{"id":2112,"date":"2017-06-23T16:14:28","date_gmt":"2017-06-23T16:14:28","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2225"},"modified":"2023-12-14T14:11:37","modified_gmt":"2023-12-14T19:11:37","slug":"benefits-of-internal-linking","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/benefits-of-internal-linking\/","title":{"rendered":"Las ventajas de los enlaces internos (y c\u00f3mo utilizar esta t\u00e9cnica eficazmente)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea0bf519413\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea0bf519413\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/benefits-of-internal-linking\/#What_Internal_Linking_Is_And_How_It_Can_Benefit_Your_Site\" >Qu\u00e9 son los enlaces internos (y c\u00f3mo pueden beneficiar a su sitio)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/benefits-of-internal-linking\/#How_to_Use_Internal_Linking_Effectively_3_Simple_Tips\" >C\u00f3mo utilizar eficazmente los enlaces internos (3 sencillos consejos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/benefits-of-internal-linking\/#1_Use_Optimized_and_Relevant_Anchor_Text\" >1. Utilizar texto de anclaje optimizado y relevante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/benefits-of-internal-linking\/#2_Link_to_High-Quality_Content\" >2. Enlace a contenidos de alta calidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/benefits-of-internal-linking\/#3_Track_Your_Internal_Links\" >3. Rastree sus enlaces internos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/benefits-of-internal-linking\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\t<p>Mientras trabajas para crear el mejor contenido posible para tus lectores, puede que te encuentres dependiendo en gran medida de <a href=\"https:\/\/moz.com\/learn\/seo\/external-link\" target=\"_blank\" rel=\"noopener noreferrer\">enlaces externos<\/a> para dar profundidad y respaldar sus afirmaciones. Si bien es cierto que estos enlaces tienen su utilidad, hay una serie de cosas que no pueden hacer eficazmente por su sitio web, como mejorar el posicionamiento en los motores de b\u00fasqueda y promocionar su propio contenido.<\/p>\n<p>Por eso tambi\u00e9n querr\u00e1 utilizar <a href=\"https:\/\/moz.com\/learn\/seo\/internal-link\" target=\"_blank\" rel=\"noopener noreferrer\">enlaces internos<\/a>\u00a0en su sitio web. Esto puede proporcionarle\u00a0<a href=\"https:\/\/blog.kissmetrics.com\/commandments-of-internal-linking\/\" target=\"_blank\" rel=\"noopener noreferrer\">una serie de ventajas<\/a>\u00a0que la vinculaci\u00f3n externa por s\u00ed sola no le ayudar\u00e1 a conseguir. Entre ellos se incluyen una mayor participaci\u00f3n de los visitantes y <a href=\"https:\/\/admixglobal.com\/what-is-google-and-what-does-it-mean-4801903\/\" target=\"_blank\" rel=\"noopener\">mejor posicionamiento en los motores de b\u00fasqueda<\/a>.<\/p>\n<p>En este post, primero le presentaremos los conceptos b\u00e1sicos de la vinculaci\u00f3n interna, sus beneficios y sus usos t\u00edpicos. A continuaci\u00f3n, aprender\u00e1 tres consejos para implementar eficazmente los enlaces internos en su sitio web. Empecemos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Internal_Linking_Is_And_How_It_Can_Benefit_Your_Site\"><\/span>Qu\u00e9 son los enlaces internos (y c\u00f3mo pueden beneficiar a su sitio)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/blog.kissmetrics.com\/commandments-of-internal-linking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Enlaces internos<\/a> simplemente significa a\u00f1adir enlaces a su contenido que apunten a otras partes de su propio sitio web. Esto es lo contrario de la vinculaci\u00f3n externa, que se produce cuando se enlaza a contenido fuera del sitio.<\/p>\n<p>El uso de enlaces internos es importante por varias razones, entre ellas:<\/p>\n<ul>\n<li>Anima a los lectores a navegar por su sitio y a interesarse por m\u00e1s contenidos.<\/li>\n<li>A menudo se ve\u00a0<a href=\"https:\/\/searchenginewatch.com\/2016\/10\/25\/guide-to-google-ranking-factors-part-8-internal-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">mejora de la posici\u00f3n en los motores de b\u00fasqueda<\/a>gracias a un mayor flujo de '<a href=\"https:\/\/www.crazyegg.com\/blog\/glossary\/link-juice\/\" target=\"_blank\" rel=\"noopener noreferrer\">jugo de enlaces<\/a>entre las p\u00e1ginas de su sitio.<\/li>\n<li>Mostrar a los visitantes contenidos relacionados puede <a href=\"https:\/\/yoast.com\/understanding-bounce-rate-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">disminuya sus tasas de rebote<\/a>.