{"id":2114,"date":"2017-07-07T06:00:03","date_gmt":"2017-07-07T06:00:03","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2276"},"modified":"2019-12-27T16:09:39","modified_gmt":"2019-12-27T16:09:39","slug":"introduction-to-pretty-bar-link-shortening-feature","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/introduction-to-pretty-bar-link-shortening-feature\/","title":{"rendered":"Introducci\u00f3n a Pretty Bar: Un art\u00edculo exclusivo de PrettyLinks"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dccd574349a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dccd574349a\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/introduction-to-pretty-bar-link-shortening-feature\/#An_Introduction_to_PrettyLinkss_Pretty_Bar\" >Introducci\u00f3n al Pretty Bar de PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/introduction-to-pretty-bar-link-shortening-feature\/#3_Best_Practices_for_Using_Pretty_Bar_on_Your_Website\" >3 mejores pr\u00e1cticas para utilizar Pretty Bar en su sitio web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/introduction-to-pretty-bar-link-shortening-feature\/#1_Know_When_to_Use_Pretty_Bar\" >1. Saber cu\u00e1ndo utilizar Pretty Bar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/introduction-to-pretty-bar-link-shortening-feature\/#2_Avoid_Using_Pretty_Bar_With_Affiliate_Links\" >2. Evite utilizar la barra bonita con los enlaces de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/introduction-to-pretty-bar-link-shortening-feature\/#3_Use_Eye-Catching_Features\" >3. Utilice elementos llamativos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/introduction-to-pretty-bar-link-shortening-feature\/#How_to_Set_Up_and_Use_Pretty_Bar_on_Your_WordPress_Website\" >C\u00f3mo configurar y utilizar Pretty Bar en su sitio web WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/introduction-to-pretty-bar-link-shortening-feature\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\t<p><a href=\"https:\/\/moz.com\/learn\/seo\/external-link\" target=\"_blank\" rel=\"noopener noreferrer\">Enlaces externos<\/a> ayudar a mejorar\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\" target=\"_blank\" rel=\"noopener noreferrer\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> y aumentan la autoridad de la marca. Sin embargo, tambi\u00e9n pueden alejar a los lectores de su sitio. Este es el inconveniente del uso de enlaces externos, sobre todo si ha trabajado mucho para <a href=\"https:\/\/prettylinks.com\/es\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">atraer tr\u00e1fico a su sitio web<\/a>.<\/p>\n<p>Afortunadamente, puede aprovechar las ventajas de los enlaces externos y evitar al mismo tiempo su principal consecuencia: la p\u00e9rdida de lectores. Una exclusiva <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> caracter\u00edstica, <a href=\"https:\/\/prettylinks.com\/es\/docs\/pretty-bar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pretty Bar<\/a>le permite utilizar enlaces externos manteniendo su marca presente en las p\u00e1ginas externas.<\/p>\n<p>En este art\u00edculo le presentaremos Pretty Bar y sus ventajas. Aprender\u00e1 tres pr\u00e1cticas recomendadas para su uso, as\u00ed como la forma de configurarlo y empezar a utilizarlo en su sitio web de inmediato. \u00a1Vamos a empezar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_PrettyLinkss_Pretty_Bar\"><\/span>Una introducci\u00f3n a <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>Pretty Bar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2286\" aria-describedby=\"caption-attachment-2286\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/pretty-bar-example.jpg\" alt=\"Un ejemplo del aspecto de Pretty Bar en una p\u00e1gina web\" width=\"800\" height=\"89\" \/><figcaption id=\"caption-attachment-2286\" class=\"wp-caption-text\">Un ejemplo de c\u00f3mo aparece Pretty Bar en la parte superior de una p\u00e1gina web.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/es\/docs\/pretty-bar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pretty Bar<\/a> es uno de los ocho tipos de redireccionamiento que ofrece <a href=\"https:\/\/prettylinks.com\/es\/docs\/understanding-redirect-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Funciona mediante <a href=\"https:\/\/prettylinks.com\/es\/blog\/5-reasons-to-redirect-your-links-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">camuflar el enlace de destino<\/a> y a\u00f1adir un banner en la parte superior de los sitios enlazados.<\/p>\n<p>Esta exclusiva funci\u00f3n de ocultaci\u00f3n tiene dos grandes ventajas.<\/p>\n<ol>\n<li><strong>Incorpora su marca a los enlaces externos.