{"id":2098,"date":"2017-03-06T16:48:57","date_gmt":"2017-03-06T16:48:57","guid":{"rendered":"https:\/\/prettylinks.com\/?p=1823"},"modified":"2020-10-20T19:39:32","modified_gmt":"2020-10-20T19:39:32","slug":"how-to-boost-your-brand-power-with-vanity-urls","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/","title":{"rendered":"C\u00f3mo potenciar su marca con las Vanity URL"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ece033ab1f0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ece033ab1f0\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#What_a_Vanity_URL_Is_and_3_Tips_for_Choosing_One\" >Qu\u00e9 es una URL de vanidad (y 3 consejos para elegir una)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#How_to_Choose_and_Purchase_a_Vanity_URL_in_3_Steps\" >C\u00f3mo elegir y comprar una URL de tocador (en 3 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Step_1_Choose_a_Suitable_Name\" >Primer paso Elija un nombre adecuado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Step_2_Carry_Out_a_Price_Comparison\" >Paso 2. Comparar precios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Step_3_Choose_and_Purchase_a_Vanity_URL\" >Paso 3. Elegir y comprar una URL de vanidad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#How_to_Integrate_a_Vanity_URL_into_Your_Marketing_Strategy\" >C\u00f3mo integrar una Vanity URL en su estrategia de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\t<p>Los dominios personalizados utilizados con fines de marketing (es decir, las URL personalizadas) son una forma eficaz de potenciar su imagen de marca. Sin embargo, elegir uno no siempre es un proceso sencillo. En \u00faltima instancia, una URL personalizada inadecuada no dar\u00e1 buena imagen de tu marca e incluso podr\u00eda ralentizar el crecimiento de tu negocio.<\/p>\n<p>Afortunadamente, hay una serie de buenas pr\u00e1cticas que puede seguir para maximizar la eficacia y el ajuste de sus URL de vanidad. Al fin y al cabo, elegirlas tiene m\u00e1s que ver con el sentido com\u00fan y la l\u00f3gica que con la creatividad.<\/p>\n<p>En este art\u00edculo, primero repasaremos qu\u00e9 es una URL personalizada y, a continuaci\u00f3n, te guiaremos por los pasos necesarios para elegir y comprar una. Por \u00faltimo, te daremos algunos consejos para integrar tu URL personalizada en tu estrategia de marketing.<\/p>\n<p>Empecemos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_a_Vanity_URL_Is_and_3_Tips_for_Choosing_One\"><\/span>Qu\u00e9 es una URL de vanidad (y 3 consejos para elegir una)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En pocas palabras, una vanity URL es un dominio personalizado para una p\u00e1gina espec\u00edfica de su sitio web que se ha marcado con fines de marketing. Por ejemplo, imagine que tiene una empresa de distribuci\u00f3n de cerveza que tambi\u00e9n tiene una f\u00e1brica de cerveza. En lugar de <em>beercompany.com\/brewery<\/em>puede utilizar la URL <em>beercompanybrewery.com<\/em> para dirigir a los usuarios a la p\u00e1gina de la cervecer\u00eda en su sitio web.<\/p>\nEl uso de las URL personalizadas tiene varias ventajas. En primer lugar, adem\u00e1s de crear un identificador memorable para ayudar a los usuarios a volver a una p\u00e1gina concreta de su sitio, tambi\u00e9n refuerzan sus esfuerzos de marca al aumentar la credibilidad de su empresa. Las URL de vanidad tambi\u00e9n ofrecen la posibilidad de personalizar las direcciones de correo electr\u00f3nico de la empresa, lo que aumenta su profesionalidad.<br \/>\n<br \/>\nAdem\u00e1s, las URL personalizadas pueden aumentar el tr\u00e1fico. Esto se debe a que el hecho de que su nombre de dominio personalizado aparezca en los resultados de los motores de b\u00fasqueda y en los anuncios aumenta el porcentaje de clics (CTR), lo que puede atraer m\u00e1s negocio a su sitio web.