<\/li>\n<\/ul>\n<p>Adem\u00e1s, los enlaces internos tienen una amplia variedad de usos, lo que los convierte en una herramienta vers\u00e1til. Por ejemplo, pueden a\u00f1adir m\u00e1s profundidad a su contenido m\u00e1s reciente y exponer a nuevos lectores a su contenido m\u00e1s antiguo (pero a\u00fan relevante). En realidad, no hay ning\u00fan inconveniente en utilizarlos, siempre que se sigan algunas estrategias sencillas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_Internal_Linking_Effectively_3_Simple_Tips\"><\/span>C\u00f3mo utilizar eficazmente los enlaces internos (3 sencillos consejos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A estas alturas, deber\u00eda estar claro que la vinculaci\u00f3n interna puede proporcionar a su sitio web una serie de beneficios. Veamos c\u00f3mo aplicar esta t\u00e9cnica de la forma m\u00e1s eficaz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Optimized_and_Relevant_Anchor_Text\"><\/span>1. Utilizar texto de anclaje optimizado y relevante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2227\" aria-describedby=\"caption-attachment-2227\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/anchor-link-example.jpg\" alt=\"Texto de anclaje incorporado a un p\u00e1rrafo\" width=\"800\" height=\"134\" \/><figcaption id=\"caption-attachment-2227\" class=\"wp-caption-text\">Como demuestra\u00a0<a href=\"https:\/\/www.kissmetrics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kissmetrics<\/a>los enlaces de anclaje pueden incorporarse a su contenido para mantener la fluidez y, al mismo tiempo, aportar valor.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">Texto de anclaje<\/a> es el texto que \"ancla\" un enlace, en el que los lectores hacen clic para visitar la p\u00e1gina enlazada. Dado que la mayor parte del texto de anclaje se incorpora a su contenido (a menos que, por ejemplo, forme parte de un men\u00fa), es importante que sea\u00a0<a href=\"https:\/\/www.semrush.com\/blog\/what-is-anchor-text-and-how-can-i-optimize-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimizado y pertinente<\/a>. Esto significa que el texto debe encajar de forma natural con las palabras que lo rodean, dejando que el contenido mantenga su fluidez. Aunque quiera que los lectores hagan clic en los enlaces, no debe distraerles demasiado ni parecer forzado.<\/p>\n<p>Para asegurarse de que su texto de anclaje est\u00e1 lo m\u00e1s optimizado y es lo m\u00e1s relevante posible, tenga en cuenta estos consejos cuando a\u00f1ada enlaces internos:<\/p>\n<ul>\n<li><b>Que sea natural:<\/b>\u00a0Intente crear textos de anclaje a partir de palabras que ya est\u00e9n presentes y evite\u00a0<a href=\"https:\/\/www.gotchseo.com\/anchor-text\/#recovery\" target=\"_blank\" rel=\"noopener noreferrer\">meter con calzador frases poco naturales<\/a> (como palabras clave inc\u00f3modas).<\/li>\n<li><b>Variar los tipos de texto de anclaje<\/b><b>:<\/b> Esto le ayudar\u00e1 a <a href=\"https:\/\/www.highervisibility.com\/blog\/5-tips-on-how-to-vary-your-anchor-text\/\" target=\"_blank\" rel=\"noopener\">evitar textos de anclaje gen\u00e9ricos<\/a> (como \"haga clic aqu\u00ed\" o \"m\u00e1s informaci\u00f3n\"), y mejorar\u00e1 la fluidez de su contenido.<\/li>\n<\/ul>\n<p>Por \u00faltimo, es \u00fatil pensar en el texto de anclaje como un descriptor del enlace. Cuando los lectores escaneen su contenido, usted quiere que puedan ver el texto del enlace y predecir exactamente qu\u00e9 tipo de contenido pueden esperar cuando hagan clic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Link_to_High-Quality_Content\"><\/span>2. Enlace a contenidos de alta calidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2229\" aria-describedby=\"caption-attachment-2229\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/quality-content-link.jpg\" alt=\"Un ejemplo de enlace a un contenido de calidad\" width=\"800\" height=\"101\" \/><figcaption id=\"caption-attachment-2229\" class=\"wp-caption-text\"><a href=\"http:\/\/neilpatel.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neil Patel<\/a> enlaza regularmente con contenidos de calidad que respaldan sus afirmaciones y aportan m\u00e1s profundidad a sus lectores.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>En general, <a href=\"https:\/\/www.crazyegg.com\/blog\/what-is-high-quality-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">contenidos de calidad<\/a> es lo que aporta valor y construye <a href=\"https:\/\/conversionxl.com\/website-credibility-checklist-factors\/\" target=\"_blank\" rel=\"noopener noreferrer\">la credibilidad de su sitio web<\/a>. Enlazar con contenidos de calidad le permite ofrecer m\u00e1s profundidad a sus lectores, as\u00ed como promocionar otros contenidos dentro de su sitio. Adem\u00e1s, cuantos m\u00e1s enlaces tenga una p\u00e1gina web apuntando hacia ella, mayor ser\u00e1 su pagerank - este es un factor clave <a href=\"http:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener noreferrer\">en las clasificaciones de b\u00fasqueda de Google<\/a>.