{"id":2113,"date":"2017-06-30T06:00:45","date_gmt":"2017-06-30T06:00:45","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2252"},"modified":"2019-12-27T15:26:26","modified_gmt":"2019-12-27T15:26:26","slug":"link-building-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/link-building-mistakes-to-avoid\/","title":{"rendered":"3 errores perjudiciales en la construcci\u00f3n de enlaces que debe evitar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d38b0f31a3e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d38b0f31a3e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-mistakes-to-avoid\/#The_Importance_of_Link_Building\" >La importancia de la creaci\u00f3n de enlaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-mistakes-to-avoid\/#3_Detrimental_Link_Building_Mistakes_to_Avoid\" >3 errores perjudiciales en la construcci\u00f3n de enlaces que debe evitar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-mistakes-to-avoid\/#1_Poor_Use_of_Anchor_Text\" >1. Mal uso del texto ancla<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-mistakes-to-avoid\/#2_Linking_Out_to_Low-Quality_Content\" >2. Enlaces a contenidos de baja calidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-mistakes-to-avoid\/#3_Failing_to_Track_Your_Links_Performance\" >3. No hacer un seguimiento del rendimiento de los enlaces<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-building-mistakes-to-avoid\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Enlazar con otros sitios parece una tarea f\u00e1cil, pero debe abordarse con cuidado. Esto se debe a que las t\u00e9cnicas de enlace inadecuadas pueden obstaculizar su <a href=\"http:\/\/backlinko.com\/link-building\" target=\"_blank\" rel=\"noopener noreferrer\">creaci\u00f3n de enlaces<\/a> esfuerzos, lo que puede repercutir negativamente <a href=\"http:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noopener noreferrer\">Optimizaci\u00f3n de motores de b\u00fasqueda<\/a> (SEO) - y como resultado, <a href=\"http:\/\/searchengineland.com\/authority-link-building-real-time-penguin-259584\" target=\"_blank\" rel=\"noopener noreferrer\">la autoridad de su sitio web<\/a>.<\/p>\n<p>Afortunadamente, puede mejorar <a href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2016\/01\/07\/the-top-10-benefits-of-link-building\/#17fad923529d\" target=\"_blank\" rel=\"noopener noreferrer\">la credibilidad de su sitio web<\/a> y autoridad de marca evitando y\/o corrigiendo algunos de estos errores. Y lo que es a\u00fan m\u00e1s importante, con tus nuevos conocimientos podr\u00e1s evitar cometerlos en el futuro.<\/p>\n<p>En este post, le presentaremos la construcci\u00f3n de enlaces y su importancia. A continuaci\u00f3n, destacaremos tres de los errores m\u00e1s comunes (y perjudiciales) en la construcci\u00f3n de enlaces que debes evitar, y te explicaremos c\u00f3mo puedes hacerlo, incluso con la ayuda de herramientas como <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Empecemos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Link_Building\"><\/span>La importancia de la creaci\u00f3n de enlaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En resumen, la construcci\u00f3n de enlaces es sencilla: es un proceso que le permite obtener enlaces de otros sitios web hacia el suyo, y es algo en lo que participar\u00e1 lo sepa o no.<\/p>\n<p>Esto es <a href=\"https:\/\/moz.com\/beginners-guide-to-link-building\" target=\"_blank\" rel=\"noopener noreferrer\">una tarea importante<\/a>y que tenga un impacto significativo en su sitio web. Por ejemplo, una construcci\u00f3n de enlaces adecuada puede:<\/p>\n<ol>\n<li><strong>Mejorar <a href=\"https:\/\/prettylinks.com\/es\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">el posicionamiento de su sitio en los motores de b\u00fasqueda<\/a>:<\/strong>&nbsp;Esto hace que sea m\u00e1s f\u00e1cil para otros encontrar y enlazar a su contenido, mejorando a\u00fan m\u00e1s su clasificaci\u00f3n.<\/li>\n<li><b>Establecerle como una autoridad dentro de su sector:<\/b>&nbsp;Ganar backlinks hacia su sitio desde otros blogs de renombre mejorar\u00e1 el valor de su propio contenido.<\/li>\n<li><strong><a href=\"https:\/\/prettylinks.com\/es\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aumente el tr\u00e1fico de su sitio web<\/a>:<\/strong> Esto es ideal si desea mejorar el n\u00famero de lectores de su sitio web o aumentar las conversiones (incluidas las ventas).<\/li>\n<\/ol>\n<p>Sin embargo, tenga en cuenta que los errores que comete con respecto a los enlaces no s\u00f3lo est\u00e1n relacionados con el contenido fuera del sitio. La forma en que implementas los enlaces en tu propio sitio web puede tener el mismo impacto, por lo que es importante hacerlo bien siempre.