<br \/>\n<br \/>\nAfortunadamente, la elecci\u00f3n de una URL personalizada sigue un camino similar al de la elecci\u00f3n de un dominio normal:\n<ol>\n<li><b>Haz que sea memorable.<\/b> <a href=\"http:\/\/howtomakemyblog.com\/how-to-choose-a-domain-name-for-your-blog\/\">URL cortas y atractivas<\/a> ayudan a los lectores a recordar c\u00f3mo navegar hasta su sitio la pr\u00f3xima vez que quieran visitarlo.<\/li>\n<li><b>Que sea f\u00e1cil de pronunciar.<\/b> Memorable y pronunciable suelen ir de la mano, y una URL que suene natural puede ayudar a la retenci\u00f3n.<\/li>\n<li><b>Evite posibles infracciones.<\/b> En pocas palabras, no querr\u00e1 acabar en los tribunales. Sea precavido y aseg\u00farese de que no est\u00e1 pisando los talones de otra empresa con su URL personalizada.<\/li>\n<\/ol>\n<p>En resumidas cuentas, elegir una URL de tocador es bastante b\u00e1sico. Utilizando un poco de sentido com\u00fan y pensando en el panorama general, estar\u00e1s bien situado para hacer una compra.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_and_Purchase_a_Vanity_URL_in_3_Steps\"><\/span>C\u00f3mo elegir y comprar una URL de tocador (en 3 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ahora que hemos repasado algunos consejos para elegir una URL personalizada, veamos c\u00f3mo seleccionar y comprar un dominio personalizado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Choose_a_Suitable_Name\"><\/span>Primer paso Elija un nombre adecuado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/businessnamegen.png\" alt=\"\" width=\"888\" height=\"460\" \/><\/p>\n<p>Aunque a veces el nombre de tu URL personalizada se explica por s\u00ed solo, tambi\u00e9n puedes necesitar ayuda, sobre todo si quieres promocionar una p\u00e1gina de un nicho concreto. Por suerte, hay muchos recursos que te pueden echar una mano. Aqu\u00ed tienes un par que nos gustan:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\"><b>Generador de nombres de empresa de Shopify<\/b><\/a><b>. \u00a0<\/b>Esta herramienta generar\u00e1 los nombres de dominio disponibles bas\u00e1ndose en las palabras clave que introduzcas. A continuaci\u00f3n, puede optar por reservar su direcci\u00f3n de marca directamente a trav\u00e9s de Shopify.<\/li>\n<li><a href=\"http:\/\/www.bustaname.com\"><b>BustAName<\/b><\/a>. Funciona de forma muy parecida al generador de nombres de empresa de Shopify, ofreciendo un combinador de palabras que ayuda a seleccionar el dominio perfecto adem\u00e1s de una r\u00e1pida comprobaci\u00f3n de dominios.<\/li>\n<\/ol>\n<p>Una vez que tenga un nombre de dominio adecuado, es hora de buscar el mejor precio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Carry_Out_a_Price_Comparison\"><\/span>Paso 2. Comparar precios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Por supuesto, los distintos registradores de dominios ofrecen precios diferentes. A veces, la misma vanity URL puede costar menos en otro registrador, as\u00ed que lo mejor es comparar precios. Sitios como <a href=\"https:\/\/tld-list.com\">Lista de TLD<\/a> le facilita las cosas ofreci\u00e9ndole una comparaci\u00f3n exhaustiva de los dominios de primer nivel:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/tldlist.png\" alt=\"\" width=\"884\" height=\"445\" \/><\/p>\n<p>Este paso requerir\u00e1 un poco de esfuerzo para encontrar el mejor precio, pero el ahorro compensar\u00e1 el tiempo que dediques a investigar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Choose_and_Purchase_a_Vanity_URL\"><\/span>Paso 3. Elegir y comprar una URL de vanidad<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El \u00faltimo paso es realizar la compra. Si su presupuesto no le preocupa, o simplemente busca una recomendaci\u00f3n, le sugerimos <a href=\"https:\/\/memberpress.com\/go\/namecheap\">NombreBarato<\/a>. Es un registrador estelar, con una amplia gama de dominios de nivel superior (TLD) disponibles.