<\/strong> Su sitio web permanece en el primer plano de la mente de sus lectores, incluso cuando navegan a otros sitios web.<\/li>\n<li><strong>Facilita que los usuarios vuelvan a su sitio.<\/strong> Conseguir\u00e1 que sus lectores se interesen por su propio contenido sin dejar de compartir enlaces relevantes de sitios externos.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"3_Best_Practices_for_Using_Pretty_Bar_on_Your_Website\"><\/span>3 mejores pr\u00e1cticas para utilizar Pretty Bar en su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque Pretty Bar puede aportarle numerosas ventajas, hay que tener en cuenta algunas pr\u00e1cticas recomendadas. Ve\u00e1moslas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Know_When_to_Use_Pretty_Bar\"><\/span>1. Saber cu\u00e1ndo utilizar Pretty Bar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pretty Bar es una herramienta \u00fatil que sirve a un prop\u00f3sito espec\u00edfico; de hecho, saber\u00a0<i>cuando<\/i> utilizarlo es casi tan importante como saber <i>c\u00f3mo<\/i>. En algunas situaciones, puede haber otros <a href=\"https:\/\/prettylinks.com\/es\/docs\/understanding-redirect-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">tipos de redirecci\u00f3n<\/a> que sean m\u00e1s beneficiosas para sus necesidades.<\/p>\n<p>Dos criterios le ayudar\u00e1n a determinar si debe utilizar Pretty Bar para su enlace. Antes de seleccionarlo como <i>Redirecci\u00f3n<\/i> tipo, considere lo siguiente:<\/p>\n<ol>\n<li><b>Util\u00edcelo cuando pretenda que los visitantes del sitio vuelvan. <\/b>Este es el prop\u00f3sito principal de Pretty Bar. Utilizarla cuando no tiene intenci\u00f3n de que los visitantes del sitio vuelvan no le beneficiar\u00e1 ni a usted ni a sus visitantes.<\/li>\n<li><b>\u00dasalo <\/b><b><i>s\u00f3lo<\/i><\/b><b> con contenidos sin marca.<\/b>\u00a0No utilice Pretty Bar si est\u00e1 redirigiendo a un sitio externo relacionado con su marca (como otro sitio web de su propiedad). Parecer\u00e1 redundante.<\/li>\n<\/ol>\n<p>Como se muestra arriba, hay muchas ocasiones en las que Pretty Bar ser\u00e1 la soluci\u00f3n perfecta para sus necesidades. Sin embargo, hay un caso en el que querr\u00e1 evitar el uso de Pretty Bar (mencionado a continuaci\u00f3n).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Avoid_Using_Pretty_Bar_With_Affiliate_Links\"><\/span>2. Evite utilizar la barra bonita con los enlaces de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Los enlaces de afiliados son un componente importante de muchos sitios web. La principal raz\u00f3n para evitar el uso de <a href=\"https:\/\/prettylinks.com\/es\/docs\/pretty-bar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pretty Bar<\/a> con los enlaces de afiliados es que algunos comerciantes bloquean los enlaces camuflados. Pretty Bar es una forma de camuflaje. Por lo tanto, su uso en los enlaces de afiliados puede significar una p\u00e9rdida de ventas.<\/p>\n<p>Sin embargo, hay una manera de redirigir los enlaces de afiliados sin poner en peligro las ventas. Se trata de <a href=\"https:\/\/prettylinks.com\/es\/blog\/nofollow-your-affiliate-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">conocido como \"nofollow<\/a>\u00a0- un atributo destinado a impedir el paso de la direcci\u00f3n '<a href=\"https:\/\/www.sitepoint.com\/link-juice-improving-google-ranking-with-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">link juice<\/a> al sitio enlazado.<\/p>\n<p>A\u00f1adir el <i>nofollow<\/i> a sus enlaces es muy sencillo. En primer lugar, vaya a la p\u00e1gina <i>Texto<\/i> en la parte superior derecha del editor de WordPress. Busque el enlace que desea <em>nofollow<\/em>que deber\u00eda tener un formato similar al siguiente:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/my-affiliate-link-1.jpg\" alt=\"Un enlace HTML &quot;dofollow&quot; en el editor de WordPress\" width=\"800\" height=\"215\" \/><\/p>\n<p>Ahora s\u00f3lo tiene que a\u00f1adir un fragmento de c\u00f3digo al HTML del enlace. Para ello, sit\u00fae el cursor entre la comilla doble de cierre y el corchete angulado. A continuaci\u00f3n, a\u00f1ada un espacio y escriba <i>rel=\"nofollow\"<\/i>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/nofollow-link.jpg\" alt=\"Un enlace HTML &quot;nofollow&quot; en el editor de WordPress\" width=\"800\" height=\"235\" \/><\/p>\n<p>El uso de <i>nofollow<\/i> no s\u00f3lo permite a los visitantes de su sitio ir al sitio afiliado sin problemas, sino que tambi\u00e9n puede ayudarle a evitar los problemas relacionados con los enlaces. <a href=\"https:\/\/blog.kissmetrics.com\/penalized-by-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sanciones de Google<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Eye-Catching_Features\"><\/span>3. Utilice elementos llamativos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El objetivo de Pretty Bar es mantener a los visitantes del sitio web centrados en su marca. Puede personalizar el dise\u00f1o de su Pretty Bar con caracter\u00edsticas llamativas que faciliten y atraigan a los lectores a volver a su sitio. Despu\u00e9s de todo, conseguir que los visitantes vuelvan a su sitio web es el objetivo.