<\/p>\n<p>Lo que constituye un contenido de alta calidad puede ser bastante subjetivo. Sin embargo, existen <a href=\"https:\/\/blog.kissmetrics.com\/ingredients-of-great-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">algunas reglas universales<\/a>\u00a0que puede seguir a la hora de elegir el mejor contenido interno al que enlazar:<\/p>\n<ul>\n<li><b>Centrarse en la accionabilidad:\u00a0<\/b>Los contenidos procesables proporcionan <a href=\"https:\/\/blog.kissmetrics.com\/relatable-and-actionable-content\/\" target=\"_blank\" rel=\"noopener\">m\u00e1s valor para sus lectores<\/a>. Aunque debe intentar que su art\u00edculo actual sea lo m\u00e1s \u00fatil posible, tambi\u00e9n puede enlazar a otros contenidos procesables de su sitio web para ofrecer una mayor profundidad.<\/li>\n<li><b>Mantenga la relevancia:\u00a0<\/b>Esto significa enlazar a p\u00e1ginas internas que est\u00e9n directamente relacionadas con el contenido en cuesti\u00f3n, y que contribuyan a\u00fan m\u00e1s a la profundidad y el valor de su art\u00edculo actual.<\/li>\n<\/ul>\n<p>Una forma f\u00e1cil de empezar es fijarse primero en los contenidos m\u00e1s populares de su sitio web. Aunque en un principio no sea de la m\u00e1xima calidad, puede mejorarlo y utilizarlo como <a href=\"https:\/\/claytonjohnson.com\/pillar-content-boost-blog-traffic-pillar-posts\" target=\"_blank\" rel=\"noopener noreferrer\">contenido de los pilares<\/a> a trav\u00e9s de su sitio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Track_Your_Internal_Links\"><\/span>3. Rastree sus enlaces internos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2061\" aria-describedby=\"caption-attachment-2061\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks.png\" alt=\"Pantalla &quot;Clicks&quot; de PrettyLinks\" width=\"800\" height=\"251\" \/><figcaption id=\"caption-attachment-2061\" class=\"wp-caption-text\">Con <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>\u00a0puede realizar un seguimiento de los clics de los usuarios, lo que facilita el control del rendimiento de los enlaces internos.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>El seguimiento de enlaces internos es similar a cualquier otro proceso de seguimiento de enlaces. Por lo general, el n\u00famero de clics en un enlace espec\u00edfico se cuenta y se pone a disposici\u00f3n para su revisi\u00f3n. Esto es beneficioso porque le ayuda a averiguar qu\u00e9 enlaces funcionan bien y cu\u00e1les deber\u00edan modificarse o trasladarse a un lugar m\u00e1s destacado.<\/p>\n<p>Afortunadamente, cuando <a href=\"https:\/\/prettylinks.com\/es\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">acortar enlaces<\/a> utilizando <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>puede <a href=\"https:\/\/prettylinks.com\/es\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">automatizar la funci\u00f3n de seguimiento<\/a>. De este modo, podr\u00e1 empezar a beneficiarse r\u00e1pidamente de la informaci\u00f3n que proporciona el seguimiento de enlaces. Incluso puede <a href=\"https:\/\/prettylinks.com\/es\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">crear informes de enlaces<\/a>\u00a0y exportarlos para su posterior an\u00e1lisis. En poco tiempo, estar\u00e1s implementando enlaces internos que aumentar\u00e1n la participaci\u00f3n de los usuarios y el posicionamiento de tu p\u00e1gina.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Los enlaces internos son <a href=\"https:\/\/www.entrepreneur.com\/article\/283204\" target=\"_blank\" rel=\"noopener noreferrer\">igual de importante<\/a> como los enlaces externos a la hora de optimizar su sitio y animar a los visitantes a quedarse. Por lo tanto, utilizar estos enlaces en su sitio web es esencial si desea mejorar su credibilidad. Adem\u00e1s, ofrecen m\u00e1s profundidad y valor a sus lectores.<\/p>\n<p>En este post, le hemos presentado las ventajas de los enlaces internos y le hemos ofrecido tres consejos para utilizar este tipo de enlaces de forma eficaz. Para recapitular r\u00e1pidamente, son:<\/p>\n<ol>\n<li>Utilice textos de anclaje optimizados y relevantes.<\/li>\n<li>Enlace a contenidos de alta calidad.<\/li>\n<li>Rastrea tus enlaces internos con <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a>.<\/li>\n<\/ol>\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo utilizar eficazmente los enlaces internos en su sitio web? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,47,66],"tags":[70,69,67],"class_list":["post-2112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-how-tos","category-seo","tag-internal-links","tag-linking","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Internal linking is an important part of any effective SEO strategy. 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