{"id":2108,"date":"2017-05-26T17:28:49","date_gmt":"2017-05-26T17:28:49","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2086"},"modified":"2024-06-19T14:30:14","modified_gmt":"2024-06-19T18:30:14","slug":"integrate-google-analytics-with-pretty-link-pro","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/","title":{"rendered":"C\u00f3mo integrar Google Analytics con PrettyLinks (y por qu\u00e9 deber\u00eda hacerlo)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d28fc217f79\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d28fc217f79\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/#What_Google_Analytics_Is_And_Why_You_Should_Use_It\" >Qu\u00e9 es Google Analytics (y por qu\u00e9 deber\u00eda utilizarlo)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/#How_to_Integrate_Google_Analytics_with_PrettyLinks\" >C\u00f3mo integrar Google Analytics con PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/#How_to_Get_the_Most_from_Your_Google_Analytics_and_PrettyLinks_Integration_3_Tips\" >C\u00f3mo aprovechar al m\u00e1ximo la integraci\u00f3n de Google Analytics y PrettyLinks (3 consejos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/#1_Understand_What_Google_Analytics_Can_Do_For_You\" >1. Entender lo que Google Analytics puede hacer por usted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/#2_Integrate_And_Track_Your_Website_Goals\" >2. Integre (y controle) los objetivos de su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/#3_Create_Custom_Reports\" >3. Crear informes personalizados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\t<p>Las cifras de tr\u00e1fico pueden ser un buen indicador del \u00e9xito de su negocio. Al fin y al cabo, cuantas m\u00e1s visitas reciba su sitio web, m\u00e1s clientes potenciales tendr\u00e1. Sin embargo, el proceso de seguimiento puede parecer complicado y es posible que te sientas abrumado por los pasos que hay que dar.<\/p>\n<p>Afortunadamente, <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>\u00a0le permite integrar f\u00e1cilmente una herramienta como\u00a0<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>y realizar un seguimiento del tr\u00e1fico y otras m\u00e9tricas del sitio web en un instante. Con esta informaci\u00f3n, podr\u00e1 realizar los cambios necesarios en su sitio web y empezar a mejorar el rendimiento de su negocio.\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/kimberlywhitler\/2015\/07\/19\/how-some-of-the-best-marketers-are-using-analytics-to-create-a-competitive-advantage\/#6e14512545c5\" target=\"_blank\" rel=\"noopener noreferrer\">posici\u00f3n competitiva<\/a>.<\/p>\n<p>En este post, primero le presentaremos Google Analytics, incluyendo por qu\u00e9 deber\u00eda considerar su uso. A continuaci\u00f3n, le mostraremos c\u00f3mo integrar Google Analytics con PrettyLinks y le ofreceremos algunos consejos para aprovechar al m\u00e1ximo esta integraci\u00f3n. Empecemos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Google_Analytics_Is_And_Why_You_Should_Use_It\"><\/span>Qu\u00e9 <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> (y por qu\u00e9 deber\u00eda usarlo)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2098\" aria-describedby=\"caption-attachment-2098\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/google-analytics-audience.jpg\" alt=\"Informe general de audiencia de Google Analytics\" width=\"800\" height=\"337\" \/><figcaption id=\"caption-attachment-2098\" class=\"wp-caption-text\">En <em>Audiencia<\/em>\u00a0es una de las funciones de seguimiento m\u00e1s populares de Google Analytics.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Analytics\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> es un servicio gratuito que genera estad\u00edsticas detalladas sobre los visitantes y las fuentes de tr\u00e1fico del sitio web, y tambi\u00e9n realiza un seguimiento de datos medibles como las conversiones y las ventas del sitio web. Puede ser una herramienta \u00fatil para los profesionales del marketing de afiliaci\u00f3n o para cualquier propietario de un sitio web que desee echar un vistazo entre bastidores a su sitio web.<\/p>\n<p>Google Analytics pone a su disposici\u00f3n una gran cantidad de informaci\u00f3n, entre la que se incluye la siguiente <a href=\"https:\/\/www.logit.net\/blog\/10-reasons-why-you-should-choose-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">razones espec\u00edficas<\/a> para utilizarlo en su sitio. Puede hacerlo:<\/p>\n<ol>\n<li><b>Rastrea el tr\u00e1fico.