<\/p>\nLa compra del dominio elegido ser\u00e1 probablemente la parte m\u00e1s sencilla del proceso. Si tienes tus datos de pago y est\u00e1s acostumbrado al proceso de compra online, \u00a1ya puedes comprar un dominio!<br \/>\n<br \/>\nAhora que ya dispone de una URL personalizada, puede empezar a plantearse el marketing.\n<h2><span class=\"ez-toc-section\" id=\"How_to_Integrate_a_Vanity_URL_into_Your_Marketing_Strategy\"><\/span>C\u00f3mo integrar una Vanity URL en su estrategia de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A la hora de integrar las URL personalizadas en su estrategia de marketing, son \u00fatiles sobre todo para centrarse en determinados aspectos de su negocio que le gustar\u00eda promocionar. Volvamos al ejemplo de la cervecer\u00eda. La URL <em>beercompanybrewery.com <\/em>es una URL de vanidad para la URL habitual del sitio, beercompany.com\/brewery.<\/p>\nSupongamos que su empresa cervecera tiene otra f\u00e1brica de cerveza en la zona sur de la ciudad. En lugar de dirigir a los visitantes a <i>beercompanybrewery.com\/southside<\/i>puede enviarlos a <em>beercompanysouthsidebrewery.com<\/em>. No s\u00f3lo tendr\u00edas otra gran URL personalizada, sino que tambi\u00e9n estar\u00edas cumpliendo con las mejores pr\u00e1cticas de SEO, lo que siempre es una ventaja.<br \/>\n<br \/>\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/prettylink.png\" alt=\"\" width=\"892\" height=\"405\" \/><\/p>\n<p>Por \u00faltimo, est\u00e1 <a href=\"https:\/\/prettylinks.com\/es\/\">PrettyLinks<\/a>. Se trata de un plugin para WordPress que, a diferencia de otros acortadores de enlaces, deja intacta la marca de su URL personalizada. Tambi\u00e9n ofrece un mont\u00f3n de otras caracter\u00edsticas, incluyendo:<\/p>\n<ol>\n<li>Potente intercambio social<\/li>\n<li>Creaci\u00f3n automatizada de enlaces cortos a p\u00e1ginas y entradas<\/li>\n<li>Redireccionamientos permanentes 301 del lado del servidor (esenciales para implementar URLs de vanidad)<\/li>\n<li>Seguimiento de clics y an\u00e1lisis relacionados<\/li>\n<\/ol>\n<p>Es un plugin f\u00e1cil de usar que puede ayudarte a implementar tus vanity URLs correctamente, sin impacto en tu SEO, y mejorar el trabajo que has hecho para implementar una estrategia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En este art\u00edculo te hemos ense\u00f1ado a potenciar tu marca con las URLs personalizadas. Recapitulemos r\u00e1pidamente c\u00f3mo hacerlo:<\/p>\n<ol>\n<li>Elija un nombre adecuado y bien pensado.<\/li>\n<li>Compara precios comparando precios.<\/li>\n<li>Elija y adquiera URL de vanidad utilizando los registradores de dominios preferidos.<\/li>\n<\/ol>\nTambi\u00e9n puedes aprovechar el poder de <a href=\"https:\/\/prettylinks.com\/es\/\">PrettyLinks<\/a> para disfrutar de una serie de ventajas de marketing sin perder su URL personalizada.<br \/>\n<br \/>\n\u00bfTiene alguna pregunta sobre c\u00f3mo elegir una URL personalizada? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4],"tags":[40,41,42,43],"class_list":["post-2098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-domain","tag-domain-registration","tag-vanity","tag-vanity-url"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are a number of best practices you can follow to maximize the effectiveness and fit of your vanity URL. 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