{"id":2107,"date":"2023-09-11T11:43:18","date_gmt":"2023-09-11T11:43:18","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2068"},"modified":"2023-09-16T11:04:14","modified_gmt":"2023-09-16T11:04:14","slug":"ab-testing-how-to-do-it","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/","title":{"rendered":"5 cosas que puede probar en su sitio de afiliado (y c\u00f3mo hacerlo)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e75ee25c27b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e75ee25c27b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#What_is_AB_Split_Testing_and_Why_Should_You_Use_It\" >\u00bfQu\u00e9 es el A\/B Split Testing? (y por qu\u00e9 deber\u00eda utilizarlo)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#5_Elements_You_Can_Easily_AB_Test_on_Your_Site\" >5 elementos que puede probar f\u00e1cilmente en su sitio web&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#1_Consider_the_Placement_Appearance_of_Your_Affiliate_Links\" >1. Considere la colocaci\u00f3n y el aspecto de sus enlaces de afiliado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#2_Get_Creative_with_Your_CTA_Buttons\" >2. Sea creativo con sus botones CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#3_Headlines_that_Make_People_Look_Twice\" >3. Titulares que hacen que la gente mire dos veces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#4_Fiddle_Around_with_Your_Content_Format\" >4. Juegue con el formato del contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#5_Product_Specifics_that_Pique_Reader_Interest\" >5. Detalles del producto que despiertan el inter\u00e9s del lector<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#How_to_Set_Up_an_AB_Split_Test_Using_PrettyLinks_In_3_Steps\" >C\u00f3mo configurar una prueba de divisi\u00f3n A\/B con PrettyLinks (en 3 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#Step_1_Set_Up_Your_AB_Split_Test_Report\" >Paso 1 Configurar el informe de la prueba de divisi\u00f3n A\/B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#Step_2_Select_Your_Version_A_Page_Link\" >Paso 2 Seleccione su enlace a la p\u00e1gina de la versi\u00f3n A<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#Step_3_Create_Your_AB_Split_Test\" >Paso 3 Cree su prueba de divisi\u00f3n A\/B<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#Analyze_Your_Split_Test_Results_The_Moment_of_Truth\" >Analice los resultados de sus pruebas divididas El momento de la verdad<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u00bfAlguna vez ha mirado su sitio web y ha pensado, <em>Me pregunto qu\u00e9 opinar\u00e1 la gente de este dise\u00f1o.<\/em><\/p>\n\n\n\n<p>No es el \u00fanico. El reto para la mayor\u00eda de los propietarios de sitios web es meterse en la cabeza de sus visitantes e intentar averiguar qu\u00e9 les hace hacer clic o, mejor a\u00fan, realizar una compra.<\/p>\n\n\n\n<p>Con las pruebas de divisi\u00f3n A\/B, puede hacer exactamente eso. Se trata de un m\u00e9todo espec\u00edfico que le permite probar dos versiones distintas de un elemento concreto de su sitio web, ya sea un bot\u00f3n de llamada a la acci\u00f3n, un titular o incluso un enlace. El objetivo es ver qu\u00e9 versi\u00f3n consigue un mayor compromiso por parte de los visitantes.<\/p>\n\n\n\n<p>No se trata de tirar cosas a la pared para ver qu\u00e9 se pega. Es una estrategia basada en datos dise\u00f1ada para mejorar el rendimiento de su sitio web, atraer m\u00e1s visitantes y aumentar sus ventas.<\/p>\n\n\n\n<p>En esta gu\u00eda, obtendr\u00e1 toda la informaci\u00f3n sobre las pruebas de divisi\u00f3n A\/B. Despu\u00e9s te daremos una lista de 5 elementos que puedes empezar a probar en tu sitio ahora mismo para conocer mejor a tu audiencia.&nbsp;<\/p>\n\n\n\n<p>Pero no te preocupes, no vamos a dejarte solo. Terminaremos mostr\u00e1ndote c\u00f3mo poner en marcha estas pruebas con PrettyLinks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_AB_Split_Testing_and_Why_Should_You_Use_It\"><\/span>\u00bfQu\u00e9 son las pruebas A\/B? (<em>y por qu\u00e9 debe utilizarlo<\/em>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las pruebas A\/B son una forma m\u00e1s espec\u00edfica de las pruebas divididas. Esencialmente, se toman dos versiones de una p\u00e1gina web que son exactamente iguales, excepto por una cosa - tal vez un color de bot\u00f3n, una palabra clave, o un encabezado de p\u00e1gina - y ver cu\u00e1l de ellos <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">consigue m\u00e1s clics o engagement<\/a>.