<\/b> Un conocimiento s\u00f3lido de las <a href=\"https:\/\/torquemag.io\/2015\/03\/7-key-website-metrics-track\/\" target=\"_blank\" rel=\"noopener noreferrer\">fuentes de tr\u00e1fico<\/a> puede ayudarle a mejorar <a href=\"https:\/\/www.quicksprout.com\/the-complete-guide-to-building-your-personal-brand-chapter-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">dir\u00edjase a su p\u00fablico<\/a>.<\/li>\n<li><b>Observa las tendencias.<\/b> Tendencias - como el uso de navegadores web y\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">tasas de rebote<\/a>\u00a0- puede proporcionarle una comprensi\u00f3n de su p\u00fablico y sus necesidades.<\/li>\n<li><b>Maximice <a href=\"https:\/\/prettylinks.com\/es\/blog\/qr-codes-maximize-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">esfuerzos de marketing<\/a>.\u00a0<\/b>Con una mirada a <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012034?hl=en#Behavior\" target=\"_blank\" rel=\"noopener noreferrer\">comportamiento del p\u00fablico<\/a> y otros datos similares, puede modificar sus actuales planes de marketing para ajustarlos m\u00e1s a la realidad.<\/li>\n<\/ol>\n<p>En comparaci\u00f3n con sus competidores, Google Analytics es un programa maduro, que ofrece funciones avanzadas y <a href=\"https:\/\/support.google.com\/analytics#topic=3544906\" target=\"_blank\" rel=\"noopener noreferrer\">amplios recursos<\/a>. Y como ya hemos dicho, \u00a1tambi\u00e9n es gratis!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Integrate_Google_Analytics_with_PrettyLinks\"><\/span>C\u00f3mo integrar Google Analytics con <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para este paso necesitar\u00e1s haber instalado y activado antes el plugin PrettyLinks. Para iniciar el <a href=\"https:\/\/prettylinks.com\/es\/docs\/integrating-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">proceso de integraci\u00f3n<\/a>Descargue un complemento de Google Analytics adecuado para su sitio de WordPress. <a href=\"https:\/\/wordpress.org\/plugins\/google-analyticator\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analyticator<\/a>\u00a0le permite ver sus estad\u00edsticas dentro de WordPress, y es compatible con PrettyLinks:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/google-analyticator.png\" alt=\"El plugin Google Analyticator.\" width=\"800\" height=\"252\" \/><\/p>\n<p>A continuaci\u00f3n, vaya a <i>PrettyLinks <\/i>&gt; <i>Opciones <\/i>&gt; <i>Opciones de enlace <\/i>en el panel de control de WordPress<i>.\u00a0<\/i>Para activar Google Analytics, simplemente marque la casilla <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> junto al <i>Google Analytics<\/i> que hace que la opci\u00f3n est\u00e9 disponible cada vez que se crea un enlace con PrettyLinks:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/enable-google-analytics.jpg\" alt=\"Habilitar Google Analytics en las opciones de enlace de PrettyLinks\" width=\"800\" height=\"48\" \/><\/p>\n<p>Por \u00faltimo, tenga en cuenta que los enlaces s\u00f3lo se pueden rastrear si son uno de los siguientes <a href=\"https:\/\/prettylinks.com\/es\/docs\/understanding-redirect-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">tipos de redirecci\u00f3n<\/a>: <em>capa<\/em>, <em>bonito bar<\/em>, <em>javascript<\/em>y <em>meta-refrescar<\/em>. Una vez en marcha, puedes aprovechar la potencia y flexibilidad de tu integraci\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_the_Most_from_Your_Google_Analytics_and_PrettyLinks_Integration_3_Tips\"><\/span>C\u00f3mo aprovechar al m\u00e1ximo la integraci\u00f3n de Google Analytics y PrettyLinks (3 consejos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ahora ya sabes c\u00f3mo integrar <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> con <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>En este caso, vamos a ver tres consejos que le ayudar\u00e1n a sacarle el m\u00e1ximo partido.