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Detrimental_Link_Building_Mistakes_to_Avoid\"><\/span>3 errores perjudiciales en la construcci\u00f3n de enlaces que debe evitar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque hay una serie de <a href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2016\/06\/15\/7-link-building-mistakes-every-seo-newcomer-makes\/#4c9da733317b\" target=\"_blank\" rel=\"noopener noreferrer\">errores de link building<\/a> que debe tener cuidado de evitar, algunos son m\u00e1s perjudiciales que otros. Echemos un vistazo a tres de ellos, empezando por su texto de anclaje.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Poor_Use_of_Anchor_Text\"><\/span>1. Mal uso del texto ancla<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2254\" aria-describedby=\"caption-attachment-2254\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/anchor-link-example-1.jpg\" alt=\"Un ejemplo de un enlace de anclaje como se ve en el blog de Neil Patel\" width=\"800\" height=\"63\"><figcaption id=\"caption-attachment-2254\" class=\"wp-caption-text\"><a href=\"http:\/\/neilpatel.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neil Patel<\/a> siempre se asegura de optimizar su texto de anclaje para que sea descriptivo y natural.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>En <a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">texto de anclaje<\/a>&nbsp;es un elemento importante de su contenido, su mala utilizaci\u00f3n (como el uso repetitivo del mismo enlace o un texto no optimizado) puede ser perjudicial para la creaci\u00f3n de enlaces.<\/p>\n<p>Ambos errores relacionados pueden desencadenar un <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604774?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Sanci\u00f3n de Google<\/a>ya que Google puede determinar que formas parte de una <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">sistema de enlace<\/a>. Esto puede ser <a href=\"https:\/\/blog.kissmetrics.com\/recover-from-any-google-penalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">malo para el SEO de su sitio<\/a>y como sanci\u00f3n puede da\u00f1ar la reputaci\u00f3n de su marca e incluso puede minar su credibilidad.<\/p>\n<p>Afortunadamente, puede evitar el mal uso del texto de anclaje y sus enlaces correspondientes con la ayuda de <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks's<\/a> ajuste del umbral junto con el <a href=\"https:\/\/prettylinks.com\/es\/docs\/keyword-url-replacements\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Sustituci\u00f3n de palabras clave<\/i><\/a> funci\u00f3n. En t\u00e9rminos sencillos, esta funci\u00f3n le permite enlazar autom\u00e1ticamente a palabras clave preestablecidas dentro de sus entradas y p\u00e1ginas, pero establece un l\u00edmite en el n\u00famero de enlaces que incluye por p\u00e1gina.<\/p>\n<p>Para configurarlo, vaya a&nbsp;<em>PrettyLinks &gt; Opciones <\/em>en el panel de control de WordPress y, a continuaci\u00f3n, seleccione la opci\u00f3n&nbsp;<em>Sustituciones<\/em>&nbsp;opci\u00f3n. Activar&nbsp;<em>Umbrales <\/em>marcando la casilla de verificaci\u00f3n, y personalice su configuraci\u00f3n <a href=\"https:\/\/builtvisible.com\/link-building-anchor-text-optimisation-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">seg\u00fan sus necesidades<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/keyword-replacement-feature.jpg\" alt=\"Configuraci\u00f3n de sustituci\u00f3n de palabras clave de PrettyLinks\" width=\"800\" height=\"293\"><\/p>\n<p>Esto significa que puede <a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">maximizar y optimizar<\/a> los enlaces que incluya en su contenido, lo que es bueno tanto para la experiencia de sus lectores&nbsp;<em>y<\/em>&nbsp;para su posicionamiento en Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Linking_Out_to_Low-Quality_Content\"><\/span>2. Enlaces a contenidos de baja calidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2258\" aria-describedby=\"caption-attachment-2258\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/poor-content-example.jpg\" alt=\"El titular de una entrada de blog de baja calidad\" width=\"800\" height=\"254\"><figcaption id=\"caption-attachment-2258\" class=\"wp-caption-text\">Cuando se enlaza a un contenido con un <a href=\"https:\/\/www.acromediainc.com\/blog\/your-site-traffic-high-conversion-rates-are-declining\" target=\"_blank\" rel=\"noopener noreferrer\">bajo n\u00famero de palabras<\/a>Tambi\u00e9n puede reducir la calidad de su propio sitio.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Si incluye enlaces salientes en su contenido, Google har\u00e1 referencia a ellos a la hora de determinar la calidad de su sitio web. Con enlaces de mala calidad, Google <a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/01\/06\/why-google-hates-your-website-and-how-you-can-fix-it\/#744976af12d2\" target=\"_blank\" rel=\"noopener noreferrer\">no tratar favorablemente su contenido<\/a>. Esto se traduce en una posici\u00f3n m\u00e1s baja en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP), lo que a su vez dificulta su posicionamiento en los buscadores. <a href=\"http:\/\/backlinko.com\/high-quality-backlinks\" target=\"_blank\" rel=\"noopener noreferrer\">ganar backlinks<\/a> a su sitio.