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"480\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/ab-test-1.png\" alt=\"\" class=\"wp-image-11684\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/ab-test-1.png 1000w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/ab-test-1-300x144.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/ab-test-1-768x369.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Por ejemplo: Digamos que tienes un enlace de afiliado escondido en la parte inferior de las entradas de tu blog, y b\u00e1sicamente no est\u00e1 recibiendo ning\u00fan amor. Por qu\u00e9 no realizar una prueba A\/B para ver si mover ese enlace m\u00e1s arriba en la p\u00e1gina marca la diferencia?&nbsp;<\/p>\n\n\n\n<p>La mitad de sus visitantes ver\u00edan el enlace en su antiguo lugar y la otra mitad en el nuevo.<\/p>\n\n\n\n<p>\u00a1Pum! Ahora dispone de datos reales que le indican d\u00f3nde debe colocarse ese enlace, lo que elimina las conjeturas en sus decisiones de marketing y dise\u00f1o.<\/p>\n\n\n\n<p>\u00bfY lo mejor? Las pruebas A\/B no pueden ser m\u00e1s sencillas. Ofrece una forma sencilla pero potente de <a href=\"https:\/\/prettylinks.com\/es\/blog\/advanced-affiliate-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\" title=\"\">perfeccione sus estrategias<\/a> y mejorar el rendimiento de su sitio web sin gastar mucho tiempo ni recursos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Elements_You_Can_Easily_AB_Test_on_Your_Site\"><\/span>5 elementos que puede probar f\u00e1cilmente en su sitio web&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Con una mejor comprensi\u00f3n de c\u00f3mo funcionan las pruebas A\/B, ahora probablemente se est\u00e9 preguntando: \"<em>\u00bfQu\u00e9 debo probar en mi sitio web?<\/em>\u201d&nbsp;<\/p>\n\n\n\n<p>No te estreses, tenemos una lista de 5 cosas con las que puedes empezar a jugar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Considere la colocaci\u00f3n y el aspecto de sus enlaces de afiliado<\/h3>\n\n\n\n<p>En <a href=\"https:\/\/prettylinks.com\/es\/blog\/anatomy-of-a-pretty-link\/\" target=\"_blank\" rel=\"noopener\" title=\"\">colocaci\u00f3n de enlaces de afiliados<\/a> en su contenido puede afectar en gran medida a la cantidad de clics que reciben. Los enlaces enterrados en la parte m\u00e1s profunda del art\u00edculo pueden pasar desapercibidos, mientras que los que est\u00e1n demasiado adelantados pueden parecer insistentes.<\/p>\n\n\n\n<p><strong>Qu\u00e9 probar: <\/strong>Puede intentar colocar los enlaces de afiliaci\u00f3n al principio, en medio o al final de su contenido. Tambi\u00e9n puede probar <a href=\"https:\/\/prettylinks.com\/es\/blog\/use-image-links-effectively\/\" target=\"_blank\" rel=\"noopener\" title=\"\">incrustaci\u00f3n de enlaces en im\u00e1genes<\/a> o texto para ver cu\u00e1l es m\u00e1s eficaz.<\/p>\n\n\n\n<p>Pero no se detenga ah\u00ed. Considere la posibilidad de convertir sus enlaces en <a href=\"https:\/\/prettylinks.com\/es\/blog\/introducing-product-display-add-on\/\" target=\"_blank\" rel=\"noopener\" title=\"\">llamativos expositores de productos<\/a>. En lugar de limitarse a hipervincular un texto, convierta sus enlaces en escaparates interactivos. Es un giro divertido que puede hacer que tu p\u00fablico haga clic como si no hubiera un ma\u00f1ana.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"900\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Product-Display-VS-Text-link-1.png\" alt=\"Enlace de afiliado en l\u00ednea frente a enlace de afiliado en la pantalla del producto \" class=\"wp-image-11688\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Product-Display-VS-Text-link-1.png 1000w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Product-Display-VS-Text-link-1-300x270.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Product-Display-VS-Text-link-1-768x691.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Get_Creative_with_Your_CTA_Buttons\"><\/span>2. Sea creativo con sus botones CTA <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Las CTA son cruciales para guiar el comportamiento de los visitantes y conducirlos a realizar una compra u otra acci\u00f3n deseada.<\/p>\n\n\n\n<p><strong>Qu\u00e9 probar: <\/strong><a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Experimente con diferentes botones<\/a> colores, tama\u00f1os, textos y ubicaciones. Por ejemplo, puede que desee averiguar si un bot\u00f3n \"Comprar ahora\" genera m\u00e1s clics que un bot\u00f3n \"M\u00e1s informaci\u00f3n\". Tambi\u00e9n puede probar la psicolog\u00eda del color: \u00bfun bot\u00f3n rojo encendido grita \"Haz clic en m\u00ed, cuanto antes\" m\u00e1s que uno azul m\u00e1s tranquilo?