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Understand_What_Google_Analytics_Can_Do_For_You\"><\/span>1. Entender lo que Google Analytics puede hacer por usted<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2091\" aria-describedby=\"caption-attachment-2091\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/feature-example.jpg\" alt=\"Funci\u00f3n de fuente de tr\u00e1fico de Google Analytic\" width=\"800\" height=\"395\" \/><figcaption id=\"caption-attachment-2091\" class=\"wp-caption-text\">Una de las muchas funciones de Google Analytics es <a href=\"https:\/\/support.google.com\/analytics\/answer\/6205762?hl=en&ref_topic=1032998#overview\" target=\"_blank\" rel=\"noopener noreferrer\">seguimiento de fuentes de tr\u00e1fico<\/a>.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Google Analytics dispone de un amplio <a href=\"https:\/\/www.google.com\/analytics\/analytics\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">lista de m\u00e9tricas<\/a>y hablar de todos ellos podr\u00eda llenar varios libros. Para utilizar la herramienta de forma \u00f3ptima, tendr\u00e1 que familiarizarse al menos con los conceptos b\u00e1sicos. Algunas de las m\u00e9tricas m\u00e1s \u00fatiles de Google Analytics para los profesionales del marketing de afiliaci\u00f3n est\u00e1n relacionadas con\u00a0<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\">comercio electr\u00f3nico<\/a>Tambi\u00e9n encontrar\u00e1 funciones pr\u00e1cticas como\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/3123951?hl=en&ref_topic=3123779\" target=\"_blank\" rel=\"noopener noreferrer\">segmento de audiencia<\/a> informes. Sin embargo, hay\u00a0<a href=\"https:\/\/www.google.com\/intl\/en_ALL\/analytics\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">mucho m\u00e1s<\/a>\u00a0en oferta.<\/p>\n<p>Si no est\u00e1 seguro\u00a0<a href=\"https:\/\/www.cuutio.com\/blog\/2013\/07\/10\/key-metrics-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">a qu\u00e9 m\u00e9tricas prestar atenci\u00f3n<\/a>Aqu\u00ed tienes un par para empezar:<\/p>\n<ol>\n<li><b><em>Visitantes \u00fanicos<\/em> y <em>P\u00e1ginas vistas<\/em>.\u00a0<\/b>Juntos, proporcionan una indicaci\u00f3n clara de los verdaderos niveles de tr\u00e1fico en su sitio, y le dicen lo que los visitantes est\u00e1n mirando.<\/li>\n<li><strong>Tasa de rebote.<\/strong> Los visitantes que no se sientan obligados a hacer clic en los enlaces rebotar\u00e1n, por lo que esta m\u00e9trica indica si necesita reevaluar su contenido a nivel b\u00e1sico.<\/li>\n<\/ol>\n<p>Aunque la pl\u00e9tora de m\u00e9tricas y funciones que se ofrecen puede parecer abrumadora al principio, el tiempo y la experiencia acabar\u00e1n por darle sentido.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Integrate_And_Track_Your_Website_Goals\"><\/span>2. Integre (y controle) los objetivos de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2092\" aria-describedby=\"caption-attachment-2092\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/google-analytics-goals.jpg\" alt=\"Google Analytics crea una nueva p\u00e1gina de objetivos\" width=\"800\" height=\"180\" \/><figcaption id=\"caption-attachment-2092\" class=\"wp-caption-text\">En Google Analytics, puede crear sus propios objetivos para el sitio web.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Los objetivos son <a href=\"https:\/\/www.intechnic.com\/blog\/how-to-set-smart-business-goals-for-a-business-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">elemento clave<\/a> para el \u00e9xito de su sitio web, y le proporcionar\u00e1 claridad y direcci\u00f3n. Google Analytics tambi\u00e9n incluye funciones relacionadas con el establecimiento de objetivos y el seguimiento, y son muy f\u00e1ciles de usar.<\/p>\n<p>Para empezar, siga estos pasos\u00a0<a href=\"http:\/\/www.intechnic.com\/blog\/how-to-set-up-google-analytics-goals-and-conversions-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">pasos sencillos<\/a>:<\/p>\n<ol>\n<li><b><a href=\"https:\/\/support.google.com\/analytics\/answer\/1032415?hl=en#create_or_edit_goals\" target=\"_blank\" rel=\"noopener noreferrer\">Cree sus objetivos en Google Analytics<\/a>.<\/b>\u00a0En resumen, tendr\u00e1 que ir a <i>Admin <\/i>&gt; <i>Objetivos <\/i>en la parte izquierda del panel de control de Google Analytics. Desde aqu\u00ed, haga clic en <i>Nuevo Objetivo<\/i>seleccione una plantilla predefinida o cree una personalizada. Seleccione la <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012040?hl=en&ref_topic=6150889\" target=\"_blank\" rel=\"noopener noreferrer\">tipo de objetivo<\/a>introduzca los datos y haga clic en\u00a0<i>Guardar<\/i>.