ways-to-make-your-affiliate-marketing-content-highly-readable\/\" target=\"_blank\" rel=\"noopener noreferrer\">el contenido de su sitio<\/a>de las redes sociales, e incluso <a href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noopener noreferrer\">creaci\u00f3n de enlaces<\/a> estrategias.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque los acortadores de enlaces tienen las ventajas obvias de acortar y marcar los enlaces del sitio web, tambi\u00e9n evitan los enlaces rotos, le ayudan a crear coherencia de marca y le ayudan a alcanzar los objetivos de conversi\u00f3n. Cuando se utilizan en toda su extensi\u00f3n, puedes asegurarte de que est\u00e1s sacando el m\u00e1ximo partido a tus enlaces (tanto on-site como off-site).<\/p>\n<p>En este post, hemos destacado tres beneficios menos conocidos del uso de acortadores de enlaces. Para recapitular r\u00e1pidamente, un acortador de enlaces puede permitirte:<\/p>\n<ol>\n<li>Arreglar los enlaces rotos.<\/li>\n<li>Cree enlaces cortos homog\u00e9neos para las redes sociales.<\/li>\n<li>Seguimiento de los objetivos de conversi\u00f3n.<\/li>\n<\/ol>\n<p>\u00bfTiene alguna pregunta sobre el uso de un acortador de enlaces, como por ejemplo <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>en su sitio web? H\u00e1ganoslo saber en los comentarios.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4],"tags":[18,3,23,27],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-affiliate-marketing","tag-blog","tag-link-shortening","tag-links"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Link shorteners have a myriad of uses other than simple URL shortening. 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