{"id":2110,"date":"2017-06-09T17:03:36","date_gmt":"2017-06-09T17:03:36","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2159"},"modified":"2021-05-11T13:08:06","modified_gmt":"2021-05-11T13:08:06","slug":"improve-business-branding","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/improve-business-branding\/","title":{"rendered":"C\u00f3mo mejorar la imagen de marca de su empresa (4 t\u00e9cnicas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e731e85afca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e731e85afca\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-business-branding\/#What_is_a_Business_Brand_and_How_It_Can_Benefit_Your_Business\" >\u00bfQu\u00e9 es la marca de una empresa? (y c\u00f3mo puede beneficiar a su empresa)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-business-branding\/#4_Techniques_to_Improve_Your_Business_Branding\" >4 t\u00e9cnicas para mejorar la imagen de marca de su empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-business-branding\/#1_Keep_an_Active_Social_Media_Page\" >1. Mantener una p\u00e1gina activa en las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-business-branding\/#2_Use_a_Branded_Email_Address\" >2. Utilice una direcci\u00f3n de correo electr\u00f3nico de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-business-branding\/#3_Partner_with_Like-Minded_Businesses\" >3. Asociarse con empresas afines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-business-branding\/#4_Shorten_and_Cloak_Your_Links_with_PrettyLinks\" >4. Acorta y camufla tus enlaces con PrettyLinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-business-branding\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Muchas empresas no consiguen <a href=\"https:\/\/www.entrepreneur.com\/article\/77408\" target=\"_blank\" rel=\"noopener noreferrer\">marca eficaz<\/a>Y, por ello, podr\u00edan estar afectando a sus ingresos potenciales. Por desgracia, esto puede acarrear problemas -tanto ahora como en el futuro- de notoriedad de marca y credibilidad. <\/p>\n\n\n\n<p>Afortunadamente, tanto si su empresa es nueva como si no, existen diversas t\u00e9cnicas de branding que puede utilizar para reforzar la identidad de su negocio. Estas t\u00e9cnicas son f\u00e1ciles de aplicar y pueden ser <a href=\"https:\/\/wurkhouse.com\/blog\/why-is-branding-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">justo lo que su empresa necesita<\/a> para convertirse en una marca reconocida en su nicho. <\/p>\n\n\n\n<p>En este art\u00edculo, le presentaremos el branding y lo que puede hacer por su negocio, incluyendo un an\u00e1lisis m\u00e1s profundo de sus beneficios. A continuaci\u00f3n, aprender\u00e1s cuatro t\u00e9cnicas que puedes poner en pr\u00e1ctica inmediatamente para reforzar la notoriedad de tu marca. Empecemos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Business_Brand_and_How_It_Can_Benefit_Your_Business\"><\/span>\u00bfQu\u00e9 es la marca de una empresa? (y c\u00f3mo puede beneficiar a su empresa)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La imagen de marca no consiste s\u00f3lo en tener un logotipo destacado y memorable. Es una estrategia empresarial que se utiliza para desarrollar relaciones s\u00f3lidas con su mercado objetivo y establecer conexiones fuertes dentro del sector elegido. Una buena estrategia de marca aumentar\u00e1 el valor de su empresa y facilitar\u00e1 la captaci\u00f3n de nuevos clientes. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/brand-example.jpg\" alt=\"P\u00e1gina de inicio de Zappos\" class=\"wp-image-2169\"\/><figcaption><a href=\"http:\/\/www.zappos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zappos<\/a> es una marca muy reputada, en gran parte debido a su <a href=\"http:\/\/www.businessinsider.com\/zappos-customer-service-crm-2012-1?IR=T\" target=\"_blank\" rel=\"noopener noreferrer\">servicio de atenci\u00f3n al cliente estelar<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\"> \u00a0 La marca tiene muchas ventajas, pero con una estrategia s\u00f3lida, hay dos beneficios clave: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Crecimiento del alcance de la industria:\u00a0<\/b>La marca le permite <a href=\"https:\/\/www.fastcompany.com\/3026770\/how-do-i-brand-my-business-to-stand-out-from-the-competition\" target=\"_blank\" rel=\"noopener noreferrer\">destaque entre sus competidores<\/a>.<\/li><li><b>Aumento de <a href=\"http:\/\/marketinghuddle.com\/what-is-brand-credibility\/\" target=\"_blank\" rel=\"noopener noreferrer\">credibilidad de marca<\/a>:\u00a0<\/b>La marca puede mejorar la percepci\u00f3n del consumidor y, en consecuencia, la credibilidad.<\/li><\/ol>\n\n\n\n<p>A menudo se confunde con\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a>El branding es una estrategia relacionada pero independiente. En pocas palabras, la marca es lo que queda despu\u00e9s de que sus esfuerzos de marketing hayan arrasado. Se asocia a la reputaci\u00f3n de una empresa y a lo eficaz que es para <a href=\"http:\/\/www.billmarshjr.com\/a-brand-is-a-promise-3-great-examples-of-strong-brands-that-make-strong-promises\/\" target=\"_blank\" rel=\"noopener noreferrer\">cumplir las promesas<\/a> que ha hecho al cliente. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Techniques_to_Improve_Your_Business_Branding\"><\/span>4 t\u00e9cnicas para mejorar la imagen de marca de su empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Muchas empresas fracasan a la hora de crear su marca porque creen que es una tarea abrumadora o simplemente complican demasiado el proceso. Sin embargo, crear una marca es m\u00e1s sencillo de lo que crees y, con estas t\u00e9cnicas, te preguntar\u00e1s por qu\u00e9 no lo has hecho antes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Keep_an_Active_Social_Media_Page\"><\/span>1. Mantener una p\u00e1gina activa en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/zappos-social-media.jpg\" alt=\"Mejora la imagen de tu empresa en las redes sociales - P\u00e1gina de empresa de Zappos en Facebook\" class=\"wp-image-2162\"\/><figcaption><a href=\"http:\/\/www.zappos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Zappos<\/a> efectivamente <a href=\"https:\/\/www.thebalance.com\/zappos-uses-technology-and-operations-to-be-successful-2533530\" target=\"_blank\" rel=\"noopener noreferrer\">utiliza las redes sociales<\/a> mantenerse en contacto con sus clientes, lo que contribuye a la reputaci\u00f3n de las marcas.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Un activo <a href=\"https:\/\/prettylinks.com\/es\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">redes sociales<\/a> es una p\u00e1gina que su empresa utiliza con regularidad, tanto para hablar con los clientes como para llegar a ellos. Esto es beneficioso para la marca porque le proporciona una plataforma de compromiso clave para generar clientes potenciales y ventas. Aunque mantener una p\u00e1gina activa en las redes sociales no es dif\u00edcil, puede resultar abrumador. Aqu\u00ed tienes algunos consejos para empezar: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Comparte tus \u00faltimos contenidos.<\/b>\u00a0Aunque la forma \"tradicional\" de publicar manualmente est\u00e1 perfectamente bien, una herramienta automatizada (como <a href=\"http:\/\/buffer.com\" target=\"_blank\" rel=\"noopener noreferrer\">Tamp\u00f3n<\/a> y <a href=\"http:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a>) ser\u00e1 mucho m\u00e1s eficaz.<\/li><li><b>Participe en la conversaci\u00f3n. <\/b> <a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vigila<\/a> sobre temas de conversaci\u00f3n populares, y <a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">utilizar la escucha social<\/a>\u00a0para un mejor compromiso.<\/li><\/ol>\n\n\n\n<p>El poder de las redes sociales es asombroso, pero su uso puede llevar mucho tiempo. Sin embargo, la creaci\u00f3n de marca en la era de las redes sociales es\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">extrem<\/a>e<a href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">uy beneficioso<\/a>\u00a0- lo que la convierte en una inversi\u00f3n inteligente. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_a_Branded_Email_Address\"><\/span>2. Utilice una direcci\u00f3n de correo electr\u00f3nico de marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/branded-email-example.jpg\" alt=\"P\u00e1gina de contacto de Jorden Roper Writing Revolt\" class=\"wp-image-2163\"\/><figcaption>Jorden Roper de <a href=\"http:\/\/writingrevolt.com\" target=\"_blank\" rel=\"noopener noreferrer\">Revuelta de la escritura<\/a> utiliza una direcci\u00f3n de correo electr\u00f3nico corta y con su marca para facilitar el contacto.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Una direcci\u00f3n de correo electr\u00f3nico de marca es aquella que incorpora el nombre y la URL de su empresa. Son eficaces porque proporcionan una sensaci\u00f3n de seguridad de que su empresa es leg\u00edtima, mejoran la credibilidad y tambi\u00e9n dan una buena primera impresi\u00f3n. Estos son algunos consejos que debe tener en cuenta a la hora de crear su primera direcci\u00f3n de correo electr\u00f3nico de marca: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Que sea breve y memorable.<\/b> Utilice un nombre de usuario sencillo (la parte que precede a la palabra&nbsp;<em>@<\/em>). Lo ideal ser\u00eda que su <a href=\"http:\/\/fitsmallbusiness.com\/professional-email-address\/\" target=\"_blank\" rel=\"noopener noreferrer\">el nombre de usuario debe ser tu nombre<\/a>.<\/li><li><b>Hazlo visible. <\/b>Incluya el correo electr\u00f3nico de su marca en la p\u00e1gina de contacto de su sitio web, en la barra lateral de su blog y en la biograf\u00eda de sus cuentas en las redes sociales.<\/li><\/ol>\n\n\n\n<p>Esta t\u00e9cnica de branding puede parecer intrascendente. Sin embargo, incluso este cambio aparentemente peque\u00f1o puede a\u00f1adir una capa adicional a su estrategia de marca. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Partner_with_Like-Minded_Businesses\"><\/span>3. Asociarse con empresas afines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/partnership-example.jpg\" alt=\"Anuncio de colaboraci\u00f3n entre Apple y SAP para mejorar la imagen de marca de las empresas \" class=\"wp-image-2165\"\/><figcaption>Empresas afines, como <a href=\"https:\/\/www.apple.com\/pr\/library\/2016\/05\/05Apple-and-SAP-Partner-to-Revolutionize-Work-on-iPhone-and-iPad.html\" target=\"_blank\" rel=\"noopener noreferrer\">Apple y SAP<\/a>La colaboraci\u00f3n regular es una forma de mejorar sus operaciones comerciales y ampliar el alcance de su p\u00fablico objetivo.<\/figcaption><\/figure><\/div>\n\n\n\n<p>La principal ventaja de asociarse con empresas afines es la exposici\u00f3n a nuevos p\u00fablicos. Esto mejora la visibilidad de su empresa y puede contribuir significativamente a la credibilidad de su marca. Si acabas de empezar, aqu\u00ed tienes <a href=\"https:\/\/thenextweb.com\/entrepreneur\/2016\/02\/14\/how-to-partner-with-a-larger-company-when-youre-a-startup\/#.tnw_rrPwFOW8\" target=\"_blank\" rel=\"noopener noreferrer\">algunas maneras<\/a> para mejorar sus probabilidades de establecer dicha relaci\u00f3n: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Sepa lo que quiere de una asociaci\u00f3n.\u00a0<\/b>Esto significa saber exactamente lo que te gustar\u00eda conseguir asoci\u00e1ndote.<\/li><li><strong>Sepa lo que aporta.<\/strong>\u00a0Para empezar, realice una <a href=\"http:\/\/www.businessnewsdaily.com\/4245-swot-analysis.html\" target=\"_blank\" rel=\"noopener noreferrer\">An\u00e1lisis DAFO<\/a> para conocer a fondo su negocio (y realice tambi\u00e9n una a su socio potencial).<\/li><li><b>P\u00f3ngase en contacto con las personas adecuadas.<\/b>\u00a0<a href=\"https:\/\/hunter.io\/blog\/how-to-find-someones-email-address\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.thebalance.com\/how-to-find-contacts-at-a-company-2062589\">Encontrar a las personas adecuadas<\/a>y te ser\u00e1 mucho m\u00e1s f\u00e1cil que te escuchen.<\/li><\/ol>\n\n\n\n<p>Aunque sea una empresa emergente, seguro que tiene <i>algo <\/i>que ofrecer a las grandes marcas. Por lo tanto, es importante centrarse en esto desde el principio y utilizarlo eficazmente. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Shorten_and_Cloak_Your_Links_with_PrettyLinks\"><\/span><b>4. Acortar y ocultar sus enlaces con <\/b><a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>PrettyLinks<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/Pretty_Link_Pro.png\" alt=\"Captura de pantalla de PrettyLinks\" class=\"wp-image-1883\"\/><figcaption>Un plugin de gesti\u00f3n de enlaces como <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> hace que acortar y ocultar enlaces sea pan comido.<\/figcaption><\/figure><\/div>\n\n\n\n<p>El acortamiento y la ocultaci\u00f3n de enlaces son t\u00e9cnicas que se pueden utilizar para personalizar los enlaces empresariales. Puede mejorar sin esfuerzo la notoriedad de su marca incorporando el nombre de su empresa en la direcci\u00f3n de cada enlace. Si quieres empezar a acortar y ocultar tus enlaces, es f\u00e1cil hacerlo con un plugin de gesti\u00f3n de enlaces, como PrettyLinks. <\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> - que ofrece m\u00e1s que un simple acortador de enlaces, le permite acortar y ocultar f\u00e1cilmente todos sus enlaces. De este modo, podr\u00e1 utilizarlos en su sitio web, compartirlos en sus cuentas de redes sociales y utilizarlos en cualquier otro lugar de la web. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En resumen, una marca adecuada puede disparar el reconocimiento de su empresa. Esto puede crear credibilidad y, como resultado, generar m\u00e1s clientes y aumentar las ventas. Es un aspecto tan importante que ignorarlo podr\u00eda suponer la diferencia entre el \u00e9xito y el fracaso. En el post anterior, hemos introducido la importancia de la marca empresarial, as\u00ed como cuatro t\u00e9cnicas que puedes poner en pr\u00e1ctica para que tu negocio pase de ser desconocido a convertirse en una entidad distinguida. Para recapitular r\u00e1pidamente, son: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Mantenga una p\u00e1gina activa en las redes sociales.<\/li><li>Utilice una direcci\u00f3n de correo electr\u00f3nico de marca.<\/li><li>As\u00f3ciese con empresas afines.<\/li><li>Acorta y oculta tus enlaces con <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo mejorar la imagen de marca de su empresa, o c\u00f3mo <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> puede ayudar<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Muchas empresas no consiguen crear una marca eficaz y, por ello, podr\u00edan estar afectando a sus ingresos potenciales. Desgraciadamente, esto puede acarrear problemas -tanto ahora como en el futuro- de notoriedad y credibilidad de la marca. Afortunadamente, tanto si su empresa es nueva como si no lo es, existen diversas t\u00e9cnicas de branding que puede utilizar para...<\/p>","protected":false},"author":11450,"featured_media":2422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6,47],"tags":[21,13],"class_list":["post-2110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-how-tos","tag-branding","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Branding is an important step to success for your business. 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