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Headlines_that_Make_People_Look_Twice\"><\/span>3. Titulares que hacen que la gente mire dos veces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El titular suele ser lo primero que llama la atenci\u00f3n cuando un visitante entra en una p\u00e1gina. <a href=\"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Un titular intrigante<\/a> puede marcar la diferencia entre una salida r\u00e1pida y una inmersi\u00f3n m\u00e1s profunda en su contenido.<\/p>\n\n\n\n<p><strong>Qu\u00e9 probar: <\/strong>Intente variar sus titulares para enfatizar diferentes beneficios o caracter\u00edsticas de los productos de afiliaci\u00f3n que est\u00e1 promocionando. Por ejemplo, prueba un titular orientado a los beneficios como \"Transforma tu piel en 30 d\u00edas\" frente a uno orientado a las caracter\u00edsticas como \"Ingredientes naturales para una piel sana\".<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Fiddle_Around_with_Your_Content_Format\"><\/span>4. Juegue con el formato del contenido <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La forma de presentar el contenido puede influir en su eficacia a la hora de promocionar productos de afiliaci\u00f3n. Algunas audiencias prefieren rese\u00f1as detalladas, mientras que otras prefieren art\u00edculos r\u00e1pidos y escaneables.<\/p>\n\n\n\n<p><strong>Qu\u00e9 probar:<\/strong> Si utiliza <a href=\"https:\/\/prettylinks.com\/es\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/\" target=\"_blank\" rel=\"noopener\" title=\"\">varios formatos de contenido<\/a> - como art\u00edculos, rese\u00f1as o gu\u00edas pr\u00e1cticas, pruebe qu\u00e9 tipo genera m\u00e1s participaci\u00f3n y conversiones. Puede que descubras que una rese\u00f1a detallada con pros y contras genera m\u00e1s confianza y ventas que un art\u00edculo breve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Product_Specifics_that_Pique_Reader_Interest\"><\/span>5. Detalles del producto que despiertan el inter\u00e9s del lector <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si <a href=\"https:\/\/prettylinks.com\/es\/blog\/amazon-associates-finding-affiliate-products\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tienes un producto afiliado<\/a> que sea uno de los favoritos de los fans, \u00bfqu\u00e9 tal si le das protagonismo en dos versiones diferentes del mismo art\u00edculo de blog? Podr\u00edas centrarte en diferentes aspectos del producto en cada versi\u00f3n para ver qu\u00e9 es lo que realmente llama la atenci\u00f3n de tu audiencia.<\/p>\n\n\n\n<p><strong>Qu\u00e9 probar:<\/strong> En una versi\u00f3n del art\u00edculo, destaque las principales caracter\u00edsticas del producto. En la segunda versi\u00f3n, resalte las ventajas que aporta al usuario. Despu\u00e9s, haz un seguimiento de los clics para ver qu\u00e9 \u00e1ngulo le resulta m\u00e1s atractivo a tu p\u00fablico.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Feature-vs-benefits.png\" alt=\"PrettyLinks Caracter\u00edsticas y ventajas de la exposici\u00f3n de productos \" class=\"wp-image-11686\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Feature-vs-benefits.png 1000w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Feature-vs-benefits-300x240.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Feature-vs-benefits-768x614.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_an_AB_Split_Test_Using_PrettyLinks_In_3_Steps\"><\/span>C\u00f3mo configurar una prueba de divisi\u00f3n A\/B con PrettyLinks (en 3 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-improve-your-affiliate-links-using-link-rotation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Funci\u00f3n de rotaci\u00f3n \"PrettyLinks<\/a> le permite realizar f\u00e1cilmente pruebas de divisi\u00f3n en su sitio afiliado. En s\u00f3lo 3 sencillos pasos, estar\u00e1s recopilando informaci\u00f3n como un campe\u00f3n.<\/p>\n\n\n\n<p>Antes de configurar su prueba de divisi\u00f3n A\/B, deber\u00e1 crear dos versiones de la p\u00e1gina web que est\u00e1 probando. <strong>RECUERDE<\/strong>: Es vital que las dos p\u00e1ginas sean id\u00e9nticas excepto por UNA cosa que quieres probar.<\/p>\n\n\n\n<p>Una vez preparadas sus p\u00e1ginas, PrettyLinks se encarga de <a href=\"https:\/\/prettylinks.com\/es\/blog\/pretty-links-automation-features\/\" target=\"_blank\" rel=\"noopener\" title=\"\">generaci\u00f3n autom\u00e1tica de URL limpias para cada versi\u00f3n<\/a>Ya est\u00e1 todo listo para iniciar su prueba A\/B.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Set_Up_Your_AB_Split_Test_Report\"><\/span>Paso 1: Configurar el informe de la prueba de divisi\u00f3n A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En primer lugar, preparemos su prueba dividida para el \u00e9xito asegur\u00e1ndonos de que est\u00e1 recopilando datos desde el principio con un Informe PrettyLinks.