{"id":2105,"date":"2017-05-05T16:30:32","date_gmt":"2017-05-05T16:30:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2024"},"modified":"2022-04-29T16:44:24","modified_gmt":"2022-04-29T16:44:24","slug":"effective-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/effective-social-media-marketing-strategy\/","title":{"rendered":"4 consejos para crear una estrategia eficaz de marketing en redes sociales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea0bcabd6be\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea0bcabd6be\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/effective-social-media-marketing-strategy\/#1_Create_Clear_Objectives\" >1. Crear objetivos claros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/effective-social-media-marketing-strategy\/#2_Target_a_Specific_Audience\" >2. Dirigirse a un p\u00fablico espec\u00edfico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/effective-social-media-marketing-strategy\/#3_Set_Up_a_Posting_Schedule\" >3. Establezca un calendario de publicaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/effective-social-media-marketing-strategy\/#4_Cloak_and_Track_Your_Social_Media_Links\" >4. Enmascare y rastree sus enlaces en las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/effective-social-media-marketing-strategy\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Tanto si eres un magnate de los negocios como si acabas de empezar, no es raro que de vez en cuando te quedes sin clientes. Por desgracia, puede resultar dif\u00edcil saber c\u00f3mo llegar a los clientes potenciales de forma eficaz.<\/p>\n<p>Sin embargo, con el marketing en redes sociales, puede llegar a clientes potenciales, desarrollar su negocio y hacerse un nombre dentro de su nicho. Lo mejor de todo es que hay una serie de t\u00e9cnicas que puedes emplear para asegurarte de que tu estrategia de marketing en redes sociales es s\u00f3lida y eficaz.<\/p>\n<p>En este art\u00edculo le ofrecemos algunos consejos muy eficaces para crear una estrategia de marketing en redes sociales. Aprender\u00e1s por qu\u00e9 cada t\u00e9cnica es importante y c\u00f3mo utilizarlas de la forma m\u00e1s eficaz. Empecemos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Create_Clear_Objectives\"><\/span>1. Crear objetivos claros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sin objetivos claros, es posible que tenga una idea general de lo que le gustar\u00eda hacer (por ejemplo, hacer crecer su negocio mediante el uso de las redes sociales), pero ni idea de c\u00f3mo conseguirlo.<\/p>\n<p>Afortunadamente, <a href=\"http:\/\/sproutsocial.com\/insights\/social-media-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">objetivos claros<\/a> no son dif\u00edciles de crear. De hecho, aqu\u00ed tienes dos consejos que te llevar\u00e1n por el buen camino:<\/p>\n<ol>\n<li><b>Sea <a href=\"https:\/\/blog.bufferapp.com\/goal-setting-strategies\" target=\"_blank\" rel=\"noopener noreferrer\">concreto y realista<\/a>.&nbsp;<\/b>Evita los objetivos vagos; en su lugar, crea objetivos espec\u00edficos (como conseguir 1.000 seguidores en Twitter en 90 d\u00edas) y realistas.<\/li>\n<li><b>Aseg\u00farese de que sus objetivos son <\/b><b>mensurable.<\/b>&nbsp;La \u00fanica forma de saber si sus objetivos se est\u00e1n cumpliendo es crear objetivos que sean medibles. Lo ideal es que los objetivos medibles sean cuantificables (como el n\u00famero de seguidores que ganar\u00e1).<\/li>\n<\/ol>\n<p>Los objetivos son la base de tu estrategia de marketing en redes sociales. Es importante que reflexiones mucho sobre tus metas y objetivos y que los revises peri\u00f3dicamente.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Target_a_Specific_Audience\"><\/span>2. Dirigirse a un p\u00fablico espec\u00edfico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cuando cree contenidos, h\u00e1galo pensando en un p\u00fablico concreto. Esto le ayudar\u00e1 a centrarse y dirigirse solo a quienes est\u00e9n interesados en sus productos.<\/p>\n<p>Para llegar con eficacia a su p\u00fablico objetivo, hemos dividido el proceso en tres sencillos pasos:<\/p>\n<ol>\n<li><a href=\"https:\/\/coschedule.com\/blog\/how-to-find-your-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Encuentre a su p\u00fablico<\/b><\/a><b>.<\/b> Esta es una de las cosas m\u00e1s dif\u00edciles que vas a hacer, pero cuando se ejecuta correctamente, las recompensas son enormes.<\/li>\n<li><b>Elija el <\/b><a href=\"http:\/\/www.pewinternet.org\/2016\/11\/11\/social-media-update-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>plataformas de medios sociales<\/b><\/a><b>.<\/b>&nbsp;Elija las plataformas que su p\u00fablico utiliza con m\u00e1s frecuencia. As\u00ed ahorrar\u00e1 tiempo y tendr\u00e1 m\u00e1s posibilidades de llegar a sus objetivos.<\/li>\n<li><b>Hable a las necesidades de su p\u00fablico. <\/b>Necesitas crear una sensaci\u00f3n de urgencia en tus seguidores. Por eso debes hablarles de sus necesidades y hacerles saber que tienes la respuesta.