<\/p>\n<p>La mejor manera de evitar este error es saber c\u00f3mo <a href=\"https:\/\/www.shoutmeloud.com\/how-to-find-low-quality-content-fix-create-quality-site.html\" target=\"_blank\" rel=\"noopener noreferrer\">identificar los contenidos de baja calidad<\/a>. Esto incluye piezas con un&nbsp;<a href=\"http:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener noreferrer\">bajo n\u00famero de palabras<\/a> (especialmente si otros enlaces sobre el tema son sustancialmente m\u00e1s largos), enlaces rotos y <a href=\"https:\/\/moz.com\/learn\/seo\/duplicate-content\" target=\"_blank\" rel=\"noopener noreferrer\">contenido duplicado<\/a>.<\/p>\n<p>En cuanto a lo que <i>debe <\/i>buscar, hay <a href=\"https:\/\/blog.kissmetrics.com\/ingredients-of-great-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">muchos consejos disponibles<\/a> que dar\u00e1n sus frutos. Esto le ayudar\u00e1 a centrarse f\u00e1cilmente en las p\u00e1ginas web de mayor calidad, permiti\u00e9ndole enlazar s\u00f3lo con el mejor contenido.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Failing_to_Track_Your_Links_Performance\"><\/span>3. No hacer un seguimiento del rendimiento de los enlaces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2061\" aria-describedby=\"caption-attachment-2061\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks.png\" alt=\"Pantalla &quot;Clicks&quot; de PrettyLinks\" width=\"800\" height=\"251\"><figcaption id=\"caption-attachment-2061\" class=\"wp-caption-text\">A <em>Clics<\/em> visto en <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>puede ayudarle a evaluar el rendimiento de sus enlaces.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>El seguimiento de enlaces (es decir, el n\u00famero de clics, la cantidad de veces que se comparten, etc.) es una forma \u00fatil de determinar c\u00f3mo est\u00e1n funcionando sus enlaces, tanto en su sitio web como en toda la Web.<\/p>\n<p>Por supuesto, si no haces un seguimiento de tus enlaces, es imposible saber c\u00f3mo est\u00e1n funcionando. Esto hace que sea dif\u00edcil mejorarlos, y tambi\u00e9n puede significar que est\u00e1 perdiendo tiempo y dinero en las \u00e1reas equivocadas (especialmente cuando se trata de anuncios pagados y blogs de invitados).<\/p>\n<p>Con <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>puede remediar f\u00e1cilmente este error con la funci\u00f3n de seguimiento integrada en el plugin. Simplemente&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/docs\/default-link-options\/\" target=\"_blank\" rel=\"noopener noreferrer\">activar el seguimiento de enlaces<\/a> en el <i>Opciones<\/i> y utilice el bot\u00f3n <a href=\"https:\/\/prettylinks.com\/es\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Informes<\/i> funci\u00f3n<\/a> para crear informes especializados (o ver el rendimiento de su enlace):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/enable-link-tracking.jpg\" alt=\"P\u00e1gina de configuraci\u00f3n del enlace PrettyLinks\" width=\"800\" height=\"137\"><\/p>\n<p>Adem\u00e1s, puede&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/docs\/reporting-options\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalizar el seguimiento del plugin<\/a> tus enlaces (y te informa de ellos) cambiando el estilo de informe y excluyendo las direcciones IP (para que no se incluyan en tu informe).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cometer errores en la construcci\u00f3n de enlaces puede tener un impacto significativo en el rendimiento de su sitio web. Sin embargo, si evitas los errores m\u00e1s perjudiciales, estar\u00e1s haciendo todo lo posible para evitar las penalizaciones de Google y mejorar el posicionamiento general de tu sitio web.<\/p>\n<p>En este post, hemos destacado tres errores perjudiciales en la construcci\u00f3n de enlaces que deber\u00eda evitar. Para recapitular r\u00e1pidamente, algunos de los errores que puede estar cometiendo actualmente incluyen:<\/p>\n<ol>\n<li>Uso repetitivo de un texto de anclaje y enlaces.<\/li>\n<li>Enlaces a contenidos de baja calidad.<\/li>\n<li>Un fallo en el seguimiento del rendimiento de su enlace.<\/li>\n<\/ol>\n<p>\u00bfTiene alguna pregunta sobre la construcci\u00f3n de enlaces en su sitio web, o c\u00f3mo <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> \u00bfpuede ayudarle? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,66,1],"tags":[71,67],"class_list":["post-2113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-seo","category-uncategorized","tag-link-building","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Improper link building techniques can damage your SEO efforts. 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