&nbsp;<\/p>\n\n\n\n<p>Dir\u00edgete a PrettyLinks &gt; Opciones. Desde all\u00ed, busca la secci\u00f3n \"Informes\":&nbsp;<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"531\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Pretty-Links-Extended-Tracking-Enabled.png\" alt=\"PrettyLinks Opciones de notificaci\u00f3n \" class=\"wp-image-11677\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Pretty-Links-Extended-Tracking-Enabled.png 984w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Pretty-Links-Extended-Tracking-Enabled-300x162.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Pretty-Links-Extended-Tracking-Enabled-768x414.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Seleccione \"Seguimiento ampliado\" en \"Estilo de seguimiento\".  Despu\u00e9s de hacer esa selecci\u00f3n, despl\u00e1cese hacia abajo y pulse el bot\u00f3n \"Actualizar\".<\/p>\n\n\n\n<p>Ahora est\u00e1 preparado para recopilar autom\u00e1ticamente toda la informaci\u00f3n valiosa que necesitar\u00e1 una vez que comience la prueba dividida.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Select_Your_Version_A_Page_Link\"><\/span>Paso 2: Seleccione el enlace de su p\u00e1gina Versi\u00f3n A<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Despu\u00e9s de configurar su informe, el siguiente paso es elegir su enlace de p\u00e1gina de la versi\u00f3n \"A\". As\u00ed que entra en tu colecci\u00f3n de enlaces bonitos, encuentra el enlace que quieres probar y haz clic en \"Editar\".&nbsp;&nbsp;<\/p>\n\n\n\n<p>O si est\u00e1s empezando de cero, simplemente sigue adelante y <a href=\"https:\/\/prettylinks.com\/es\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">crear un nuevo enlace<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Create_Your_AB_Split_Test\"><\/span>Paso 3: Cree su prueba de divisi\u00f3n A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lo primero es lo primero, el split testing es una caracter\u00edstica VIP disponible para nuestros usuarios pro. Si no ves la pesta\u00f1a \"Pro\" en el editor de enlaces, es hora de subir de nivel tu plan PrettyLinks.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-luminous-vivid-orange-background-color has-background wp-element-button\" href=\"https:\/\/prettylinks.com\/es\/pricing\/plans\/\">Ver opciones del plan PrettyLinks &gt;&gt; <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En la pesta\u00f1a Pro, busque el men\u00fa desplegable \"Redirecci\u00f3n din\u00e1mica\" y seleccione \"<a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-improve-your-affiliate-links-using-link-rotation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Rotaci\u00f3n<\/a>.\" Su versi\u00f3n A ya est\u00e1 configurada: s\u00f3lo tiene que hacer clic en \"A\u00f1adir rotaci\u00f3n de enlaces\" para conectar su versi\u00f3n B.&nbsp;<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Add-link-rotation-1024x599.png\" alt=\"PrettyLinks Redireccionamientos din\u00e1micos \" class=\"wp-image-11680\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Add-link-rotation-1024x599.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Add-link-rotation-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Add-link-rotation-768x449.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Add-link-rotation.png 1181w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aunque puede incluir hasta 20 URL alternativas, le sugerimos que, para empezar, se limite a dos.<\/p>\n\n\n\n<p>Puede asignar un \"peso\" a cada URL. Pero, sinceramente, lo mejor suele ser un reparto al 50%. De este modo, la mitad de los visitantes ver\u00e1n la p\u00e1gina A y la otra mitad la B:<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"191\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Target-URL-Rotations.png\" alt=\"PrettyLinks Redirecciones de URL de destino\" class=\"wp-image-11681\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Target-URL-Rotations.png 630w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Target-URL-Rotations-300x91.png 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Por \u00faltimo, pero no por ello menos importante, marca la casilla \"Split Test\". <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> y elige un \"Enlace Objetivo\". Este es el enlace que realmente quieres controlar. Tal vez sea un enlace de afiliado de un producto de moda. <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noopener\" title=\"\">c\u00f3mo funciona<\/a> en ambas versiones de la p\u00e1gina.