<\/p>\n<p>Para incorporar caracter\u00edsticas llamativas de la mejor manera posible, conc\u00e9ntrese en dos aspectos del dise\u00f1o de la Pretty Bar:<\/p>\n<ol>\n<li><strong>A\u00f1ade un icono de imagen a la barra.<\/strong> Este es un lugar ideal para una imagen de marca (como el logotipo de la empresa). Utilice esta funci\u00f3n para maximizar la presencia de su marca.<\/li>\n<li><strong>Utilice colores de fondo y texto que contrasten.<\/strong> El contraste facilita la lectura al visitante del sitio web y atraer\u00e1 su atenci\u00f3n continuamente mientras se desplaza por el sitio enlazado.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Set_Up_and_Use_Pretty_Bar_on_Your_WordPress_Website\"><\/span>C\u00f3mo configurar y utilizar Pretty Bar en su sitio web WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una de las mejores cosas de Pretty Bar - y, en realidad, <a href=\"https:\/\/prettylinks.com\/es\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">todas las funciones<\/a> en PrettyLinks - es lo f\u00e1cil que es de configurar y utilizar.<\/p>\n<p>Para configurar Pretty Bar, puede editar un enlace creado previamente (vaya a <i>PrettyLinks &gt; PrettyLinks<\/i>) o <a href=\"https:\/\/prettylinks.com\/es\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">crear un nuevo enlace<\/a> (<i>PrettyLinks &gt; A\u00f1adir nuevo enlace<\/i>). Dentro del <i>Editar enlace<\/i> podr\u00e1 seleccionar <i>Pretty Bar<\/i> del <i>Redirecci\u00f3n<\/i> desplegable:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/pretty-bar-dropdown.jpg\" alt=\"Pretty Bar en el desplegable de redirecci\u00f3n\" width=\"800\" height=\"254\" \/><\/p>\n<p>Personalizar Pretty Bar es tan sencillo como configurarlo. Para ello, dir\u00edjase a <i>PrettyLinks &gt; Opciones<\/i> y seleccione el <i>Pretty Bar<\/i> a la izquierda de la <i>Opciones <\/i>p\u00e1gina:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/pretty-bar-options.jpg\" alt=\"Opciones de Pretty Bar en el plugin PrettyLinks\" width=\"800\" height=\"412\" \/><\/p>\n<p>El plugin ya tiene seleccionada una imagen de enlace y una imagen de fondo por defecto. Por supuesto, si\u00e9ntase libre de cambiar estos, as\u00ed como el color de fondo, color de texto, y <a href=\"https:\/\/prettylinks.com\/es\/docs\/pretty-bar\/\" target=\"_blank\" rel=\"noopener noreferrer\">mucho m\u00e1s<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque los enlaces externos son beneficiosos para su sitio web, pueden desviar a los lectores. Para evitar la p\u00e9rdida de lectores, debe mantener presente su marca incluso cuando los visitantes naveguen hacia enlaces externos. Eso es exactamente lo que Pretty Bar le ayuda a conseguir.<\/p>\n<p>En este post, hemos destacado las ventajas de utilizar\u00a0<a href=\"https:\/\/prettylinks.com\/es\/docs\/pretty-bar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pretty Bar<\/a>as\u00ed como tres buenas pr\u00e1cticas de uso. Adem\u00e1s, ha aprendido a configurar Pretty Bar dentro de <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>y personal\u00edcelo para adaptarlo a su marca.<\/p>\n<p>\u00bfTiene alguna pregunta sobre Pretty Bar o sobre c\u00f3mo puede empezar a utilizarla en su sitio web? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6,47,50],"tags":[62,21,27,56,15],"class_list":["post-2114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-how-tos","category-pretty-links","tag-affiliate-links","tag-branding","tag-links","tag-nofollow","tag-wordpress"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pretty Bar lets you use external links without losing readers. Strengthen your brand and keep readers connected with this exclusive feature.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/introduction-to-pretty-bar-link-shortening-feature\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"An Introduction to Pretty Bar: A PrettyLinks Exclusive Feature\" \/>\n\t\t<meta property=\"og:description\" content=\"Pretty Bar lets you use external links without losing readers. 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