<\/li>\n<\/ol>\n<p>Las redes sociales son el lugar perfecto para atraer a su p\u00fablico objetivo. Te ofrecen una plataforma para compartir contenidos dirigidos espec\u00edficamente a ellos y crear relaciones que pueden conducir a futuras ventas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Set_Up_a_Posting_Schedule\"><\/span>3. Establezca un calendario de publicaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2063\" aria-describedby=\"caption-attachment-2063\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/buffer.png\" alt=\"Tamp\u00f3n\" width=\"801\" height=\"470\"><figcaption id=\"caption-attachment-2063\" class=\"wp-caption-text\">Herramientas como <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tamp\u00f3n<\/a> puede hacer que la programaci\u00f3n de actualizaciones de redes sociales sea pan comido.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Para tener una presencia s\u00f3lida en las redes sociales y alimentar a tus seguidores \u00e1vidos de contenidos, necesitas un calendario de publicaciones coherente y s\u00f3lido.<\/p>\n<p>A <a href=\"https:\/\/coschedule.com\/blog\/social-media-posting-schedule\/\" target=\"_blank\" rel=\"noopener noreferrer\">establecer un calendario de contabilizaci\u00f3n<\/a> que sea adecuado para su p\u00fablico, hay que tener en cuenta algunas cosas:<\/p>\n<ol>\n<li><b>S\u00e9 coherente.<\/b>&nbsp;Elige un horario de publicaci\u00f3n <i>conozca <\/i>que puedas cumplir. La constancia es mucho m\u00e1s importante que el volumen, sobre todo al principio.<\/li>\n<li><b>M\u00e9zclalo.<\/b> La promoci\u00f3n de nuevos contenidos es importante, pero considere la posibilidad de a\u00f1adir algunas de sus entradas de blog m\u00e1s antiguas para ofrecer a sus seguidores un recuerdo \u00fatil del pasado.<\/li>\n<li><b>Automatice el proceso. <\/b>Algunas de las herramientas de automatizaci\u00f3n de redes sociales m\u00e1s populares son <a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HootSuite<\/a>&nbsp;y <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tamp\u00f3n<\/a>y le permiten planificar sus publicaciones en las redes sociales con mucha antelaci\u00f3n.<\/li>\n<\/ol>\n<p>Si empiezas con poco, ve aumentando poco a poco el n\u00famero de publicaciones diarias, pero nunca sacrifiques la calidad del contenido por la cantidad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Cloak_and_Track_Your_Social_Media_Links\"><\/span>4. Enmascare y rastree sus enlaces en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El camuflaje de enlaces consiste en cambiar la URL que ver\u00e1n sus seguidores por otra que se adapte mejor a la marca de su empresa. Los enlaces camuflados pueden rastrearse f\u00e1cilmente para ver cu\u00e1les funcionan para su empresa. Esto es beneficioso para <a href=\"https:\/\/prettylinks.com\/es\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">varias razones<\/a>y puede ser muy \u00fatil para su empresa si se hace correctamente.<\/p>\n<p>Para empezar, necesitar\u00e1 la ayuda de un plugin de gesti\u00f3n de enlaces. Recomendamos nuestro&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>no s\u00f3lo por sus capacidades de camuflaje y rastreo, sino por su variedad de <a href=\"https:\/\/prettylinks.com\/es\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">funciones de optimizaci\u00f3n de enlaces<\/a>Tambi\u00e9n.<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00f3mo empezar<\/a> es f\u00e1cil. Despu\u00e9s de <a href=\"https:\/\/prettylinks.com\/es\/pricing\/plans\/\" target=\"_blank\" rel=\"noopener noreferrer\">comprar su plan<\/a>&nbsp;y <a href=\"https:\/\/prettylinks.com\/es\/docspretty-link-pro-installation\/\" target=\"_blank\" rel=\"noopener noreferrer\">instalaci\u00f3n del plugin<\/a>lo \u00fanico que tiene que hacer es crear un nuevo enlace (seleccionando <em>Capa<\/em> como el&nbsp;<em>Redirecci\u00f3n<\/em> ), active el seguimiento en el&nbsp;<em>Opciones avanzadas<\/em> y, a continuaci\u00f3n, utilice el enlace en su sitio web y sus perfiles en las redes sociales.<\/p>\n<p>Una vez que el enlace se haya utilizado durante un tiempo, puede consultar las estad\u00edsticas de su uso en <i>PrettyLinks &gt; Clics<\/i>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks.png\" alt=\"Pantalla &quot;Clicks&quot; de PrettyLinks\" width=\"801\" height=\"251\"><\/p>\n<p>Aqu\u00ed ver\u00e1s un resumen de las estad\u00edsticas de cada enlace, incluido el n\u00famero de clics y el remitente (si lo hay).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como s\u00f3lida fuente de clientes potenciales, las redes sociales ofrecen a su empresa infinitas posibilidades de crecimiento. Por supuesto, hay que saber aprovecharlas al m\u00e1ximo para obtener los mejores resultados.<\/p>\n<p>En la entrada anterior, ofrecimos cuatro consejos para crear una estrategia eficaz de marketing en redes sociales. Recapitulando, son los siguientes:<\/p>\n<ol>\n<li>Crear objetivos claros<\/li>\n<li>Dirigirse a un p\u00fablico espec\u00edfico<\/li>\n<li>Establecer un calendario de publicaci\u00f3n<\/li>\n<li>Camufla y rastrea tus enlaces a redes sociales<\/li>\n<\/ol>\n<p>\u00bfTienes alguna pregunta sobre c\u00f3mo crear una estrategia en las redes sociales para hacer crecer tu negocio? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,541,59],"tags":[60,61],"class_list":["post-2105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-lists","category-social-marketing","tag-social-media","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media is the chosen landscape for most clients and businesses these days. 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