<\/li>\n<li><b><a href=\"https:\/\/support.google.com\/analytics\/answer\/1012040?hl=en&ref_topic=6150889#reporting_on_goals\" target=\"_blank\" rel=\"noopener noreferrer\">Siga los resultados de su objetivo<\/a>. <\/b>Navegando hasta <i>Conversiones <\/i>&gt; <i>Objetivos<\/i> &gt; <i>Visi\u00f3n general,\u00a0<\/i>puedes ver los resultados del seguimiento de tu objetivo y hacer los ajustes necesarios.<\/li>\n<\/ol>\n<p>M\u00e1s informaci\u00f3n <a href=\"https:\/\/blog.kissmetrics.com\/critical-goal-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">objetivos del sitio web<\/a> que establezca, m\u00e1s capaz ser\u00e1 de alcanzar sus objetivos personales y empresariales, como un mayor tr\u00e1fico y m\u00e1s conversiones. As\u00ed que merece la pena (\u00a1a veces literalmente!) dedicar algo de tiempo a esto.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_Custom_Reports\"><\/span>3. Crear informes personalizados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2094\" aria-describedby=\"caption-attachment-2094\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/create-custom-report.jpg\" alt=\"p\u00e1gina de creaci\u00f3n de informes personalizados en Google Analytics\" width=\"800\" height=\"305\" \/><figcaption id=\"caption-attachment-2094\" class=\"wp-caption-text\">Los informes personalizados son similares a los objetivos, pero con un poco m\u00e1s de flexibilidad.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>En pocas palabras,\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1033013?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">informes personalizados<\/a> son las que usted mismo define. Le permiten establecer par\u00e1metros espec\u00edficos para sus informes en funci\u00f3n del navegador web, la fuente de tr\u00e1fico e incluso la ubicaci\u00f3n.<\/p>\n<p>Al igual que con los dem\u00e1s pasos,\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1151300?visit_id=1-636290346854404412-3220084205&rd=1\" target=\"_blank\" rel=\"noopener noreferrer\">crear un informe personalizado<\/a> en Google Analytics es sencillo:<\/p>\n<ol>\n<li><b>Elija lo mejor <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033861\" target=\"_blank\" rel=\"noopener noreferrer\">dimensiones y m\u00e9tricas<\/a>. <\/b>Hay una gran variedad de <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/reporting\/core\/dimsmets\" target=\"_blank\" rel=\"noopener noreferrer\">combinaciones dimensi\u00f3n-m\u00e9trica<\/a> que puedes utilizar. Puede experimentar e incluso\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1289845\" target=\"_blank\" rel=\"noopener noreferrer\">cambiarlos<\/a>\u00a0sobre la marcha.<\/li>\n<li><b><a href=\"https:\/\/www.wpbuffs.com\/how-to-read-google-analytics-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interpretar los resultados<\/a>.<\/b>\u00a0Esto le ayudar\u00e1 a hacerse una idea de la situaci\u00f3n actual de su sitio web y a planificar el futuro.<\/li>\n<\/ol>\n<p>Al igual que los objetivos, los informes personalizados le ofrecen una valiosa visi\u00f3n de la situaci\u00f3n actual de su sitio web. Con esta informaci\u00f3n, podr\u00e1 realizar los ajustes necesarios para alcanzar sus objetivos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un seguimiento adecuado del tr\u00e1fico de su sitio web -junto con algunas otras anal\u00edticas- puede ayudarle a calibrar mejor los objetivos de su sitio (como mejorar las fuentes de tr\u00e1fico y aumentar sus ingresos). En general, esto puede ayudarle a realizar los cambios necesarios para alcanzarlos y superarlos.<\/p>\n<p>En este post, te mostramos c\u00f3mo integrar\u00a0<a href=\"http:\/\/analytics.google.com\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> con <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>y optimizar su integraci\u00f3n. Para recapitular r\u00e1pidamente:<\/p>\n<ol>\n<li>Familiar\u00edcese con las ofertas de Google Analytics.<\/li>\n<li>Integre (y controle) los objetivos de su sitio web.<\/li>\n<li>Crear informes personalizados.<\/li>\n<\/ol>\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo integrar Google Analytics con PrettyLinks? \u00a1H\u00e1ganoslo saber en la secci\u00f3n de comentarios a 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