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"524\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/split-test-goal-link.png\" alt=\"PrettyLinks A\/B split test objetivo enlace\" class=\"wp-image-11689\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/split-test-goal-link.png 627w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/split-test-goal-link-300x251.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Despu\u00e9s de configurarlo todo, aparecer\u00e1 un enlace \"Informe de prueba dividida\". A diferencia de <a href=\"https:\/\/prettylinks.com\/es\/blog\/3-ways-to-optimize-your-pretty-links-reports\/\" target=\"_blank\" rel=\"noopener\" title=\"\">otros informes PrettyLinks<\/a>tendr\u00e1s que esperar hasta que empiecen a llegar los datos.&nbsp;<\/p>\n\n\n\n<p>Pero no se preocupe, suele llenarse bastante r\u00e1pido.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyze_Your_Split_Test_Results_The_Moment_of_Truth\"><\/span><strong>Analice los resultados de sus pruebas divididas: El momento de la verdad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Muy bien, ya ha configurado su prueba A\/B y est\u00e1 haciendo lo suyo. \u00bfNuestro consejo? Deje que se ejecute durante al menos dos semanas para obtener datos de calidad. Y hagas lo que hagas, resiste la tentaci\u00f3n de modificar algo a mitad de la prueba; quieres resultados puros e imparciales.<\/p>\n\n\n\n<p>Sin embargo, puedes echar un vistazo a tus resultados de vez en cuando volviendo al enlace \"Informe de pruebas divididas\". Ver\u00e1s un gr\u00e1fico muy \u00fatil que muestra c\u00f3mo est\u00e1n quedando tus p\u00e1ginas:&nbsp;<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"437\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1024x437.jpg\" alt=\"Los resultados de una prueba de divisi\u00f3n PrettyLinks\/\" class=\"wp-image-2452\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1024x437.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-300x128.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-768x327.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1536x655.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg 1663w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En este punto, puede utilizar la informaci\u00f3n que ha recopilado para realizar mejoras en el contenido de sus afiliados. Si una p\u00e1gina es la clara ganadora, dale la corona y convi\u00e9rtela en tu p\u00e1gina de cabecera.&nbsp;<\/p>\n\n\n\n<p>Pero si ambas p\u00e1ginas son m\u00e1s <em>meh <\/em>que <strong>YEAH<\/strong>Si no es as\u00ed, es posible que desee realizar m\u00e1s pruebas, tal vez agitar las cosas con nuevas variaciones, hasta que llegue a ese punto \u00f3ptimo de rendimiento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las conjeturas rara vez funcionan cuando se trata de obtener ingresos constantes de los afiliados. Ah\u00ed es donde entran en juego las pruebas divididas, que eliminan los \"y si...\" de la ecuaci\u00f3n y te proporcionan los datos que necesitas para tener \u00e9xito.<\/p>\n\n\n\n<p>He aqu\u00ed algunas pruebas r\u00e1pidas para empezar:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Considere la colocaci\u00f3n y el aspecto de sus enlaces de afiliado<\/li>\n\n\n\n<li>Sea creativo con sus botones CTA <\/li>\n\n\n\n<li>Titulares que hacen que la gente mire dos veces<\/li>\n\n\n\n<li>Juegue con el formato del contenido <\/li>\n\n\n\n<li>Productos espec\u00edficos que despiertan el inter\u00e9s del lector<\/li>\n<\/ol>\n\n\n\n<p>Ponga en pr\u00e1ctica estas pruebas y deje que los datos le gu\u00eden hacia un sitio m\u00e1s eficaz y que merezca m\u00e1s clics. \u00bfQui\u00e9n sabe? El pr\u00f3ximo gran aumento de sus ingresos podr\u00eda estar a s\u00f3lo una prueba de distancia.<\/p>\n\n\n\n<p><em>\u00bfTiene alguna otra pregunta sobre las pruebas A\/B?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra 5 pruebas A\/B imprescindibles que pueden disparar sus clics y conversiones. No hagas conjeturas: \u00a1prueba y gana!<\/p>","protected":false},"author":30199,"featured_media":11725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"COMBO : https:\/\/prettylinks.com\/blog\/affiliate-links-ab-testing\/","footnotes":""},"categories":[47,50],"tags":[23,63,64],"class_list":["post-2107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-pretty-links","tag-link-shortening","tag-link-shrinking","tag-split-testing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A\/B Split testing is an effective way to optimize your business\u2019 performance. 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